Wang Xiaoshu didn’t know how Ye Ming promoted the nightclub, but anyway, he felt that 800,000 yuan was of no special use. 800,000 yuan for a live movie was just like throwing it into the water. At most, it was
Just seeing a small splash wouldn't have much effect, so Wang Xiaoshu didn't particularly care about Ye Ming's statement that he wanted to cooperate with the publicity.
However, Teacher Wang has a request that the leading actors should conduct road shows and conduct as many road shows as possible for publicity.
That is to say, when a movie is released, people have to go to markets and run road shows in one city. This is also a means of promoting the movie and shortening the distance between the movie actors and the audience. This is also a part of the movie.
It's an unspoken rule.
At the beginning of the movie's release, the leading actors and director will cooperate with the publicity and conduct road shows, so Ye Mingdao agreed to this without hesitation.
However, a week after it was released, I finally saw how Ye Ming promoted it when I was a kid. At this time, Ye Ming was not running around the world to promote it. After all, he was not famous in the entertainment industry.
Very big, he is just a has-been child actor.
Perhaps when he was a child actor, he was still very influential. If he was promoted according to his popularity at that time, it would definitely boost the movie box office.
But at this time, his movies are regarded as twice-cooked pork, and he is regarded as a second-time actor. Moreover, his reputation is not particularly famous now, not as famous as the songs he wrote. Although he appeared in the Spring Festival Gala, it was only in name.
The Spring Festival Gala only allowed him to establish a foothold in the entertainment industry, so Ye Ming's popularity is not particularly high now.
But Wang Xiaoshu has also arranged a large-scale media promotion. After all, he has decided to release this movie, so in terms of promotion, Wang Xiaoshu's company is quite powerful and does not discriminate against Ye Ming.
movie.
At least in terms of publicity, we have tried our best. As a friend of the Prince, no employee would be foolish enough to do anything in the publicity.
Even if I am not optimistic about nightclubs, at least they have done their best in publicity.
Of course, since there is more time for release on May Day, the film was released two days in advance as a key publicity target. However, this actually shows that the film is not confident.
If they are confident, they can go straight to 51, but at this time, I actually want to say that they don’t have much confidence.
Although the movie "Nightclub" performed very well during internal screenings, they had no idea how the movie would be received in the market. So, although Wang Xiaoshu's people did their best during the promotion, they still had no idea.
It's definitely not the kind that's taken very seriously.
At this time, Yanming’s publicity came up, and the page on the Internet was promoted using the Internet.
At this time and space, the Internet was just emerging. Few film companies would think of promoting movies, because the movie promotion model at that time was still the traditional promotion model, using media and road shows.
However, promoting a movie through the media requires spending money, especially if it is on TV or a variety show, it requires a lot of money and a lot of connections. In this regard, Wang Xiaoshu and others
Although it is clear, and although they also have this ability.
However, we did not arrange a lot of such publicity. After all, this film was released in cooperation with Ye Ming, and the contract also stipulated that the income ratio of both parties was 6:4.
In other words, Ye Ming gets 60%. I mean, this is only the 4th floor. So, Wang Xiaoshu and his company are doing publicity, at least the upper-level leaders are not particularly motivated.
However, Ye Ming spent 800,000 yuan on the media at this time, and hiring trolls has indeed set off waves on the Internet.
There was no such means of publicity before, and everyone has never seen how powerful the navy can be when promoting a movie. But this time, everyone has seen the navy for the first time. What exactly is the propaganda?
Such a scene.
It’s like locusts crossing the border. The current situation is that as long as you open the Internet, you can basically find promotions about nightclubs.
Ye Ming directly found the five top pirates who are known as the five kings on the Internet.
The tens of millions of naval troops they led have never been taken seriously.
And Ye Ming directly gave each person 100,000 yuan, and then he also expressed one thing, that is, if the movie box office can exceed 7 million, then at this time, the reward will increase by 100,000 yuan, and for every additional 7 million yuan, the reward will be increased by 100,000 yuan.
Their remuneration will be increased by an additional 100,000.
Although each person gets only 20,000 yuan of the 100,000 yuan, 20,000 yuan is still money, right?
So, these five big fishermen are also the kind that have never been taken seriously. The business they basically accept is small jobs worth a few thousand yuan, and the ones worth tens of thousands of yuan are relatively small.
Otherwise, why is Crystal called the 50-cent party? Do you think it costs 50 cents to post a post? One or two cents is already considered good, and it is not nothing for a few cents.
This was the first time I received a big deal like Yanming. In the end, they actually said that for every additional 7 million in box office, they would be rewarded with 100,000 yuan. Each family received a share of 20,000 yuan, so at this time, they were also very
He also worked hard day and night to promote the movie Nightclub.
Furthermore, Ye Ming also said that for the top two performers during the promotion, the first place will be directly rewarded with 200,000 yuan, the second place will be rewarded with 100,000 yuan, and the third place will of course not be rewarded.
So for a while, the entire Internet was flooded with promotions about the movie Nightclub, all praising how good this movie was.
At this time, Wang Xiaoshu called and said: "Yi Zi, this is your propaganda method. For 800,000 yuan, you have contracted the entire network crystal."
