At the same time, Duowang Fresh Milk Factory in Gongming Town.
Inside the factory director's office.
Zheng Wei sat at his desk, looking at the notice in his hand, with obvious sadness on his face. It wasn't until the cigarette in his hand burned out and burned his fingers that he suddenly woke up. He was about to light another cigarette when he suddenly raised his head.
When I came, I saw several haggard-looking subordinates standing in front of me.
They looked at the factory director Zheng Wei and hesitated to speak.
After a while, one of them couldn't help but asked: "Director, there is only one day left, what should we do?"
Zheng Wei was silent, looking at the notice in his hand, his voice was a little hoarse: "We have a contract with Lao Li and the others..."
"But they have made it clear that they will drag it on until our capital chain is broken!"
Sales manager Qi Junhui gritted his teeth and said: "Then Feng Xinhong is determined to annex us. Not only Feng Xinhong, but other companies are also coveting us overtly and covertly. Maybe there are many bad ideas behind it..."
Zheng Wei lit a cigarette and looked a little pale.
A week ago, several well-known companies in the industry, led by Feng Xinhong's Weiming Dairy, approached Duowang Dairy for negotiation and requested to acquire the entire equity of Duowang Dairy at a very low price.
Zheng Wei had been in the mall for so many years, so he naturally smelled something unusual.
Duowang Fresh Milk has only been established for a few months. Although the market profitability is getting better and better, it is still not on par with these giants in the industry. So after getting to know it a little bit, I know their intentions.
In the domestic milk market, there are three concepts, namely raw milk, fresh milk and room temperature milk.
Raw milk refers to milk that has just been squeezed out from the cow. It has not been processed and contains various contaminants and cannot be consumed directly.
Fresh milk and room-temperature milk are products obtained after raw milk processing, and each represent two different processing methods.
Fresh milk is just a common name. Its official name is pasteurized milk. Specifically, the milk is processed to 60~75 degrees Celsius and then immediately cooled. This temperature is enough to kill deadly bacteria without causing the milk to boil.
Retain nutrients and flavor to the maximum extent.
Duowang Fresh Milk belongs to this category.
But pasteurization is not perfect. It will leave behind some non-pathogenic bacteria, which will continue to decompose the milk. The spores of deadly bacteria may also survive, so fresh milk will spoil quickly at room temperature, even if
If stored at low temperature, it can only be stored for less than ten days.
As for room temperature milk, as the name suggests, it is milk that can be stored at room temperature for a long time. This is because it uses an ultra-high temperature sterilization method to heat the milk to 135~140 degrees Celsius, which is enough to kill all bacteria and spores, and is equipped with a vacuum
With sealed packaging, the shelf life can be as long as 180 days. This is the type of boxed milk commonly seen in major supermarkets today.
But the world is conservative, and the cost of normal-temperature milk exceeding its shelf life is that due to ultra-high temperature heating, its nutrients and flavor will be rubbed against the ground by the fresh milk.
Duowang Fresh Milk had been in a quiet corner before. It only cooperated with a few familiar dairy farmers and opened a small workshop to process fresh milk. It hired milkmen to deliver fresh milk on time every day to some places near Gongming Town.
The surrounding area is well-known and the profits are decent.
But a few months ago, Zheng Wei suddenly took out a loan to build a factory, and successively cooperated with hundreds of breeding farms, making many promises and benefits, and then squeezed out his competitors. Later, Zheng Wei established several factories in nearby provinces and cities.
Sales outlets and channels.
Because of the taste and nutrition of Duowang fresh milk, during the promotion, a large number of milk ordering users were attracted at once. Coupled with some preferential activities, some people ordered for three to five months, which made Zheng Wei quickly
A large amount of advance funds were collected.
Subsequently, Zheng Wei increased his efforts and took the funds to search for dairy farms across the country for cooperation. The channel paving was almost smooth sailing.
Business is booming.
But things soon changed.
First of all, some of the well-known dairy companies in Guangdong Province noticed that one of their dairy companies suddenly emerged. The fresh milk they produced had a very good taste and flavor, attracting a large number of buyers.
Subsequently, after a short period of investigation, local dairy companies headed by Weiming Dairy successively sent people to negotiate with Zheng Wei, intending to acquire Duowang Dairy at a low price.
For Zheng Wei, even if it is a high price, let alone a low price, he will not agree.
Once the old man's entrepreneurial spirit was rekindled, basically no one could stop him, so he declined acquisitions from several large companies one after another.
Not only that, Zheng Wei also accelerated the production of fresh milk and quickly occupied nearly half of the fresh milk market share in many urban areas, including Shencheng, in an attempt to make Duowang Fresh Milk grow rapidly.
Duowang fresh milk is delicious, cheap and nutritious, and is countless times better than room temperature milk. Naturally, it has gained the favor of many people, and users have ordered it one after another.
But just a month ago, a large number of negative reports about Duowang Dairy appeared on the market.
Diarrhea and vomiting after drinking are mild, and some people even fainted after drinking Duowang fresh milk, etc.
Such a poor report also attracted the attention of many people. Many people began to question the quality of Duowang's milk source.
After receiving the report, the food safety department also came to investigate. Although it was later proven that the report was completely false and the safety department specifically clarified the matter, the impact had already been produced and it could not be eliminated. The only way to improve the quality of the product was to slowly improve it.
and time to restore reputation.
I thought that the storm would be over, but a week ago, most of the hundreds of farms that Duowang Fresh Milk had cooperated with suddenly canceled their cooperation...
Then there is the notice from Weiming Dairy, which states that the acquisition intention can be discussed before the Dragon Boat Festival. Once the time is exceeded, many well-known dairy companies in the industry will refuse the acquisition.
"The fresh milk market only accounts for 10%, and with such a small profit, they are determined to swallow us up!"
Sales manager Qi Junhui's fingers trembled with anger, "There are only two ways now, either to be acquired, or to wait for the funds to be cut off. If this is the case, you will have to pay a large amount of liquidated damages..."
"These dairy farmers are nothing!"
Finance Xu Zefen also yelled: "Just give me a small profit and just breach the contract. There is no spirit of contract!"
Zheng Wei smiled bitterly and said: "It's not to blame that they are only interested in profit. The world is like this. It was only with a little profit that I made these dairy farmers agree to cooperate with me..."
Qi Junhui shook his head and said: "That's absolutely different. What we want to defend is the fresh milk market. As long as other fresh milk companies are willing to pay higher prices than us, we will naturally engage in healthy competition and be willing to admit defeat. But companies like Weiming Dairy
Who doesn’t know the ambition of a wolf? They focus on room temperature milk, but they can’t see the high market share of fresh milk, which affects their interests. Now these dairy farmers are laughing happily. When the fresh milk market is completely dead, they will not have time to cry. Once the market is destroyed
Monopoly, they can only be forced to accept low pricing. Room-temperature milk does not have such a high market price as fresh milk..."
"Stop talking about this!"
Lu Xueying, deputy manager of the marketing department, said anxiously: "Tomorrow is the Dragon Boat Festival. It's the last day. What should we do? Are we really going to be acquired at a low price?"
"if not?"
Qi Junhui sighed: "Being acquired can bring back some funds, but now they have cut off our milk production channels, and we have no power to fight back!"