Ever since Taro Karasawa went to Beijing to purchase the Japanese comic rights of "The Three-Body Problem", he has been in a state of excitement. After all, even Japan has never published a comic that won the Hugo Award for Best Feature Award before.
Book.
What's more, this is a super IP whose reputation has continued to grow in the past and even now. Almost everyone in the entire Japanese science fiction community knows it. Now, with the launch of the publicity and distribution machine, the "Three-Body" comics
The version also began to carry out crazy campaign throughout Japan.
Taro Karasawa is burdened with the fate of the entire publishing family, and almost all bets are placed on this comic. In a word, if this battle is won, Taro Karasawa will directly join the young model. If he loses this bet of fate,
, there are not many choices left for Taro Karasawa, and it is even possible to recreate the scene of the Great Depression and jump directly from a building as tall as Tokyo Tower.
“The future fate of the publishing house is left to everyone!”
Taro Karasawa roared with all his strength. His whole body was extremely energetic and his will to fight was very high. This emotion directly infected every employee present.
Everyone roared and vowed to use their own connections to contribute their own share of the market for the comic version of "The Three-Body Problem".
…
In front of the University of Tokyo, a young man who looked like a student was standing on a desk, facing the bustling crowds coming and going on the street, waving the flag in his hand vigorously, and uttering words that shocked everyone.
“Chinese science fiction is the world’s science fiction!”
"The comic version of the Hugo Award-winning science fiction novel "The Three-Body Problem" is now available. Everyone must buy a copy to support Chinese science fiction!"
"This is a great work from the country of the father. Every Japanese who has read "The Three-Body Problem" should support the comic version. This publishing house has perfectly restored all our fantasies about "The Three-Body Problem"
!”
"Three-body! Three-body! Three-body!"
“Don’t miss it if you pass by, and take a look at how bumpy and bizarre Ye Wenjie’s life was!”
"Friends, have you ever seen nanowire? It is so thin that it is almost invisible to the naked eye, but it can instantly cut a giant ship as big as a high-rise building, and the cutting surface is neat without any curvature at all!
"
The crowds passing by in front of the school gate looked over curiously, but they obviously had not heard of "The Three-Body Problem". In fact, if they are not science fiction literature lovers, it is difficult for people to have heard of "The Three-Body Problem" from any source.
.
In other words, for people who don't pay attention to the Hugo Awards, "Three-Body Problem" is an inexplicable word to them.
However, the young man who looked like a student in front of him was promoting on the roadside with such great fanfare, and in front of the University of Tokyo. This obviously did not fit in with people's image of this university, but strangely, no one came to stop him.
Even as the young students spoke loudly, more and more people gathered. At the same time, a group of students came from inside the school, stood next to the young students, and began to speak out together.
"Yes, we are members of the "Three-Body Civilization Research Society" of the University of Tokyo. Everyone is welcome to read "The Three-Body Problem" and join our research society!"
"Please, this is a great book. The imagination of the Trisolaran civilization in the book is shocking!"
"If you don't want to read the text version, we can provide the comic version of "The Three-Body Problem" here. This is a genuine comic authorized by the original author. Let us support the beginning of this comic. Will the comic continue to be published and serialized in the future?
It all depends on the support of friends who pass by!”
There are very few students at the University of Tokyo who have not heard of "The Three-Body Problem". Because the Hugo Awards are rarely held in Japan, it still caused a big sensation in the local student circle. All students had it when they were young.
Such and such science fiction dreams, so for the winner of the Hugo Award for Best Feature, "The Three-Body Problem", people still watched it with great support.
As time passed, more and more people came, and there was almost no flow in front of the University of Tokyo.
In front of the desk, countless people crowded over to watch free comics.
Soon, the phenomenon formed that "people inside want to come in, but people outside can't get out"!
After the crowd gathered more and more, even to the point of being surrounded by three levels inside and three outside, the security personnel finally trotted over and negotiated with members of the "Trisolaris Civilization Research Society of the University of Tokyo".
