Lu Chuan, who was still meticulously dressed in a black suit on a hot day, jumped out first to express his opinion. At this time, Lu Chuan may be the most glorious moment in his life. "Nanjing Nanjing", which was just released more than a month ago, scored 1.6
Although this result cannot be compared with the box office of Guoshi, Feng Pants, or even Wu Baige, who won 600 million box office for the first and second episodes of "Red Cliff", it is second to none among the entire group of young directors.
"I don't think there is any problem in the Chinese film market. I think if there is a problem, there are problems, but it is developing healthily..."
He first expressed his point of view. When launching his discussion, of course he showed off the box office performance of "Nanjing Nanjing", and specifically emphasized that it was achieved in the relatively deserted period of April. The implication is that those who occupy the
During the Golden Week of National Day and the Lunar New Year, those movies that are popular and have achieved high box office are nothing.
"...This time when we were promoting "Nanjing Nanjing", we saw a lot of children, some in school uniforms, and young people who had just got off work. I think this change is very big. I think the Chinese audience is particularly good. China's
Theater chains are also welcoming better Chinese film products.
Therefore, I am full of confidence in China's future film market. Through this close contact, I feel that the current appreciation level of Chinese audiences is much higher than I originally imagined. What they are particularly looking forward to is to be able to touch these films in depth.
work!"
After Lu Chuan's very optimistic and high-spirited speech ended, the others looked at each other and no one took the initiative to speak. Zhang Guoli had no choice but to name names and first asked Wei Desheng, the director of Wanwan who came from afar, to speak.
Wei Desheng is Yang Dechang's apprentice. Although he entered the industry very early, he was not well-known before. Last year, the small-budget love movie "Cape No. 7" written and directed by himself became a blockbuster. It was released in Wanwan for more than three months and took in 530 million box office.
, ranking second in the box office history of BayWan movies, second only to "Titanic".
530 million is the new Wanwan currency, which is equivalent to 130 million yuan. This achievement is already very remarkable in a small place like Wanwan.
Later, it was released in the mainland. It can be said that the soil and water support the people. You have your Marasang, and I have my Erguotou. Just like the original Feng comedy, it was difficult to cross the Yangtze River, and the response was average, even if the distributor was targeting Valentine's Day.
When it was released on this schedule, the mainland box office was only just over 30 million.
This upstart director from Wanwan acted very low-key. Compared to Lu Chuan’s optimistic and macroscopic speech, he just introduced the current situation of the Wanwan film market, and then put forward his point of view: A director is making a film
When doing so, we must consider market recycling, and then we must consider the audience group.
In other words, the market should not determine the subject matter of the movie, but use the subject matter to open up the market, think about where the potential audience will be in the future, and find more ways to make the film a win-win situation for both the market and the audience.
.
This is a relatively novel idea and won a round of applause from the attendees.
He Xin quite agrees with Wei Desheng's point of view. If we go the other way and let the market decide the theme of the movie, then it will be the model of big IP + small fresh meat that is bad in the future.
Next is Ning Hao, who talks about the relationship between movie quality and market. This guy is even more fake than Lu Chuan. Good movies are naturally popular, but bad movies in later generations can still buy hundreds of millions, or even billions.
, where can I explain this?
Looking at the present, future generations will see that "Nanjing Nanjing" with 160 million yuan, "The Promise" with 180 million yuan, and even "Red Cliff" with a combined box office of more than 600 million yuan for the two episodes, are all classified as bad movies. How to explain this?
Woolen cloth?
He Xin knew that Ning Hao had always been a thief, and he was just perfunctory on stage. Talking about movie quality was actually a kind of political correctness. No one could say that movie quality had nothing to do with the market.
He couldn't sit still, and Wang Changtian, who happened to be sitting next to him, looked over, their eyes met, and they smiled at each other. It was obvious that everyone had the same feeling about Ning Hao firing off cannons on the stage and acting like a hooligan.
At the same time, it also shortened the distance between the two.
Lao Wang leaned towards him slightly and whispered: "Director He, what do you think of these views?"
