The reviews for "A World Without Thieves" were overwhelming, as if all the viewers on the day of the premiere had become film critics.
Countless people applauded it and it caused a huge response online.
For a time, the hot words on major portal websites and search engines skyrocketed, and countless netizens could almost see the promotion of "A World Without Thieves" no matter which website they opened.
This is due to the huge publicity funds of "A World Without Thieves". It invested 40 million to shoot a movie. It is still a high-investment movie at the moment. In addition to the production costs, the funds for publicity and distribution also amounted to 10 million.
Especially under Zheng Qian's prompting, the publicity agency also specially started to build public opinion on the Internet.
So in the week before the Lantern Festival, almost everyone could see advertisements for "A World Without Thieves" online and offline.
More and more people are searching for movie reviews related to "A World Without Thieves".
Where there is popularity, there will be followers. "A World Without Thieves" almost instantly became the subject of coverage by major media across the country, far exceeding the popularity of other movies in the same period.
At the same time, the movie "A World Without Thieves" has also begun to enter the pre-sale system in major theaters across the country.
On the first day, more than 200,000 movie tickets were sold.
Based on a movie ticket price of 45 yuan a ticket, the pre-sale box office has reached nearly 10 million.
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This news was immediately reported by the media, and almost instantly attracted the attention of the whole society. Many film and producer companies in the industry also felt a little bit frightened.
In an era when the box office is generally less than 100 million, the pre-sale box office of "A World Without Thieves" was as high as 10 million.
This has made many colleagues feel a little excited. It is almost foreseeable that the box office of "A World Without Thieves" will explode after its release.
"This is Director Feng's influence!"
"Director Feng, Hua Zai, Zheng Qian, Ge Yun, Xu Ruoying and other big names can support such a box office!"
“It feels like the mainland’s film market is beginning to boom!”
"Yes, I also have a hunch that "A World Without Thieves" seems to be a dividing line. If the current pre-sales situation is followed, it is possible that the box office of this movie will exceed 100 million in the future!"
"Things have changed. If the box office is so high, the development of the mainland film industry will explode."
"The script of this movie seems to be written by Zheng Qian? It's terrible. He is a singer, actor, writer, screenwriter, how can this person be so good!"
"Yes, Zheng Qian is indispensable for the popularity of "A World Without Thieves"."
"Zheng Qian is really popular now. The key is that he has many fans. I can see Zheng Qian's fans on almost all major film review websites. Their cohesion is really strong. After all, this is Zheng Qian's first official investment and starring role.
Big movie coming out!”
"By the way, have you bought a ticket? I heard it's hard to get a ticket now."
With the overwhelming publicity, the four words "A World Without Thieves" became famous throughout society.
Even people who don't pay attention to movies have almost heard the name of this movie.
Precisely because of the high level of attention, "A World Without Thieves" has a very impressive number of films scheduled in major theaters.
After all, it is a film directed by Feng, the number one commercial film director. Coupled with the appeal of front-line celebrities such as Andy Lau, Rene Hsu, Ge Yun, Zheng Qian and others, the theaters will naturally not be unable to make money, and the number of films scheduled is as high as 30%.
List of small hills.
The fifteenth day of the first lunar month is the Lantern Festival.
"A World Without Thieves", co-invested and filmed by Yuexiang Media and Yefu Film and Television Productions, has been officially released in mainland China under much attention.
After being hyped for a whole week, "A World Without Thieves" became more popular than any other movie in the same period.
Therefore, on the first day of release, movie fans from all over the country rushed into the cinema eagerly to watch this movie that has recently been hotly discussed on the Internet.
After all, it was the first movie invested by Yuexiang Media. Zheng Qian specially ordered the company to send people to the main cinemas in Beijing for on-site inspection. The news that came back made Zheng Qian relieved.
He felt his blood boiling all over, as if he had seen the road ahead.
Full!
Full!
They are all full!
All movie theaters are crowded with people. Starting from the morning show, the occupancy rate is as high as over 90%!
"A phenomenal movie!"
At Wulihe International Cinema in Beijing, Zhao Qi, the editor-in-chief of "Beijing Entertainment Weekly", came with two assistants to interview the scale of viewings on the release day of "A World Without Thieves". Having just arrived at the scene, looking at the crowded waiting hall, Zhao Qi just felt
My heart skipped a beat, my adrenaline quickly surged, and I excitedly started interviewing the audience.
"I came here for Andy, I am a fan of Andy!"
