Zhu Lidong was originally very confident about the market positioning of VCD. Because Lu Feng valued it, he conducted market research on home theaters early on.
I have a very strong self-understanding of product positioning and marketing, so I said this in front of Lu Feng, but I didn’t expect that Lu Feng would reject it.
At this moment, Zhu Lidong began to feel a little confused. His instinctive feeling was that Lu Feng was not wrong, which made him very unconfident.
"In terms of market positioning, we must first seize genuine products and patent authorization. In the pre-launch stage, the brand must be established and pre-emptive. Secondly, the VCD brand is the same as the previous home theater, called Golden Leopard!
"
"In each province and city, we have different content, and we must learn to grasp the local content resources for scheduling. In addition to the content we introduce, the development of diversified content such as Errenzhuan, Errentai, Peking Opera, Pingxi opera, cross talk, etc., requires local content guidance.
.”
"First, we will cooperate with a small local recording studio to let these groups know about this cheap sales method and stimulate the market's self-production. However, we cannot meet the diversified needs of the market, do you understand?"
Zhu Lidong kept nodding, felt around on his body, found a notebook and started taking notes.
"At the same time, we need to start publicity work in entertainment." Lu Feng looked at Wei Yandan and said: "This is the first time that industry and entertainment have cooperated. We must do a good job in fan guidance, market promotion, and advertising endorsements, so that the influence can be
Reaching the top in the first time, people’s first impression is very important.”
"I will have more contact with Mr. Zhu this week to discuss brands, products, and market positioning, and we will come up with a plan as soon as possible," Wei Yandan replied.
"Now major companies are eyeing us, and I need to get their inside information, especially in terms of market positioning and price. I will release about a thousand units of the first batch of products, because the first batch of products
, the buyers must be major companies, they want to take it back and dismantle it.”
"So the price of the first batch of products should be set high, and every batch should be a big deal. At the same time, confusing loopholes should be left in the machine design to buy us a certain amount of time. To put it simply, the first batch of products should be advertised.
The effect and price are high, and the news will definitely pay attention to it when the time comes, which can be regarded as a wave of publicity.”
Everyone present laughed when they heard this, and Mr. Lu began to dig holes for his friend's business again.
We talked for an entire afternoon about the market, products, content discovery, advertising, estimated annual sales, profit points and other aspects.
The sky outside was dim, and Zhu Lidong's notebook was filled with memories. Feng Zhiyao sat aside and yawned. He had to admit that Lu Feng had a very good mind.
There were so many things that various departments talked about endlessly throughout the afternoon, and the rich content covered made him feel very ashamed.
"How is the financial situation?" Lu Feng asked the financial manager.
"The current losses are relatively large, mainly because of the large expenditures at the beginning of the year. From January to now, the decline in sales of Wipoda has stopped, and the gross profit has further declined. But this month, Wipoda's loss is around 4 million, which can be considered a balance.
, but the expenses in other areas are too large, and the loss this year is expected to be around 150 million."
"If VCD can make some profits and cover the losses, the year-end accounts will look much better. As long as there are no major problems this year, there will be no problem in the operation of the company." The financial manager suddenly thought of something and said to Lu Feng: "The premise is that Mr. Lu, you don't
It’s a struggle.”
"I didn't bother. You see what you said, you are in charge of the money. I give you all the money I got, but you lost the money for me." Lu Feng spread his hands and teased.
The audience burst into laughter, and the financial manager’s face was filled with a wry smile. Only the financial manager knows what it feels like to have such a boss at the stall.
"This is the report, the R&D company has RMB 100 million, the VCD company has spent RMB 50 million, the entertainment company, the construction of new factories, the amount of liabilities, as well as the profits of various products this year and the expenses for market development."
The expenditure form is very long, as long as five pages, followed by the usage of various expenditures. This is not to say that Jiafeng Electronics does not make money, but that the money earned cannot keep up with the speed of spending money.
Lu Feng's expansion speed is too fast.
"I estimate that this year's turnover may exceed one billion." The financial manager lowered his tongue and said, "Among the private enterprises in the country, with such a high turnover, they are among the top big companies."
Lu Feng flipped through the report, and at the back was the debt situation. When he flipped through the report, he saw that someone actually owed him money, and shouted, "What's the situation with this eighteen million debt?"
"This is a misappropriation. Last year, a batch of TV sets were directly purchased by a company. They were internal purchases made by a coal company for families' houses. At that time, sales were declining!" The financial manager looked at Zhu Lidong as he spoke.
"I did this thing, and the other party was a state-owned enterprise. It was not just one purchase, but several purchases. The volume was relatively large. Because of the capital turnover problem, a business-to-business account was opened."
"It's been several months and you still haven't got the money back?" Lu Feng asked Zhu Lidong.
