The problem faced by Lu Feng is faced by almost all enterprises. This is an unsolvable problem. The domestic economy is growing rapidly, but technology cannot keep up.
There is a market that is large enough and has enough potential, but the technology field is seriously lagging behind. When the technology of local companies reaches the ceiling and cannot go further, there are better choices for people who prioritize getting rich.
Then these rich people will choose foreign products!
The result of this is that ordinary people at the bottom will look at what the rich use as a standard. Over time, they will form a memory that using foreign brands equals the rich, and that foreign brands are unconditionally good, a brainless belief.
This is the root of the worship of foreign brands and superstition of foreign brands in the following decades.
Even if it is Weipuda, the market it is targeting is still the low-end market. It is not difficult to be a profitable company, but it is even more difficult to be a great company!
In the final analysis, it is still a matter of technology, industry, trade and trade, industry and technology. If you want technology, you must accept the control or even acquisition of foreign brands. Doing so does not mean that you can obtain the other party's technology.
However, by doing this, you can make money quickly. In the short term, the brand image will be greatly improved, and it may even become the light of the nation. Dependence will form inertia. After many years, you will be afraid of leaving the name of a foreign lackey or comprador.
Lu Feng felt a little confused. He picked up the lighter on the coffee table and lit a cigarette. If he wanted to go upstream, he would have to go against the times. The difficulties he would face would be beyond his imagination.
Lu Feng suddenly remembered that he had participated in an advanced seminar and study conference for young entrepreneurs in his previous life. The unit of that study and study was Huawei.
The words of two senior CEOs were particularly memorable to Lu Feng. Huawei's success today depends not on a simple management model, nor on a cruel entropy reduction and elimination system, but on learning.
When there is no technical advantage or market advantage, you should accumulate experience and recruit talents from all over the world. If foreign technology is good, then go abroad to recruit talents, set up R&D companies abroad, and learn from others seriously.
Only by admitting that you can't do it can you move forward with determination. If you can't do it now, it doesn't mean you can't do it in the future. The senior CEO also listed the development history of developed countries around the world. How many countries have become global hegemons by learning industrial modernization.
Above the tide.
Lu Feng still remembered that these words made many people laugh, and then the whole audience applauded.
It was already one o'clock in the middle of the night. Lu Feng reached out to touch a cigarette and smoked all the pack of cigarettes. He sighed and picked up the water glass in front of him and drank it all in one gulp.
"Since you have to choose a path, choose the most difficult one!"
Lu Feng looked at the starry sky outside the window, as if talking to himself, or talking to himself in the previous life. Not everyone has the opportunity to make a choice.
............
Major companies have done a lot to collect information about Jiafeng Electronics, forming a complete data chain. The evaluation of Jiafeng Electronics by major companies is that it is a company with a strong market and great potential.
It is only a matter of time before we become one of the first-class domestic enterprises and rely on our strength to compete head-on with those first-class state-owned enterprises. Spending some money on such a company is well worth it!
The next day in Xiangjiang, the conference room in a high-end office building was already full of people. Everyone was wearing suits and leather shoes, with the word "elite" written all over their faces.
A few minutes later, a man in his forties walked in, sat down and said, "Today, the Jiafeng Electronics Acquisition Organizing Committee was officially established and will hold a meeting."
The same situation is happening in Sony branch, Sharp branch, Panasonic branch, Philips and other foreign brands.
This kind of cross-border acquisition is very troublesome. It is not directly negotiated by the company. It requires professional consulting companies to deal with it, and even professional legal consulting companies and financial companies to provide fund guarantees.
Lu Feng woke up at around nine o'clock in the morning, washed up briefly, and began to deal with the backlog of affairs. In addition to some personnel transfers, it was more about fund transfers.
I signed the 80 million fund transfer document, and the money can be returned to Changhong's account today.
At present, Jiafeng Electronics has twenty-seven departments, large and small, and sixteen subordinate companies. It is already very large. If you want to make such a large company agile again, turn the front of the car flexibly, and move forward quickly, what needs to be changed?
Much.
After dinner in the afternoon, Lu Feng called Zhang Fengxia and Zhu Lidong to the office. The two of them sat at the desk and looked a little nervous. There was a rumor circulating throughout the company that they needed to replace a group of people and recruit younger people.
"Are people already panicking?" Lu Feng asked, looking at the two of them.
"Fortunately, after all, the company's management has experienced great storms." Zhang Fengxia replied.
"I just want to talk to you two. Regarding the change of the company's model, my idea is to continue to delegate power to branch companies, especially the sales company." Lu Feng said solemnly.
Zhu Lidong's face darkened, he pursed his lips together and nodded: "It's mainly in line with the company's development, nothing is a problem."
"Marketing, publicity, and planning will be decentralized, giving regional branches greater power. Each place has its own uniqueness. The future marketing department will be mainly responsible for brand marketing, market guidance, data collection, and evaluation.