"I'm a fan of Qian. Of course I have to watch Zheng Qian's first movie!"
"Yes, I have only heard Zheng Qian sing before, but I didn't expect him to be so good at acting! Although I haven't watched it yet, there is no need to discuss Zheng Qian's acting skills on the Internet. He definitely has the potential to be a leading male!"
"I came here for Uncle Ge Yunge, haha!"
"I am Xu Ruoying's fan!"
After a round of interviews, Zhao Qi discovered that half of the audience at the scene were fans of the main actors in the play.
The rest were purely due to hearing about online discussions and being free during the holidays.
In short, almost everyone praised "A World Without Thieves".
Even if they haven't watched it yet, the sense of anticipation created by public opinion has already made them eager to rush into the screening room.
In addition to Zhao Qi, many media also arrived at the scene for interviews.
After the first movie in the morning ended, the media quickly interviewed some of the audience members who had just left the show and asked them what they thought about "A World Without Thieves".
"It's so funny and touching!"
"Yes, I laughed with tears. This is really a good movie. When Andy died, my girlfriend cried in my arms for a long time!"
"Uncle Ge is so bad, I obviously like him so much!"
"Zheng Qian's performance was very weak in the first half, with almost no sense of presence, but he was very strong in the second half, and he was a just policeman!"
"This is probably the most handsome policeman in history. I like this movie very much. I will bring my friends to watch it again tomorrow!"
Zhao Qi and other media people were very itchy after hearing this praise.
After the interview was completed, Zhao Qi handed the microphone and the manuscript to the assistant next to him. The latter was stunned for a moment: "Sister Qi, what are you doing?"
Zhao Qi took out a movie ticket from his body like a magic trick, pointed to the screening room next to him, and smiled: "You guys sort out the script first, and I'll be right back - I bought a ticket for the noon show, and you can only know it if you experience it yourself.
How good is this movie? I will write my thoughts when I come back."
What an excuse!
The assistant couldn't laugh or cry.
After the first day of screening, the next day, media people who paid close attention to "A World Without Thieves" immediately announced the box office data.
Twelve million!
On the first day alone, it earned 12 million in box office nationwide!
It’s almost comparable to the opening results of Spring Festival movies!
There is a box office gap of 300 yuan compared to the second movie released on the same day!
30% of the nationwide film schedule!
The attendance rate is over 70%!
"Director Feng's terrifying appeal and directing skills, coupled with the actors' wonderful performances, excellent script, and music, completed such an amazing record!"
"Director Feng has never achieved such results before. Even for big names like Andy Lau, Rene Hsu, and Ge Yun, the first-day box office of other works has not been so good!"
"It's Zheng Qian! Zheng Qian's fans have done a great job!"
"A World Without Thieves" achieved an incredible first-day box office performance. Although it did not catch up with the Spring Festival, the Lantern Festival is also an important day. On such a day, the average attendance of "A World Without Thieves" in major cities across the country
The rates are all over 70%.
Such incredible data shocked everyone in the industry.
On the same day, the media broke the news that the boss of Huaying Media broke three water glasses in the office.
Vice President Tan Xiong was scolded like crazy.
Because of Tan Xiong’s interference, Huaying Media finally withdrew its funding from “A World Without Thieves”.
Although this was unanimously agreed upon by everyone, no one expected that "A World Without Thieves" would do so well at the box office!
As the saying goes, a big roc rises with the wind and soars ninety thousand miles away!
With such an astonishing box office on the first day, major theater chains across the country very decisively adjusted their theater schedules on the second day, squeezing the film schedules of other released movies, which directly led to a further increase in the film schedules of "A World Without Thieves"
Amplify.
Because the box office was a big hit on the first day and the reputation was surprisingly good, more and more people began to go to the cinema to watch "A World Without Thieves" the next day.
This made the box office of "A World Without Thieves" go even further on the second day, reaching a new high!
"Fifteen million!!"
As soon as this box office figure was announced, the CEO of Huaying Media who was on a business trip in Hong Kong felt frightened. He turned around and flew to Beijing quickly, where he made personal arrangements to go to a courtyard to meet with director Feng Xiaolong.
The two chatted in the tea room for five hours.
Huaying's boss promised numerous conditions before Feng Xiaolong agreed to cooperate with Huaying Media for his second film.
He had to be so courteous to the corporal.
After all, the entire film and television industry was shocked!
Twelve million on the first day is already incredible!
However, the box office did not fall but increased on the second day, reaching 15 million!
