This pricing strategy and sensitivity to the market surprised everyone. Just imagine how wonderful Lu Feng’s speech was at the electronics conference.
Unexpectedly, it turned out to be an embroidered pillow, which looks useless!
When discussing this matter on the phone, everyone could only laugh and talk. Several competitors who were originally nervous were relieved at this moment.
"Mr. Jiao, you still think highly of him. I have long seen that he has no ability and just relies on his boasting. Apart from his sharp tongue, this person is really useless."
Jiao Enfan smiled extremely relaxedly and said to the phone: "I still collected a lot of information about him. The establishment of Jiamei Food is also a miracle. Why don't you worry? It seems that I think too much now. In fact, most people's success
It’s mostly luck.”
"Just sleep peacefully. There are too many people like this. They appear suddenly and then disappear the next second. Does Fan Libing, who made caramel three or four years ago, know?"
"I seem to have heard something!"
"He rose up overnight and got carried away. He later invested in coastal areas and lost all his money. Last winter, he was deeply in debt and committed suicide. So Lu Feng is just the next Fan Libing."
"If a man's heart is not as good as a snake, if he doesn't invest in electronics, he might be rich for the rest of his life." Jiao Enfan sighed slightly: "Okay, I will rest and observe for two more days."
"What are you still observing? This price and this product have already sentenced Lu Feng to death!"
"It wasn't me, it was Mr. An of TCL who called me and told me. He is a cautious person."
It was already past twelve o'clock in the evening, and the calls were still coming and going. Jiao Enfan was particularly relieved about Jiafeng Electronics Factory, but other veterans didn't think so. They believed that as long as the factory didn't go bankrupt, there would be a chance to turn around.
Lu Feng didn't sleep either. He sat in the office and looked through the forms. There were about one million people in the city. Twenty-seven sales points were established yesterday. At this rate, the sales points between villages and towns can be opened in the next two days.
Full.
"Without Internet communication, this kind of loophole marketing is really difficult to do!" Lu Feng muttered while covering his forehead with his hand.
In fact, what he wants to do is just a kind of loophole marketing in later generations, passing the preferential conditions to users in the form of loophole losses, so that users will think that they have taken advantage of it, and they will tell each other and make crazy purchases.
In the Internet era, there are professional groups that gather the wool, and they only need to be mobilized to mobilize ordinary people. However, in this situation, we need to be the first to eat the crabs.
The key is that the price is really high, so high that most people turn around and leave immediately after seeing it.
"You need a fool!"
It was almost one o'clock in the evening when Lu Feng lay on the bed and fell asleep.
Early the next morning, the local news newspapers were completely blown away. Some newspapers such as Morning News, Minsheng Daily, and Life Morning News concentrated on making a report on Wipda.
The ill-fated electronics factory is undergoing trial production, and Wipda’s sales were zero on the first day!
Why is it so difficult? Can Wipda face up to the market, face itself, and find the correct positioning? Otherwise, the electronics factory will repeat the same mistakes of the past!
The price is high, the size is small, and it is difficult to cover up the domestic taste by using foreign leather. The TV market is showing abnormal development and competition!
Most of them were critical. One of the headlines in a third-rate newspaper was very eye-catching. It said: The current situation of Wipda is that his boss cannot recognize himself. He is so lucky that he thinks he has superhuman powers.
ability.
The content was full of cynicism and almost scolding. Lu Feng sat at his desk, took a sip of soy milk, threw the newspaper on the table and said, "I don't know about anything else, but this article must have cost money."
Zhang Fengxia and Zhu Lidong were speechless as they sat there. This is not important now, the important thing is to sell the goods.
"I shouldn't say anything about the market, but I still think your method this time is not right. People can't be too confident. Everyone has shortcomings." Zhang Fengxia said tactfully.
"That's what you mean!" Lu Feng put a piece of newspaper in front of her and pointed at the four big characters on it, 'The talent is exhausted'.
"No, don't think too much about it. A color TV is a big-ticket item. Everyone who buys a TV has to look at a lot of stores, and they also ask about the quality of those who have bought a color TV. Its market operation rules are completely different from those of food."
Zhu Lidong nodded secretly and agreed very much. The root cause of the current dilemma is pricing.
Lu Feng knew what they meant better than anyone else, but if he wanted to hit the local market in a short time, he had to use this method. Once the market price was raised to 3,500, sales would definitely be very good.
The problem is that growth will be very slow and require a lot of advertising. This method is like climbing a mountain, one step at a time, and Lu Feng now uses the elevator.
"First do as I say. The people from the marketing department will still go to the front line for me. I need to be more proactive and bring customers in to take a look. Do you understand?" Lu Feng ordered.
Zhu Lidong was a little helpless, but he could only nod in agreement. Once the 50 million start-up capital was burned out, there would really be nothing left.
