This morning, a piece of news aroused public opinion in the small appliance industry. Desheng Electric and Dejin both companies released a message at the same time. Faced with the current chaos in the small appliance industry, uneven quality levels, and harming consumers, we hope that
Establish industry standards.
These two companies are the leading companies in small household appliances such as radios and tape players!
Changhong and Panda also released the same initiative today, but the industry standards for the initiative published in newspapers are different. They hope to use their own technical standards as the threshold. The reason is that the industry is continuing to develop, and the threshold is raised too high all of a sudden.
It is easy to block a large number of enterprises.
It takes time to bring order to the industry, and it also takes time for companies to accumulate technology.
What’s interesting is that Desheng and Dejin use their own technology as the initiative standard, with the goal of blocking other companies, or grading electrical appliances in the industry. As long as they are certified by the country, once they are graded, they will not be able to shake their market share in a short period of time.
position above.
Changhong and Panda want to block Jiafeng Electronics, which is about to enter the market.
For a time, the small home appliance industry became more and more popular, and everyone realized that this field would be the next battlefield for major manufacturers, especially if the troublemaker Jiafeng Electronics came in, it might cause chaos.
Look.
The gossip has been flying everywhere, Jiafeng Electronics' business department has become busy, Liucheng's desk is full of newspapers, and the phone calls have not stopped all morning.
Lu Feng arrived at the downstairs of the company and saw no one to greet him, so he went upstairs alone. The front desk saw Lu Feng coming and hurriedly called Liucheng.
"No, I'll go there by myself!"
After Lu Feng finished speaking, he walked towards Liucheng's office, opened the office door, and saw five or six senior executives sitting across from the desk, and Liucheng was talking on the phone with someone.
"So what you're saying is that Desheng and Dejin regard us as potential rivals? Our products haven't been released yet. Besides, as the domestic leader, are they afraid of us? The technology gap is huge!"
"Okay, thank you. I'll treat you to dinner when you have time."
After saying a few polite words, Liucheng hung up the phone. He raised his head and found Lu Feng coming. He stood up quickly and said, "Mr. Lu, when did you come?"
"It's been a few minutes, what's wrong?" Lu Feng asked, looking at everyone who looked like something was wrong.
"Read the newspaper!" Liucheng handed the newspapers on the table to Lu Feng, some of which were faxed.
After reading the newspaper, Lu Feng looked unhappy. It was raining all night long because the house was in ruins!
"The country will not agree to this kind of initiative, but it can be seen that everyone is eager to try it. Desheng and Dejin are the industry leaders, right?" Lu Feng put the newspaper on the table and asked: "I remember the market
The ministry gave me a survey report. In the overall domestic radio market, the market share of these two companies is as high as 45%, and products such as tape players, stereos, and walkie-talkies also have high market shares."
"Besides, there is a CEO behind these two companies, his surname is Chen. I heard from some rumors that they have listed us as potential competitors, so that's why it appeared in the newspaper." Liucheng was very worried.
Everyone present was a little panicked. They are not afraid of foreign brands, such as Sony and Sharp. There is a huge technological gap, and the consumer groups in the end market are obviously divided.
With the constraints of tariffs, it is obviously impossible to engage in a price war with the other party.
But these two companies pounced on them like wolves and tigers, which was really hard for Jiafeng Electronics. The most important thing is that everyone can see that Changhong and Panda seem to be trying to assist.
This is equivalent to a child not yet born, but world-class boxers are already staring at it, and there are also several national-level players who are eyeing it.
This paper initiative is very likely to directly abort Jiafeng Electronics' small home appliance plan.
Seeing that everyone was not in a high mood, Lu Feng smiled and said, "Why are you panicking? I will take care of more things now and tell you the good news."
good news?
A smile appeared on Liucheng's face and he asked: "What's the good news?"
"The team that went to Xiangjiang to seek financing failed." Lu Feng said calmly.
Is this good news?
Everyone present felt their vision go dark and almost fell to the ground. Liucheng held the table with his hands and took a deep breath to calm down.
"Look, in comparison, this is nothing, right?" Lu Feng pointed at the newspaper with a smile.
It really wasn't a big deal. Not to mention the small home appliance project, even Wipda might be in trouble. Liucheng couldn't understand why Lu Feng could still laugh at this time.
"Mr. Lu, are you kidding me?" Liucheng asked.
"No, I didn't plan to tell you at first, but seeing that you are like this when you encounter such things, I just want to stimulate you. You must be able to handle things and don't think that a stable life is the norm. This is my entrepreneurial style.
, the company is on the verge of bankruptcy at any time, so it chooses this path."
Lu Feng looked around and said: "Let's prepare for the meeting in the conference room. I will fly to Xiangjiang tomorrow to deal with it. Today I will mainly explain the reorganization of the R&D company and the direction of product development."
