Chapter eight hundred and thirty-ninth took another actor
Although "The Orphan of Zhao" has enough foreplay but lacks stamina and is still unfinished, Director Chen finally still has his appeal, and with the blessing of Uncle Ge, he finally started to work hard in the second week of its release, winning 95 million at the box office in one fell swoop.
.
"Laughing Out Loud", which hit Director Chen hard in the first week of its release, actually continued to gain momentum and also took in 73 million in its second week. In terms of cumulative box office, the former's 146 million exceeded the latter's 131 million.
"The Orphan of Zhao" will definitely not be satisfied with the current box office results, but Bona and Benshan Media have already started organizing a celebration party.
However, the good days of these two films have come to an end, because "Let the Bullets Fly" was released.
Good guy, "Let the Bullets Fly" set a series of records as soon as it was released, with a box office of 30 million on the first day and over 40 million on the second day.
The highest single-day box office was 60 million, surpassing "Avatar" to create the highest single-day box office record in the domestic movie market, and the number of moviegoers far exceeded the number of viewers of "Avatar". You must know that the average ticket price of "Let the Bullets Fly" is only the 3D movie "
Half of Avatar.
Then the box office exceeded 100 million in two and a half days, 200 million in four and a half days, 300 million in eight days, and 400 million in 11 days...
The outside world is exclaiming that "Let the Bullets Fly" is about to break the domestic movie box office record of 673 million set by "Tangshan Earthquake" just a few months ago.
At the same time, in addition to the movie's box office miracle, what is even more talked about is the interpretation of various metaphors in the movie. Those so-called public officials exclaimed that such a fierce political movie could be screened across the country with the approval of the General Administration of Film.
It's simply a miracle.
Although on the surface it is full of gimmicks such as foul language, sentimentality, humour, comedy, celebrities, topics, etc., the film actually contains a very ambitious political narrative. Jiang Wen used a novel script based on the real politics of the Republic of China period, mixed with a large number of interesting stories.
Metaphor, irony, extension, allusion, exaggeration, parallelism, and visual creation of prophetic colors have formed the existing highly interpretive political film works.
For example, there are many different interpretations of the made-up place name Goose City that appears in the film.
Some people say that Goose is a pretext for "Russian" in Soviet Russia, and the meaning is self-evident.
Some people say that the homophones for goose imply such groups of words: hungry city, evil city, bad city, evil city, bad city, etc. If you have a nightmare, dreaming about hunger, misfortune, sin, and
Without saying it explicitly, you will know immediately that using the word "goose" is safer and ensures that the audience or reader retains the association.
In short, those so-called public intellectuals are happy to combine the ambiguity, cunning, and ambition of this movie with the current deeply contradictory social reality. It basically gives various social classes an opportunity to "gather and mobilize" in linguistics, and also
It is to form a kind of identity confirmation through watching movies and reviewing movies, and at the same time to express what they call social criticism and reflect their so-called understanding of today's society.
He Xin was very disapproving of this, even disgusted. If we look at the movie alone, whether it is from a technical perspective, narrative method, plot setting, etc., "Let the Bullets Fly" is indeed a good movie.
but……
How can I put it, in terms of perception, he was very unhappy. He always felt that Jiang Wen was pretending to be cool, as if everyone was drunk and I was alone. He regarded the audience as those in the movie who were humiliated and did not dare to riot even after firing a gun.
The people dressed themselves up as the thoughtful Mr. Ma, hiding and snickering while remaining silent. It seemed that he was the only one who was superior to others, his IQ was crushed, and he watched the excitement from a high position.
In fact, in connection with Jiang Wen's works, this "Let the Bullets Fly" is just a new shell, and the core reflected is the same as the previous "The Devils Are Coming", "The Sun Also Rises", including the later "One Step Away"
, "Evil Doesn't Suppress Right" are all the same.
There is no denying that Jiang Wen is an excellent actor and an excellent director. But always expressing this will inevitably make people tired of aesthetics, just like Feng Xiaogang's Feng's New Year comedy, which has been quite lively in the past two years.
, but it will eventually be gradually replaced and eliminated.
The reason why He Xin highly admires Guoshi and Lou Ye is precisely because their works have diverse styles, have more possibilities, and are more pure based on the story itself.
In fact, Director Chen's works also have various styles, but every time they start off and end at the end, which is useless!
When Jiang Wen declared with a sullen expression, "You can make money by standing still," Feng Xiaogang's "Fei 2" was also released. It also set a new single-day box office record, surpassing the single-day box office record of "Avatar", and it also exceeded the single-day box office record of "Avatar".
