Xinhao Media is definitely at the top level in the country in terms of production. It failed in both literary and commercial films. However, there are still many weaknesses on the prosperous surface. For example, most of them are small and broad, and there is no so-called blockbuster in the true sense.
; Also, in terms of publicity and distribution, it is still relatively weak, especially in terms of publicity. There is a big gap between the publicity of "囧路" compared to "Love". The difference lies in a well-produced film with a lot of laughs.
A well-received work, but a bad movie that relies on selling emotions cannot be sold.
It is precisely because of this that Xiao Douding set her sights on Zhong Lifang, who created the publicity campaign for "Love Will Be" from the beginning. During the early preparations, she learned from the side that Zhong Lifang was actually not happy at Galloping Pony.
Although Galloping Horse's boss "Big Dog Brother" values her very much, the top management of the company has brought together "Big Dog Brother"'s wife, sister, brother-in-law, etc. to form a family business, and there are all kinds of intrigues among themselves.
Zhong Lifang will inevitably encounter various constraints at work. It can only be said that she is still struggling to maintain it because of the respect, trust and kindness of "Big Dog Brother" for her.
Of course, He Xin also saw the weaknesses of his company. It would be great if he could poach Zhong Lifang, but he and "Big Dog Brother" looked up and down. There were some things that he couldn't do in person, so he could only leave it to Xiao Douding to run.
.All he can do is follow the example of "Big Dog Brother" and give this woman full respect and courtesy.
Ning Hao still stood in the middle and talked, tapping on the whiteboard from time to time to highlight important points. He Xincong's attention was not on Ning Hao, but on reading the script attentively. As the "original" of this story, two people
People often communicate on the phone, and the current script is based on the story he told Ning Hao.
It should be said that this version of the script can be described in Shanghai dialect as "a dojo inside a snail shell." It not only continues Ning Hao's usual dry humor style, but also uses a lot of details to make this seemingly absurd story
Not only is it down to earth, but it is also extremely convincing.
This is very important. The biggest criticisms of the bad dramas and movies that are flooded with small and big screens in later generations are either that they are divorced from reality and are very frivolous;
, unconvincing.
And as an ambitious director, Ning Hao explores a very serious proposition in this story, which is what determines a person's fate?
It should be said that most people in modern society have a view that cannot withstand scrutiny. They believe that as long as the environment is changed, life will improve. The most prominent one is that the Internet is full of various rebirth novels: low in real life
Come on, go back to the past, rely on the prophet, and then be awesome like that.
The essence of life exchange is the same as rebirth. Change the environment, change the era, and then start a cheating life! But is it really like this?
Rebirth is too ridiculous, swapping lives due to amnesia is more convincing.
In today's society, we often hear people use the term "class solidification" to comfort themselves: it means that people who do not have a good background, good education, and a good starting point are still doing well until now. Maybe it has already been in the minds of these people.
I believe that if you don’t win at the starting line, it is impossible to become the so-called “winner in life”.
Ning Hao deliberately made this assumption true in the script first. Chen Xiaomeng got a good key, and Zhou Quan got a terrible key.
But what happened? Chen Xiaomeng and Zhou Quan exchanged the keys to their hands, which is equivalent to exchanging their lives, but they did not become each other's original appearance.
Chen Xiaomeng, who was down and out, still fell into despair, still accomplished nothing, his clean house became a mess, and Zhou Quan's original wealth was almost spent. Fate gave him a chance, but he still lived as a loser.
On the contrary, Zhou Quan is a person who likes everything to be orderly. After he was discharged from the hospital and returned to Chen Xiaomeng's messy rental house, the first thing he did was to tidy up the house and make it orderly. In order to better understand himself who had lost his memory.
, he prepared a small notebook and recorded the observed life details and valid information from scratch.
When he learned that his "former self" was an actor, he began to study acting seriously: he ran theaters, worked as a backup actor, attended training classes, and borrowed two stacks of books from the library to study both theory and practice.
It was precisely because of this paragraph that Ning Hao felt that He Xin was the best candidate for Zhou Quan, or he thought that this was created by He Xin based on his real life experience.
