Sam was a little hesitant this time. What Ye Ming said was a bit too confident. He invested 50 million. Now that the movie has not started to be released, half of the investment has been recovered. This is very good.
It worked.
And at this time, in front of so many reporters, it was impossible for Ye Ming to lie. This was a matter of credibility.
In the United States, a person can live and drink, be bohemian, and even lazy. Anyway, the United States has relief funds. Even if you do nothing, you will not starve to death. Of course, if you want to eat better, you have to find ways to make money.
Improved life.
But one thing in the United States is that even a homeless person takes his or her credibility very seriously.
Because as long as your credit is good, even if you are a homeless person, you can make a comeback one day. But if your credit is lost, you will be restricted from taking out loans, doing business, entering official careers, etc.
of.
Therefore, credit seems to be quite important to most Americans. As a public figure, Ye Ming naturally said that he should do better on such a matter. He cannot talk nonsense, especially
It is even more impossible to say that you are talking nonsense in front of so many media.
Therefore, at this time, Sam hesitated and gave up a more pointed question. Ranhui said: "Mr. Ye, I have a question. You said that half of the investment in Fast and Furious has been recovered. It is Dodge, Honda
Advertising dollars invested by companies like Toyota and Hyundai.
It is said that from my understanding, these large multinational groups are quite cautious about advertising. Even if it is a Hollywood movie, not all movies are worthy of their investment.
Although the movie Fast and Furious is a road movie, with all due respect, most people are not optimistic about this road movie. At this time, how did you convince those manufacturers to invest?"
In Sam's eyes, Bididi is actually nothing. Within China, Bididi has just entered the automobile industry. It is not easy to be remembered by Americans.
Therefore, Sam intentionally or unintentionally ignored the Bididi car. China's Bididi car? What is that? In fact, this is the view of a considerable number of people in the West towards China. Their attitude towards China is that
A condescending attitude.
Therefore, in such a situation, Ye Ming was not angry, but said with a smile: "There is also our Chinese Bididi Automobile. Of course, if I say it, then everyone may not believe it.
Thinking that we are selling ourselves and boasting, I also invited representatives from several of their manufacturers to come and hope that everyone will watch a short video together, and then I will explain your questions just now."
Bididi's representative was still Manager Zhou, who had already signed a contract. Manager Zhou originally wanted to go back, but the headquarters decided to let him be responsible for contacting the Fast and Furious crew until his car scenes were filmed.
Therefore, Manager Zhou stayed.
Takanobu Ito of Honda and Akio Toyoda of Toyota were also deliberately retained by Ye Ming.
Mr. Zheng of Hyundai Motor was recalled due to family matters, and Andrew, a manager of Hyundai Motor's U.S. branch, was asked to attend instead. This was because he paid enough attention to this press conference.
At this time, as representatives of the manufacturer came on stage, staff distributed special glasses to everyone.
Ye Ming picked up the glasses and said: "Let me introduce to you, these are a kind of 3D glasses recently developed by our brilliant film and television, and the huge screen in front of you is actually a huge screen for showing 3D movies.
.Today we invite you all to watch a piece of Fast and Furious special effects that our company has just recently completed."
To be honest, 3D technology has been invented for a long time, but those are all technologies in the laboratory. So far, if you want to show 3D movies, it is almost impossible to do such a thing.
of.
At least in terms of technology, this problem is indeed impossible to solve. On this point, the reporters on the scene are very clear.
But after hearing the introduction without doing anything, it seems that Brilliant Film and Television has already conquered this technology? With doubts, not only the reporters on the scene, but also the representatives of the manufacturer, Manager Zhou, Takanobu Ito, and Akio Toyoda
Both Andrew and I were very surprised to be able to watch a 3D movie live in the cinema. This is a very rare opportunity.
This is not the first time Ito Takanobu and Toyoda Akio have watched it, but even this swallow has a very powerful and shocking feeling about the immersive feeling of such a movie.
This short story is actually very short. Two Dodge cars drive out of a road movie. However, this is different from ordinary movies. Now that I put on 3D glasses and see the Dodge cars, it’s like there is a kind of
An immersive feeling.
It's like seeing a car whizzing past and crashing directly on the side of a real highway. The visual sensory stimulation cannot be experienced unless you see it with your own eyes.
If a real car rushed over, the Dodge's speed of at least 120 would definitely be able to knock people away.
But now when you watch a movie, cars whizzing by without any harm to you. This is a very novel sensory stimulation.
Of course, if it is the first time to see such an immersive lens on a problem like this, then it is very likely that you will be scared to death about a problem like this.
Exciting, very exciting, this is a brand new technical experience. The footage only lasts for twenty-five seconds, but this twenty-five seconds of footage gave the reporters on the scene a feeling of separation between life and death.
It was as if I had been turned around under the scythe of death, and then I was lucky enough to escape with my life.
Is this the surprise that Ye Ming told everyone? This is a real big surprise. Many reporters on the scene have seen the level of 3D technology in the laboratory, but what they really saw from the cinema
This is definitely the first time for such a technology.
Ye Ming took off his glasses and gave everyone a moment to breathe. After all, the scene just now was so surprising.
It should give everyone a moment to breathe, otherwise everyone would be in surprise. This press conference is also very satisfying, and it must allow everyone to have a slow acceptance process.