It has exceeded 100 million in one day and 200 million in five days. It has the momentum to keep pace with "Let the Bullets Fly".
He Xin rewatched the movie again. Although the pants-eating scene was ugly and the product placement was even crazier and more shameless than "I Do", the story was fortunately complete. Uncle Ge and Shu Qi, the couple of this age
The happy enemies who are so different from each other still look so cordial, and there is no sense of incompatibility. But compared to Feng Yuanzheng's version of Jianguo that was glimpsed in "Fei 1", Liao Fan's Jianguo is not even a star.
In He Xin's impression, Liao Fan seems to have become a big actor in his later life, but I have to say that acting itself is a very mysterious thing. Speaking of being an actor, sometimes it is really full of chance.
In contrast, Yan Wang's performance in the film is absolutely eye-catching. In the past, it was just for fun, but now if you taste it carefully from a professional perspective, you will find that Yan Wang is indeed a capable actor. Xiao Jiang Wen
It’s not for nothing, in some places it even surpasses Uncle Ge.
…
""New Shaolin Temple" will be released on January 19th; "The Greatest Happiness", oh, and the previous "Family Happiness 2011" has been officially scheduled for January 31st; February 1st is "Wonderful Heroes"
...In addition, "I Know Women's Hearts" and "Will Love" will be released on Valentine's Day, February 14th."
With the popularity of "Let the Bullets Fly" and "Fei 2", the release dates of several Spring Festival movies that were still half-hidden have been released one after another.
There is also a movie version of the money-making work "Wulin Gaiden" in the Spring Festival of the original time and space. Now the film copyright of "Wulin Gaiden" is in the hands of Xinhao Media, and there were indeed plans to start shooting the movie version at the beginning of the year, but
Due to Cheng Hao's unexpected pregnancy, the project could only be temporarily postponed.
"Boss, the situation doesn't seem too optimistic. The three comedies are all released during the Spring Festival, and our presence is the weakest. Do you think we will postpone it for a week?" Xiao Douding said worriedly.
To be honest, compared to the lively Lunar New Year festival these days, the Spring Festival festival is still relatively weak. Moreover, the two comedies released at the same time both brought together many big Hong Kong stars.
For example, "Family Happiness" features Zhang Baizhi's comeback after a long absence from the silver screen, and also features Kung Fu superstar Zhen Bullet's first challenge in a comedy film.
"The Amazing Heroes" is produced by Chen Kexin, directed by Gu Dezhao, starring Gu Tianle and Wu Junru. It is known as China's first Superman movie. What kind of costume version of "The Incredibles" is mixed with "Mr. and Mrs. Smith".
If this kind of movie were placed in future generations, the name would give off a strong smell of bad movies, and at most it would be of Internet-level standards. But I have to say that at this time, mainland audiences were still more interested in Hong Kong's big stars.
In comparison, "People on the Road" does not seem to have any advantages.
"There is no need, so we will release it as planned. During the Spring Festival, everyone wants to be happy and lively. It can accommodate three comedies."
"But……"
Xiaodouding was obviously hesitant.
He Xin waved his hand and interrupted: "Don't worry, I'm still very confident in our movie. It won't be too ugly to lose, and we may not be able to lose."
He is full of confidence in "Journey". After all, the reputation is there, and he has already watched the finished film. Compared with the original version, it should have more jokes and a higher production level.
After all, the production cost of the original version was only four million, and now it has almost doubled, not even including the salary of Baldy Xu’s director and actors.
Baldy Xu took the initiative to convert his remuneration into investment. Although he has a shrewd side, it also shows his determination to be tied to the movie. Even if he fails, he himself will also bear the responsibility, and Xinhao Media, which trusts him, will also
There was an explanation. However, when he made this request, He Xin's heart was bleeding.
"In addition, I think it is necessary to increase publicity efforts and increase publicity expenses... uh, let's increase it by another ten million!" He Xin said thoughtfully.
"So many?" Xiao Douding asked in surprise.
Because the previous publicity budget for "Jonny Road" was already as high as 10 million, which was far more than the production cost. If it were increased by another 10 million, it would mean that the box office would have to increase by another 30 million to make back the money. In "Jiaolu Road"
》The risk is very high when it is generally not optimistic!
For a small-budget comedy with a production cost of only 7 million, the publicity cost of 20 million is already the treatment of a quasi-blockbuster. The "Laughing River" that just came off the production line may not have invested so much.
publicity expenses.
