The big hit of "Broken Love" was expected, but unexpected, because the box office hit came earlier than expected.
He Xin came to the company early in the morning. Several girls who had worked overtime in the company all night had dark circles under their eyes, but they were all in good spirits.
"Boss, morning!"
"Good morning everyone!"
"Boss, our movies are also very popular at midnight screenings in theaters all over the country. The current box office has exceeded 20 million!"
"Okay, okay, okay! Everyone has worked hard. You haven't had breakfast, right? Tell Shen Lin what you want to eat and let him buy it."
"Wow, thank you boss!"
"Boss, if the box office is huge, will you give me a bonus?" a bold girl asked.
"Look at what you said, when have I ever wronged you?"
The employees of He Xin's competitors have always been very generous. Xin Hao Media's performance has been very good in recent years, and there is no need to treat employees harshly. Now Xin Hao Media's various wages and benefits are among the best in the industry, and are generally 20 to 30% higher. In addition, the company's management more or less owns shares in the company according to their respective contributions.
Naturally, many people will want to change jobs if they are generous. In fact, in the past few years, in addition to training new people, Xiaoduding has also poached a lot of talents from other companies. So much so that He Xin has been criticized by his peers for price gouging and poaching everywhere.
The company is getting bigger and bigger, which has brought new troubles to He Xin. For example, the current scale and profitability of Xinhao Media have fully reached the standards for being listed. Xiaodou Ding is eager to get the company listed, and the company holds shares The management of the company also has the same mentality. After all, the example of Huayi Brothers is before our eyes. Once the company is listed, just a few thousandths of the shares in their hands can turn into millions or even tens of millions in the blink of an eye. .
Although He Xin is currently keeping quiet about the listing, sometimes you can't suppress the public opinion below, and they will push you forward.
In addition, it is precisely because of the eye-catching report cards handed over by Xinhao Media that it has attracted the attention of a lot of capital. You can ignore those fund capitals, but you cannot but pay attention to the olive branches extended by several domestic Internet giants. .
On the one hand, the prices they quoted are too attractive.
For example, Goose Factory offered 300 million yuan to acquire 10% of the shares, which suddenly raised the company's valuation to 300 million yuan. Don't say you are not tempted. After all, this suddenly reduced the worth of He Xin and Ning Hao. Raised to more than one billion.
On the other hand, several major Internet giants have the right to speak on the Internet, have broadcast platforms, and are even deeply involved in theaters. The promotion of movies, the broadcast of TV series, and even the schedule of releases are closely related to the company.
Although He Xin and Ning Hao have always refused to be tied to capital in order to ensure their creative independence, with the development of the company and the constant changes in the external environment, sometimes they have to change their original intentions and choose to compromise.
Although the company has not put capital cooperation, listing and other matters on the agenda, these are already a trend in the company's development.
Ancient proverb: The general trend of the world is overwhelming; those who follow it will prosper, and those who go against it will perish!
He Xin is now becoming more and more superstitious about this old saying. After all, it is a wise saying that has been summarized over thousands of years.
After entering the office, he couldn't wait to turn on the computer and search for news about "Broken Love". As soon as he hit the Enter key, a large page was displayed on the web page.
According to the latest statistics from the company, "Love Lost" was screened 4,670 times in 483 theaters on the first day, with a cumulative audience of 360,000, and a box office of 10.96 million. In fact, with each theater actively adding theaters, the number of "Love Lost"
There have been more than 8,000 performances, and the total box office has exceeded 20 million.
What is the concept of 20 million? It is more than the combined single-day box office of "White Snake" and "Painted Wall".
Some people may ask, the box office of "White Snake" the day before was 15 million, and the box office of "Painting on the Wall" on the first day also exceeded 10 million, how could it be more than the combined total of these two films?
The reason is that theaters have temporarily added shows, which will inevitably crowd out the film schedules of "White Snake" and "Painted Wall", and those imported blockbusters "Captain America", "The Abyss", and "Ride" which have been released for more than ten or twenty days.
, not to mention films such as "Revolution of 1911", which just one week after its release was very unsatisfactory at the box office.
One goes down and the other goes up.
The popularity of "Broken Love" may have been due to the support of fans of the original work from the beginning. Since the author Bao Qiongqiong was originally a screenwriter, the script she adapted is very consistent with the original work. I have to mention a small article here, he plays Wang Xiaojian
Not only does it portray the essence of the characters in the original work, it is even more exciting and lovable than the characters in the original work.
Then the boyfriend cheats on his best friend, the artificial Bayan accent, the workplace encounters difficulties with clients, office romances, etc. These bloody storylines that may happen around them on a daily basis make the audience feel more involved.
