For a TV series, if it wants to become popular, of course, its quality must be excellent, so that it can attract viewers.
In other words, any TV series that becomes popular by using word-of-mouth to attract viewers, no matter what the reason for its popularity, is the same, one thing is that the quality must be excellent.
This TV series cannot be liked by everyone, but it will definitely have a large audience group. For example, for current youth idol dramas, young people are the audience group.
Nowadays, when young people are the main consumers, if we attract young people, the ratings will definitely not be bad.
Another example is the fairy tale idol drama created by Legend of Sword and Fairy. It must be because young people are tired of watching ordinary idol dramas and need a change of taste. In this case, fairy tale idol dramas satisfy the various needs of the audience.
Therefore, it is understandable now, but no matter what he said, the information for this TV series must be of very high quality.
Of course, if you talk about the kind of fan movies that came later, this one is from Guo Xiaosi's childhood or something like that. It's just a box office myth accumulated due to the large number of fans.
In that case, it's hard to say whether a movie like this is successful or not. From a box office perspective, Little Times is 100% a very successful movie.
No one can deny this. Whether you are convinced or not, the box office of Little Times is there, and it must have been a success at the box office.
I don’t know how many people are envious and jealous of Little Times’ box office performance.
Guo Xiaosi can also be said to be a very successful director in terms of box office.
However, if you look at it from the perspective of traditional movies, Little Times can basically be criticized as scumbag by traditional screenwriters.
However, even if a movie is bad, it must have merits if it has such a high box office.
It's definitely not like what traditional screenwriters say, it's just chaos, luxury, corruption, etc.
Tiny Times definitely has its merits, and the saving grace of Tiny Times is that it is a fan film.
No matter how traditional screenwriters, traditional movies, or practitioners evaluate Little Times, Little Times is very successful in targeting audiences. This is something that all screenwriters and directors should learn from.
In other words, we should all reflect on why sometimes Xiaogangpao's movies are not as box-office as Little Times?
In fact, such a thing should make directors like Xiaogang Pao reflect on it.
Xiaogangpao uses the techniques of the previous era to shoot his movies. His audience is the audience born in the 70s and 80s, but the theme of the current movie box office is young people.
In other words, the current group of talents born in the 1990s are the real audience group of movies.
No matter what type of movie it is, if it is not liked by young people like them, then the box office will definitely not be very high.
This can be seen from his success since he was a child, but the little steel cannon doesn't seem to reflect on his own intentions. He thinks that the audience is garbage, so he goes to watch garbage movies.
This is not advisable. Traditional media, traditional movies, traditional screenwriters and directors, etc., all have to be seen by the audience.
Judging from the theme of writing letters to the audience, at this time, as directors, screenwriters and other practitioners, they actually have to change their filmmaking techniques, shooting ideas, etc., in order to attract more audiences and attract the post-90s generation.
This wave of audience themes.
This is what traditional people need to do, instead of just being like little cannons, seeing that the box office of their movies is not good enough, and directly saying that junk movies are for junk audiences, etc.
It shocked the audience directly. Do you think such a director can have a high box office?
Guo Xiaosi's brilliance lies in this aspect. He just makes movies for his fans to see and let his fans pay for them. Anyway, the box office of his movies is going up.
But later success also proved that fan movies are not a long-term solution.
But, this is a story for later. Anyway, Guo Xiaosi made money.
TV dramas also need to be of good quality, and the audience must also like good quality TV dramas.
Ye Ming is very relieved about this. After all, a novel like The Supreme Sage of Confucianism and Taoism is a very classic novel.
However, it is hard to say how to attract the audience. After all, a novel like Confucianism and Taoism is a novel with a new theme. The new theme means that people will not accept it very much.
Therefore, if a TV series like this wants to become popular and the ratings of the first episode increase, it must be known to as many people as possible.
Even if not everyone knows it, at least most people know it.
In this case, early publicity is very necessary.
Only the audience friends who make such a TV series on the streets know that no matter where you are, you can hear the propaganda of the sage of Confucianism and Taoism when walking on the street. In this case, this TV series will
The promotion of a movie will be successful.
This is also the reason why Ye Ming must come up with such a method as weekly broadcast.
Of course, Zhang Huali was quite undecided about such a method. After hearing this, he hesitated and said: "Can this thing be done this way? Weekly broadcasts of TV series have never appeared in history, like in the United States.
There is such a saying, but there is no precedent for such weekly TV series in our country.
I remember when I was the director of a local station, there seemed to be stations that did cartoons, which meant that on Saturdays and Sundays, children could watch TV cartoons at home during the holidays, and they could do it on the weekends, but they were only a few.
Yes, it's just that cartoons are aimed at children.
In other words, the children are on vacation on the weekends, and the photos attract children to watch them. Real weekly TV series do not seem to be like this in China, and I don’t know if the audience can accept such a statement."
Ye Ming said with great certainty: "Zhang Tai, don't worry if you do it like this, then I will definitely be sure. Moreover, Zhou Bo's statement is also a selling point of our promotion, right?
Now, what we have to do is attract the audience. Attracting the audience to watch everything else is secondary. Only when the audience has great confidence in movies and TV series and has great curiosity, then they will come to watch Confucianism.
What kind of TV series is The Holy Spirit? It deserves such a big promotion from Brilliant Glory Films.
