"Will you tell your friends to watch it together?"
"meeting!"
On the night of May 1st, the largest auditorium of Shanghai Universal Studios was packed with seats. The movie had just finished, and the main creators were standing in front of the stage. Cheng Hao, who was wearing a big-name floral skirt, was firmly in the C position, even though she was wearing flat shoes.
She was only a little taller than the director beside her, Chen Kexin. Standing next to the tall Wu Yanzu, she looked like a petty bird, but she had a strong aura. She took the microphone and asked three questions in succession. The whole audience responded in unison, and the atmosphere was heated.
roof.
As one of the film's producers, He Xin did not deliberately steal the limelight from the creators. He just stood by and watched with pleasure as his wife interacted with the audience in full emotions.
Apparently, Cheng Hao, who had been cooped up at home for more than a month, was already exhausted. She took advantage of this opportunity to promote the movie road show and completely let herself go. The results were unexpectedly good. The audience particularly welcomed her down-to-earth interaction.
.
"Du Lala" held a grand premiere in Beijing on April 29th and was officially released at 0:00 on the 30th. Today, Shanghai is the second stop of the crew's road show.
At noon, the first-day box office has been released. On the day of its premiere, the number of viewers of "Du Lala" exceeded 300,000, and the box office exceeded 9 million, second only to the first-day box office of "Ip Man 2: The Grandmaster", which was released on the same day, with 9.5 million.
.And today is the first day of the May Day holiday. It is expected that the box office will be 20 million or more in a single day.
This result greatly exceeded the expectations of publisher Bona and major investors. Originally, "Ip Man 2" was led by many Hong Kong and Taiwan stars such as Yan Yan, Hong Jinbao, Yam Dahua, Tianwang's sister-in-law Xiong Delin, and Huang Xiaoming, the first-generation traffic niche from the mainland, joined the cast.
, is undoubtedly the most popular movie on May Day this year.
It also includes the imported blockbuster "Escape", the comedy film "A Side B" starring Zhang Jingchu and Chen Xiaodong, and the song and dance romance film "Searching for Liu Sanjie" by Su Youpeng and Huang Shengyi. They are all released together in the May 1st period, competing
Very intense.
According to the original plan, "Du Lala" invested nearly 60 million, and the product placement in the film has almost recovered two-thirds. The box office can reach 50 to 60 million, which is enough to recover the investment, and it can make a huge profit if it exceeds 100 million.
I don't want the box office on the first day to be infinitely close to that of "Ip Man 2", which has a higher schedule. The market is the most sensitive. On the second day of its release, which is the first day of the May Day Golden Week, the schedule of "Du Lala" has already reached the same level.
"Ip Man 2" is almost the same. If today's box office really reaches about 20 million as expected, it will definitely break the 200 million mark!
Bona reacted quickly despite being overjoyed. They immediately stepped up publicity efforts, put out additional materials, and posted various promotional soft articles on the Internet, etc.
In fact, when it comes to traffic, it is still a new term these days, and it is limited to professional terms on Internet platforms. When it comes to traffic, today's Cheng Hao is the real traffic star.
When Weibo was launched last year, she became its spokesperson. Like Yao Dazui in the original time and space, she is a star who has truly reaped the benefits of new media. After more than half a year of accumulation, her number of fans has already exceeded 10 million.
Especially during this period of time, being locked up at home is really boring. I just scroll through Weibo and interact with fans. I often post some emotions, some photos of my life, or take selfies.
Especially when it comes to selfies, she just had a playful attitude at first, and it was just for her own entertainment.
For example, I deliberately put on no-makeup makeup at night, and then posted a no-makeup selfie that looked like I just took a shower; during the day, I put on sportswear, tied a hairband on my head, put a towel around my neck, and then sprayed some water on my face to fake it. Fitness selfies, etc.
As everyone knows, most celebrities these days are still aloof, and her coquettish behavior just makes netizens full of freshness. Especially since she still has time to interact with fans, it makes fans feel very close to the people and down to earth. .
As a result, the number and activity level of her Weibo fans have increased significantly in the past month or so.
As early as half a month before the release of "Du Lala", Cheng Hao started to promote his new film on Weibo. At first, it was because he was pregnant that he had to miss most of the publicity roadshows. He felt bad about it and wanted to do his best. She was a force. Unexpectedly, the response from fans was so enthusiastic. They left messages one after another asking to buy tickets to the movie to support her movie.
Many things are inevitable by accident.
Just like whenever a new media is just launched, the first batch of users and audiences are often young people, and white-collar workers account for a considerable proportion of them.
