That night, Zheng Qian finished his performance and returned home. Just as he was about to ask his father Zheng Wei carefully about his thoughts about Duowang Dairy, he saw his father looking at him affectionately. Zheng Qian shuddered and said stutteringly:
"What's wrong?"
"You sing so well! No wonder you want to focus on entering the entertainment industry! I understand you more and more now!"
Zheng Wei put his hand on the back of his son's hand affectionately: "Dad is very happy!"
Zheng Qian laughed dryly, took his hand out, and started asking about Duowang Dairy.
Zheng Wei sighed, "The source of milk has been strangled. Many farms that have signed contracts before have refused to cut off supply. The inventory in the factory will last for another two or three days at most. Today, the leaders of your military camp, division and brigade communicated with me,
He said he would ask the relevant departments for help, but I don’t know if it will help..."
Zheng Qian is also a little unsure about how powerful the leadership energy in the military camp really is, so his current thinking is a bit inclined towards "conspiracy" competition.
He knew that from 2000 to 2008, there were many non-compliant industries in the room temperature milk industry.
The Qing'an Incident of the Three Giants in the previous life was the biggest international scandal. Since then, domestically produced milk has been almost not only banned internationally, but has also fallen into an endless loop domestically. Especially the milk powder industry, which is almost entirely occupied by imported milk powder.
According to relevant surveys at the time, 80% of domestically produced milk did not meet international standards, making it the worst in the world. The so-called national standards and international standards are absolutely worlds apart. Although they were actively improved later, the lack of credibility will be difficult to regain.
.
Nowadays, among the room-temperature milks on the market that are sold with the strategy of low-price milk, all the top-selling ones are almost all made of Sanju Qing’an as food additives, because this chemical substance interacts with protein
Compared with milk, it contains a higher proportion of nitrogen atoms, so the milk appears to have super high protein.
However, because of the low price and long shelf life, many people do not know the truth and rush to buy it.
This has led to room-temperature milk gradually eroding the fresh milk market since 2000. Now, the fresh milk market only accounts for about 15% of the entire industry.
This is exactly the opposite of the market in European and American countries.
In most Western countries, most people drink fresh milk, and the existence of room-temperature milk is just to fill the vacancy in the fresh milk market. It is almost impossible to achieve market dominance.
In countries such as Britain, the United States and Japan, fresh milk accounts for more than 90% of the market share because it is fresher and has higher nutritional value.
If pressed, Zheng Qian might turn over the table and detonate the bomb of the Three Giants Qing'an, but this would have two consequences.
The first is that domestic dairy companies shuffle their cards in advance and reallocate resources. The second is that Zheng Qian was suppressed by relevant departments because the interest chain involved is too large. The most important thing is that the additive content of the three giant Qing'an also meets the requirements.
National standards, at this stage, domestic and foreign standards are naturally not comparable, so it is very likely that the thunder will be loud and the rain will be small, and nothing will happen in the end.
Just as Zheng and his son were thinking about it, things seemed to take a turn for the better soon.
The next day, the division-level leaders of the 15th Air Force Army fulfilled their promise and personally called the relevant departments. Then the raw milk source of Duowang Fresh Milk suddenly resumed supply, and the dairy farmers of those farms also continued their travel contracts and continued to follow Duowang Fresh Milk.
Wangxian Milk has reached a cooperation to supply raw milk.
Subsequently, Weiming Dairy stopped publishing negative news. Although it did not apologize, it would not continue to forcefully acquire Duowang Fresh Milk.
Everything suddenly changed!
magic!
Even the 15th Army of the Air Force specifically contacted Duowang Fresh Milk. Since the 500 boxes of fresh milk previously supplied tasted good and had high nutritional value after testing, they won unanimous praise from the soldiers. The army decided to cooperate with Duowang Fresh Milk.
Duowang Fresh Milk cooperates to purchase large quantities of fresh milk, thus directly building a huge fresh milk supply channel.
This brought the entire Duowang Fresh Milk back to life almost instantly.
The factory, which had been suffocated, began to flourish with vitality.
Zheng Wei finally smiled, and the wrinkles on his face deepened a lot.
However, a little knowledge gained a lot of wisdom. While continuing to develop fresh milk channels, Zheng Wei also began to make plans to go to the northern part of the country.
He planned to explore the milk source base camp and also began to prepare to develop business channels for room-temperature milk.
Because my son said that the so-called "fresh ban" is indeed true, but it may be jointly opposed by all fresh milk companies.
This made Zheng Wei look at his son with admiration, because according to the news he received, fresh milk companies across the country were indeed preparing for a fresh milk alliance to resist the issuance of this "fresh ban", because once this decree is issued, it will
The fresh milk industry is absolutely devastated.
Due to the country's vast geography, fresh milk does have a strong market in big cities, but countless small cities across the country will be the battlegrounds for dairy companies in the future.
Residents in small cities hardly have access to normal fresh milk, and even if they do have it, it is only from a few cows raised by farmers.
Hygiene and processing conditions cannot be guaranteed, and bacteria are seriously exceeded. Every household will almost boil fresh milk before drinking it. As a result, the taste is actually the same as that of room temperature milk, even because it is not processed well.
