The star-studded "The Magician" cannot stop the progress of "The Crowd". On January 14, "The Crowd" even created the highest single-day box office for a domestic film with a box office of 90 million. On January 10
"Sherlock Holmes 2," directed by Ning Hao's "Master" Guy Ritchie, was released on the 5th. Although the early publicity was in full swing, it could not threaten the box office trend of "The Crowd". The box office exceeded 100 million that day, setting another new record.
It set a single-day box office record for a domestic film.,
As of January 15, the box office in the next week was 470 million, and the total box office in the ten days of release was 620 million, becoming the fastest domestic film to reach 600 million box office. At the same time, it broke the 730 million domestic film box office held by "Let the Bullets Fly"
The record is set.
While "The Crowd" continues to set box office records, the audience's praise continues to increase. In addition to ordinary viewers, many celebrities also support "The Crowd".
For example, the famous film critic Tan Fei, who has always maintained a good (pao) good (yin) relationship (jiao) (yi) with Xinhao Media, commented: ""The Crowd" is not responsible for telling you what thoughts it has, but it is very fun and very vivid.
I was so happy that the whole audience burst into laughter and I didn’t even have time to go to the toilet. It’s here to tell you where the earth’s energy is.”
There is also a well-known writer who has had good cooperation with Xinhao Media. Screenwriter Liuliu said: "Word of mouth is the best marketing method. I have been recommended to watch "The Crowd" several times by people around me, and I actually had to pay three times to buy a ticket.
After the show. When I went in, I found that it was really good! People's demands for movies are very simple. As long as it can tell a complete story, it will be popular. Speak in a language that the audience can understand, and perform a play that the audience can understand."
Even when He Xin was promoting in Changsha, a reporter asked: "Have you hired a navy?" He Xin joked at the time: "Everyone's water is real water."
In fact, the success of "The Crowd" is not simply due to the fact that the movie is good-looking and word-of-mouth among the audience. It should be said that it is the combination of external environment and other comprehensive factors that made "The Crowd" trigger a movie-watching binge in a short period of time.
It can be said that: the right time, right place, right people!
Comedy themes have always been a gap in the mainland film market these days. The best comedy director in the mainland is undoubtedly Feng Pants. But after filming two "If You Are the One", this guy has turned his attention to other places in the past two years.
After "The Great Tangshan Earthquake", I began to toss my good friend Liu Zhenyun's "Review of the Past 196...", ah, "Review of the Past 1942".
It can be said that the mainland market in the past two years has seriously lacked pure comedy movies. Speaking of comedies released in recent years, most of them are directed by Hong Kong directors such as Huang Pak-ming. These directors who became famous in the early years went to the north to make movies, mostly for the purpose of "making money"
"For the purpose. They rely on their previous accumulated popularity to make quick money and make bad movies. These comedies have no quality at all. From a market perspective, the audience urgently needs comedy, but they have no confidence in comedy.
The previous box-office hits of "Jonky Road" and "Broken Love" were also produced in this environment.
Compared with "Journey" and "Broken Love", two low-budget comedies that neither have big directors, big investments, nor big casts, the combination of He Xin and Ning Hao in "The Crowd" is undoubtedly more exciting.
Thinking back to when "The Stone" premiered, Lu Chuan said something that was especially true: the director of the film, Ning Hao, was talented enough to make Feng Xiaogang feel nervous.
Ning Hao is indeed talented. Two crazy series have established his status in the hearts of the majority of the audience. However, the output of this product is too low. In the past few years, he finally managed to hold back one "No Man's Land", but the result was another
It cannot be released. It has been almost four years since "Racing" was released, and it is not easy for a work to be released...
If you think about it, the two previous comedies "Journey" and "Lost Love" produced by Xinhao Media were already surprises to the general audience. What's more, this time Ning Hao personally took action, and He Xin played the male lead.
No. In the words of the audience, Ning Hao + He Xin are Feng Xiaogang + Uncle Ge.
Feng Xiaogang and Ning Hao became famous for a while. Uncle Ge is the best actor at Cannes and He Xin is the best actor in Berlin. They are about the same, and they are more likely to follow suit. Therefore, "The Crowd" can get such a lot of attention before it is released, except
In addition to the factors of the publicity campaign, it also relied on the good reputation and popularity accumulated by Ning Hao and He Xin.
In addition, "The Crowd" also took advantage of its schedule. In recent years, the Lunar New Year release has almost coincided with the Spring Festival. The numerous competitors have also become a booster for the sales of "The Crowd". It will be released on January 6
"The Crowd" is catching up with the fatigue period after the release of the two blockbusters "Jinling Thirteen Panties" and "Flying Swords of Dragon Gate". In addition to "Mission: Impossible 4", which was released on January 28th, the whole month of January
Except for this, other films cannot pose a real threat to "The Crowd".
In other words, during the more than 20 days from January 6 to January 28, including the entire Spring Festival holiday, "The Crowd" had no rival.
In addition, the previously released "Jinling Thirteen Panties" and "Flying Swords of Dragon Gate" were both dull and depressing themes. Especially "Jinling Thirteen Panties" made people panic after watching it, making the audience eager to release stress. Ever since
"The Crowd", which was released immediately afterwards, became the best decompressor. For this reason, some media joked: "Ning Hao, He Xin should thank the national teacher!"
…
"The story takes place in Shanxi near the Spring Festival. Villager Hu Dahai stands on the city wall and looks at the high-rise buildings in the distance. The urban landscape and the rural landscape are far apart...