"Du Lala" is a best-selling novel and has a wide readership base. This readership base is also mainly young people and corporate white-collar workers.
The combination of the two can naturally create a sensational effect.
Cheng is so smart, she realized this immediately, and then consciously posted some behind-the-scenes footage such as photos from the set, short videos, etc., making the topic more popular and greatly increasing the expectations of fans and moviegoers for the movie. value.
Of course, the more important thing is the quality of the movie itself. Compared with the original works written, directed and acted by the so-called "talented women" in the original time and space, as an associate professor of Nortel Literature Department, Xue Xiaolu's screenwriting skills are still very reliable; Chen Kexin's directing ability is more It's no problem; at the same time, Cheng Hao is far superior to the so-called "talented girl" in terms of image, temperament and acting skills. The handsome man is more in line with the image of Wang Wei in the novel than Wu Yanzu, and the small eyes in the original work are more consistent.
What's more important is that Du Lala, played by Cheng Hao, is not silly and sweet, and the storyline is closer to the elements of the workplace. Du Lala in the movie went from an administrative assistant with a monthly salary of 2,800 yuan to an HR manager of 6,000 yuan to an HR manager of 12,000 yuan to an HR supervisor of 25,000 yuan. HR Director, all this is not smooth sailing, nor does it rely on men. It really means climbing up bit by bit. The process is full of all kinds of office politics and workplace struggles.
If the "talented" Du Lala is just a shell of the workplace, and the whole story is so nihilistic, unrealistic, meaningless, and full of concubine complex, then the current "Du Lala" love is just an embellishment, and the workplace is the main theme.
Although as a fresh movie review describes:
Life is not a movie, it is not that easy.
Not all hard-working girls can successfully pass the probation period, not all employees will meet their bosses in the elevator, not all male bosses will happen to break up with their beautiful, talented and well-paid girlfriends, and not all women will be in love and career. Choose between careers.
Du Lala was lucky, a good person, and had some qualities and ideals. After the age of 27, she gradually said goodbye to the days of drinking a pot of soup for a week and eating chocolate alone. She began to buy herself famous brands, cars, and travel abroad.
It's logical.
It looks beautiful.
When more and more people fill this city, more and more dreams explode in this city, more and more cars, more and more houses, more and more resignations and promotions.
When life wipes out the dreams that I once had, I look back and realize how beautiful I once was.
It's just that no one can remember your appearance anymore.
High heels, business suits, big-name clothing, Lipton Dove, Mazda Toyota, boarding trolley cases, workplace gatherings with blurred light and shadow...
But the movie itself weaves dreams for the audience, and this beautiful dream has resonated with countless white-collar workers in the workplace.
"The story of Lala finally becoming a workplace elite through her own efforts is a typical inspirational story. Although such a movie is somewhat hypocritical, for the so-called white-collar workers living in a big city like Beijing, this movie is undoubtedly oxygen
bottles, cardiotonic pills and other stimulants!”
"Life should not be composed of stages, such as the struggle stage, the love stage, nonsense, you should know how to cherish everything when you encounter it; don't use busy work and trouble as an excuse to perfunctory feelings and family affection, although this is very legitimate, two years ago
I don’t understand that either.”
"Cheng Hao's bright eyeshadow is really beautiful. For the first time, I think Wu Peici and Li Caihua are very beautiful. Miss Mo has always been so beautiful. I can't say Wu Yanzu is so handsome and manly!"
"At the entrance of the cinema, a girl was angry. The boy next to her was coaxing her in a low voice, but she couldn't hear what she was saying. Suddenly the girl shouted loudly: I just want to see the sexy penis! The passers-by around were all stunned and quickly became quiet.
A male voice came out: It hasn't been released yet, how about we watch "Alice in Wonderland" first? A passerby pondered for a long time and broke into a cold sweat. It turned out that the girl was talking about the movie "Du Lala's Promotion".
》.”
"Basically everything written in the book was photographed. It was much better than Wang Ruodan's. Wang Ruodan directly became Xu Sanduo in the workplace..."
Well, the drama version of "Du Lala" was just completed a few years ago, with Sister You Ge as the female lead, starring Li Guangjie. However, it has not yet been released as a star, and has been broadcast on a small scale in several local stations.
But I have to say that there is a big gap between the slightly bitter-looking Sister Ge and the charming Cheng Hao.
Compared with "Du Lala", which received overwhelmingly positive reviews, the response to "Ip Man 2" was not satisfactory.