As for why Ye Ming’s short film is about Dodge, it’s because Dodge offers the most money, seven million. In the absence of top-class cars such as Mercedes-Benz and Rolls-Royce, Dodge really expresses this.
Enough sincerity came out.
Therefore, the first short film shot is a Dodge car. Ye Ming actually asked the system to make this in advance. The glasses and other things were also redeemed from the props.
The purpose? Actually, it was to give the reporters at the press conference a big surprise. At this time, seeing everyone slowly coming back to their senses like this, Ye Mingcai said unhurriedly: "You know now
Why do these car manufacturers place advertisements in our movies? One is that they are interested in the publicity and influence of Hollywood movies.
Another point is that the short film you just saw has actually been seen by the leaders of the car manufacturers at the scene. Otherwise, they would not have invested so much money. In Dodge alone, they invested seven
One million, and some special props and vehicles will be made for our movie.
This is a mutually beneficial cooperation. The leaders of Dodge Company believe that this 3D technology alone is worth their investment of 7 million at this time.
Tell me, is this technology worthy of advertisers’ investment?”
Is it worth the investment? If you hadn’t seen this wonderful scene with your own eyes, you wouldn’t have believed that you would see such a wonderful scene in the cinema.
Moreover, regarding a question like this, some things are actually not as simple as everyone thinks.
No one is a fool, especially large groups such as Dodge Hyundai, who have their own intentions at every step.
They want to get enough publicity from the Hollywood movie Fast and Furious, but there are also many Hollywood movies. For example, Fast and Furious is a big production with an investment of 50 million, and there are about seven or eight movies every year.
It's not a big problem, it's a normal situation.
But there are really only a few movies that are worthy of the investment of those car giants, but it definitely does not mean that the only movie is The Fast and the Furious.
But why are these car scenes so keen on investing in Fast and Furious? In fact, publicity is one aspect, and the theme fits Mom.
A road film is naturally indispensable for car shots, and often there will be close-ups of cars. Therefore, if a car manufacturer invests in a road film, it is indeed a very wise choice to do something like this.
For example, if there are literary films, science fiction films, ancient war films, etc., or even films like Jurassic Park, and everyone goes to see dinosaurs, driving out in a car probably won’t be very attractive.
of.
Therefore, when it comes to such a problem, those car manufacturers are also very clear that Ye Ming's speed and passion are very in line with their expectations.
In particular, those car manufacturers invited their board members to watch a 3D short film of a Dodge car on the set. At this time, the advanced technology of Brilliance Film and Television completely shocked these car giants.
As for the fact that what these people watched was a clip of a Dodge car, it’s not a big deal. In fact, everyone knows that Dodge gave 7 million. Naturally, it was because of this brilliant film that it was the first to make a shot of a Dodge car.
Come out, since the Dodge lens is so good, when the time comes, when it is actually shown, the self-ignition of your car will also be very impressive. It is a good investment, and it is indeed quite good.
Therefore, someone made additional investment, and Dodge Motors informed the headquarters of Mercedes-Benz about the news. Mercedes-Benz was also unable to sit still. With such good technology, if it does not have its own car, it would be suspected of being lagging behind.
.
Therefore, under such a situation, Mercedes-Benz directly sent people to negotiate the contract, and directly asked for an investment of 10 million. After seeing the 3D technology of Huihuang Film and Television, the people from Mercedes-Benz believed that this movie was worthy of Mercedes-Benz's investment.
.
In the end, even Rolls-Royce and Cadillac came, as well as Blue Bird and other car companies, but Ye Ming was rejected.
One movie has four or five car brands, which is enough. If there are more, it will seem a bit crowded.
Ye Ming's answer was, "What did you do earlier? Come invest now. It's no longer possible. We have already signed enough car brands."
If you want to cooperate, then for Fast and Furious Part 2, you are welcome to place advertisements.
Rare things are more valuable, and Ye Ming and Robert Cohen both understand this very well at this time. They do not have a contract with Mercedes-Benz, but because of Dodge, their relationship with Mercedes-Benz is still relatively good.
And the crew also promised that Mercedes-Benz cars would be given priority in the second part.
The crew of The Fast and the Furious also needed to win over a group of people and attack a group of people. What they did this time was to win over Mercedes-Benz and attack these luxury car brands such as Rolls-Royce.
At that time, I asked you to place advertisements, but you pretended to be big-tailed wolves and refused to invest. Now that you have seen the benefits and want to invest, I have the final say on such a matter.
Anyway, there is no such opportunity for Fast and Furious. Our advertising positions are not that cheap. If you want to advertise, then next time, Fast and Furious Part 2 will consider your advertisement.
Ye Ming actually does this to make his advertisements appear more precious. In this case, during the second part of The Fast and the Furious, luxury cars such as Rolls-Royce will definitely be hemorrhaging money, and they will also want to give away their own brands.
Come on, this is the time to make money with Fast and Furious. Therefore, you can’t care about the gains and losses of one city or one place, but have to take a longer-term view. After what Ye Ming said, Robert Cohen also
I understand Ye Ming's intention very well.
Yes, that’s right. At this time, we actually want to whet the appetite of those people. Don’t think that you can come if you want. If you don’t want to come, we won’t give our crew face at all. You didn’t come last time when we asked you to come. Now you’re late.
, come early next time.
This also gave Rob Cohen a feeling of elation. This feeling was not an ordinary sour feeling.