On the first day when "Have to Love" was launched on mobile ring tones, through the full promotion of mobile communication, the number of on-demand purchases in a single day exceeded one million, directly ranking first in the on-demand ring tones list.
On the second day, the on-demand volume soared, and the number of on-demand users reached 2.7 million, breaking the single-day on-demand data for CRBT.
On the third day, although the growth rate slowed down, there were still 1.5 million on-demand views.
At present, the total number of mobile users is 204.2 million. Although the number of ringback tone users only accounts for 22 million, the annual revenue is expected to exceed 2.5 billion yuan. This is a huge money-attracting machine. Although there are signs of not paying royalties, it has been criticized.
People criticize it, but there is no doubt that it is an extremely important channel for the promotion of singers.
With the vigorous promotion of mobile communications, "Have to Love" has achieved more than 5 million on-demand views in just three days, which has exceeded everyone's imagination and accounted for a quarter of the total ringtone users.
In addition, this song also helped Mobile Communications develop hundreds of thousands of ringtone users, which can be described as a double blessing.
The entire industry was shocked.
But people are not excited about the song "Have to Love", but are amazed by the brand influence of "Chinese Idol". If Zheng Qian was not a popular contestant on "Chinese Idol", this song "Have to Love" would still be
Even if you are excellent, you will not be able to achieve the results you have now.
Zhang Yuxuan even expressed her gratitude to Zheng Qian in public when the radio station was charting, saying that without Zheng Qian's current popularity, "Have to Love" would not have been used to chart the new album, let alone become as popular as it is now.
results.
Nowadays, this song is played almost all over the country. Although the relatively backward small cities were half a beat slow in responding, they gradually caught up with the rhythm after a few days.
It can be said that with the song "Have to Love" alone, Zhang Yuxuan's album is already in a state of making steady profits without losing money.
On the other hand, with the popularity of "Have to Love", more and more top-tier singers in the industry came to invite Zheng Qian to sing.
Yuexiang Entertainment alone has received countless calls with interest, including eleven first-tier singers from Hong Kong, Taiwan and Mainland China, and the bidding prices are getting higher and higher. Now the highest price has reached 500,000.
And this is obviously not the final price, because this price is only the final guarantee, which means that Zheng Qian can get 500,000 for any song. If the quality is better, the price will also rise accordingly.
Of course, after reviewing Zheng Qian's past works, everyone knows that Zheng Qian is now taking the high-quality route and building a brand effect, and it is impossible for the works under his name not to be attentive.
In addition, many big names also directly invited Zheng Qian to sing through Hunan Satellite TV.
Among them, there are many creative talents who are very talented but still want to cooperate with Zheng Qian. However, in the end, all requests were declined by Zheng Qian because he had no time during the competition.
The status of Yuexiang Entertainment has also increased because of Zheng Qian's existence. This company, which was recently hailed as a unicorn in the industry, has seen its valuation jump nearly ten times because of Zheng Qian.
There are even people who are willing to pay high prices to buy shares, among which Tianhao Shengshi Media is the most eager and ambitious.
Others want to buy some shares for investment.
However, Tianhao Shengshi's direct intention is to obtain 49% of the equity, with a price of 35 million yuan.
Of course Yuexiang Entertainment refused to agree, but it didn't refuse directly either.
This is really a lot of money, but Yuexiang Entertainment was originally established to free Zheng Qian from capital control. If he agrees to sell 49% of his shares, the company will basically be out of control.
And based on Zheng Qian's current potential, the value of Yuexiang Entertainment can continue to increase. The company has a total of three artists, with low expenses and no cash flow pressure.
, Yuexiang Entertainment remains unmoved.
Before the start of rehearsals for the new round of 30 into the top 20 competition, Li Dongtian, executive director of Xiangnan Satellite TV, suddenly found Zheng Qian.
After he invited Zheng Qian to take a seat, he took out a notification letter and gave it to Zheng Qian.
Zheng Qian didn't know why. When he took it and took a look, he found that it was a notification letter from Lanke Home. The content roughly stated that Zheng Qian was the spokesperson of Lanke Home. According to the contract, Zheng Qian could not do the same type of work at the same time.
Products such as Nike China.
Li Dongtian personally poured a cup of herbal tea for Zheng Qian and asked with a smile: "Besides Lanke Home, what other product endorsements have you signed?"
"For now, this is the only one..."
Zheng Qian suddenly remembered something and raised his head: "There is another company that has signed an intention contract. It is my father's company, and it is mainly engaged in the fresh milk business."
Li Dongtian frowned: "You should know that the sponsor of our program is Huo Niu Sour Yogurt, which conflicts with the business of your father's company..."
Zheng Qian said nothing.
In fact, he had long thought about endorsing Duowang Dairy. After all, it was his own product, but he had not noticed before that the title sponsor of the program was actually Huoniu Dairy. According to known information, the winner of the program would become Huoniu Dairy.
In addition to being the brand ambassadors of Niu Sour Yoghurt, all the contestants of "Chinese Idol" will also shoot an advertising video for Huo Niu Sour Yoghurt.
Another task of becoming a champion is to represent Nike China.
As the spokesperson of Lanke Home, Zheng Qian cannot shoot a promotional video for Nike China, let alone endorse it.
In this way, if Zheng Qian wins the championship, he will lose two endorsements at once.
