Ye Ming was stunned for a moment, then composed himself and said: "There are specialties in the art industry, but I am still relatively vague about the concept of advertising. I hope Miss Qin can explain some of the concepts to me. Otherwise, then you
As an outsider, I would think that this scene is an actor praising the advantages of a product. This is just advertising, it’s no big deal.”
The truth that Ye Ming said was not made up by himself, but that in fact most people knew that it was such a thing, but in fact it was not the same thing at all. Advertising is a very sophisticated subject.
Knowledge. For example, which famous school is better at learning excavators? Whether you want to admit it or not, many people will immediately think of the technical school known as the Chinese military hacker base when they hear this sentence.
In fact, this is where advertising succeeds. But people don’t think so, isn’t it? Did Old Tang Yi deceive people for more than ten years? Qin Feng said with a smile: “Well, it’s true that ordinary people have misunderstandings about advertising.
Let me briefly talk about some things about our industry. The advertising industry emphasizes the concept of 39. A successful advertisement actually requires twelve seconds. In the first three seconds, it must be
Attract the audience. If your advertisement cannot attract the audience's attention in the first three seconds, then the advertisement will be regarded as a failure by peers.
This is the three in the concept of three nines, and one of the nines actually refers to the essence of advertising, the real essence. In fact, only nine seconds of an advertisement are enough. The true, core, and worthy of repeated promotion of an advertisement
, in fact, it means these nine seconds. If you can do these nine seconds, it means advertising, three seconds to attract the audience. Then use the other six seconds to explain the product you want to recommend, which means advertising
.
You can go and take a look at any advertisement that is said to be a classic. The real essence only lasts nine seconds. For example, for a very successful liquor, the first three seconds are filled with tens of millions of questions. Liu Huan’s singing voice is used to attract the audience and focus on the home.
The concept of "Confucius' family wine" comes at the end of the sentence, which makes people miss home. This is the real classic and the one that everyone will remember. As for the other contents in the advertisement, they are all for the purpose of highlighting.
These nine seconds of classics. This is the concept of three-nine in advertising. Only when it is used well can a truly classic and good movie be produced."
This is the experience of an advertising practitioner. Ye Ming listened to it with relish. Thinking about it carefully, it is indeed true. It is almost impossible for an audience to remember the entire advertisement, but it can make the audience firmly remember it.
Memorizing one sentence is enough. For example, in that technical school, it took more than ten years for almost the entire country’s audience to remember one sentence. Which company is better at learning excavators? No matter you say it’s a scam or not, their marketing is successful.
.
Ye Ming pondered for a while and said: "Sprite, this time the main focus is actually the youth card, and teenagers are the main target. With this concept, it is basically easy to say. We can start from this aspect, youth, sports, unlimited vitality,
For example, you."
When he said this, it seemed that Ye Ming felt a slight tremor in the mood of the little girl Alan standing behind Qin Feng. Generally speaking, no one would pay attention to such a change, but
Who is Alan facing? He is the best actor, the newly promoted Golden Horse Best Actor. Ye Ming is very attentive to a stranger, especially a stranger in front of him. He is knowledgeable about everything.
As a good actor, you must be good at observing and learning the changes in the expressions of anyone in front of you.
It was precisely because of Ye Ming's professionalism that, in such a situation, Ye Ming noticed Alan's change in demeanor, so he directly eliminated a plan in his mind.
Then there was a slight pause and then he immediately coughed as a cover-up. Qin Feng's acting skills at the movie king level were naturally not something Qin Feng could see. Neither of them expected that a very special feeling had already arisen in Ye Ming's heart.
There have been subtle changes. Such changes are a kind of vigilance. Although there is no reason, Ye Ming always has such a frightened feeling at this time.
So he immediately said: "If you take this into consideration, I think that in the beginning, there was a group of people dancing to the music, that kind of street dance. Young people now like this style of dance very much. Now everyone dances
When I was the happiest, a can of Sprite suddenly appeared in my hand, and then I continued to say "Infinite desire, happy Sprite"
Ye Ming not only talks about such an idea, but also performs it personally while talking. He always works very hard. He is a sure-fire spokesperson for Sprite.
And this advertisement is actually very perfect, exquisite, and capable. Even Qin Feng himself, who has been engaged in advertising for more than ten years, cannot be picky about the creativity of this advertisement.
It was definitely an eye-catching feeling, especially the dance performed by Ye Ming, which was very youthful and energetic. At this time, Qin Feng had a feeling of light-up, defeating that bastard He Jun,
Qin Feng looked very promising at this time when he was promoted to department manager.
She even said that she felt that the position of department manager had wings and flew towards her.
Qin Feng couldn't help but said repeatedly: "Okay, okay, this advertising idea is indeed very good. It perfectly embodies the concept of youth and unlimited youth in drinks like Sprite. Mr. Ye, I really didn't expect that you understand advertising so thoroughly."
, you really shouldn’t make movies. If you are willing to join the advertising industry, then I think none of the three major advertising companies can be your opponent.
Don't worry, Mr. Ye, originally I thought we would have to work together for a period of time before we can create sparks, but I didn't expect you to have such a good idea. Tomorrow, I think, there will be a very satisfactory result.
"
At this time, Qin Feng's performance did not surprise Ye Ming at all. In fact, this is how things are. This is the advertising creativity and advertising slogans that Pepsi-Cola spent millions to come up with.
If it's still not satisfactory, then under such circumstances, Ye Ming really can't think of any creative ideas that would satisfy the people of Coca-Cola Company.