Enlight Media's presence in the film industry is very weak these days, and it cannot even be compared with Xinhao Media. Their main business is television and gossip. In the film industry, they mainly focus on distributing movies, and they represent many Hong Kong films in the mainland.
released in the past two years, such as "Hurt City", "The Fuse", "Iron Triangle", "Witness" and so on. In a sense, Enlight Media and Bona are competitors.
It's just that He Xin didn't dare to underestimate Enlight Media. In his previous life, he often saw the name of Enlight Media when watching movies. Generally speaking, the frequency of the company's logo appearing in the title of the film largely represents the film company.
The rise and fall of.
For example, companies such as China Film, Bona, Huayi Brothers, Galloping Pony, and Forbidden City often appear now. In a few years, companies such as Galloping Pony and Forbidden City will become less common and will be replaced by companies such as Enlight, Wanda, LeTV, and Alibaba.
, Tencent, Maoyan and other companies.
There are still a few ups and downs. For example, Huayi Brothers seemed to disappear for a certain period of time, but at least they still have hope of making a comeback, unlike LeTV, which is completely finished.
Later, as capital gradually withdrew, or film companies representing the integration of new capital and creators began to appear frequently in movie titles, such as Ning Hao's Bad Monkey, Xu Guangtou's True Music, Wu Jing's Dengfeng, Guo
Fan's Guofan director's studio and the like.
In fact, Xinhao Media has followed the creator model from the beginning, but they are still relatively pure now. When capital invades in the future, it is hard to say whether they can resist the temptation of capital and be penetrated by capital.
Among these companies, Bona and Enlight are the only two film companies that have been firmly in this category. Therefore, He Xin did not dare to look down on this elegant-looking man, but because of the reputation of "Big Star Weekly", he did not have a good reputation.
, Lao Wang, who had just emerged in the film industry at this time.
When Lao Wang asked the question at this time, he did not show the politeness of the scene. He smiled and said frankly: "Director Lu is a little too optimistic. After all, movies are the riskiest investment. No one dares to say which movie will be released before it is released.
It's a sure profit. As for Hao Zi, he's just bragging. I still think Director Wei's point about not blindly following the market is very pertinent. Movies need to constantly explore the market, rather than blindly cater to the market."
Lao Wang was very surprised. It turned out that he and He Xin only knew each other, and his "Big Star Weekly" had secretly photographed and exposed the scandal between him and Sun Li, including the one that made a lot of noise a few years ago, and even Feng Xiaogang threatened to smoke.
His star capital map incident, He Xin was also one of them. In a sense, he had offended He Xin more than once.
Originally, he was a bit short of something to say and asked politely. At the same time, he also tried to have some ideas of repairing the relationship. After all, the other party was not only a star, but also the boss of the film company. Unexpectedly, the other party was not only not perfunctory, but actually quite enthusiastic.
Lao Wang immediately looked at He Xin with admiration, and hurriedly joked: "Yes, I feel the same way. The film industry is indeed very risky, so our company has only been doing small business in the past few years, doing things with relatively low risks.
Distribution work, as for the field of investment and production, I have never dared to get involved, haha!"
As he said that, he glanced at Ning Hao who was talking eloquently on the stage, and said with a smile: "What Director Ning said is right, after all, no matter what you do, you must pay attention to quality, and you can't let bad money drive out good money.
"
He Xin and Ning Hao are partners, and they can make jokes among themselves, but from Lao Wang's point of view, they must be complimented.
Anyway, it was boring to listen to, so the two of them sat down and had a small meeting talking about each other. Xinhao Media has never failed, and it wants awards and box office. Although the company is not big, it is in the industry
It can be described as a breath of fresh air. When He Xin met his colleagues on different occasions, everyone's eyes were always filled with jealousy and admiration.
"We have the opportunity to work together." He Xin heard this sentence the most.
It's rare that Lao Wang didn't mention it, maybe because he is more cautious. On the contrary, Lao Wang also implicitly expressed his apology to him for the inappropriate behavior of his own "Big Star Weekly".