, has a pungent fishy smell.
Therefore, in the country, the fresh milk market cannot compete with the room-temperature milk market.
After understanding this, Zheng Wei also made up his mind. Duowang must not only develop fresh milk, but also compete for the market for room-temperature milk. Otherwise, it is very likely that someone will get his neck stuck and be unable to move like he is now.
On the other hand, Zheng Qian quickly returned to the capital after staying at home for two days. There was one thing that became a top priority and must be put on the itinerary.
An EP album of his will be released at the end of the month!
The album title is "A Modest Gentleman", which contains six songs including "Really Love You", "Broad Sky", "Midnight Serenade", "Red Sun", "Under Mount Fuji", "Glass Love", etc., and was produced by Hong Kong Universal Music Company
Directly issued, with an initial printing of 50,000 copies, ready to test the waters in the Southeast Asian market.
This makes Zheng Qian very nervous, because the sales volume of the album represents market recognition, and at the same time, it is also related to whether the album can be reprinted in the future.
To be honest, the starting quantity of 50,000 copies is too little.
At this stage, certification of a gold album requires sales of 500,000 copies, and platinum requires 1 million copies, so Zheng Qian is certainly not satisfied with this.
Cantonese albums have always had a wide market sales in Southeast Asia. Which major countries such as China, Japan, Korea and Thailand have not been brainwashed by Cantonese movies and albums at the end of the last century. Hong Kong's movie actors and singers in Andy's era are almost all walking business cards.
Just like the current Korean Wave, it is popular among people.
Therefore, in this trial album, there is really no room for error for Zheng Qian’s debut.
He must gild himself and expand his fan market!
Moreover, after collecting so many EP albums from king-level singers, it would be really a shame if the sales volume is less than 50,000.
Due to the prior agreement, Universal Music will hardly be involved in other publicity work except distribution. At most, they will only put out a few promotional posters in various major sales channels.
This depends on Zheng Qian's propaganda tactics.
The album release is scheduled for June 28 at noon.
Zheng Qian got in touch with the king Andy a week in advance, hoping that Andy would help contact Da Ge Radio. Andy had made a promise before, and he agreed immediately after hearing this.
In addition, Andy also contacted TVB's variety show "Super Boss" and asked them to arrange for Zheng Qian to participate in an episode.
This is real careful support!
You know, the program "Super Boss" is currently very popular in Hong Kong, occupying 20% of the market share. One episode is broadcast every week at 9 pm. The program usually invites popular artists to play games and compete for bonuses and prizes.
, but the style will be "spoof" to attract the audience. Although it is relatively vulgar, the ratings are very high.
In addition, Zheng Qian's long-prepared killer moves also began to take effect.
One week before the album was released, they started to post on major online forums in Hong Kong, and there was news that Zheng Qian, the original singer of "Really Love You", was about to release a mini album.
Yuexiang Entertainment also spent 200,000 yuan to recruit trolls, with as many as 200 people in total. They will post posts on major forums for half a month. After completing the task, each person will receive an average of nearly 1,000 yuan.
rewards, so there are many applicants.
"April New Show" is one of the applicants.
His real name is Dai Junsheng. He is a company material manager and a standard social animal. He is known as Dajun. He works relatively leisurely. While surfing on the Hong Kong forum, he accidentally came into contact with a mysterious group. It is said that he can make extra money online part-time.
Wait, and Party A has already paid a deposit to the forum administrator, and the information is true and reliable. The only requirement for Party B is to be able to type, maintain confidentiality, etc. Otherwise, salary will not be paid.
Dai Junsheng was bored, so he joined the group. After reviewing and verifying his information, he successfully joined the group.
Then I saw countless posts discussing how many posts were posted today, etc.
After learning about it carefully, Dai Junsheng signed up quickly with excitement.
Just post 100 posts and reply to 1,000 related topics, and as long as the content is not repeated, you can get 1,000 Hong Kong dollars!
It’s so easy to rush into the street!
So he decisively joined the discussion forum. After learning about the forum he often visited, Dai Junsheng was also ready to run over and post on his own initiative.
But before that, he will first download a song called "Really Love You".
"The title of this song sounds really familiar..."
He looked up at his colleagues in the company lobby. Seeing that no one noticed him, he began to take out his headphones, plug them into the main computer case, and listened carefully.
As the saying goes, know yourself and the enemy, and you can fight a hundred battles without danger.
Only if you truly understand this song in depth can you write a post like a rainbow fart.
"The melody is good, worth mentioning!"
"The strange singing voice is also pretty good..."
"I'm going to blow your mind, it turns out I've heard this song before!"
Dai Junsheng opened his eyes wide and opened the lyrics of "Really Love You" on the webpage. He looked carefully and was a little surprised: "It's really that song!"
"Really Love You" was very popular some time ago, and the sound of this song was heard in the streets and alleys. Dai Junsheng listened to it a lot, so he naturally became familiar with it.
It just made him never expect that such an excellent song and such an excellent original singer would need to secretly find someone to pretend to be a fan to promote it?
Dai Junsheng couldn't believe it. Is it so difficult for singers nowadays?