Provide market guidance!”
Zhu Lidong nodded and said: "Aren't you going to participate in any substantive advertising anymore?"
"No, it's about decentralizing grassroots advertising. TV and offline media will continue. You can start by naming entertainment programs, or investing in variety show content. To put it simply, it means grading the market. You are responsible for the top
That part of planning, marketing, and publicity puts more of the burden on the branches.”
Zhu Lidong knew that Lu Feng was trying to reduce his pressure, and he could feel it. This was a precursor to groupization.
"In terms of the company's internal management, Mr. Zhang can train a few suitable candidates and share some of the work with himself. Now our office buildings are full, and we may have to work in office buildings next year."
"In addition to learning to be cutting-edge, the current departments also need to learn to decentralize things. I decided to add several departments, business departments, mainly to keenly explore new product markets, intervene in time, and allocate resources of subordinate companies. This department is very important.
In the future, all company resource allocations will be decentralized after accounting by this department."
Lu Feng looked at Zhang Fengxia and said: "I hope you can free up your hands to take over this department, and also establish an investment and acquisition department, a debt accounting department, an overseas investment department, and the last one is not a department, it is a talent reserve center."
Zhang Fengxia and Zhu Lidong looked at each other, and both of them saw shock in each other's eyes. If Lu Feng was talking about establishing a business department, Lu Feng was planning to form a group to facilitate the company's comprehensive management. Then why did the following departments feel like
Want to borrow money like crazy?
"Lu...Mr. Lu, what does the investment and acquisition department do?" Zhu Lidong whispered.
"Of course it's investment. Our industrial chain is still imperfect. Now there is only one Tianying Copper. We need more core supporting products in our own hands."
“What about the debt accounting department?”
"Detach debts from the Finance Department and conduct separate accounting to facilitate public disclosure. As for the talent reserve center, it is used to plan for connecting colleges and universities. There are too few talents. Now the iron rice bowl is no longer the only option. We must follow
Establishing direct channels for colleges and universities to introduce outstanding talents from colleges and universities with high wages is not only to introduce talents from colleges and universities, but also to attract overseas talents."
Zhang Fengxia sat there without saying anything, and after tasting for a while she said, "Would you like to call Mr. Tan from Finance?"
"Farewell, farewell!" Zhu Lidong waved his hands hurriedly: "The old man's blood pressure is very high. I took the 80 million you signed to pay the bill today and was as happy as a child. When you say this, Mr. Lu, I'm afraid he will get sick."
past."
"The 50 million yuan will expire at the beginning of next year, and the bank's 200 million yuan will also expire at the end of the year." Zhang Fengxia reminded in a low voice.
"Don't be afraid. If you want to develop, don't be afraid of borrowing money. It's just a debt of over 200 million. It's easy to repay. As long as you borrow another 10.8 billion, it will be repaid." Lu Feng said with an indifferent expression.
The two of them had nothing to say and just scratched their heads. Is this really the boldness of a highly skilled person to borrow one billion or eighty million?
They don't think Lu Feng is joking. Judging from the direction of corporate reorganization, Lu Feng is planning to enter overseas markets. The problem is that the domestic market has just established itself!
Zhu Lidong stood up and poured three glasses of water, sat down and took a sip, and said, "Mr. Lu, are we taking too big a step and developing too fast?"
Zhang Fengxia suddenly thought of Lu Feng's journey in just two years, burst out laughing, and said, "President Zhu said, can't you just stop and calm down?"
"No, no!" Zhu Lidong waved his hands hurriedly.
"I also want to be more peaceful. Who wants to be so tired, but the general environment does not allow it. I can tell you this, once the reorganization is slower, we will miss the best window. There are only two ways, or die slowly. This
The death process may last for more than ten years, or it may develop rapidly." Lu Feng said solemnly to the two of them: "This is our only chance to soar into the sky."
The two of them were stunned. They had just won in the terminal market, so why were they almost dead again?
There was a knock on the office door, and Lu Feng said, "Come in," and a young clerk came in. He walked in nervously and said, "Mr. Lu, I'm from the Business Department. I just had three faxes from the Shenzhen R&D Company.
"
"Put it on the table!"
Lu Feng picked it up and looked through it. What came from Liucheng was actually three newspapers from Xiangjiang today. The content was that Jiafeng Electronics announced that it was seeking partners. The three newspapers wrote about Samsung, Sony, and Philips respectively.
Contacted by Yu Jiafeng Electronics.
"Take a look!"
Zhu Lidong and Zhang Fengxia were a little shocked after reading this.
"What does this mean? False information published by small newspapers? Are we so popular in Xiangjiang?"
"Just sending out some signals!" Lu Feng leaned on his chair and said, "It's almost time. We should call you in three to five days at most."