Today's migrant workers usually have a lot of work pressure. It is a rare golden week, and the most enjoyable thing is to relieve stress. And "Broken Love" is a film that is full of warmth and laughter, and is very relaxing and healing.
Not only on the Internet, the box office success and good reputation of "Broken Love" also quickly hit Weibo, with messages such as "I can't buy tickets" and "I'm shocked" everywhere.
He Xin even saw the guy from the God of Wealth trying to attract people on Weibo: "Here comes the code for "Broken Love": The women I follow, just buy a ticket to see it. If you don't like it after watching it, message me privately, and I'll reimburse you."
The bizarre attendance and box office performance of "Broken Love" shocked many professionals in the industry. After experiencing a hot scene yesterday, including the midnight screening, theaters in various places quickly adjusted the screenings on the second day of the release. Now, the performance of "Broken Love"
There have been more than 10,000 games, accounting for 30% of the total games.
The New Film Alliance Cinemas in Beijing even issued an instruction that "there is no upper limit for adding theaters based on actual conditions."
"Broken Love" is essentially a chick flick full of Beijing flavor. In the past, Beijing-flavored movies, even Feng's comedies blessed by Uncle Ge, were far less popular south of the Yangtze River than in the north. In the Pearl River Delta, their performance was even more mediocre.
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Nowadays, "Broken Love" is also so popular in Guangzhou that the person in charge of Jinyi Zhujiang Cinema just lamented on Weibo: "It is no longer a dark horse or a miracle, it has become a complete legend, so bizarre!"
"Broken Love" is a hit at the box office, with over 10,000 daily screenings scheduled. This is of course good news for Xinhao Media, but it is not so friendly for "White Snake" and "Painted Wall" which were released at the same time.
In an exclusive interview with Goose Factory Entertainment after the premiere, Mr. Yang, the producer of "White Snake", said with great satisfaction: "The success of the premiere of "White Snake" was already within his expectation. He also talked about the investment in "White Snake" and the later stage.
, publicity, main creation, and starring, everything is very impressive. The combination of Cui Baozhu, Li Lianlian and Cheng Xiaodong, this golden triangle, no one can surpass it in three years.
As soon as the words were spoken, "White Snake" encountered a disaster. On the third day of its release, the box office suffered a cliff-like decline. The single-day box office in the previous two days fell from 15 million to less than 10 million in an instant.
As for "Painting on the Wall", it was even worse. The box office on the first day exceeded 10 million, which should be an ideal result. The old man was still planning to strike later, but the box office on the second day shrank by nearly 50%.
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This was followed by a decrease in the proportion of daily film schedules. "White Snake" dropped directly from the original 33% of the film schedule to less than 20%. "Painting on the Wall" fell from 20% on the day of its premiere to 12%. Except for most of them,
It was given to "Broken Love" and a few imported blockbusters were given a small share. After all, it is the Golden Week and there is still some market for imported blockbusters. Finally, I gave it a shot.
What is surprising is that "Border Storm" has actually increased from less than 2% of the original film schedule to a little more than 3%. On the one hand, the attendance rate of "Border Storm" is relatively stable, and the box office has already exceeded 70 million.
It surpassed "Love in the City" on the box office list that month, ranking third behind "Captain America" and "The Abyss."
On the other hand, it may also be due to the popularity of "Broken Love". After all, it is a film produced by the same company, and "Border" has a pretty good reputation. The rating on Douban has always been above 8 points, which is a slightly better reputation in recent years.
excellent work.
The current total box office of "Border Storm" is not far from the figure of 80 million. If it can jump again during the Golden Week, it may become the second box office hit after Guoshi's "Hawthorn Tree Love"
Billions of domestic literary films.
Nowadays, most of the movie news on the Internet is about "Broken Love", which premiered yesterday. As for "Summer Joy" starring Peng Yuyan and Yang Tianbao, which was released on the same day, it was initially promoted in an attempt to attract fellow fans.
The type of "Broken Love" can now be ignored.
There is very little news about "Painted Wall", and I don't know whether it was the old man Wang who was scheming or was confused and has not made any moves. In contrast, "White Snake" is obviously in a hurry. Mr. Yang just said before that overseas income
Eighty percent of the film has been recovered, and the domestic box office only needs to exceed 100 million to make money. It even directly shouted the slogan of a box office of over 300 million. As a result, the total box office in the three days of release was less than 40 million, and it also faced a compression of film schedule.
As the Golden Week of National Day has arrived, if the box office does not improve, let alone 300 million, it may even exceed 100 million, so today there are many boasting posts, as well as many film critics and celebrities.