Fortunately, the beginning of the comic version of "The Three-Body Problem" did not seem to be that attractive. After discussions between the security personnel and members of the research club, the crowd at the scene was finally evacuated.
Although some people were curious in their hearts, after being driven away, they lost interest and turned around and left.
But at the same time, I also had a general impression of the existence of "The Three-Body Problem" and its comic version.
This is why the Three-Body Research Society has such a big fanfare at the school gate. For these loyal readers of the "Three-Body" literature, being able to promote "The Three-Body Problem", which does not seem to be that popular in Japan, has a general
My impression is that this is already very satisfying.
Their power is so weak that it is not insignificant at all.
But when these little bits of power are gathered together, their light will definitely make the whole world shine.
There are many students and die-hard readers who promote things like this, and this scene has been staged almost all over the country. This does not mean that all readers of "The Three-Body Problem" are so cute, because it is obvious that there are people behind all this.
guide.
Taro Karasawa is very satisfied with this method of organizing on the Internet and then letting netizens promote it offline.
In fact, he wanted to imitate the practical award when Zheng Qian's new album was released in Hong Kong. At that time, the entire Hong Kong Internet was almost full of the names of Zheng Qian and his album songs. The huge power of the navy attracted the attention of all capital forces.
It has been used as an effective case and has been held all over the world.
Taro Karasawa studied this kind of award and copied it in Japanese society.
But he soon discovered that this method did not work, because very few Japanese people had access to the Internet, and compared with the number of people in reality, it was a drop in the bucket.
In this form, Taro Karasawa made a slight change to this publicity method based on local conditions, that is, mobilizing influential netizens online to conduct party-style publicity offline.
Of course, this method is purely to generate electricity for love. Unless you are a true fan with ideals and passion, no one will do the same thing every day.
Therefore, in order to play their role, Taro Karasawa funded these people to varying degrees.
As a result, similar propaganda was distributed all over the country.
In almost every city and in front of every university, there is a group of people like this gathered.
This has greatly promoted the reputation of "The Three-Body Problem". The most important thing is that because it is a comic version, you can try it. In this Japanese society where everyone is a comic reader, people's enthusiasm for comics is extremely high, so in
After trying it out, I was quickly attracted by its novel plot.
Of course, there are many people who are not interested.
However, under such an explosive publicity effect, even if only two or three people out of ten people are attracted, then even if this very cost-saving publicity strategy is a great success, it will inevitably set off a wave of enthusiasm in Japan's capital society.
discussion.
On the first day the comic version of "The Three-Body Problem" was launched, there was no significant increase in sales across the country. After all, it takes a certain amount of time to collect sales and various data. Coupled with the new publicity methods later, it can be said to have attracted countless audiences in an explosive manner.
The crowd, so Taro Karasawa himself knew very well that the situation that was really beneficial to him was yet to come.
And this time did not take too long.
On the afternoon of the third day, Taro Karasawa got the sales data of the previous two days.
In the conference room, Taro Karasawa opened the envelope and saw the sales data compiled from distributors from various places. He felt uneasy for a moment.
He didn't even have the courage to open the envelope!
"President, let's tear it down. What's supposed to come will come!"
"Yes, President, according to the information I got, "The Three-Body Problem" is very famous in many cities, and its sales are very good. Many college students almost have a copy of it in their lives!"
"The first volume of "The Three-Body Problem" has a total of fifteen volumes. We have only removed the first three volumes. The appeal may not be that strong, but it has shown the vastness of the entire world to readers. I believe it will retain many readers.
For fans!”
"Yes, the first three volumes have already gained such popularity, which is already amazing. When we finish publishing the entire volume, the sales volume will definitely reach our ideal state!"
"After all, it is the best feature in the Hugo Award. Just the title alone is destined to attract a large number of science fiction fans. President, please open it!"
"How about I do it?"
The vice president next to him asked cautiously, and everyone looked over, their faces a little speechless.
The vice president laughed dryly and said no more.
