Peace Hotel in Shanghai, one of the oldest hotels and a representative of culture, the chirping of cicadas in summer quietly descended on this former ten-mile foreign town.
A few steps away from the gate, turn left and you'll find the famous Bund. But at this time, Ye Ming is destined to have no chance of enjoying the scenery of the Bund. His schedule today is actually quite packed, even if it's
Tomorrow is the start of the selection, but at this time Ye Ming has already begun to make intense preparations.
In fact, in a large conference room, Coca-Cola spokesperson Ms. Li Qiuping had already begun to read out relevant matters to Ye Ming and Zhang Huimei.
She has no stage fright when facing two big names, because she is representing Coca-Cola. Therefore, she has enough dignity to stand up and speak in front of these big names. Coca-Cola has many superstar spokespersons.
Michael Jackson was also the spokesperson for Coca-Cola.
Therefore, facing these stars, Li Qiuping is not under pressure from all over the world.
She said flatly: "Two of you, we have invited two of the top makeup artists in China, Mr. Li Dongtian and Mr. Mao Geping, as the styling directors for this advertisement. However, our choice of endorsement this time has certain limitations.
Because our Sprite's main target audience is young people, we want to know their understanding of Sprite. Tomorrow, President George and some leading figures in the fashion industry will judge the two's creativity, and the one with the highest score will be
Those people will become the new generation spokespersons of Sprite."
At this time, Zhang Huimei stood up without hesitation and said: "We are not advertisers, creatives, why do we have our own creativity? We are singers, and singing is actually our job. If we want to shoot commercials,
, then for such an issue, couldn’t you just find a big advertising company?”
Naturally, Zhang Huimei had reason to express her opinion. In fact, Zhang Huimei endorsed more than one product. Therefore, she was quite familiar with the process. It just meant signing a contract, filming an advertisement, and participating.
Let’s talk about product promotions and so on. As for advertising, that’s the business of the advertising company. They come up with the creative ideas. At most, Zhang Huimei can just read the creative ideas before shooting the ads.
At this time, what Coca-Cola did can be said to be relatively innovative, but it can also be said to be relatively sudden in its understanding of the new generation of Sprite. Such a thing is something Zhang Huimei has never encountered before.
However, Zhang Huimei's strength did not scare Li Qiuping. Li Qiuping said seriously: "Ms. Zhang, please pay attention to your words and deeds. What you have to face now is the president of Coca-Cola Asia and his working partners, as well as
Domestic fashion people, you have to show your comprehensive best.
Could it be that Miss Zhang doesn't know anything about Sprite?" Zhang Huimei snorted, feeling that she had been refuted. As a queen, when had she ever been directly pointed out and reprimanded by an ordinary person like this?
Therefore, at this time, Zhang Huimei said unceremoniously: "A bottle of drink, I understand what it does."
This is actually the answer of ordinary people, and it is indeed like this. When everyone consumes Coca-Cola, Sprite, and Pepsi, they probably will not care about their inherent culture. A bottle of something that costs only a few yuan will just drink it.
Throw it away. Who will understand the inner cultural heritage of Sprite? But ordinary people can do this, but it is a bit inappropriate for Zhang Huimei to say such a thing at this time.
Because she is a star, she is a star who wants to be the spokesperson of Sprite. At this time, even if you say you don't know much about Sprite, you can't say it casually.
At this time, Li Qiuping's face suddenly became a little gloomy: "Ms. Zhang, does this mean that you know Sprite? Or is it that you have never taken Sprite into your heart? If this is the case, then I think
There is no need for you to participate in the election to be the spokesperson of Sprite, you have already failed." For celebrities who don't pay attention to their own company's products, Coca-Cola will naturally not pay attention to their group performances.
At this time, Lucy, who was an assistant, immediately took over and said: "I'm sorry, it was a slip of the tongue for our sister. All the drinks we drink every day are Sprite, and our sister is Sprite's most loyal customer."
At this time, although Li Qiuping said that she had some opinions in her heart, she was also very clear that in such a situation, it was the leadership who had the final say as the spokesperson for Sprite, and it was those fashionistas who
The final decision was not made by her little spokesperson. Although she was very unhappy with Zhang Huimei's domineering attitude, she still had no other choice for a while.