Zhang Fengxia sat there and thought that Zhu Lidong was new here. She had been with him for such a long time, and she was more like his secretary. She was unlikely to listen to what he said. She thought about calling Gao Zhiwei and asking him to talk to Lu
Chat with Feng.
The phone on the table rang. Lu Feng answered the phone and said, "Who is this?"
"Mr. Lu, good morning!" Jiao Enfan's laughter came from the other end of the phone: "Are you up so early? Did you not sleep all night? Not sleeping is not a solution. People's abilities will not change just because they don't sleep.
"
"It turns out to be Mr. Jiao, are you still alive? I heard a few days ago that a man with the same name as you was hit by a car and died when he was out. I thought it was you. Mr. Jiao, remember to pay more attention to the car when you go out recently.
I'm really worried about you, the domestic traffic is so chaotic now." Lu Feng said while holding the phone.
Jiao Enfan's face turned green on the other end of the phone. He had never seen such a vicious curse before. He gritted his teeth and said, "Why are you so arrogant? Don't show your inferior tutoring and small-town rusticity in front of me. I tell you, Jiafeng
Our defeat has been decided, what are you going to fight with me for?"
"You said the defeat is already decided? Who are you? Is your grandpa the one who has the final say on this matter?" Lu Feng said angrily: "To be honest, I have never looked at you seriously. You are like this.
You are such a good thing, it will be the honor of your life to be able to compete with me!"
"You! Go to hell, Fake Squid..."
Lu Feng hung up the phone directly and said: "There are many people waiting to see our joke now. We must get everything done properly, especially in villages and towns. Coupons must be arranged properly. Don't talk too much to the agent."
, understand?”
After giving some instructions, Lu Feng didn't want to say more. Zhu Lidong was still very capable in terms of market layout. After Zhu Lidong left, Lu Feng asked about the situation in the factory and learned that the money had been sent to Liucheng, leaving Zhang Fengxia busy.
It's your own.
Zhang Fengxia walked to the door and suddenly thought of something. She turned back and said: "There have been many local dinner invitations recently, and I have declined them all. However, the local chamber of commerce is holding a New Year's dance, and I invite you to go."
prom?
Lu Feng was afraid of hearing these two words now. He couldn't stand the atmosphere of the old disco, so he waved his hand and said: "I won't participate!"
"But the people in the Business Office hope that you will participate. Some of our local suppliers will go, and based on the local area, we not only need to deal with the market, but also with the suppliers!" Zhang Fengxia came back and said with a smile: "I think,
The local chamber of commerce should have young talents like you as president to have a bright future."
"Stop flattering me!" Lu Feng leaned on his chair and pondered for a moment before saying, "I think you are right. It would be a pity for someone like me not to be the president."
"Hahaha!" Zhang Fengxia was amused by him and said, "You are so shameless, so why don't you go tonight?"
Lu Feng nodded and agreed.
It's already March, and it's starting to feel as warm as spring in the south, and the flavor of the new year is almost here. However, the local New Year's Eve Party has just been held. For the local chamber of commerce, the biggest event this year is the arrival of Lu Feng.
This foreigner is like a dragon crossing the river, bringing a lot of impact and topicality to the local business community.
In a whole day, Wepuda TV has completed basic coverage in the local area. There are sales points in major towns and villages. At the same time, advertisements in towns and villages have been overwhelming.
For a large factory with more than 5,000 people, facing such a small market in this city, it can be said that it was overkill. However, in the evening, when the data from all parties were compiled, the sales volume for this day was still zero.
The atmosphere in the conference room has almost solidified. The market was not open on the first day. It is understandable that one unit was not sold, but it is unreasonable that one unit was not sold in two days.
"Mr. Lu, we think we should lower the price. At least it should be similar to the 27-inch price of those brands." The marketing manager said.
"It's not a matter of price!" Lu Feng felt that it was too difficult to achieve an external breakthrough of zero, so he subsidized it and asked internal staff to buy it. He said: "You will inform me that if you buy our TV, you will get a subsidy of 1,000 yuan."
Block, only tomorrow and the day after tomorrow."
The marketing manager took a deep breath and stopped talking. He felt that he wouldn't be able to work for long. According to Lu Feng's nonsense, it wouldn't take long for him to go bankrupt.
"Our production has increased, and now there are more than 2,000 TVs piled up in the warehouse. Why don't we stop production first."
"No, continue production. At the same time, we will debug the other two assembly lines and put them into production as soon as possible. Our market prospects are very good. Don't run out of stock. At the same time, we must do a good job in expanding the external market." Lu Feng looked at Zhu Lidong and said: "This
You have to hurry up."
Zhu Lidong nodded bravely, regardless of whether the local market can be opened, let's expand to other identities.
"The transportation plan has been finalized in the past few days. Several provinces have been identified and will be placed on your desk tomorrow."