Ye Ming finally took this endorsement seriously. As the hourglass of time passed through his fingertips bit by bit, the stage of history finally gave Ye Ming a space to perform. At this moment, he stood with great confidence.
On the stage that belongs to him, although the audience is a little smaller, they are all industry elites. At this moment, Ye Ming has the attitude of pointing out the country, inspiring words, and trashing thousands of households. There is no copywriting at all, and Ye Ming goes into battle lightly, empty
He held up his hands and said with a smile: "Actually, the real copywriting is here with me." He gestured to his head with his hands, and then said seriously: "Only in my own mind, then in this way
In order to avoid plagiarism, I will briefly introduce my copywriting to you. First of all, let’s talk about Sprite’s main target audience: young people. Since it is targeted at young people, there is a loud and clear
The slogan, and the real classic advertising slogans are all catchy. The slogan I thought of this time is, your energy is beyond your imagination, Sprite." One sentence suddenly stirred up a thousand waves, as if
It was like dropping a depth charge on a calm lake. The people present were all industry elites, masters in the beverage industry, and experts in the fashion industry. They all had sharp eyes like an eagle, and they all had a certain talent.
With a mind that can discover trends, whether an advertising slogan can become popular or not, they can actually make a judgment after hearing it for the first time. At this time, President George stood up and said: "Yes, yes, yes,
It's very good. Your energy is beyond your imagination. If you use this to describe Sprite, it can't be better. Even if you use it to describe Coca-Cola, it's not an exaggeration at all. Mr. Ye
, I have to say that you have posed a huge problem for me. This advertising slogan is very suitable even if it is reported to the headquarters and used as the promotional slogan of Coca-Cola. It will definitely become an attraction.
Advertising and marketing." The president praised it very much. If it was in the mainland, then the people under his command would naturally applaud. No one would raise any objections at this time. But in such a situation, in fact, this
At that time, Coca-Cola Asia was not just an i-frame. There were actually four supervisors under President George who were in the mood to put forward different opinions. This person was Sasaki, the supervisor in Japan. Sasaki was actually public relations.
As a supervisor, Zhang Huimei was directly taken down as a result, which made his face less glorious. Therefore, at this moment, he was naturally not very happy. Although for Ye Ming,
He said that he couldn't object to anything, but there was no problem in putting forward some opinions. Thinking of this, Sasaki felt uncomfortable with me at the moment, but you can't even think of speaking with such an attitude as Shu Tan: "Mr. Ye's
This advertising slogan is indeed a very classic, but I think if the Sprite is moved to the front, the effect will be better. After all, we are taking Sprite as the theme."
Ye Ming said unceremoniously: "What advertising wants is people's recognition. It's this sense of difference. It's sometimes counterproductive to always put the position of your product in the most conspicuous position. Changing the position is to
Let everyone remember our products better. In fact, your energy is beyond your imagination. Even if we use this sentence directly. In conjunction with my advertising copy, there is no need to mention the name of Sprite, as long as the name of Sprite is
The trademark is placed in a prominent position in the advertisement. When the time comes, people will naturally think of our Sprite when they mention this sentence, and when they see Sprite, this sentence will pop up in their minds for the first time.
Words come.
Do you know what the highest level of advertising is? It’s not about forcing our products onto the audience to make them remember it, but it’s about using subtle and subtle methods to make the audience remember our products unconsciously.”
Ye Ming's words are not polite at all. Needless to say, this Sasaki is always against him. This little devil is just not a toy.
Is it suitable? This point, everyone is not a fool. It can be seen at a glance that they are all experts. Naturally, they will understand the value of Ye Ming's slogan. Sasaki is actually a picky person.
Such a character.
Therefore, at this time, President George waved his hand to indicate that Sasaki did not need to continue, and said in a pleasant manner: "Mr. Ye, today we invited professional makeup artists, professional fashion people, and professional advertising teams, just to be able to
Create a perfect advertisement.
I am very interested in the last plan you mentioned, and I think everyone is also very interested in your last plan. Can you talk about your plan in detail? If possible, I think this morning
The endorsement can be confirmed."
In fact, now that President George has heard Ye Ming's advertising slogan, he has already identified Ye Ming as the spokesperson. This is the most classic advertising slogan for Coca-Cola and even all beverage markets that he has heard.
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It was just that he wanted to know about Ye Ming's entire copywriting. Therefore, President George did not make an immediate decision on such a matter.
Naturally, Ye Ming was very cooperative and expressed his creative idea for the advertisement, and then Ye Ming said: "If the advertisement of Poker God can be used in Hong Kong City, then Hong Kong City, a city full of vitality, then it must be
It is said that it can reach the top even more powerfully."
Isn't it just to go to a port city for filming? No problem. Coca-Cola will never be stingy with its investment in advertising. Therefore, President George took out a check for one million and gave it to Ye Ming and said: "Mr. Ye, this
It was decided by the board of directors before. If there is a suitable plan, then we will spend one million to buy it at this time. Now I see that your advertising plan is definitely worth one million, even if it is said to be
If it is broadcast in Europe and the United States, there will be no big problem."
One million, this is the value of purchasing advertising creativity. Every year, Coca-Cola Company invests tens of millions or hundreds of millions in advertising. This mere one million is not at all in the eyes of Coca-Cola Company people.
The next step was to sign the contract, and then Mao Geping started designing the image for the advertisement, while three fashionistas, Hong Huang, Zhang Xiaodong, and Xu Wei, were responsible for picking out Ye Ming's shortcomings.