For example, He Xin has a mysophobia and always keeps his house spotless; for example, he transformed from a street courier to an actor. Of course, he is much more successful than Zhou Quan. He was the protagonist from the beginning and never played a part-time role.
.But it’s true to go to a Chinese opera training class and enrich yourself.
At the same time, it is precisely based on this that Ning Hao added more of He Xin's own characteristics, temperament, and even experience in the portrayal of the character Zhou Quan.
For example, being full of energy and working hard is a comprehensive attitude towards life. Although the matter of starting his life over again made him collapse at first, he quickly clarified his thinking and in a short period of time, Chen Xiaomeng's
The good-for-nothing's life has improved, and he finally found an unexpected love.
By accumulating a lot of details, Ning Hao gave a very realistic answer to the question raised at the beginning. In fact, people's situation and life are not the so-called "class solidification", and they can be reborn in a different environment. Elites
The most fundamental reason why we are elites comes from personal self-discipline and cultivation.
For this reason, he also specially designed a finishing line for Zhou Quan: The most powerful weapon is habit. Even if a person loses his memory and loses anything of value, he can still change his destiny through habit.
It should be said that the script describes the two characters Zhou Quan and Chen Xiaomeng very well, and those lines can make people laugh. But as he looked at it, He Xin found that the character of the female lead Li Xiang was seriously weakened, and there was almost no trace of it.
The sense of existence is roughly the existence of a tool person on comprehensive emotional issues.
But in his memory, the heroine in the original Japanese movie left a deep impression on him. In addition to the heroine's beauty, the most important thing is that she has a strong sense of presence, and she also bears the intellectual and emotional lines.
The derivative of the dual plot almost forms a tripartite situation with the two male protagonists.
He suddenly remembered that it was Ning Hao's consistent style to weaken female characters. There were basically no heroines in his movies. The two crazy series, including the later "Alien", were all dominated by male actors. Even though
Even the female characters in "The Love of the Heart", which has the theme of "middle-aged emotional crisis" and "love encounters", only appear as supporting roles.
However, he disagreed with the weakening of the role of Li Xiang in this script. He still felt that the plot of the three protagonists in the original version was more reasonable and rich. Thinking of this, he subconsciously let out a "tsk".
As a result, Ning Hao had sharp ears and immediately asked: "What's wrong, Ah Xin, is there something wrong with the book?"
He Xin originally wanted to communicate with Ning Hao in private, but since this guy took the initiative to ask questions and everyone focused on him, he directly raised his doubts: "Why does Li Xiang have such a sense of existence?"
Not strong?"
"Oh, I just think that since it's a life exchange, the plot should focus on the main line, and there doesn't need to be too many branch lines. And if Li Xiang's line is to be highlighted, Chen Xiaomeng's line will inevitably be weakened. In this case, the entire structure may
It will be unbalanced.”
Sure enough, this was set up intentionally by Ning Hao.
But He Xin still questioned: "Why does highlighting Li Xiang's line weaken Chen Xiaomeng's line? Why do I think it should be Zhouquan, Li Xiang, and Chen Xiaomeng? There are three lines in total to be safe!"
"Uh...you mean to put Li Xiang in a separate line?" Ning Hao was stunned, and his confusion was also full of doubts.
"Of course, because this is reasonable!"
"Then what's unreasonable now?" Ning Hao asked unconvinced.
Down-to-earthness and rationality have always been what he emphasizes and is good at.
"The comprehensive emotional drama in the script and the logic of Li Xiang's character are always a little unclear. Do you think, what is the inevitability of Li Xiang's love? The script does not explain clearly where her longing for love comes from? In addition, there is a lack of
Having laid the groundwork, can you imagine that an independent Shanghai woman with a house, money, car, and brains would immediately fall in love with an extra who just lost her memory not long ago and fell to the bottom of her life just because of a chance encounter?
"
"Well……"
Ning Hao was at a loss for words. Emotional dramas have never been his specialty. Just like in the movie "The Golden Robbery" he filmed in the original time and space, the love between Xiao Dongbei and the rich lady was criticized as unreasonable, and it was also just
How come we met by chance and fell in love with each other in the blink of an eye?