Mentioning this matter, He Xin also asked Lao Wang with great interest: "What did the reporter who took my photo call me?"
"Ziwei, but Xiao Han... Oh, Zhui Wei is his pen name. His surname is Han. He has stopped working for me a long time ago and started his own business. He opened his own studio."
Lao Wang shook his head with a slight regret. He was also a journalist himself, and he said with regret: "Although this Xiao Han's behavior is a bit controversial, he is indeed a good hand in entertainment news."
Some of the bigger news in the entertainment industry in recent years, such as Zhao Yanzi’s relationship with a certain national table tennis player, Gao Yuanyuan staying at Xia Yu’s house, Feng Pants and a mysterious beauty spending the night together in the apartment, Gu Changwei and the mysterious woman Che & Zhenmen, etc., are all from this table giant
's handwriting.
He Xin also had to admit that Zhuo Wei was indeed a talent. He had always been careful in his actions. After so many years in the industry, the photo of him and Sun Li in a cafe was the only time that was photographed and exposed by the paparazzi.
The two were chatting when Ning Hao on the stage finally finished his long nonsense. The host Zhang Guoli commented and summarized a few words, then changed the subject and said: "Okay, now we have director Xiaoshuai. Xiaoshuai.
The topic Director Shuai wants to talk about is how to give art films a fair and reasonable market space. Haha, I feel a little angry when I see this!"
Hearing this topic, He Xin's heart skipped a beat subconsciously. On the surface, as one of the four directors on stage today, Wang Xiaoshuai is the only pure art film director and should have the final say on the topic.
But this topic is also very controversial, "How to give art films a fair and reasonable market space". The implication is that the current domestic market is unfair to art films. Of course, no one wants to watch art films with high-quality music and few people. This is a
It is a common fact. Including "The Legend of Two Donkeys", which once created a good box office in the domestic market, in the end it relied on Bona's own theater chain to sell more. One-week tours, three-day tours, and one-day tours are all literary and artistic films.
It’s such a normal situation that many literary and artistic films don’t even have the chance to go to theaters.
For example, the best literary film Wang Xiaoshuai bought is the film "A Thousand Arrows Pierce the Heart" starring Cheng Hao that was just released last year. This film features the highly topical real-life couple He Xin and Cheng Hao.
The CP group, even so, only had a box office of 15 million, setting a record for the highest box office of director Xiaoshuai's work.
He Xin is very familiar with Wang Xiaoshuai. Whenever he talks about the current situation of literary and artistic films, our director Xiaoshuai always complains. For example, theaters discriminate against artistic films and do not schedule them. Special theaters for long-term screening of literary and artistic films should be established.
Well, the country should introduce policies to protect literary and artistic films... all kinds of things.
It's strange to say that back then, when they were underground directors, they clamored all day long that the country should relax censorship, let domestic audiences see their works, and leave everything to the market. Now the country has dismissed them
The ban on batches of goods was lifted, leaving them to roam the market on their own, and now they began to complain that the state did not have special policies to take care of them.
I have to say that these intellectuals are the most difficult to deal with.
Therefore, when He Xin heard this topic, he was really worried that Wang Xiaoshuai had no control over his words and would just complain in private and speak nonsense in public.
Wang Xiaoshuai on the stage took the microphone and spoke to the five and six people: "When I came here, I must warn myself to speak calmly, never get excited, never offend anyone, but now it seems that the three of them are so calm.
I can't be more calm than them. The three of them have done very well at the box office, and they have all exceeded 100 million, but as directors, they have failed!"
As soon as these words came out, there was a roar from the audience.
He Xin leaned back in his chair and patted his forehead, "It's over, this guy's old habit has happened again!"
But our handsome director ignored the surprise underneath and continued to talk.
He first severely criticized the remarks of the three directors just now, saying that he would never make a commercial film like Lao Shizi's. He firmly believed that film is art and art is the existence of culture. He also said that he would never be fooled into being like them by everything in front of him.
.As for this, they are referring to the other three directors on the stage.
