On June 28th, a new album titled "A Qian Qian Gentleman" was released in major bookstores and audio and video stores.
As the most famous record chain store in Tsim Sha Tsui, Forest Records has a long queue in front of its retail store.
Forest Records is a Canadian company. It made a lot of money in the golden age of Hong Kong's entertainment industry at the end of the last century. However, after the Internet era, its profits were not as good as before. However, it still maintained the style of a retail store in the last century. It can be said that it is the best in Hong Kong.
The largest record retail store.
The entire building is owned by Forest Media Group, and it is divided in detail according to categories.
Basically, any audio and video products you want to find can be found here, and all of them are genuine.
Retail store manager Lin Yakun was standing on the fifth floor at this time, looking at a line of probably hundreds of people queuing downstairs, and said with some surprise: "Are these people here to buy Zheng Qian's EP album?"
"Yes, Mr. Lin!"
The clerk was also a little surprised: "Zheng Qian is obviously a newcomer. Although he performed very well in "Super Boss" last night and gained the audience's favor, the feedback will not come so fast! And there are many of these people.
We came together as a group for group shopping.”
Lin Yakun adjusted his glasses and felt something was wrong. He thought for a moment and suddenly turned back: "How many albums of Zheng Qian have you prepared?"
"Five hundred..."
The clerk hesitated for a moment and looked at the queues: "That should be enough. We sell the most goods here, while other video stores only sell dozens of them."
Lin Yakun looked at his watch: "It's eleven o'clock in the morning, and there's still an hour before the sale starts. Is it really enough?"
He looked at the steady stream of buyers queuing downstairs, "These people seem to be organized and premeditated to buy in groups. I haven't seen this popular phenomenon for a long time. One of them might buy ten tickets."
, Twenty pieces, A Xin, you are still too young and have not seen the glorious days of the record industry. Do you think they form a group to buy? No, I think each of them represents a team. "
The clerk named Ah Xin looked at the manager blankly, speechless. The end of the last century was indeed the most glorious era for the Hong Kong entertainment industry, but it was a pity that he had just been born at that time...
But if you think about it carefully, it is indeed possible, although it is unlikely...
"But how can it attract so many fans to buy it when there is obviously no marketing plan?"
Lin Yakun was puzzled, so he went to the first floor and walked over to communicate with the fans who came for group purchases.
Soon, he was even more surprised.
These people really represent a team. They all seem to know each other and are netizens on many well-known forums.
A week ago they had agreed to group buy the album.
Later, more and more netizens with similar interests gathered together to discuss. Many people were even worried that the products would not be available in the areas where they lived, so they made arrangements with familiar netizens in advance to help them purchase at Forest Records retail stores.
After all, this time, Zheng Qian’s EP album only released 50,000 copies!
Moreover, the scope covers the entire Southeast Asia region. In addition to Hong Kong, China, Japan, Korea, Thailand, and even Vietnam and Malaysia are supplied. Universal Music’s idea is very simple. It should test the waters in every region. Maybe which region will become popular.
Speed up supply to this area.
It can be said that it would be great to have 30,000 of the 50,000 in Hong Kong!
The so-called rare things can be lived in...
Lin Yakun then asked how many members were in the forum group they were in, and the number he learned stunned Lin Yakun.
"There are many forums, countless, let's just say the Hong Kong discussion forum. There are a total of sixty-four groups, each group has 500 people..."
"As for other forums, there are probably more than a dozen fan discussion groups!"
Lin Yakun:???
What's going on?
One forum actually has sixty-four exclusive groups?
If each group has 500 people, wouldn’t that mean more than 30,000 people?
Has the entire forum become Zheng Qian’s fans?
Not only that, but other forums also have dozens of exclusive groups?
Lin Yakun had a hunch that there must be something fishy.
Are the netizens in these forums collectively brainwashed?
Why is everyone so fond of this mainland singer?
Lin Yakun returned to the store, picked up an album of "The Gentleman" and looked at it carefully.
The first thing that catches the eye is a young singer carrying an upright microphone and wearing a leather jacket, singing loudly on the stage. He is surrounded by bright lights and looks like a superstar, radiant.
This young man has red lips and white teeth. He has a handsome face and is very masculine. In addition, he also has a good figure that makes people jealous.
He looked outside the store again, and there was a long queue as far as the eye could see. The queue was almost reaching the road, and it was more than double the number of people there just now.
Lin Yakun suddenly had a premonition that these five hundred records might not last more than a few minutes.
He finally couldn't help it anymore: "Axin, get me the publisher's phone number..."
…
Universal Music Hong Kong, the marketing department suddenly received many calls very frequently.