Zhu Lidong looked embarrassed and said: "I pressed many times and kept telling them to go through the process because I believed them, but unexpectedly the account was transferred. Another state-owned enterprise owed them money, so the account was transferred to them. Now,
If you take the IOU, you can definitely get it back, but triangle debt is more dangerous now."
Lu Feng looked at the money and sighed, and said to Zhu Lidong: "You have been with me, an old hunter, for so long, and you let the old fox play with you? What do you think? I told you during the meeting, right?
, now is an era where cash is king, and this problem is most likely to occur when product sales decline."
"I think about shipping the goods all day long, but in the end the goods are gone and I can't get the money back. Aren't there enough bloody cases?"
Zhu Lidong lowered his head. With sales falling, he was under great pressure and wanted to ship as much as he could.
"Mr. Lu, I will definitely get this money back." Zhu Lidong promised.
Lu Feng didn't say anything, thinking about the crazy triangular debt that once hindered the development of the economy. It was commonly known as white paper. Some leaders of state-owned enterprises did not bring any money in the restaurant, but just carried a pen in their jacket pocket. If they owed more, they would directly
Transfer the debt to a third party and go get it yourself.
Lu Feng glanced at the time and saw that it was already seven o'clock in the evening. He stood up and said, "That's all, let's go eat."
Everything started to accelerate. Mr. Jiang took the drawings to the R&D company. In three days, the R&D company finalized the plan and started trial production. Jinbao VCD Company was registered and established with a registered capital of 50 million, and Jiafeng Electronics held 5%.
10. Jiang Wanmeng controls 50% of the shares.
This 50% of the dry shares is a patented shareholding, which only has the right to dividends and does not have the right to participate in the company's management.
Today, Jiafeng Electronics has more than 20 subsidiaries under its control, but Lu Feng still has no interest in forming a group company.
Because most of these companies are tax-free, the advantage of establishing a group company is unified management and unified declaration of account funds. For example, one of the two factories owned by Jiafeng Electronics made 10 million this year and needs to pay 2 million in taxes.
, another factory has a loss of 10 million and does not need to pay taxes.
If there is no tax exemption policy, a group company is established, the finances are unified, and the funds are all consolidated at the group headquarters. One side earns 10 million, and the other side loses 10 million. The financial situation of this company is that it does not earn a penny.
Two million in tax avoidance.
The VCD industry is definitely a big event at the beginning of the new year. The outside world is in a turmoil and everything is said. There are more people who want to interview Lu Feng, but they are blocked by Zhang Fengxia.
With the completion of the factory in Dongguan, Zhang Fengxia attended the ribbon-cutting ceremony, Zhu Lidong began to examine the sales market prospects of VCD through market channels, and Wei Yandan wasted no time in planning entertainment endorsements.
Lu Feng was busy non-stop, and Vice Mayor Liu called him one after another, asking him what he meant and asking him to help. However, the matter had been settled, and there was no news about him.
Jiang Xiaoyan called. She had finished a course of treatment. Duoduo was about to start school. She had already booked a flight and would return to Shenzhen tomorrow.
At the same time, Liucheng called and said that the overall design of the VCD has been completed and is currently in the trial and adjustment stage, and he wanted Lu Feng to take a look.
Vice Mayor Liu kept calling, and Lu Feng knew that it was time for him to return to Shenzhen.
News that the VCD project is about to be launched keeps coming, and everyone in the industry is getting more and more nervous. During this period, the frequency of calls has become more and more frequent.
Many companies have sent people to live in Suzhou and Shenzhen to rush to buy Jiafeng Electronics' first batch of goods when they come out.
Take the thing back, take it apart, take a look, and measure it with a ruler. They have many methods. Don't doubt the ability of current manufacturers to copy. Their ability to "take a look" has scared the whole world.
Liucheng said in an interview that according to the internal schedule, the first batch of products is expected to be offline on March 10th.
Mr. Zheng was sitting in the office smoking a cigarette and reading the newspaper in front of him. Six or seven senior executives were sitting across from him. Everyone was very quiet. From the Chinese New Year to now, everyone was waiting for the fierce battle of small appliances.
Everyone is holding their breath and preparing to fight, but they haven't started to fight until now. It's just some small friction in the terminal market, which is nothing compared to the intensity of last summer.
"On March 10th, the market decline of Wipda has stopped. Lu Feng's rear area is basically stable. He just wants to use VCD to penetrate the market and start a battle to break the situation. If he loses this battle
, Jiafeng Electronics is really useless.”
"I don't think he can win. The cost of investing 50 million yuan is too high. Once the market does not adapt, big problems will occur." A senior executive thought.
"You will know in a few days whether you are a hero or a bear. I can feel it. Many small and medium-sized enterprises may die in this battle, but more small and medium-sized enterprises will also spring up like mushrooms after a rain. For me, this is an opportunity.
." Mr. Zheng closed his eyes, reached out to touch the pendant on his chest, and muttered: "Buddha bless you!"