But compared to the hundreds of millions or even hundreds of millions spent on movie promotions in later generations, 20 million is just a drop in the bucket. But more importantly, the concept of Spring Festival and Lunar New Year releases has not yet been formed these days. Think about future generations
The Tang Detective series and "Li Huanying" are box office miracles during the Spring Festival. He Xin wants to cultivate this market in advance, and even if he is confident of achieving a word-of-mouth counterattack, this is still based on strong publicity.
In other words, someone needs to take the lead and then bombard you with information non-stop.
"Yes, in addition to regular material delivery, we also need to strengthen online publicity. In addition, you can send a message to your boss when you go back and ask him to help. Don't make it too ugly for us when the film is arranged."
The distribution of "Journey" is controlled by Xinhao Media and co-distributed by Bona. As one of the leaders in the domestic distribution industry, Bona's relationship with theaters is not comparable to that of Xinhao Media. Your movie
No matter how good it is, if the theater chain doesn't schedule the film, it's all in vain. Later generations of "The Crowd" is a bloody lesson.
Of course, the premise is that your film has to live up to expectations. The film schedule can best reflect the market fluctuations. Once the sales of your film are not good, the film schedule will be lowered in minutes, and vice versa.
In a sense, this is a strange circle, a bit like winner takes all. The better the reputation, the higher the film schedule, and the higher the box office will naturally be.
The most obvious example is that Chen Kexin's "The Legend" was about to break the 200 million mark. The pants' "Assembly Number" was on the rise, and the film schedule of "The Legend" plummeted, but it was stuck at the 200 million mark.
It was unable to break through, and finally ended up with 201 million. I wonder if the investors paid for the box office out of their own pockets.
He Xin deeply knows that after entering the 2010s, the domestic box office market has been growing at an alarming rate. Ten years later, one Spring Festival slot will even be able to accommodate two movies with a box office of more than 4 billion. And this year’s Lunar New Year slot can already be seen
The clues are here, even a bad movie like "Laughing in the River" can get 160 million at the box office. Now "Fei 2" is competing with "Let the Bullets Fly", the pants even shouted "Let's break 500 million together"
slogan.
Even if "囧路" is unlucky, it won't even be able to reach the box office of 100 million!
…
"The winner of the 2nd China Film Directors Association Director's Eyes Actor of the Year Award is He Xin's "The Piano of Steel"!"
"Whoosh!"
He Xin, who was sitting in the audience, breathed a sigh of relief, straightened his suit, stood up, hugged Zhang Meng next to him, and walked quickly to the stage.
"Xiao He, congratulations!"
"Thank you, thank you Teacher Li!"
He Xin very respectfully received the trophy from Li Xuejian, the winner of the first Directors Guild Annual Actor Award.
Among domestic actors, Li Xuejian, Wang Xueqi, and Wang Zhiwen are all idols he admires very much. Uncle Dao Ming used to be one, but he seems to be stuck in his old ways. In recent years, his roles have always been the same. Even now
There seems to be no outstanding performance in "Tangshan Earthquake".
Ning Hao, who was also one of the presenters, smiled and handed over the certificate: "Congratulations, Ah Xin, you won another Best Actor!"
He Xin smiled and shook hands with him: "Then when will you also win the best director?"
"..."
Don't look at the fact that Big Head Fish now has five people and six people, and he is also known as a "genius director", but he really doesn't have enough awards in terms of awards. In addition to winning the Beijing University Student Film Festival and the Chinese Film Media Award for "Stone"
The Best Director Award, which is not very popular, has never won any other important Best Director Award.
This time it was not in vain, he won the Actor of the Year Award, and Zhang Meng won the Young Director of the Year Award. In the past, this award was won by Xu Cairen, the director of "Du Lala", but now he has lost it to "Du Lala"
》Xu Cairen was nowhere to be seen.
As for other awards, Xu Fan won the Actress of the Year Award. Coincidentally, she and He Xin were both losers at the Golden Horse Awards, which can be considered a consolation now.
Xue Xiaolu of "Ocean Paradise" won this year's newly added Screenwriter of the Year Award, and the also newly added Hong Kong and Taiwan Director of the Year Award was awarded to Lin Chaoyan, the director of "The Informer".
"Tangshan Earthquake", which set a box office record for domestic films, defeated "Gang Piano" and "Rizhao Chongqing" to win the annual film award.
The most important annual director award was unexpectedly awarded to Wang Xiaoshuai, the director of "Rizhao Chongqing".