As long as they are curious, they will come to see The Holy Confucianism and Taoism, which will improve our ratings, and I believe that with the quality of The Holy Confucianism and Taoism.
Well, the current era is different from before. Even if Mango Channel is very famous, just like our Glory and Glory are leaders in video websites, publicity is still necessary at this time.
You have to let everyone know about the show we're on, and that's how we win.
Let everyone know that my TV series is very good and very fresh. Only in this way will there be more viewers and higher ratings.
When the ratings go up, advertisers will naturally come with money, and we will make money. As for weekly broadcasts, they are just a way to attract viewers.
And you didn’t say that if we sell a TV series like ours to you for 1.2 million yuan, you might not be able to bear such a big risk if you spend so much money at once, since you don’t dare to take such a big risk.
, then we’ll give it a try on the weekend, and if the ratings go up, then we’ll talk about other things.
This is also a way for you to reduce risks, don’t you think?
Let's sign a relatively simple contract first, and then we can talk about other things like this after the weekly ratings go up. Your TV station won't take such a big risk. Our TV series can also be broadcast smoothly, right?
This is just a tactic, a propaganda tactic, and we are just the first to try it.
In foreign countries, there are many such things. If the ratings drop, I will cut off this TV series directly without you having to tell me.
Your TV station is busy looking for other TV series, so there is no big loss."
Ye Ming has already spoken to this extent, so it would be inappropriate for Wang Li to refuse at this time. After all, the cooperation between the two parties is very pleasant.
At this time, you raised some doubts, thinking that the price of 1.2 million was relatively high, difficult for the TV station to accept, and the risks borne by the TV station were great. So at this time, Ye Ming proposed to use a method such as weekly broadcasting to solve the problem.
Thinking about it, this is actually a very good way to solve the problem.
If the TV station is not satisfied at this time, then it can only break up. Do you really think that no one wants Ye Ming?
In fact, if a person like Ye Ming can cooperate with any TV station, he will be very popular, and the same is true for Mango TV.
That is to say, the price of Mango Channel this time is too high, and their TV station cannot afford it for the time being. After all, Zhang Huali is not the one who has the say in the TV station. He can do whatever he says.
It's not like in the brilliant film and television industry, where Ye Ming is the number one, saying one is one and saying two is two.
Zhang Huali is the second-in-command in the TV station. Ye Ming actually knows that it is normal for him not to dare to make a decision.
But at this time, Ye Ming proposed this method. Think about it, is it also for the TV station?
To be honest, this is also very beneficial to the TV station. If the ratings are not high and the TV series is directly cut off and replaced with other TV series, the TV station will not suffer much loss. It seems that the loss will be on the side of Huihuang Film and Television.
If Zhang Huali said he would not agree at this time, he would definitely be rushing to break up with Ye Ming.
Zhang Huali came here to establish a good relationship with Ye Ming, not to break up with Ye Ming.
However, Ye Ming is still very confident in the ratings of a TV series such as Confucianism and Taoism. If the publicity is in place, the ratings will definitely not be too bad.
A classic is a classic. As long as it can be called a classic, it is a good book. It is strange that the TV series produced from such a book have poor ratings.
And Ye Ming also believes that if the ratings go up at this time, the audience will like it even more in the future, because this is a very excellent TV series, and a TV series adapted from an excellent novel will definitely be no different.
Place to go.
Moreover, there is also the special effects blessing of Huihuang.com, which makes it even more powerful.
As Hollywood-level movie special effects are used in TV series, it feels like overkill.
However, there are many special effects methods like this in brilliant films and TV shows. Even if others are envious, jealous and hateful, there is nothing they can do about it.
It's easy to enjoy the shade with a big tree at your back. This is an advantage of having your own company.
Zhang Huali was actually very sincere. When he heard what Ye Ming said, he thought for a moment and then said, "Okay, if that's the case, let's test it first.
My Nen Mango TV station is actually quite open-minded. Many new techniques were developed by our TV station first, and then other brother stations would follow up.
This weekly broadcast has actually proven to be a good method on Western TV stations. I believe it will be good on our side as well.
Moreover, I have great confidence in Huihui Film and Television and Huihui. The cooperation between us has always been mutually beneficial, and it is the same this time. It is such a happy cooperation."
This point of view means that the cooperation is successful, so other people will naturally have to negotiate the details.
As the person in charge of both parties, you only need to grasp the general direction at this time. As for other details, there must be professional people under your command.
This is not the specialty of Ye Ye that Zhang Huali and Ye Ming should be responsible for. That's it. If everything is done by the two people of Shop Name or Wangwang, then what should other people do?
And those two people are also incapable of doing everything. They can't accomplish everything, right?
Therefore, the leader is a working leader with leadership, and he only needs to make the final decision. As for running errands, other staff members do the rest. This time he came to my room with two purposes.
One is the issue of price. Price is enough. If you are unwilling to give in, then you have to discuss other ways of cooperation.
And this is what Ye Ming solved by adopting weekly broadcasts. If the ratings are not good, just cut it and switch to other TV series. This is Li Lei's way to solve the problem.
And it seems that Zhang Huali's solution to the problem really shows Ye Ming's sincerity. If we can no longer cooperate at this time, Zhang Huali will be responsible, so Zhang Huali is also very happy at this time.