Chapter 268 The Iron Law of the Spring Festival Gala
Ge You is indeed in trouble this time.
If this were an ordinary star, it would be almost unworthy of the hype, because the entertainment industry actually also pays attention to cost-effectiveness.
If it were Yilin Wood endorsed by a third-tier celebrity, it would basically have no hype value.
Because endorsement does not mean that the celebrity is involved in the company. This endorsement is just an advertisement for the company, and advertising is not illegal.
Moreover, until Yilin Wood Industry was seized, it was a formal company approved by the state.
Therefore, if you endorse such a formal company, there will basically be no big problems.
Of course, Yilin Wood Industry itself illegally raises funds outside its business scope and engages in pyramid schemes and other activities. This has little to do with celebrities.
Therefore, third-tier stars have no hype value.
How many ordinary people would care what products a third-tier celebrity endorses?
It's basically impossible, but if this star were replaced by Ge You, then such a thing would be quite shocking.
Ge You, an anomaly in the Chinese entertainment industry, is known as the bald actor. Basically, in the Chinese entertainment industry, the bald actor must refer to Ge You.
Wang Fugui's performance while still alive gave Ge You real international fame.
Whether you admit it or not, Ge You's acting skills in this movie were recognized by Cannes, making him China's first Cannes Best Actor.
There are also a large number of classic works such as Story of the Editorial Department, Party A and Party B, See You or Be Seen, Endless, etc.
A big star with such acting skills is worthy of hype.
Therefore, in a situation like this, even if it is to attract attention, reporters must continue to hype it immediately.
Ge You is a big star who can attract everyone's attention.
Therefore, although this matter was exposed by Ge You, it still caused a sensation among everyone in the end.
Many people are also calling Ge You to pay back the money. Of course, this matter does have something to do with Ge You.
Ge You endorsed this company, and he was indeed able to attract a part of the audience with his own fame and characteristics.
Therefore, if Ge You said that he had no responsibility at all in this matter, it would be somewhat impossible.
Therefore, in such a situation, there are indeed some people who hate Geyou.
Fortunately, the navy of Huayi Brothers was not a vegetarian, and they wiped out the stragglers in minutes.
On the other hand, basically more than half of the traditional media use Heigeyou’s news.
Huayi Brothers does not have much influence in traditional media. Therefore, the discussion on this matter in traditional media is basically relatively pertinent.
Although Ge You, as a whistleblower, can be regarded as a tainted witness or something.
But the boss’s last name doesn’t matter. What they find interesting is that Ge You endorses Yilin Wood Industry.
It was only then that many people suddenly realized that this was what happened.
But even if the police struck hard based on Ge You's report, one-third of the property was seized, and the remaining two-thirds were basically missing.
Therefore, some people are saying that this company is actually looking for Ge You, and they believe in Ge You's character on this point.
Anyway, it means that Ge You will take a large part of the responsibility for losing money.
Although such a statement is unscientific, it is still a fact no matter how it is said.
Although the occurrence of this incident attracted a lot of attention, it did not affect the box office of Running Brothers.
The box office of "Running Brothers" is still in full swing.
It's a comedy, suitable for the whole family to watch together, with a happy ending and no violence, pornography or other restricted content.
This is a very good popcorn movie. Just like Ye Ming claimed during the promotion, this is a popcorn movie that will make you happy.
As for other functions, please, this thing really cannot be so perfect.
Moreover, although Running Brothers is defined as a popcorn movie, the moviegoers did not watch it with such great feelings of family, country, and world.
It was just for fun. But later on, the brothers of Let’s Run did bring quite a big surprise to everyone.
The first surprise is the special effects. Although Ye Ming also mentioned during the promotion that the special effects must be satisfactory, and the special effects of the promotional video are indeed good.
But it was a promotional video. Whose movie has special effects? The promotional video uses classic scenes where you don’t have to speak.
Therefore, the special effects of the promotional video must have been carefully selected and may not necessarily represent the general level of the movie.