This is a slap in the face!
He even used a private chat with Ning Hao as an example, saying that Ning Hao's "Racing" last year had a box office of 150 million, and if his next movie does not reach a box office of 100 million, it will be a failure.
The implication is that you earned 10,000 yuan last month. If you don’t earn 10,000 yuan next month, it is a failure. But I am different. Even though I only earn a few yuan every month, last month
I also earned a record-breaking fifteen yuan, but I am engaged in a noble profession. Even if I still earn a few yuan every month in the future, no one will say that I have failed, so I am happier than you.
Then he criticized the audience for not supporting art films and only thinking about film entertainment when watching movies. This is similar to the famous saying of later generation Feng Pants, "There are too many garbage movies in China, just because there are garbage audiences to support them."
In the end, he said with a look that said that even though tens of millions of people would die, "Movies themselves also need to be protected. Protect literary and artistic films, art films. Maybe one or two of them don't make any money. It doesn't matter. This is a great good deed! I am now
If a person doesn’t make as much money as you, it doesn’t matter. I’ll carry it, so he can breathe and have dignity.”
After the remarks ended, there was silence.
Zhang Guoli had to come out to smooth things over, and said with a wry smile: "Director Xiaoshuai made this speech after he had thought for a long time to keep a low profile and not offend anyone. He even offended me as the host, because I have indeed done a lot of good deeds, but
Our good deeds are all for the disadvantaged groups, so you put yourself in a disadvantaged group, but the disadvantaged groups have a characteristic that they do not use offensive language, but through his words, we also
I feel that making a movie requires diversity..."
In the end, this guy didn't appreciate it, and then talked about the importance of art films to the country and the entire nation, and even said something shameless: "I believe these directors must be envious of me, because I have the right to make my own movies.
I have the ideal of making movies myself, and I still have a sense of happiness. I am happier than them. It is right for us to work hard to make box office and market, but do we have to take on a sense of national happiness and mission, and do we want to give others happiness?
Something, I think this is my big ultimate ideal!”
He Xin really wanted to cover his face and pretend that he didn't know the guy on the stage. Everyone would complain about this in private, but how could he say it in public.
Among the people on the stage, Ning Hao had a wry smile on his face. Because of He Xin, he was very familiar with Wang Xiaoshuai and often heard these remarks. He was probably as speechless as He Xin at this time.
Wei Desheng, a newly arrived director from Wanwan, looked confused. I dare say that this handsome director's attitude towards art films is even more radical and fanatical than his master Yang Dechang and Shishu Hou. Lose Xiaoxian!
Lu Chuan, who has always been very proud of himself, had a look of displeasure on his face. He waited patiently for Wang Xiaoshuai to finish his words and then impatiently picked up the microphone and retorted: "The creator's concept of film needs to change. The concept of purely separating commercial films and art films seems very outdated.
"
Lu Chuan's words were equally offensive. He felt that Wang Xiaoshuai, a director who became famous through international film festivals, was not as practical as directors like himself and Ning Hao who grew up in the market.
In the end, he said directly in a lecturing tone: "Movies are a kind of consumer product. Don't educate the audience. Creators should not look down on the audience from a high position."
Obviously, Wang Xiaoshuai strongly disagrees with Lu Chuan's point of view. He believes that movies must distinguish between art films and commercial films: "Throwing cultural undertakings into the market will definitely be distorted. Literary films cannot and should not be tested by the market. They need to be protected."
In the end, he even issued an exaggerated appeal to "save Chinese movies"!
Oops, people below are watching the fun, but the reporters who came to interview are crazy about it. They want the guests on the stage to quarrel with each other, and even think of the news headlines:
"The Shanghai Film Festival held a themed forum with Wang Xiaoshuai and Lu Chuan in a war of words!"
"Wang Xiaoshuai - Chinese movies are all swarming with money. I think I am happier than Lu Chuan and Ning Hao!"
"Lu Chuan-Wang Xiaoshuai is not as practical as directors like me and Ning Hao who have grown up in the market!"