At this time, Li Qiuping had notified reporter Ao to hold a press conference to announce the Sprite spokesperson for the Coca-Cola Company.
At this time, it naturally means that it can cause a sensation among everyone, and a superstar will be born soon. In fact, people in China basically have two evaluation criteria for superstars. One is the best actor, and it is best to have an international film festival.
If you don't have an actor, you have to fight for endorsements. If you can become the spokesperson of an internationally renowned brand, then this is also the starting point for a superstar.
Obviously, Sprite, owned by Coca-Cola Company, is definitely a very good benchmark. With these words, Zhang Huimei and Ye Ming competed against Sprite. After all, there will be a winner, and there will be one person who leaves in despair.
And even at the last moment when the mystery was revealed, the reporter knew very clearly that Amei's voice was higher than that of Ye Ming. No matter how you say it, Zhang Huimei is always a veteran queen, isn't she?
However, the moment Ye Ming appeared, all the spotlights shone brightly, and everyone knew very clearly that Ye Ming had truly entered the ranks of superstars.
If Ye Ming once stepped into the ranks of superstars, his last shortcoming is that he does not have any major brand endorsements, which no longer exists.
Therefore, at this time, he has already entered the ranks of superstars. Otherwise, Coca-Cola Company will never confirm Ye Ming as an endorsement. Once confirmed, Coca-Cola Company will mobilize all the efforts of its own companies.
Promote Ye Ming through channels. This is very helpful in improving the comprehensive value of a reputation.
The reporter was the first to ask the question: "Mr. Ye, I heard that you are filming Crouching Tiger, Hidden Dragon directed by Li Eucalyptus.
I don’t know if I can tell you, if you accept the Sprite commercial, will it have an impact on the filming of the movie?"
Ye Ming's whereabouts have always been the focus of media attention. Therefore, in a situation like this, Ye Ming's every move actually touches the hearts of many people.
Ye Ming showed a sweet smile and said: "This question has nothing to do with Sprite. I can refuse to answer, but I am standing here now, which can explain the problem."
Ye Ming would not say that the filming of his scene above has been completed, but that’s probably what he meant. Reporters all mean it in all directions, and even if you can understand it in one sentence, it doesn’t mean the same thing.
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Almost all the entertainment headlines the next day were reporting on something like this. The general content was that Ye Ming had finished filming, defeated Zhang Huimei, and took over as Sprite's new spokesperson.
Ye Ming did not expect such a sensational impact, but on the day the press conference ended, he encountered a big surprise. After the press conference, Ye Ming actually said that he met three people in the lobby of the hotel.
A girl, a very young and beautiful girl, but her eyebrows are also filled with a noble and majestic atmosphere. In fact, ordinary people's families will never be able to cultivate such a person.
Each of these three very cartoony and cute little girls holds a copy. Needless to say, these three people are die-hard fans of Ye Ming, including Wawa, Miaomiao, and the three big landowners in the village.
After Ye Ming readily agreed to the condition of signing autographs and taking photos, the doll watched Ye Ming sign and said: "Mr. Ye, in fact, we are all your loyal fans. Now, on behalf of your fans, I want to ask you a few questions.
This is a question, I hope you can answer it seriously."
Ye Ming said very readily: "No problem, as long as it does not involve personal personal issues, I very much hope to answer fans' questions."
At this time, Miaomiao said without any politeness: We want to know why it has been so long since you released an album and you have no plans to hold a concert. We are eagerly waiting for you to hold a solo concert. What if?
If it’s because of money, then you don’t have to worry, we’ve taken care of the three places: Beijing, Hong Kong, and Shanghai.”
The little girl from the big landowner in the village is very smart, and her delicate features seem to indicate a kind of indescribable maturity. Naturally, at this time, the girl from the big landowner is also a rich person, a real rich person, so after meeting her, she expressed
There were basically no major problems with Ye Ming's concert in Shanghai.
Ye Ming smiled and said: "I know you are not ordinary people, you are all wealthy people. First of all, let me explain, in fact, I don't have much time. I have been busy with the second part of Pearl Princess a few years ago. Come to think of it.
Everyone is very clear about it. Next, a book will be published in the middle of the filming. At this time, I believe no one will have too much free time."
A concert requires a certain amount of time, and Miaomiao and the three of them are very clear about this.
Wawa then said: "You can make a small one first. We are all looking forward to your live concert. (.)"
Ye Ming thought for a while and said: "I'm afraid it won't be possible in a short time, because I just met Zhao Wei, and Zhao Wei said that Aunt Qiongyao's new version of the TV series is about to be filmed. I am already a loser.
I promised Zhao Wei that as long as there is no big conflict with the schedule, under such a situation, I will shoot this Sprite commercial first and then work hard to shoot it."
Doing things must have a beginning and an end. Only in this way can you truly win respect. The news that Ye Ming said was something that all the media did not know much about. Because it was something he and he
It is impossible for reporters from the media to know what Zhao Wei just said. This also means that the three people, Wawa Miaomiao and the big landowner of the village, are very happy.
Wawa then asked the second question: "Ye Ming, why didn't you set up your own fan group? This is actually the same as a fan club. I know if you don't have time, we can help you."
The fan club is actually a very cohesive organization, but Ye Mingjian really said that he still doesn’t have time. (To be continued. If you like this work, you are welcome to come to Qidian to vote for recommendations, monthly votes, your
Support is my biggest motivation. Mobile phone users please read it.)