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Chapter 138 Terrifying ratings

After the contestants arrived at the studio, they quickly started putting on makeup.

The shooting was divided into three groups. The six most popular contestants were naturally in one group, and then other contestants formed a team to shoot. After all, the space was limited, so it was obviously more efficient to divide the work into groups.

There were hundreds of sets of clothing stored in the entire studio. According to the advice of the photography director, the contestants successively shot clothes with Chinese style, dark style, British style and campus style. A total of four sets were shot, and they were busy for almost a whole day.



In the evening, "Happy Camp" was broadcast. Because of the advance notice, the guests were S.V.E and the six most popular kings of "Chinese Idol".

This directly caused the ratings of "Happy Camp" to reach a terrifying 11.012% after the broadcast, which was nearly 2% higher than last night's ratings, once again refreshing the ratings ceiling of Hunan Satellite TV.

The entire industry was shocked.

The next day, major media outlets rushed to report on it.

Jiangnan Satellite TV, Donghai Satellite TV and other first-tier TV stations announced on the same day that they would invest heavily in creating a new round of singing competition talent shows, and invited super first-tier stars to serve as judges. This once again triggered turmoil in the industry.

However, some professionals pointed out that this move is just a smoke bomb. After all, after all-round searches by "Chinese Idol", almost all domestic young people aged 18 to 24 who have some talents have been screened by "Chinese Idol"

has been watched once, so it is almost impossible for talent shows that follow the trend to achieve the current ratings results.

Unless another strange approach is found, such as creating a real national talent show that goes deep into the grassroots of rural areas across the country and recruits all talented people regardless of age, this may still be able to compete with the "Chinese Idol"

Ratings.

It also needs to be a national broadcast platform.

CCTV Variety Channel happens to fit this point, and they are indeed hosting a similar talent show called "Avenue of Stars".

What's more, not long after this professional dialect was spoken, the official website of CCTV Variety Channel directly announced the variety show "Avenue of Stars", and stated in the program introduction that the program will strive to serve ordinary working people from all walks of life across the country.

It provides a stage for singers to sing loudly and express themselves, regardless of age, class, or gender. As long as you have singing talent, you can sign up to participate in "Avenue of Stars".

At the same time, "Avenue of Stars" connects the Spring Festival Gala channel. Contestants who can achieve results in it will not only receive huge bonuses, but also have the opportunity to appear in the Spring Festival Gala and show their personal style in front of the national audience.

As soon as this news came out, it instantly caused a sensation in the industry, leaving countless people amazed.

But it is worth mentioning that the "Avenue of Stars" program team did not disclose the production team and broadcast time. Like other satellite TV, it is like a smoke bomb signal.

Everyone understands that while "Chinese Idol", a show with explosive ratings, is not offline, whoever appears on all talent shows will die.

After the show aired, for a whole week, almost all the trends in the industry were discussed around "Chinese Idol".

Zheng Qian naturally also learned the news.

However, he holds a different view.

In 2004, not only the record industry will become increasingly sluggish, but the television industry will also gradually show signs of weakness with the rise of the Internet era.

Today's high ratings are gratifying, but in the future, with the rise of computers and mobile terminals, such a ratings boom will no longer exist. It can be said that the emergence of "Chinese Idol" is the last breakthrough in the television industry.

carnival.

Fortunately, Zheng Qian seized this opportunity.

Regardless of his final ranking in this program, even if he fails to win the championship, Zheng Qian is confident that he will receive a more dazzling glory than the championship in the future.



With the first episode being replayed many times, the popularity of "Chinese Idol" is like a volcano erupting, surging and surging.

On Monday, "Chinese Idol" suddenly announced on its official website that after consultation, Zheng Qian and other popular contestants will successively endorse the Coca-Cola brand in China. Among them, Zheng Qian's song "I Believe" will also become the endorsement song for Coca-Cola.

On Tuesday, the official website of "Chinese Idol" announced that in order to continue to build a young sports brand, Watson BMW will sign a product endorsement agreement with the winner of "Chinese Idol". The final winner of the show will receive a one-year BMW spokesperson contract.

On Wednesday, "Chinese Idol" officially announced again that the program team has won Noah Mobile China endorsement contracts for the contestants.

On Thursday, "Chinese Idol" once again won an endorsement contract with Nike in China.



Starting from the new week, the official website of "Chinese Idol" will announce a brand endorsement every day.

Some are tailor-made for champions, and some are directly cooperated with current popularity kings, such as Coca-Cola.

Each of these pieces of news caused the sales of major newspapers to drop, and also made many satellite TV stations dumbfounded and jealous.

"It's so crazy! So many big-name endorsements!"

"It truly is a phenomenal program!"

"Xiannan Satellite TV has made a lot of money. In the past, everyone laughed at him for spending 100 million to create this program. It was just a joke. I didn't expect..."

"The naming fee for Fire Cow Sour Yoghurt exceeds 50 million, and the other messy sponsor fees are also an astronomical figure. They have already made a lot of money before it even started broadcasting!"

"After all, it's Shonan Satellite TV. This viewership share is not guaranteed, awesome!"