Soon, the director of the distribution department arrived at the company and held a meeting with several senior executives.
"We have received many orders from distributors, requesting more distribution of Zheng Qian's new album, but it is clearly not yet twelve o'clock, and the album has not yet started to be sold..."
The director of the distribution department said a little strangely: "It would be fine if there were only one or two channel dealers, but even the manager of the forest retail store called and asked for large quantities of goods... This is incredible!"
The marketing director said: "It is said that there are long queues in all major channel stores, all requesting to buy the EP album "Qian Qian Junzi", and there are a lot of group buying phenomena..."
"Group buying? Stocking up?"
The distribution director wondered: "It's not gold, so why should it wait for appreciation?"
The general manager couldn't help it and asked: "Do you have any stock?"
The distribution director said with some embarrassment: "No, it was just to test the waters. This album was still a mini-disc. The initial investment was very small, and we didn't even shoot the MV. The overall production was very rough, and we didn't take it seriously...
"
Music director Wan Feng said: "It's my fault. I made a mistake in my prediction. Although the songs in the album are of good quality, without marketing, I feel that releasing 50,000 copies is the limit. I predict that sales will increase in the future."
Slowly rising, this can slowly accumulate reputation for Zheng Qian and increase his influence. Then if we cooperate next time, we will be able to distribute more products naturally, but I didn't expect..."
The general manager was speechless, but did not blame Wan Feng.
In fact, he didn't pay much attention to this matter. If Wan Feng hadn't tried his best to persuade him to cooperate, he wouldn't have even bothered to sign the consent form.
But now it seems that Zheng Qian is really a huge potential stock!
"Now all major channels require delivery, and time is very tight."
The general manager immediately gave instructions: "The distribution department immediately contacted the factory and worked overtime overnight to produce another 100,000 sheets...to produce 200,000 sheets!"
Everyone nodded.
Immediately, all departments were running rapidly, the factory received the order, and also worked overtime to start production.
At the same time, the marketing director and music director Wan Feng also rushed to the Forest Records retail store. They both wanted to see with their own eyes whether the situation was true.
For a marketing director, it's all a little weird.
Because their marketing department did almost no marketing for this album, under this situation, "Qian Qian Junzi" can be said to have zero exposure!
Being able to sell 50,000 copies is already a great achievement, but now it's still urgently out of stock?
They couldn't believe it, but when they arrived at the retail store, they saw the long queue slowly moving, and even the store's LED promotional light board had the message "Limited to purchase five copies of "Qian Qian Junzi" per person..." The two of them were so excited.
The person's mouth gradually opens wider.
Limited sale!
When the record industry is in such a sluggish state, the sales are actually restricted!
This can only mean one thing - demand exceeds supply!
The two of them looked at each other, both aware of the shock in the other's heart!
So they all quickly came to the store and looked at the long queue.
At this time, many people were chatting happily and looked very excited.
"I just said Forest Audio and Video must have the goods!"
"I've been to several streets. Those video stores are so informal. They sold out before twelve o'clock!"
"Sylvan Audio and Video is still official. You see, the sales are restricted. Each person can only buy five copies!"
"Haha, Xiaofang also said that she wanted to buy 20 pieces in a group and take them back to sell them at a high price!"
A series of exchange students poured into his ears, and Wan Feng couldn't help but ask: "Beautiful girls, may I ask, are you all Zheng Qian's fans?"
"yes!"
The girls looked at the strange uncle in front of them strangely.
The marketing director asked: "This is very strange, because in our previous survey, there were very few fans of Zheng Qian in Hong Kong. There may not be one person among a hundred people, although they all like to listen to "True Love"
"You", but when it comes to the intention of buying the album, I almost have no intention of buying it."
The girls looked at him like an idiot: "The people you are investigating must be all grandparents. Everyone in our forum likes Zheng Qian very much. If you don't believe it, go and see on the forum. Everyone is discussing Zheng Qian's album!"
"
"That's right, do you know what purchasing on behalf of others is? We are not of the same generation as our uncles and aunts!"
"Did you listen to "Red Sun"? Did you watch the program "Super Boss" yesterday?"
"Zheng Qian is already on "Super Boss", but you don't think he is popular?"
"Which investigative agency did you find? It sucks!"
The marketing director was so scolded by a group of sharp-tongued little girls that he blushed and had a thick neck.
I have been in the industry for more than ten years, and the investigation department I established myself is well-known in the industry. You actually say it sucks?
Wan Feng comforted the marketing director, and seeing that he still wanted to be normal, he quickly said sorry to several angry girls, pulled the marketing director aside, and comforted him: "I think you are all right, it's just your investigation.
It was more than a month ago, and the current situation has most likely changed..."