Dahai was angry because the coal mine in the village was occupied by rich people. He questioned the village chief, asked Accountant Liu, and also tried to write a letter to report. After all the solutions failed, he began to explode.
When Dahai has no way to appeal again and again, all reason will eventually be lost. In exchange, he will pick up the shotgun like a knight and start the road to revenge...
Hu Dahai left the village and rushed to the coal mine Shengli Group. On the way to the coal mine, Dahai, who had been violently oppressed, saw a horse that had also been bullied. He became even more angry. He shot and killed the man who beat the horse and rescued the horse.
The horses seemed to save themselves...
After getting into the car, Manager Jiao found multiple shotguns pointed at him. He wanted to ask Dahai for all his requests, but it was too late. Dahai shot the arrogant mine owner in the head, ending his sinful life...
"
"call--"
He Xin let out a long sigh of relief.
Chief Jia had sent this script over years ago, but at that time he had been busy promoting the movie's roadshows and never had time to spare.
On the last day of the Spring Festival holiday, "Mission: Impossible 4" finally made a strong debut, with a box office of 99.6 million in two days, firmly winning the box office championship in the fourth week of 2012, and also giving way to "The Crowd" which had dominated the weekly box office list for three weeks.
The championship was relegated to second place with 95 million.
After "The Crowd" exceeded 600 million in the second week and 800 million in the third week, its current total box office of 920 million is only one step away from the first domestic film to exceed one billion. In this regard, both China Film and the State Administration have expressed their opinions on "The Crowd".
The current results of "The Crowd" are very important, and it is basically confirmed that "The Crowd" will receive an extension key, which will be extended for at least two weeks.
At present, the creative team's promotional road show has come to an end, and everyone is exhausted from the nearly 20 days of travel. He Xin has been recuperating at home for the past two days, and only has time to read the script of "Destiny".
"Destined" consists of four stories, and the story of Hu Dahai he is going to play is one of them. The script is not long, only about a dozen pages. The script is based on the real incident that he learned about through newspapers.
The information was obviously artistically processed, or perhaps the information he learned was not as thorough and in-depth as that of Section Chief Jia.
In short, it transformed a legally illiterate peasant who had no way of complaining but was retaliated against, and had to pick up a shotgun to resist, into the image of an ancient knight who was angry with a common man and used violence to fight violence.
He Xin had several exchanges with Chief Jia before. In the words of Chief Jia, he likes "Water Margin". Hu Dahai is similar to Lu Zhishen, reckless and careful, loving and rough. He is a mixture and fierce.
A wonderful mixture of love and tenderness.
It is for this reason that He Xin was deeply attracted by this role. Even if it is just the protagonist of a story, it may end up on the big screen with less than half an hour of performance time.
To be honest, for an actor to reach the level that He Xin is at now is more of a self-challenge. He is no longer interested in typed and stereotyped roles. This is why he chose this role that seems destined to fail the review.
script.
However, Chief Jia seems to be quite optimistic about this, including Shanghai Film Group, one of the investors. Of course, He Xin is only interested in shaping this character. As for Chief Jia’s so-called depiction of a social panorama, behind the violent incidents
I have no idea about the social background and origins of the public opinion.
"Destiny" is currently tentatively scheduled to start shooting in June, which will basically connect seamlessly with him after filming "Western Beijing", which also includes his time to experience life. The image of Hu Dahai, a Shanxi farmer, although he previously filmed Ning
Hao's "Incense" has had more contact with people in this field, and he also lived in a rural area with a similar story background for a period of time. However, without a targeted experience of life, he really couldn't start. After all, there is no performance of life.
No matter how good your acting skills are, they are just superficial.
Then "Sunspot" adapted and directed by Cao Baoping, now renamed "Outlaw", will also start shooting in Xiamen in September. These three movies have almost occupied the entire year of 2012.
In fact, He Xin is particularly envious of the working model of Hollywood stars who work one movie a year and take half a year's work and half a year's vacation. Unfortunately, after setting up the company, he was more involuntarily. Speaking of which, he and Ning Hao originally set up the company.
My original intention was to make the movie I wanted to make, but now I was kidnapped by the company. This has to be said to be a great irony.
But if you think about it carefully, life may be like this. It is always full of uncertainties, too many accidents and out of control. If everything goes according to plan, then life may lose its original charm.
Of course, if "Jingxi" is purely about making money, then Hu Dahai in "Destined" and Xin Xiaofeng in "Outlaw" are the characters he really likes.
Just as he was thinking divergently while holding the script, the door of the study room was pushed open from the outside, and a little man wrapped like a rice dumpling staggered in.
He said in a milky voice: "Daddy."
Suddenly, He Xin's depressed face was filled with sunshine. He held his daughter on his lap and sat down. He asked with a smile: "Baby, where are you going?"
Qijin learned to walk when he was one year old. Although he is still not very stable now, his feet are itchy and his grandparents are pampering him. His heart has long been wild. At this time every day, he has to go out for a walk.
"Dad, go!"
Although Qijin calls daddy very clearly, she can only pronounce single words now and cannot connect them into sentences. She walked in because she wanted daddy to accompany her out.
At this time, Dad Cheng's voice came from outside: "Where is Qijin? We are setting off."
"Dad, Qi Jin is here with me." He Xin responded quickly.
Dad Cheng came over and said with a smile: "Baby, come on, come to grandpa quickly, dad still has to work."
"Dad, go!"
Qijin then pulled his sleeve and said again.
He Xin looked down at his daughter's innocent eyes, and his heart almost melted. He hugged her and stood up: "Okay, dad and the baby will go together today."