But the special effects of the movie "Running Brothers" are indeed very high from beginning to end.
The special effects technology of Huihuang Film and Television is indeed not just a boast. The box office is very satisfying, and there are basically no surprises in the completion. I think there is no problem.
I can't guarantee that I will be 20, but I guess it won't be a big problem in the end at 18. This is also an explanation for the Third Master.
1.8 billion, which is also a pretty good result. You have to remember that this was only 2007, and this kind of box office is indeed worthy of special mention.
Especially for Chinese films, 1.8 billion is the dream of many producers and directors.
At this time, the workload of several actors of Running Brothers suddenly increased dramatically.
But Ye Ming actually gave an order, no more than four notices a day in the capital area, two in the same city and area outside the city, and one notice a day if the area exceeds 300 miles.
This is where Ye Ming's domineering power comes into play.
Ye Ming's goal is very obvious. You can't make enough money, but the safety and health of actors are the most important. You can't make money day and night just to make money.
When accepting jobs, I always choose activities with big brands and high prices. First, look at the brand, and then the price.
Because the brand of a product does have a great impact on actors.
And under such a situation, the casting announcements of several Run Brothers are still received in a soft-hearted manner.
Zhao Baozi alone received four notices in the Shanghai Stock Exchange, and they were arranged to be carried out in one day.
Otherwise, Ye Ming would never let him go.
The crew of the Spring Festival Gala has already issued a warning. What if you, Ye Ming, always miss work, and Zhao Baozi always doesn't come?
We can’t stop treating the Spring Festival Gala as the same thing, right?
Therefore, in fact, Ye Ming has already put down a lot of Zhao Baozi's activities. Unless they are very important and scheduled, they will basically be put down before the Spring Festival.
That is, some double support parties and the like, these also require some popular flowers to support the scene, and they have to go if they can't refuse.
Others like Xu Zheng, Huang Bo, Wang Baoqiang and others also have a lot of work. Basically, they didn't have any free time before the year, and they were all fully scheduled.
Ye Ming finally found time to go to the Spring Festival Gala, but after going there, he also discovered a rather depressing thing. There was a problem with Director Zhao.
Director Zhao brought people from his hometown to find Ye Ming. Ye Ming was also able to lead everyone into the Spring Festival Gala crew. Although it was not a sure thing, he basically had one foot in the Spring Festival Gala.
Anyway, the Spring Festival Gala also needs programs with local characteristics. Who should be allowed to attend?
If this is the case, then it is better to sell it to Ye Ming to save face. Although people like Ye Ming must report their flaws, they must repay kindness. When CCTV has something to do, it will not be easy to find Ye Ming.
?
For example, let Ye Ming serve as a spokesperson for charity activities or something like that.
These are all zero-pay, voluntary help. It is impossible for an international celebrity like Ye Ming to do this kind of thing without a certain amount of favor.
Therefore, Director Zhao also told the young girls he brought with him to practice hard and adjust their condition.
Ye Ming's care was very great. The dormitory, training room, and canteen of Brilliant Film and Television were all open to these fellow villagers.
If you want to eat hometown food, you can go back to the dormitory and cook it yourself. If you are in a hurry, you can go to the cafeteria to eat for free. Food and accommodation are included, which is a great deal.
Director Zhao, who was hosting the room and board, was a little embarrassed.
But Ye Ming met Director Jin Yue on the Spring Festival Gala crew. After seeing Ye Ming, Jin Yue quickly greeted him and said: "Mr. Ye, Mr. Ye, come here. I have something to discuss with you."
If you don't come again, I will go to your company to find you."
Ye Ming knew that he was a little embarrassed. He was supposed to come to the Spring Festival Gala frequently recently, but he was also busy now. Unless the crew of the Spring Festival Gala called and asked Ye Ming to come over, Ye Ming would basically come here in a bad way.
This time is an exception. You can't always call the crew, right?
