Chapter five hundred and ninety-eight box office gratifying
Friday, 1.8 million.
Saturday, 2.26 million.
Sunday, 2.05 million.
The box office of the first weekend was 6.11 million, almost twice the box office of the Sun's premiere. At the same time, Poly Bona could not wait to make the box office of "Double Donkeys" that exceeded 10 million.
Don't be surprised by everyone. False box office reporting is a feature of this year. Just like the box office of "The Sun" on the first weekend was less than 4 million, but it was lifted to 6.8 million. The purpose is to create an atmosphere of box office sales and attract more audiences
Walk into the theater.
Usually the possibility of passive box office in the first week is the most likely because the movie is fresh and paying attention during this period. If the box office is booming, it will greatly enhance the attractiveness of the subsequent market. This is similar to the so-called buying ratings in later generations. Everyone
If you report it all falsely, you must not report it falsely.
However, compared with the chaos in the ratings of later generations, the box office of the movie is still going to be corrected. Since 2004, the General Administration’s special film fund office has launched a software system to calculate the box office through the Internet.
This is the only authoritative box office statistics agency in China. It comes from the data actually received by computer ticketing terminals in cinemas across the country. It is released every Tuesday and published every Thursday in the China Film News.
However, due to the untimely release and the low number of publications of China Film News, the recognition and influence are very limited.
To put it bluntly, ordinary audiences may not even know what the China Film News looks like. The publisher released the movie and got the accurate box office data, injected the water and then blew it to the outside world!
The only sequelae of doing this is that when the final box office is announced after the movie is released, there will often be serious inversions in the box office numbers boasted by the publisher during the release period.
For example, the actual box office of "The Sun" was less than 12 million in two weeks of release, but now Bona has boasted that it has exceeded 30 million. However, according to the market trend of less than 12 million in two weeks of release, the final box office of "The Sun" may stop at 2,000.
Within ten thousand, but who cares, let’s brag out first. If you can attract more audiences to enter the theater, you will attract more. Anyway, when the real box office numbers were finally announced, the movie had already been released.
Who care?
However, my family knows his family's affairs. According to the real box office number of "Double Donkeys" on the first weekend of 6.11 million, compared with the box office of "Stone" with 9.58 million in the first weekend, the gap is still obvious.
Moreover, "The Two Donkeys" is an art film after all, and it is far from "Stone" from the perspective of viewability. "Stone" was full of momentum at the beginning, and the box office in the second and third weeks was far higher.
On the first weekend, it exceeded 80 million in one fell swoop in 17 days, which is simply beyond the reach of "The Double Donkeys".
If nothing unexpected happens, there will definitely be a significant decline in the box office on the weekdays. According to the market trend, the final box office of "Double Donkeys" is not a problem, and 30 million is expected, and no matter how high it is, it is unlikely that it will be very likely.
After all, the National Day holiday will also be released in the Hong Kong film "Black Triangle" starring Andy Lau.
If the box office of "The Two Donkeys" can exceed 30 million, it will be enough to rank among the top 10 domestic movies this year, and it will be the highest-grossing art film.
In addition to the two blockbusters of Chen Kexin's "The Vote" and Feng Xiaogang's "Assembly" which will be released in December's New Year's Eve, as well as the final "Lust and Caution", the box office of domestic films seems to be
The number of 35 million is a hurdle. Only the box office of "The Disciples" released in the summer season is as high as 64 million, the only one is the best. The rest include "The Secret I Can't Tell", "The Fuse" by Donnie Yen, "Xie Bi Wang", and Shawn Yue
The box office of films featuring Hong Kong and Taiwan stars has been 35 million.
On the first three days of the weekend, He Xin took Diao Yinan, Tong Yali, and Yue Hong to travel to Beijing, Xi'an and Shanghai to conduct publicity roadshows. Especially when he went to Xi'an, he specially called Xiaowen. This guy is from there.
Indigenous, and since "Struggle" was aired, this guy has become quite popular.