This is even stronger than the box office of Spring Festival movies!
When a week passed, the total box office of "A World Without Thieves" in mainland theaters was officially announced!
Forty-two million!
All eyes are on you!
All directors in the industry were shocked.
Huafeng is one of them.
As a well-known artistic director in the industry, Hua Feng has made three films in total. Although he did not win any awards, almost all of them were nominated for Cannes Awards.
In the industry, although he cannot be compared with high-level commercial directors like Feng Xiaolong, he can still be regarded as a well-known artistic film director in the second or third tier.
But when making literary films, the shortcomings are very obvious.
That is, the box office is not good, and it is extremely difficult to pass the review!
Huafeng made three movies, but only one of them, after drastic revisions, was barely released, and the box office was an expected flop.
After the first round of screenings, the box office was only over 2 million.
Therefore, in the face of Feng Xiaolong's achievements, although Hua Feng prided himself on being noble, he said in his heart that he was not envious, but that would be a lie.
Who doesn’t want to be a box office hit?
Who doesn’t want to live a life like a master with endless money?
Hua Feng is also a mortal, and while he wants to get ahead, he also wants to make money.
Today, he is a Cannes nominee for Best Director.
But it seemed like there was no chance of winning the prize.
So, let them go to hell with literary and artistic films, it's time to make money.
However, when preparing the commercial script that day and preparing to solicit investment from various sources, we found that everyone expressed absolute distrust in Huafeng's desire to make a commercial film.
A literary film can be shot even with an investment of one or two million.
If you don't invest 10 to 20 million in a commercial film, it won't be enough to make a splash.
When an artistic director shoots a commercial film, he can use his toes to know the probability of failure.
No one wants to invest in him!
This made Hua Feng very distressed. At the same time, he was envious of the box office performance of "A World Without Thieves".
While browsing movie reviews online, he saw a sentence that made him laugh: "I don't know about others, but I lost my phone as soon as I left the theater."
This made Hua Feng burst into laughter, and even shed tears as he laughed.
Despite the fact that all of his films abroad have won awards, at home, the reviews of his works are barely a fraction of those of "A World Without Thieves".
He is really envious.
At this moment, he noticed the QQ pop-up window in the lower right corner.
It's about "A World Without Thieves". It is said that Huaying Media teamed up with Feng Xiaolong to start the project of the big movie "Sin of the Night".
He clicked on the pop-up window and browsed the news.
The more you look, the brighter your eyes become.
"Zheng Qian invested in "A World Without Thieves" and after it became a hit at the box office, Feng Xiaolong turned around and asked Zheng Qian's old enemy Huaying Media to collaborate on "Sin of the Night"?"
"Zheng Qian and Feng Xiaolong broke up?"
"This Feng Xiaolong is really a grandson!"
Wait a moment!
Zheng Qian is so rich? He invested 20 million in "A World Without Thieves"?
Hua Feng looked shocked, then suddenly became excited, as if he saw a broad road slowly unfolding in front of his eyes.
The opportunity has come!
…
When Huafeng dressed up carefully, took the prepared script, and followed the address and route to the new company building of Yuexiang Media, looking at the magnificent decoration and style, Huafeng felt that he had come to the right place.
After informing the front desk of his identity and intention, Huafeng could only wait in the reception room because he did not have an appointment.
After being led to the reception room by the front desk, Hua Feng suddenly stopped.
I saw more than a dozen distinguished-looking men and women in the reception room, all holding briefcases in their hands, silently drinking tea and reading magazines.
When they saw Huafeng, everyone looked up and smiled.
"Here comes another one."
"Hey, isn't this Director Hua? What's wrong? Are you here to attract investment too?"
"It turns out the rumors are true!"
"Hua Feng, are you really going to turn your back on the dark side and stop making literary films?"
Hua Feng smiled bitterly.
Damn it, these people...
Each of them looks more familiar than the last, they are all second- and third-tier directors and screenwriters in China.
It turns out that I am not the only one with the same thoughts.
According to Hua Feng's previous temper, when he saw this scene, he would probably turn around and slam the door and leave.
But now, in order to realize his dream and make a living, Hua Feng sat silently in the corner and waited silently.
When everyone saw that Hua Feng ignored them, they all hummed and chatted or fell into a daze.
Finally, Qi Zhongcai, the general manager of Yuexiang Media, came to the company. Soon, the assistant to the general manager began to pick and choose the directors according to the appointment list and the identity of the guests, and met with these directors one by one.