Although Taro Karasawa knew that what his colleagues said made sense, the envelope in his hand seemed to be filled with strong glue, making it difficult to open it easily.
Finally, after some ideological struggle, Taro Karasawa took a deep breath and finally showed a smile on his face. Although his face was congested with excitement and his skin was a little red, he still didn't say another nonsense in the end.
He opened the envelope decisively and quickly.
"Twenty-nine thousand, four hundred and sixty-two..."
Tang Zetailang's pupils suddenly shrank as he thought about it!
Including other colleagues in the conference room, everyone had expressions as if they had seen a ghost.
"More than 29,400?" The vice president couldn't help but ask: "Is there a mistake? Our first printing was only 30,000 copies! It's only been three days!"
"No, it's two days. This is the sales data of the first two days..."
Someone couldn't help but look horrified and quickly said: "This is too scary! I tried 30,000 copies, but almost all of them were sold out?"
"It's said to be 30,000 copies, but it's actually just the first three episodes. Spread out, each episode is only 10,000 copies..."
Taro Karasawa came to his senses, his face instantly turned red to almost purple, and he shouted excitedly: "It exploded, it really exploded!"
As soon as he finished speaking, the door of the conference room was pushed open, and Ozawa Honda, the deputy head of the marketing section, rushed in and said quickly: "From Aomori City, Morioka City, Sendai City, Akita City and other cities.
The channel dealer sent me an inquiry, asking why it wasn’t shipped!”
"What?" Taro Karasawa said in surprise: "What kind of goods are you sending?"
"Last night it seemed that there was a large-scale network outage across the country, and many people could not receive emails." Ozawa Honda said apologetically: "I opened my mailbox as soon as I got to work this morning. Fortunately, the network was normal! So I saw these reminders from him.
The email of the comic book "The Three-Body Problem"..."
Ozawa Honda is actually very helpless. Usually, even if the power is cut off and the Internet is cut off, it will not affect his work because his own publishing house is not that busy.
But what is unexpected is that the "Three-Body" comic that the president went to China to sign against everyone's objections actually became so inexplicably popular?
As soon as I opened my mailbox, more than ten emails from cities across the country urged me to publish the "Three-Body" comics.
And just when Taro Ozawa was excitedly recording the contacts and names in these cities, another series of emails were sent, and all of them requested the release of "The Three-Body Problem"!
Ozawa Honda was completely stunned by this, so he immediately ran to the conference room to convey the news.
After Taro Karasawa forced himself to remain calm and listened to Ozawa Honda's report, he instantly felt a force rushing straight to his forehead. He almost fainted with a black eye. Fortunately, he calmed down and said anxiously and angrily:
"What are you doing standing still? Hurry up and take the order, Baga. No wonder there hasn't been any movement in the past two days. It turns out that the network is disconnected. Damn it, why is the network disconnected? Why don't they call directly to urge you?"
Although Karasawa Tailang was a little angry, all the colleagues who heard the news were excited!
"President, you succeeded!"
"The Three-Body Problem is definitely a hit. I've never seen a comic like this!"
"I just logged into the mobile phone network and found that many Chinese people came across the sea to buy the "Three-Body" comics. It must be the credit of these Chinese people that these 30,000 copies were sold out in two days!"
"It doesn't matter which country he is from, as long as he is willing to buy it, we will print it! Crazy printing!"
"Yes, stamp it, hurry up and stamp it!"
"President, time is tight, hurry up and send out all the goods in the warehouse!"
Under the eyes of all the club members who were excited, Taro Karasawa finally couldn't help but his heart was shaking one after another, and he started laughing crazily.
"Hahaha, I... I will also turn around one day!"
Thinking about the looks and grievances I have received in my family over the years, thinking about this time that I almost put all my wealth on the comic "Three-Body Problem" like a stud, thinking about how I have been working everywhere for the publication of "Three-Body Problem" in the past few months.
Taro Karasawa was so excited that he almost cried because of the grievance of running around begging for help.