"Struggle" is indeed very popular, but it is far from the popularity of the original time and space why the "Bible of Post-80s" is known as the original time and space. The reason is that the emergence of "Luxing" is almost the same without any surprise.
"Struggle" released at the same time made Zhao Baogang very depressed.
On Monday and Tuesday, they walked around Nanjing and Hangzhou near Shanghai. Although the box office on weekdays declined, the amplitude was not large. The box office in the first two days of the working day of the second week remained at around 1.5 million, which was better than expected.
The daily box office fell to around one million, which made the publishers and producers particularly happy.
On Wednesday and Thursday, we rushed to the Pearl River Delta and went to Wuhan to promote it on Friday.
This is the first stage of the publicity roadshow. The last stop is intended to be placed in Wuhan. The main reason is to see if the box office does not meet expectations, then the roadshow in the next stage is unnecessary. He Xin stayed in Wuhan and continued to shoot "Thousand Arrows Passing Through".
Heart".
...
Wuhan Tianhui Cinema.
"Is "The Two Donkeys" good?"
"It looks good!" The audience responded.
"Do you still want to see it?"
"think!"
"Will you tell your friends to watch it together?"
"meeting!"
"Thank you everyone, please support this movie, okay?"
"good!"
After all, he was a host since childhood and had a first-class control, which immediately aroused the enthusiasm of movie fans in the theater.
"Senior sister is so awesome!" Tong Yali said sincerely.
It was the first time that the little rookie ran a roadshow with him. He was very excited at the beginning, but the promotional roadshow is not done every time he goes to a theater. Five or six stores are the minimum, especially like Beijing, Shanghai, and Guangzhou.
In first-tier cities with large ticket warehouses, the amount must be increased.
Then, every time they go to a theater, audience, and media, the questions asked are similar. They can only keep smiling, even interact with the audience enthusiastically and answer questions.
It was very painful, much more tiring than filming. Tong Yali even felt that the muscles on her face were about to spasm.
Fortunately, Cheng Hao helped him, and the popularity of the heartthrob is still there. The "Luxury" family of "Double Donkeys" has added another general. Moreover, it is no longer a secret that Cheng Hao filmed in Wuhan. He was on the streets of Hanzheng.
During the filming, local TV news also went to the scene for interviews, and the audience in Wuhan felt particularly close to her when they saw her.
It has been almost midnight since afternoon. The group of people went to seven cinemas in Wuhan, and most of the time it was Cheng Hao who was active in the atmosphere.
"Don't stand there, it's time for us to go." He Xin reminded him next to him.
Tong Yali quickly squeezed out a stiff smile and followed He Xin to the front of the stage.
"Dear friends, good evening everyone..."
The old rules, those who have to pretend to answer the first time they are talking, and pretend to think about something, which is a test of acting skills.
Finally the last game at Tianhui Cinema ended. I bowed to thank the audience, and a group of people got in the car and went to the hotel.
Everyone in the car didn't want to speak until He Xin's cell phone ringed, and Yu Dong called.
“…Well, I get it.”
After hanging up the phone, He Xin couldn't help but smile on his face. Cheng Hao next to him patted him when he saw this and asked, "What's wrong?"
"The box office has rebounded slightly in the past two days, reaching 2.4 million yesterday, and today's single-day box office is very likely to exceed 3 million."
Today is the first day of the National Day Golden Week. Although "Taxi Express 4" and "Black Triangle" have been released, the screening of "Two Donkeys" still maintains nearly 25% of the screening. Jiang Wen's "Sun"
》, the imported film "The Lion's Mouth", including the "Sinking Japan" released on the same day as "Double Donkeys", has long dropped below single digits. "Double Donkeys" has a steady increase in box office, and
The two new films released today are almost equally scheduled.
One of the important reasons why "The Two Donkeys" was to be upgraded at the beginning was that it targeted the National Day Golden Week. This was the golden period of "Lust and Caution" at the beginning.
"So the box office has exceeded 20 million now?" Cheng Hao said in surprise.