Ye Ming immediately walked over and said politely: "Director Jin, thank you for your hard work. The performance of the five beauties of Ode to Joy is pretty good, right?
Don't worry, I have basically turned down all Xiao Zhao's activities now. Unless it is some department party that I have to attend, I have turned down all other activities and always obey the call of the crew.
When you call it, it comes, and when you wave it, it goes away."
Jin Yue immediately waved her hand and said: "Don't be poor, it's not about the Five Beauties of Joy. The performance of these five people surprised me very much. The music tutor was also surprised. The progress was as fast as a rocket."
I guarantee that there are no major problems with this program. But there are some problems with the other program you recommended.
The program brought by Director Zhao was exposed on the Internet."
This problem is not a small one. If you look at the general recovery, it may be relatively small, but for the Spring Festival Gala, this is definitely not a small matter.
Under such a situation, it means that it is impossible for the Spring Festival Gala crew to want this program.
Because the Spring Festival Gala crew has an iron rule that no one can change. Unless it is a selection of popular songs, classic operas, etc., otherwise, once other programs are exposed, they will definitely be shot, and it will be impossible to perform on the Spring Festival Gala again.
Ye Ming was stunned when he heard it: "It was exposed on the Internet? Someone from the Spring Festival Gala crew did it, right? The audience doesn't seem to have this need."
Jin Yue said helplessly: "I can't hide anything from you. You are also a member of the circle and you know how fierce the competition in this circle is.
Therefore, we have already investigated this matter clearly. Don’t Director Zhao’s programs have two competitors?
If your show is on, it will be impossible for two other shows of the same type to be on it.
Therefore, this is considered as you blocking others' way to become famous.
Think about it, this matter is considered a relatively big hatred in the entertainment industry, right?
There are two actors among them, which means that if you don't let me go, you won't be able to live well.
Therefore, I secretly recorded the video while waiting for the rehearsal and posted it online.
As a result, the current situation has been created. As you know, the Spring Festival Gala crew is more likely to let a program that has been exposed be uploaded."
Ye Ming said decisively: "How big of a deal do I think it is? Don't worry about this. Our hometown is not much else. It is the hometown of opera, the hometown of singing and dancing. There are many such programs. Isn't it just for exposure?
It's nothing. Some people are envious and jealous and exposed our program.
I asked Director Zhao and the others to re-rehearse one show. I even asked them to ask if they wanted to replace the actors.
Just make a phone call and I can bring you two truckloads of actors over there."
Jin Yue laughed loudly and said: "There is no need to change actors for this kind of folklore show, but the content of the show will definitely have to be pushed back. What I am worried about is the coordination of the new show."
Ye Ming patted his chest and said, "Don't worry, Director Zhao has brought here all the elites and pillars of the county troupe this time. Therefore, their cooperation is not just a day or two. The programs often go to the countryside to perform. If you change the program, it will be the same."
There is absolutely no big problem.
Then you can help review it. I won’t make this matter difficult for you. If under the same conditions, our program really doesn’t work, I have no objection.”
Don’t you have any objections? You are the one who must report your flaws. How could I not know about it? If it had been someone else’s show, I would have driven him away directly.
Director Jin Yue was murmuring in his heart.
Of course, I didn’t dare to say such a thing, so I nodded and said: “Then I’ll rest assured, let them come up with a new program in three days, three days, otherwise I won’t be able to explain it to the station?
In the past two days, I have been tempted to jump into the river. My head was going up and down, as if it was going to explode."
Although the chief director of the Spring Festival Gala is a position that looks very prestigious, it also comes with huge pressure. It is definitely not the kind of huge pressure that ordinary people can bear.
Ye Ming immediately patted his chest and said, "Don't worry, there will definitely be no problem. If something goes wrong, I will be responsible for it, and I will never embarrass you, director."
No matter what, after hearing Ye Ming's assurance, Jin Yue finally felt a little more comfortable. The two actors who leaked the show have been completely banned, and even their hometowns have been temporarily banned.