Others come out to help and shout.
It uses slogans such as "powerful special effects", "beautiful pictures", "happy and hilarious", and "moved to tears".
Is there anything else like the Chengdu promotion? The atmosphere at the scene was so high that Ms. Huang patiently signed autographs for the fans...
Some netizens revealed that Hollywood superstar Geno Reeves, who is world-famous for "The Matrix", appeared at a movie theater in Beijing to buy tickets to watch "White Snake".
In an interview, Mr. Yang almost choked up and said: "This is the movie in which Ms. Huang is the most devoted, especially in the last scene. You can't hold back her tears when you see her.
Why? Because she has feelings. You said that in the past five years, she always made some works that she didn't like and became a tool for others to make money. She has been holding back this motivation. This time she created it as a real work.
Go and invest, I believe no one will say that Ms. Huang has no masterpieces after this!"
Of course, "Broken Love" has become popular, and there are not a few people who are riding on the popularity, becoming black for the sake of being popular, or being bribed by competitors.
For example, "a very rough movie that caters to female audiences, it is made up of a large number of sharp and empty lines copied from the original work, and the characters are very unrecognizable..."
"The filming was too long and not compact, there was no movement in the camera, and there was nothing in the mise-en-scène. The narration and dialogue of the film did not hinder the understanding of the plot even with your eyes closed. It didn't seem to cost much..."
What else is there: "Congratulations to the TV drama audience for occupying the cinema, and congratulations to the domestic movies for perfectly reaching the level of Chinese TV dramas. If you want to listen to cross talk jokes, I go to Guo Dean; if you want to watch short movie reviews, I go to Taotao Linlin; if you want to find your first love, I go
Find Zhang Baizhi; if you want to get your lost love back, you should find your old sweetheart Wang Jiawei..."
Sunspots will always exist, regardless of whether they are eating lemons or being paid. He Xin didn't care at all when the overall situation was decided. He let go of the mouse in his hand, leaned back on the chair and took a sip of the cold drink.
Tea, the only expectation now is how bizarre can this dark horse "Love Lost" be?
…
After the box office of "Broken Love" exceeded 20 million on the first day of release, 35 million on the first day during the Golden Week, and even broke the 50 million mark on the second day, the box office exceeded 100 million in three days. With a box office of 105 million, it not only occupied the weekly box office championship,
In one fell swoop, it defeated "The Abyss" and "Captain America", which had managed to reach the 90 million mark after only 23 days of release, and won the box office championship of all currently showing movies.
As for "White Snake" and "Painted Wall", although the attendance rate has improved slightly, due to the compression of film schedules, they only received 16 million and 12 million box office in the first two days of the Golden Week. They ranked on the weekly box office list with 55 million and 37 million respectively.
Wan ranked second or third.
In the original time and space, "White Snake" and "Painted Wall" are both ancient costume fantasy movies based on myths and legends. They were released on the National Day schedule in 2011. Although neither of these two movies can satisfy the audience in terms of quality, each has its own shortcomings.
Flaws, but the audience has no choice. As of the first weekend on October 2, the former has scored 76 million at the box office, and the latter has also scored nearly 60 million at the box office, ranking second.
But now that "Broken Love" has come out, it is like giving these two bad movies a blow. Although the box office has improved slightly during the holidays, the gap between "Broken Love" and "Broken Love" is getting wider and wider.
On October 5th, the crew of "Broken Love" arrived in Xi'an for promotion. The original schedule for Xi'an was slightly later, but due to the popularity of "Broken Love", the crew temporarily changed their schedule in East China. After all, here is the male lead Xiaowen and the same
The hometown of the popular Jiayi brother who plays the heart-warming boss Big Boss.
It's just a pity that Brother Jiayi is a guest star, so it's not appropriate to drag people over for promotion. Besides, Brother Jiayi is currently filming a TV series "Yingpan Town Police" based on the true story of a second-level hero in the public security system.
, it’s really detached.
Of course, although it’s a pity that Brother Jiayi is no longer here, the most popular member of the crew is still Xiaowen!
"Broken Love" was a hit upon its premiere, which was beyond everyone's expectations, and Xiao Wen was the same. He originally planned to attend the premiere and then withdraw, but seeing how popular "Broken Love" was, he wasn't stupid either.
, immediately greeted his godfather and followed the crew all the way to promote the road show.
Although "Broken Love" also made Bai Xue and newcomer director Wen Kinino popular, most of the fans at the scene came for Xiao Wen.
Especially when we arrived in Xi'an, a large number of fans gathered outside the theater. They were holding support signs and shouting the names of the stars, all in the name of Xiao Wen.