"What, 20 million?" Even Diao Yinan, who was sitting behind and dozing, was awakened.
Tong Yali even turned from the passenger seat and lay on the back of the chair.
"Well, there isn't yet. Maybe we can break this number in two days."
He Xin knew that his girlfriend had misunderstood. She calculated it according to the published boastful numbers. In fact, even if the real box office can reach 3 million today, it will be only more than 14 million, and it has not reached the number 15 million.
However, if calculated based on this number, plus the six-day Golden Week holiday, the box office of "Double Donkeys" exceeded 30 million.
He Xin explained to Cheng Hao, but despite this, the number of more than 14 million in seven days is still considerable.
Back at the hotel, He Xin sat on the sofa and didn't even want to move. The box office was so gratifying that he would have to speed up visiting a few more places in the next few days. According to the process, he would set out to Changsha early tomorrow morning and then Chongqing,
Chengdu, Qingdao and Tianjin were arranged in the last two days.
The key to a movie's success is nothing more than quality, stars, publicity, schedule, uh, and curb piracy.
The quality of "The Two Donkeys" is nothing to say, and the Venice Film Festival Jury Award.
Celebrities are still a little worse. He Xin alone is not as good as those top celebrities in Hong Kong and Taiwan, but relying on the favorable impression accumulated by "The Hidden", they have gained a reputation among the audience.
The golden period of the National Day Golden Week; currently, in addition to the pirated versions that are not well recorded in cinemas, the high-definition version has not yet been leaked, so you have to compete with the pirated version.
The effect of roadshow promotion is really good. Only by constantly increasing exposure, creating topics, spreading reputation, and allowing movies and celebrities to always occupy the headlines in the entertainment page can we continuously attract audiences to the cinema.
"Do you want something to eat?" Cheng Hao asked with a tired look on his face.
"No appetite."
"When will you go tomorrow?"
"It's about seven o'clock, it's time to set off these two days."
"Then take a shower and go to bed quickly. It's almost an hour now, and I can't sleep for a few hours."
"Let me ease it first." He Xin waved his hand.
"Oh, by the way, Lao Wang didn't say anything, did he?" he suddenly remembered and asked.
Because the promotion period of "The Two Donkeys" was extended, completely disrupting the shooting plan of "Thousand Arrows Piercing the Heart", Wang Xiaoshuai was helpless and must have been very unhappy. This time the crew came to Wuhan to promote the promotion, and this guy didn't even have a phone call.
"There must be complaining, but there is nothing we can do about it."
Although the filming plan was disrupted and had a great impact on Cheng Hao, she had to adjust her role. "The Heart of Ten Thousand Arrows" is a drama that spans ten years. If the actors jump around, it will undoubtedly be
Increased the difficulty of the performance.
However, box office is very important. In addition to real money and silver income, it is also related to the development prospects of Xinhao Media and the improvement of He Xin's status. This increase in invisible value is undoubtedly more important than simple financial income.
"Tomorrow you can say hello to him. When the process is completed, I will be sure to make the game."
"I'm still sure that I'm not participating in the Golden Rooster Award?"
"Oh, I've forgotten if you didn't say it!"
He Xin slapped his head, and then he pondered: "Hurry up, time should not conflict, right?"
This year's Golden Rooster and Hundred Flowers Film Festival was held in Suzhou from October 23 to 28. The shortlist was just announced not long ago. He Xin was nominated for Best Actor and for "Current Shui Ballad" and "Current Kill Cats" respectively.
List of nominations for Best Supporting Actor.
He didn't even think about the best actor. The Golden Rooster Award has always been an unwritten rule: The Golden Rooster is the only one. He has won it once in 2004, and there is definitely no hope this time.
However, he still has some expectations for the best supporting actor. On the one hand, he has never won the award for supporting actor. On the other hand, he asked himself that the role of Liu Fendou, the community security guard he portrayed in "Curiosity Kills Cats", was quite outstanding.