He only said coldly: "This is the best. Let me go on to the second point. In fact, our company also considered two professionals who are not professionals in the advertising industry. Therefore, this time we specially invited two advertising companies from Beijing.
Creative directors, they will bring their own professional team to help you improve your creativity. In other words, you just want to tell us your understanding of Sprite, and leave the rest to the professionals.
, and the final work will be the basis for whether you can truly become the spokesperson of Sprite. I would like to reiterate that what we at Sprite need are top-notch ideas, forget about ideas that are not on the table."
At this time, Li Qiuping actually said this without any politeness at all. The purpose was to dampen Zhang Huimei's self-confidence, because Zhang Huimei's performance just now really disappointed her.
At this time, two very fashionable young people walked in from outside, holding a large box in their hands. Two top makeup artists, Li Dongtian and Mao Geping, these two are even internationally renowned.
They are quite famous, and they are two figures who stand at the top of the makeup festival in China.
It is not easy to invite them to do modeling. This also shows how much Coca-Cola attaches great importance to this endorsement.
Naturally, a top makeup artist like this has extensive connections with the entertainment industry. In fact, the relationship between Zhang Huimei and Li Dongtian is quite good and they are acquaintances. Zhang Huimei’s concerts have
The first time I asked Li Dongtian to do the styling. Therefore, at this time, they were considered acquaintances.
Zhang Huimei waved her hand and said: "Dong, Tian, I really didn't expect that they would be able to invite you this time. I thought you were in Paris?"
Li Dongtian put down his suitcase with a smile and walked over and said, "Actually, I was in Paris, but I just received the invitation yesterday. I couldn't put it down, so I rushed back."
Such an attitude is very obvious. Li Dongtian and Zhang Huimei are friends, so he directly chose Zhang Huimei as his client. Mao Geping didn't have to choose anything, so he naturally chose Ye Ming as his client.
.
Mao Geping came over, but Ye Ming didn't take it seriously. He directly took it and said: "Hello, Mr. Mao, I am very happy to cooperate with you."
Mao Geping said with a smile: "I feel honored to be able to cooperate with you. I like your album [Legend] very much. I bought it and listened to it no less than ten times. I don't know Mr. Ye
We can collaborate on the next album when it is released."
At this time, Ye Ming seemed to realize that he really didn't pay much attention to singing. The sales of his album were quite hot, but as a result, he didn't have any signing events.
At this time, the system that had been silent for a long time beeped and started up. After the familiar music played, the system prompted [The host has triggered the balance program. The host has made great progress in film and television, but there is still a long way to go before becoming a superstar.
One step away, the shortcoming is that one's influence in the music scene is not enough in other aspects. Therefore, the host triggers the system task [multi-faceted and comprehensive development]. It is recommended to hold concerts and TV shows to expand the number of hosts as much as possible.
influence.】
At this time, Ye Ming said doubtfully: "Can you become a real superstar by doing this?"
A hint from the system made Ye Ming very confused. Could it be that superstars are made like this? The system answered simply [Superstar refers to all-round influence. It is difficult for a single star to
To achieve long-term success, for example, Jackson and Madonna are two world-class superstars. Jackson is higher than Madonna in terms of personal achievements. However, Jackson is not as good as Madonna in handling interpersonal relationships in film and television. Therefore, even if they are superstars,
To shine like Jackson, you also need to develop in many aspects. If you can't sing, you can act, if you can't act, you can sing.]
Ye Ming was even more confused now [I heard that if you want to become a superstar, single development is more important. Being able to become a superstar in one aspect is good, but diversified development will be very detrimental to your future career?]
System prompts [If you want to become a world-class superstar, the host cannot have shortcomings. Now that the host has released the album, you must give your fans an explanation in terms of singing, otherwise it will cause domestic resentment among fans, which will last for a long time.
You will be distraught. If you want to be popular for a long time, the loyalty of fans is the most important thing. The system recommends that you can make movies as your main business. This will not change. However, in singing, film and television production, literature, etc.
It is recommended that there be some development.】
Now, Ye Ming understood a little bit. Although Madonna is a singer, no one can deny her performance in "Don't Cry for Me, Argentina". Whether it's singing, film and television production, or literature, after all
It is a means, a means to become a superstar. As long as you grasp the key points and know the key points to develop in movies. (To be continued...)