"Okay!" Liucheng was about to give instructions to the people next to him.
Lu Feng saw worries on the faces of several senior executives. He was very familiar with this state. These people were probably already secretly thinking about finding new homes after the Chinese New Year.
"Let me say one more thing. Every company has its own culture and spirit. Some companies are united and hardworking. Some companies are harmonious. Some companies are wolf-like competition. Our company can only be described in two words: life-threatening.
, Mr. Liu posted these two words for me in the company, and wrote a sentence at the door."
"Let life bloom once and make life worthwhile!"
Liu Cheng tasted this sentence and nodded in agreement.
In the conference room, everyone sat down, and Lu Feng said straight to the point: "The R&D company has one goal for next year, to expand and attract a wide range of talents. You can select suitable ones from the talent reserve center, you can also go overseas to recruit people, and you can also establish overseas companies.
research base."
"We will cooperate in various major fields. As long as people are willing to cooperate with us, we will cooperate. We can also suffer some losses. We buy some instruments and let them try them for free, but we have to let our people go in to observe."
"There are no rules in technological competition. Use whatever means you have to use, and use different methods for each talent. My idea is that within three years, the technology field will be among the best in the country."
"Mr. Lu, can we sell patent licensing? Now we are Panda Technology. In fact, companies like Sharp also license out, but they are just some outdated technology patents." A senior executive suggested.
"It's normal to start slow and buy other people's technology patents. I don't object to it, but when using it, you have to draw a red line. For core technology, the company's internal R&D ratio should not be less than 100%.
40%, and other technical patents shall not be less than 20%.”
"This red line is drawn to keep the research and development path from going astray. It's certainly comfortable to use someone else's. You can just design a casing and change a few jacks, and you can apply for a patent. I took a look at this year's company patents.
Most of them are concentrated in these.”
"The reorganization of the R&D company is very simple. It will be changed into a business group unit. Special business groups will be set up, for example, a radio business group. Each business group will have no less than two teams. This is a product business group, and it will also do research and development businesses.
Group, from screen technology, motherboard technology, material technology, digital information technology, etc.”
"A large product group is formed, each performing its own duties, but each product has no less than two teams to work on and compete internally. If the two teams cannot compete internally, they can conduct market trials and our sales network will pave the way.
As we grow bigger and bigger, we will know if the product is good or not when it is launched.”
"Don't tell me so many professional things. If the market doesn't accept it, it just won't work!"
"Of course, there will be exceptions. We will plan some forward-looking investments in technology fields for long-term technology development." Lu Feng subconsciously wanted to take a cigarette from his pocket, but suddenly remembered that Jiang Xiaoyan had confiscated all his cigarettes.
"Everyone performs his or her duties. You don't need to worry about money. The market is not under your control. The company has no money. It must be my responsibility. I can't get the money back because I am incompetent. But I gave you the money. You
If you can’t make something, I won’t agree!”
The scene was silent, everyone lowered their heads and felt the pressure on their bodies. Liucheng sat aside and said nothing. Even if he was given 100 million, such a big leap forward development would still make him feel a lot of pressure.
But on second thought, Lu Feng was under greater pressure. After all, what he had to face was how to get money back from outside.
"This is the overall direction. Mr. Liu has come up with a feasible reorganization plan during this period. I don't know much about the various departments of the R&D company, so I won't get involved too much." Lu Feng said towards Liucheng: "The other thing is
Product development direction.”
"What products need is to solve people's convenience. Stop doing fancy research and development. If you can get it right in one step, don't do it in two steps. It's best to make it 'fool-like'. Remember one sentence, high technology is for making people lazy."
, no matter how good the technology is, if it requires users to worry about it, it will be rubbish!"
"According to this idea, the three products yesterday will be streamlined and simulated more daily use of the products. Don't the buttons of the tape drive feel small? Don't they hurt your hands?"
"When I was at Jiamei Food, I did my own research and development and made beverage cans. Before any product was made, everyone in the factory would eat it for three days. This was done to discover the shortcomings of the product, improve it, and design it.
The gap between the user’s ideal and the user’s reality may be wider than heaven and earth, do you understand?”
Liucheng said from the side: "We have conducted a lot of tests, but they are all technical tests. We will soon distribute the tape machines and radios in stock, and I will be the first to use them!"
"Is there anything else?" Lu Feng asked.
"There's something. Didn't you participate in an electronics summit last year? This year, invitations were sent to you. The organizer called you, but no one answered. You called me yesterday and I hope you will be there. Last year's event was very successful.
success."
Lu Feng sneered. The organizer was really interesting. Last year, he stood on the stage and scolded those people bloody. The dispute over whether technology, industry, trade or trade, industry and technology is still quarreling now.
As long as I go, the entire electronics industry will have to go. The organizer’s favorite thing is to make things happen, and it’s best for these entrepreneurs to come up with their ideas on the spot.