"Xiannan Satellite TV is really one person inferior to ten thousand people!"

On the afternoon of Thursday, Zheng Qian and other contestants began rehearsing for the second episode of "Chinese Idol".

Tomorrow's 50 into 30 is the key point. Nowadays, there are too many players and resources are widely dispersed. But if the players are squeezed into the top 30, they will definitely be in the spotlight, and there is a great chance that they will be attracted by the audience.

Keep it in mind.

It is worth mentioning that the rules of the second program are group battles.

Each group of five people competes in pairs. The successful team advances directly, while the losing team enters a pending state.

As in the previous period, undecided teams will compete for the last five spots in the top 30 of 50.

Therefore, even if you are a strong player, you must choose your teammates carefully, and joining forces is the best choice.

The six popularity kings from the last issue are naturally the favorites in the eyes of all players.

After some competition and campaigning, Zheng Qian, Su Jing, Zhang Guoran, Yu Qianqian and Yu Wei finally formed a group. Jia Xiaoqiang and others who had been working tirelessly to join Zheng Qian finally failed to do so.

Everyone has some resentment in their hearts.

Zheng Qian's group is undoubtedly one of the focuses of the audience, because he was the most popular in the last issue alone, accounting for three places.

Even Zhang Guoran and Yu Wei are basically in the first echelon after the six most popular kings.

Zhang Guoran was so moved that he almost burst into tears. The staff who had been following Zheng Qian for a week were laughed at and called a coward.

But Zhang Guoran didn't care at all. If he didn't join Zheng Qian's group, his chance of elimination would be infinitely close to 100%. But now that the boss has taken advantage of himself, the chance of promotion has become infinitely close to 100%!

And this group definitely has more shots than the other groups, after all, they are the ace team.

At the same time, the other three popular kings also began to actively form a team. Zhang Qiusheng and Jiang Ruolin formed a team. Wei Yifan originally wanted to join Zheng Qian's group, but unfortunately Yu Wei and Zhang Guoran got there first and were rejected. Later, he had to play alone.

To fight, we found some very unique and powerful players to form a team.

After the popularity kings were divided, they were only divided into three groups, with a total of fifteen people.

The remaining players are in a state of panic and are trying their best to find strong players to join the team.

But some good players, because of this show, have developed a relatively deep friendship with other players. In addition, they seriously misjudged their respective strengths, so they pulled some so-called good friends into the team when they got hot, regardless of the other players.

Strength level.

And there are not many such teams.

Many staff members hesitated to speak, but in the end there was no persuasion.

After all, the entertainment industry is still very cruel. These children obviously have not realized the cruelty of losing in the game. They are too reckless when facing this kind of multiple-choice question in life.

Here, victory or defeat really only depends on one thought. Once you make the wrong choice, it will be one step from heaven to one step from hell.

In a TV platform with this kind of ratings, even if you stay for one more episode, or even get one more shot, the rewards you get are far beyond ordinary people's imagination.

Therefore, it is important for players to stay calm and not be carried away by emotions.

Nowadays, seeing these players wasting such opportunities, some veterans in the industry can't help but secretly regret it.

"At this time, you shouldn't think about emotional issues!"

"If it were me, I would be willing to kneel down and beg those popular kings to take me in. If I join their team, my chances of advancement will be greater."

"This is a competition. How can you do it if you don't have a winning mentality?"

"Too young and wasting such an important opportunity."

"Do they really not know how important a program with a ratings of over 9% or even more than 10% in the future is? Apart from the Spring Festival Gala, where else can there be such a platform for them? And it is constantly rebroadcast every week, which is still a continuous exposure.

Damn, these kids are so stupid!"

"Who in the industry doesn't want to come to "Chinese Idol" to gain popularity? Even the professional judging seats in each issue are fought over by the big guys in the industry."

in countless controversies and discussions.

Friday is coming soon.

This week, the entire television industry has been in turmoil, and the entire entertainment industry, which is closely related to it, can't help but focus on "Chinese Idol".

Due to the horrific ratings performance of the previous episode, the prime-time TV series that is regularly broadcast every Friday has been cancelled.

Starting from the second episode, the future broadcast time of "Chinese Idol" will be changed to start on time at 7:40 pm every Friday night and continue to air until 10 pm.

A full two hours of play time would be absolutely unimaginable a few years later.

Because a series of policies that will be introduced in a few years will strictly control the broadcasting time of variety shows, this will directly cause many variety shows to be divided into two episodes, upper and lower episodes, or even upper, middle and lower episodes to circumvent relevant policies.

Nowadays, not only ordinary people watch the live broadcast in front of the TV every Friday, but many singers, actors and entertainers in the entire entertainment industry also turn on the TV to watch the live broadcast of "Chinese Idol".

Therefore, after the regular broadcast of "Xinwen Lianbo" was completed, the ratings of Hunan Satellite TV began to grow at a terrifying speed.

According to later monitoring stations, the ratings of "Chinese Idol" exceeded 10% ten minutes before the show aired!

The result is that the cost of advertising space for these ten minutes is being competed by countless businesses during the time the program is broadcast. The advertising revenue from this part alone has increased countless times...


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