At this time, Ye Ming said very rudely: "Actually, this is not too difficult for me. Creativity, after Miss Qin said it, I think it is just inspiration. Don't forget it. I still [Ming
The author of "Those Things". These few words, compared to my hundreds of thousands of words of work, are really nothing worth showing off."
In fact, when he said this, Ye Ming's upright and knowledgeable look was truly admirable. He picked it up at his fingertips without missing a trace. Only then did Qin Feng realize that the star in front of him was not only...
Singer and best-selling author.
At this time, Qin Feng said with a smile: "We have already discussed the work matter. I believe we just have to wait for the ruling tomorrow. However, this time I came, I brought Mr. Ye's works with me.
I am a loyal reader of [Those in the Ming Dynasty]. After reading this book, I thought for the first time that history can be written like this. Therefore, I would like to ask Mr. Ye to give me
Sign as a souvenir."
Qin Feng. This is a person with a dual personality. It is a very common kind of double-faced beauty in the workplace. In fact, this Yanzidong person is extremely serious when working, very workaholic, as if he is full of work.
A wind-up alarm clock is just like that.
But if you talk about privately, in fact, they are a bunch of white-bones, and they also have their own various pursuits and hobbies. The lives of such people are often very colorful, at least at the petty bourgeoisie level.
Their lifestyle is a very enviable group of people.
But at this moment, the character Qin Feng displayed was a relatively casual character.
Especially when I took out the first part of "Those Things in the Ming Dynasty", there was a radiance of admiration on my face. It was a radiance of admiration that only Ye Ming's fans would have. With such a
If it is such a glorious thing, generally speaking, a person like this must be a die-hard fan of Ye Ming. Of course, Ye Ming will not refuse this.
Qin Feng left with his assistant and finished his work without delaying his pursuit of stars. It was a very comfortable life. Moreover, he was able to stay in the historic Peace Hotel for one night, and the Coca-Cola Company paid the bill.
Is there anything more satisfying than this? After Qin Feng came out, Alan looked at his mobile phone, then hesitated and said: "Sister Qin, I want to take this opportunity to go out for a walk. I don't know if there will be this one tomorrow."
Where are the opportunities?”
Qin Feng thought for a while and said: "That's true. There is still so much work tomorrow. I may be busy for a long time. It is not that easy to come to the Bund. Okay, today's work is over, I will let you go.
It’s your day off, let’s go out and play?”
Because Qin Feng was in a very good mood today, under such a situation, she said that she didn't find anything wrong, and waved her hand very generously to let Alan go out. But she thought that a little girl,
I have never seen the scenery of the Bund and I can't stand the temptation. It is a very normal thing at this time.
At this moment, in Ye Ming's room, Sister Fang Fang gave Ye Ming a rare compliment and said: "Okay, boss, I really didn't see that you have such an ability. Qin Feng is a leader in the industry."
The master is notoriously picky in the advertising industry. It is not easy to get her approval in the first place. I think you should follow her advice and switch to the advertising industry."
Of course, this was a joke. Ye Ming snorted and said, "You, don't cause trouble for me. Advertising endorsements are just an outdated means. My goal is not to be an advertising star, but to be an advertising star."
As for celebrity advertising, as my fame and influence grow, other advertising endorsements will slowly come to me. You can really imagine switching to advertising.
By the way, you were just standing aside to find out if there was something wrong with Alan."
Sister Fang Fang does not have Ye Ming's strong observation skills. In fact, Sister Fang Fang simply does not have the habit of studying other people's expressions as soon as they meet.
This naturally meant that nothing was wrong. Therefore, Sister Fang Fang hesitated and said, "No, is there something wrong with that little girl? She is probably nervous, right?"
Ye Ming rubbed his brow and said: "Maybe, I hope my guess is wrong, otherwise, you will have a good time on such a question."
Ye Ming doesn’t know who is losing and who is playing evil. Anyway, Ye Ming feels that someone must be plotting against him secretly. It seems that what Zhang Huimei said is not without purpose. Damn it.
Ye Ming thought about it and said, "Sister Fang Fang, tell me, Zhang Huimei said that her company has taken over Coca-Cola's public relations. Is this true or false?"
Sister Fang Fang said with some disdain: "The public relations officer of Coca-Cola, who does she think she is, the spokesperson of the White House? It is simply impossible. Let me tell you, at that time, my brother Zhang Guorong was the first Chinese superstar spokesperson for Pepsi-Cola.
Do you know? At that time, there was another superstar competing with my brother for endorsement qualifications. Think about it, who is this person who can compete with my brother for endorsement."
Ye Ming didn't need to think about it. He was very familiar with this kind of thing: "The person who has such qualifications to compete with his brother for spokesperson, I think, at that time, it should be Principal Tan, right?" At that time, the fourth generation
Before the Great King, there were two real superstars. One was his brother Zhang Guorong, and the other was the principal Tan Yonglin.
Brother Zhang Guorong and principal Tan Yonglin basically have to compete in every aspect.
It turned out that the two people had already had a fight over Pepsi-Cola, and obviously the elder brother Leslie Cheung won.
Sister Fang Fang nodded and said: "Yes, Principal Tan is right. At that time, Principal Tan was so influential that he was not able to promote Pepsi-Cola. Think about it, Zhang Huimei now, she can make Pepsi-Cola even more popular."
Coca-Cola, the powerful industry leader, was managed by public relations. If Coca-Cola was so easy to be controlled by public relations, it would not be called the industry leader." (To be continued...)