"Ip Man" can be said to be a dark horse in the 2008 Lunar New Year season. With its unique kung fu scenes and wonderful character portrayal, it managed to grab a box office of 100 million in the Lunar New Year season surrounded by strong enemies.
In a sense, "Ip Man" refuses to hang on a tightrope, does not use computer-generated fancy fists and embroidered legs, moves one move at a time, and is a hard bridge and a hard horse. It seems to be a return to the martial arts film, but in fact it redefines the martial arts film.
.
Especially the rain-like punches of Wing Chun in the film; when Zhen Chun uses a feather duster to block Fan Shao's sword, he is strong and tough, reckless and steady. The sharp contrast creates a strong sensory impact on people and makes the audience
stunned.
At the same time, the feelings of family and country related to the rise and fall of the nation shown in the literary and opera aspects are full of tension, which not only makes the audience's hearts surge, but also makes the audience feel happy to exhale the bad breath in their hearts.
Therefore, the success of "Ip Man" is also not accidental.
As a commercial genre film, if the previous film is a hit in the market, it is natural for the sequel to start filming.
The success of "Ip Man" undoubtedly made the producers realize the commercial selling point of this movie image, so in the movie "Ip Man 2", they almost copied the same thing again. Except for some background changes, the entire
The structure and character setting of the story, especially the final climax scene, can be said to have almost perfectly replicated the final fighting scene with the Japanese in "Ip Man".
And in order to please the mainland audience, "Ip Man 2" not only stars the original cast, but also has martial arts star Hong Jinbao joining the cast. In particular, mainland stars such as Huang Xiaoming and Shi Xiaolong play important roles.
However, perhaps the higher the expectations, the greater the disappointment. This is similar to later sequel movies such as "Monster Hunt 2" and "Tang Detective 3".
Compared with the exciting martial arts scenes in "Ip Man", "Ip Man 2", that is, the fight between Zhen Chuan and Hong Jinbao on the round table is a serious Chinese Kung Fu solo.
The rest are just for the sake of spewing blood, the connections between the plots are weak, and the plot is artificial and over-censored.
For example, the appearance of Huang Xiaoming is a bit inexplicable. Why did Ip Man accept such a group of fools? And he was just trying to advertise for his master?
Apart from fighting and fighting, I just listened to the master talk about life, ideals and philosophy. The narrative function of the characters was weak and too greasy.
Another example is the beating of the Japanese in "Ip Man", one beating ten, which will make the audience excited. The national integrity is there, and it has the flavor of an anti-Japanese drama.
But times have changed, and the fight against the Japanese has been replaced by a fight against the British. Not to mention that the national sentiment is far less intense than the fight against the Japanese. The Japanese were indeed beaten badly and ran away, but Hong Kong in the 1950s...
No matter how hard you beat the British, you can't change the reality of being colonized by the British.
"It's not a little worse than Ip Man. He is a typical follow-up man. The most idiotic thing is that when Ip Man won the game in a disgraceful way, those rude and arrogant foreigners actually stood in the audience and listened stupidly to Ip Man's talk about everything.
Heaps of great truths, haha, it’s extremely ridiculous.”
""Ip Man" successfully touched the G-spot of the Chinese people. The G-spot of the Chinese audience will always be Chinese martial arts and beating foreign devils. Every kung fu movie is a patriotic educational film. Uncle Zhen, are you a professional in patriotic films?"
"Why do you have to fight with foreigners every time, Bruce Lee, Chen Zhen, Huo Yuanjia, Wang Feihong and so on? I feel sick..."
"The same model...can there be anything else besides inciting the national spirit..."
Among all these negative comments, one of the most famous movie reviews is ""Ip Man 2", Yan Yan is responsible for Ip Man, and Huang Xiaoming is responsible for 2!"
Perhaps it was too appropriate and representative, and it was reprinted by numerous online media the next day.
Although "Dula La" was not as popular as "Ip Man 2" at the beginning, the box office on the first day showed that the two films were about the same, but the reviews were very mixed, which also greatly stimulated "Dula La".
The enthusiasm of the crew and creators of "La".
Especially the director Chen Kexin, don't forget that he is also one of the investors. Originally, he was currently preparing to shoot the kung fu movie "Martial Arts", which was produced by us and jointly invested by Star America. After the road show was agreed, he would go to Beijing, Shanghai, Guangzhou, Hong Kong, etc.
Several major cities, the time is no more than a week.
But seeing that "Du Lala" was doing so well at the box office, he specially modified his itinerary. When the road show in Shanghai was over, the crew divided the troops into two groups. One group was led by him personally to go south, and the other group was led by He Xin to go north and west.