He Xin glanced at him and continued: "Actually, it cannot be said that Li Xiang is a separate line. She, Zhou Quan, and Chen Xiaomeng are intertwined. Of course, she and Zhou Quan are mainly driven by the emotional line.
, and in the later period, when Zhou Quan and Chen Xiaomeng competed with the gangster to get out of trouble, she was inadvertently involved and assumed the role of wisdom. At the same time, in the process, the emotional line between her and Zhou Quan was further promoted.
.In this way, this impossible love affair can be given a romantic background, and it can also make the love between a man and a woman who does not seem to be a good match more convincing."
What He Xin said basically continued the plot of the original version. The later film "The Crowd" actually encountered the same problem when it was adapted for localization.
Although Rao Xiaozhi did not cut off the heroine Li Xiang's role as drastically as Ning Hao, although Wan Qian's performance in it was also outstanding, the character's presence was never strong and she still played the role of a tool.
The thread did nothing to promote the work, and even had a lot of counterproductive effects.
Therefore, instead of drawing a tiger that resembles a dog, it is better to copy it directly.
As soon as he finished speaking, Yue Xiaojun on the side jumped out and said: "This is good! What A Xin said is very good. I also feel that the character Li Xiang needs to be foreshadowed, otherwise he will be unconvincing."
"Hey, since you think so, why don't you bring it up?" He Xin said in surprise.
"I mentioned it, why didn't I mention it?"
Yue Xiaojun's voice suddenly rose an octave, and he nuzzled at Ning Hao, who was reluctant but frowning in thought, and said depressedly: "It's not like you don't know his bad temper! I..."
Just halfway through speaking, he saw Ning Hao raising his head and glaring at him fiercely, and said with an aggrieved look on his face: "A Xin, did you see that this is the attitude! What else do you want me to say?"
"You're so good at hindsight, how are you going to lay the groundwork? Can you tell the truth like A Xin?" Ning Hao scolded with a look of displeasure.
Yue Xiaojun was not to be outdone. It was rare that he agreed with He Xin. He shouted confidently: "Although I didn't think about it at the time, you blocked this road as soon as I proposed it. What else can you say to me?"
…”
Seeing that the two of them were about to quarrel, Wang Hongwei, who was sitting next to Yue Xiaojun, quickly pulled him and interrupted: "Okay, okay, Xiaojun, please stop saying a few words!"
Then he said to Ning Hao in a tactful discussion tone: "Haozi, I think what Xiaohe said makes sense, and he is the screenwriter of the original work, so he has more say than Xiaojun and I. I suggest that we can polish it again. Finally
Let’s compare the two again.”
In fact, Wang Hongwei had already seen the problem, but when he saw Yue Xiaojun being beaten back, he didn't say anything more. He himself was peaceful by nature. Although he was Ning Hao's teacher, he faced a successful student like Ning Hao.
, being both the director and the boss of the controlling party, it is not easy for him to raise some opinions. Furthermore, he is not the screenwriter of the original work. This time, he acts more as the director to realize the creative intention, so naturally it is inconvenient for him to have creative conflicts with the director.
Disagreement.
In other words, you can put forward your own opinions, but whether you accept them or not is up to the director. Now that Yue Xiaojun has been beaten back, there is no need for him to raise the same objections again. If he is rejected by the students, does he, as a teacher, have to
No need to save face?
Regarding the discussion of the script, the behind-the-scenes creators such as photographers and art designers naturally have no say. Their job is to cooperate with the director in secondary creation based on the script.
As a producer, Zhong Lifang watched the arguments among several people with great interest. As an overseas returnee, she appreciated this argumentative creative method even more. She seemed to vaguely understand that the reason why Xinhao Media never failed was probably the source.
Is it because of He Xin’s existence?
Seeing that the writers' opinions were consistent with He Xin's, Ning Hao could only listen no matter how unconvinced he was. Fortunately, Wang Hongwei's words also made him stand out in front of many behind-the-scenes creators. He turned to He Xin and said: "Ah Xin
, since you proposed it, how do you want to change it?"
He Xin looked amused, shrugged and said: "It's very simple, it's the three things I just mentioned: What is the inevitability of Li Xiang's love? Why does she fall in love with Zhou Quan? The last one is wisdom, so as to make the plot elements