Because this is Xiaowen's hometown, the crew added a press conference at the request of the local organizer, and then a local TV station conducted an exclusive interview with Xiaowen. After that, they had to visit five theaters to interact with the audience face-to-face.
and communicate.
The more popular a movie becomes, the more intensive the promotional roadshow schedule will be. For the creators and starring actors of the movie, this is a painful and joyful process. Especially for the leading actors, the popularity of the movie means they are more popular, which is a win-win situation.
situation.
You may be paid very little for this movie, but you still have to grit your teeth and run for it, because if the movie becomes popular, it means that you will also become famous. In the future, your status will increase, and your salary will double or even triple in a matter of minutes.
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The road show was very tiring. After the premiere in Beijing, I flew to Shanghai the next day, then Hangzhou, Ningbo, and Nanjing. The original itinerary followed Guangzhou and Shenzhen, but considering that the audience came from Xi'an, the hometown of Xiaowen and Jiayi,
They were so enthusiastic that the crew temporarily changed their itinerary and came to Xi'an first.
Xiaowen was obviously unhappy along the way. As soon as he got off the plane, he asked for leave from Chen Zhixi, who was leading the team, saying that he wanted to go home. Chen Zhixi also considered that Xiaowen was really hard during this period, and since he came to the other party's hometown, there was no reason not to let him go.
He wanted to go home for a visit. While readily agreeing, he also specifically asked him not to miss the press conference at 1 p.m. After that, there would be an exclusive interview with the TV station.
But when one o'clock arrived, dozens of reporters arrived at the press conference, but Xiaowen was nowhere to be seen. Not only was his own phone unreachable, but no one answered the calls of his assistant or executive agent.
.
Bai Xue and Wen Muye were waiting in the VIP room early. Chen Zhixi took her mobile phone and kept calling Xiaowen's manager's mobile phone, anxiously calling around.
At this time, He Lirong and Shen Ming hurried back from the front: "How are you? Have you contacted me?"
In addition to his regular job in the production department, Shen Ming is also a firefighter. He goes to help wherever work is busy.
"No, I'm really anxious. I don't even answer the phone. If I had known this, I shouldn't have let him go home." Chen Zhixi gritted her teeth.
Shen Mingze smiled bitterly and said, "You won't let him go home? His legs are on his body, and if he insists on leaving, there's nothing you can do about it! You can't tie him up."
Speaking of Xiaowen, almost everyone in this team is shaking their heads.
Without him, this guy’s spectrum is too big!
When the filming started, his attitude was quite correct. After all, when the filming started, He Xin came out to support the director Fumino, so that he did not dare to say anything. Of course, more importantly, he was not very good at that time.
Hong, who still bears the label of Ma Yili's young husband. He was the third male lead in "Snail House" and the first male lead in "Snow Leopard", which made him a second-tier actor.
But when "Naked Wedding" became a hit, he became famous overnight. To use a popular word in later generations to describe it, he was top-notch! His attitude was completely different. His eyes were on his forehead, he looked down on this, looked down on that, almost
Even the movie premiere has to be absent.
And when "Broken Love" becomes popular, it will be even more incredible!
His transformation from the top of the TV industry to the top of the cinema happened overnight. Especially the audience's pursuit of him made him even more arrogant. The reason why "Broken Love" became popular was because of him. It was him
Xiaowen's outstanding performance made "Love Lost" a box office miracle.
When I think about my mere salary of one million, my heart becomes even more unbalanced and even distorted.
For example, when he was promoting in Hangzhou two days ago and was about to go on stage, his executive manager suddenly mentioned that Teacher Wen was hungry and wanted to eat fried noodles.
Hangzhou, not Xi'an, where can I go to get him to fix the problem?
But it just doesn't work. He won't go on stage until he has some authentic fried noodles.
There was no other way, so Shen Ming had no choice but to take people around to look for it, and finally bought him a bowl of hot oily noodles. When he ate it, he thought the noodles were not chewy enough, so he stopped eating after two bites.
Only then did everyone realize that this guy was either hungry or a tormentor who was changing his ways.
That's what some people are like. When they are tired, they don't want to make others feel better.
"Okay, don't just say these useless things, the time has passed, what should I do?" He Lirong frowned.
Xiaowen was very unhappy along the way, and she could see it. In fact, she was also quite puzzled. When she mentioned that she was promoting in Guangzhou and Shenzhen, Xiaowen seemed quite happy. Although she had temporarily changed her itinerary, Xi'an was his
Your hometown. Why wouldn’t you be happy to have the opportunity to go back to your hometown and communicate face-to-face with the audience there?