But actually, for Zheng Qian, this is not a bad thing.
First of all, although the champion has many big-name endorsements, because these brands sponsor and title "Chinese Idol", the endorsement fees are generally lower than the market price, and some brands are even ridiculously low.
After all, they have already paid a lot of sponsorship fees to "Chinese Idol".
But it also has an effect. Advertisements endorsed by these big names will be placed on major TV stations, which can also be regarded as increasing Zheng Qian's exposure.
At this time, Li Dongtian looked at Zheng Qian and suddenly sighed.
He stepped forward and patted Zheng Qian's shoulder, and said regretfully: "I am actually very optimistic about you. Among this group of players, your existence is the most unique and the most anticipated...
"But you shouldn't be careful. You signed these two endorsements a few days before the game, right?"
Li Dongtian smiled and said: "It seems that you are also very confident in yourself. Do you think you can achieve good results in the competition?"
Zheng Qian looked at this man with slicked-back hair and impossibly clean body, and he could already sense Li Dongtian's inner dissatisfaction.
Although he was sitting upright, his expression was very relaxed and he smiled: "Mr. Li, when you invited me to participate in "Chinese Idol", didn't you also take a fancy to my potential? What I have achieved now is far from enough.
!”
Li Dongtian nodded slightly and said with emotion: "Actually, we both have similar experiences and have both worked overseas, so I have paid close attention to you from the beginning. When Chen Meiling recommended you to me, I immediately checked you out.
Your resume and video materials, among other things, your performance in "Singer" really amazes you. I thought at that time that I might have found a treasure, and sure enough, you have not let me down now."
Zheng Qian was a little surprised: "Teacher Chen Meiling? I haven't seen her for a long time. Thank you very much for the recommendation of Teacher Meiling."
Li Dongtian smiled and said: "I haven't met her a few times, and we spend most of our time communicating online."
After a pause, he changed the subject and said: "Zheng Qian, you should know that Taili has established a wholly-owned subsidiary, which is Tianhao Shengshi Media..."
Zheng Qian's heart skipped a beat, what was supposed to come had finally come.
He nodded and said: "I know."
Li Dongtian continued: "The purpose of establishing this media company in Taili is to build the brand of "Chinese Idol", and we will continue to increase investment in the future. At this stage, the company's goal is to achieve better results in the competition.
Of course, we will do our best to fight for players who have contracts, and as long as the liquidated damages are not high, we will cover the money for the players."
Zheng Qian listened quietly, thinking quickly about how to respond.
Li Dongtian glanced at Zheng Qian and smiled: "But according to the news from the people below, Zheng Qian, you are not willing to join us, are you? What is the reason? I want to hear it."
Zheng Qian was speechless.
What's the reason? Isn't it just asking knowingly?
Putting aside his experience of being cheated overseas for five years, he now takes a breath of cold air when he thinks about what happened to Chen Chusheng, the former fast boy champion. What is the most important thing for an original singer?
Of course it is a work.
But when the company stipulates that the copyright of all lyrics and music created by the singer belongs to the company, it feels like abducting one's own child.
This is why Chen Chusheng insists on terminating the contract even if he pays 20 million in liquidated damages.
If you are a pure singer, you will sign it if you sign it. After all, the source of the work is the company's money and efforts.
But if it is an original singer who has continuously created excellent works, such a contract is tantamount to lying on the body and drinking blood.
Another example is Zhang Jie, who signed with Universal Music after the hit "My Style, My Show", but the promised one-million-dollar record contract never materialized. He was hastily sent to finish with an album, which has always been tepid and the contract was tied up.
For seven years, it directly restricted his future development.
Later, fans across the country raised millions to finally collect the liquidated damages.
Capital pursues profit, and when you can bring value, capital will naturally provide you with a never-ending engine.
But once you lose value, your engine will not only leak oil, but also need to be overhauled. The price of the overhaul can even buy a better engine...
Under such circumstances, Zheng Qian would certainly not sign into Tianhao Shengshi.
So he said: "I believe Mr. Li also knows about my experience overseas. Maybe I was bitten by a snake once and feared the rope for ten years. I don't want to be controlled by others anymore, and I don't have the second five years to waste.
"
Li Dongtian thought for a long time, tapping his fingers on his knees, and finally said: "I won't force you, so how about we each give in?"
"You can continue to stay in the original company, but your company needs to be affiliated with Tianhao Shengshi. Our satellite TV resources will also be tilted towards you to ensure that you get the top three, even the first. The affiliation period is five years
, within five years, Tianhao Shengshi will arrange the best business announcement for you, but we need to draw a commission on the announcement fee, no need to pay more, just split it 50-50."
Li Dongtian said it very seriously, he was not joking.
If you are an ordinary artist, judging from Li Dongtian's past methods, you will either be conquered by me or suppressed by me. How can you discuss the details so seriously? The energy that the top leader of Xiangnan Satellite TV has in the industry is no joke.
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But now, because the other party is Zheng Qian, he is the most influential contestant in the show, and he also has the potential to become a superstar. In addition, the other party is also a hot active cadre of the Kongzheng Art Troupe. Even Cai Gaoxiang has high praise.
That's why Li Dongtian was willing to patiently explain.
If it were anyone else, even a popular king like Yu Qianqian or Zhang Qiusheng, they wouldn't be qualified to let him, a satellite TV director and program director, personally lobby.