Ye Ming immediately shook his head and said, "You can't say that, right? In fact, 800,000 has not been spent so far, only 500,000 will be spent, and there is still 300,000 left as a bonus.
Let’s look at the results. The top and second place players will share the 300,000 yuan. For the first place, I will give him 200,000 yuan, and for the second place, I will give him 100,000 yuan.
So, these 5 companies are also competing with each other. Just look at who posts more and who leads the most traffic. This is a kind of healthy competition. In fact, I didn’t expect the power of crystal to be so great. It seems
The 800,000 spent is worth it.”
Wang Xiaoshu, as for Wang Xiaoshu, immediately said: "It's more than worth it. Now the entire Internet is in turmoil. Your propaganda about nightclubs is everywhere, praising nightclubs.
There are very few people who disparage the movie Nightclub. Even if there are people, it will be covered by Internet comments within a few seconds. It can be said that your film is praised by the entire Internet.
This is something that has never happened before. Even Hollywood blockbusters were criticized on the Internet before. However, you can’t find anything in this movie? Your voice.
My dad and other Internet bosses were a little dumbfounded. When did the Internet trolls become so powerful? The business of 800,000 yuan is really worth it. Even 8 million advertising fees may not be able to achieve this effect.
Everyone has never paid attention to the concept of network crystal before, but they didn't expect this kind of thing. You were the first to find it and apply it in publicity. My dad also said it when the board of directors was held. Just you.
Every single idea is worth tens of millions.
For the movies our company produced in the past, even if they were blockbusters worth over 100 million, they might not be able to achieve such an effect online even if they spent 20 to 30 million in promotional expenses.
Now our company has set up an online publicity department. It is said that we need to find someone to take charge of publicity in this area. Unfortunately, you took over it for the first time. This makes the three major film and television companies so angry that they want to scratch the wall.
Anyway, the people in our company's publicity department wanted the performance bonuses for the past three months. My dad banged the table and scolded them, saying that the salary was so high, the network conditions were so good, and the company spent tens of millions on publicity every year, why were those
No one thought that when we promoted it on the Internet, a small nightclub actually beat us to it."
Ye Ming, as for Versailles, now said helplessly: "There is no way around this. I have no money to begin with, right? I don't have money for any publicity. I only have 800,000 in publicity expenses. Think about it.
800,000 yuan is enough to promote a movie, right?
We are all in the industry, and we all know in our hearts that with 800,000 yuan, even if you want to be on a variety show, the cost of all the ups and downs may not be enough.
So, I have no choice. People who are poor can only think of other ways. I am also forced to do this. If I had tens of millions of publicity expenses, I would not use this method. Good guy.
I contacted all the popular variety shows and went directly to the show. The publicity effect was also very good. Who would go to the five major trolls?
But there is no way, because I actually only have 800,000 yuan here. If I go to a variety show, others will think that I am not famous, and there are no big names in my movie, and people will not discuss it at all. I want to
If you arrange a variety show, I guess your company would not agree to it before."
At this time, Wang Xiaoshu hesitated and thought about this situation, and then he nodded helplessly and said: "This matter must be based on your opinion. Although this movie of yours has the potential to become a hit, after all,
It's a low-budget film, and it's hard to say how much money it will earn, so it's very difficult to arrange for you to participate in a Chinese arts program.
After all, we need to use our company's relationships. These relationships are maintained with money, so our company generally won't use them. That is, some of our company's key movies will use this kind of relationship.
I think it is almost impossible for Nightclub to use this kind of relationship to arrange a variety show for this movie.
So, we had no such plan at all, but we didn’t expect that you would survive the desperate situation, and you actually came up with such an idea.”
As for the movie "Nightclub", it is finally time to be officially released. It will be officially released on the first day of April 29th. This shows that Ye Ming has no special intention to participate in the competition for the May Day slot.
Of course, we also avoided those 9 large and small films released on May 1st, which suppressed Ye Ming.
If we try to suppress it at this time, we will not be able to lose face. Besides, everyone also found out about Ye Ming’s movie, which surprised everyone a little when it was promoted online.
The Internet promotes movies. This has never happened before, but it surprised everyone a little. They are all thinking about whether the next movie will use this kind of promotion method.
Anyway, Ye Haiming's nightclub, apart from using the Internet to attract some attention during promotion, there is nothing else that attracts others' attention at all.
As far as actors are concerned, the more famous ones are Damimi and Lao Xu, but these two are TV stars and not very famous.
Lao Xu is more famous, but the transformation failed, and now he is in a low ebb.
Also, the lead actor Ye Ming is a former child actor who has just paid his dues. Even if he is in the Spring Festival Gala, what does this have to do with the film industry? Can people who have been in the Spring Festival Gala make movies?
This is a joke, making movies is not that easy to make money, so everyone despises the movie "Nightclub" and thinks it has no threat at all. Otherwise, why not choose to release it on April 29th with frequent innovations in force.
Perhaps because of the movie Nightclub, I knew I had no competition, so I released it two days ahead of schedule.
However, at this time, everyone did not expect that the nightclub was released. The box office on the first day was actually 3.6 million, which is a quite high number. But think about it, there were no other chips released on April 29, only
Nightclub is a movie, so it’s understandable that it achieved such a result.
However, on the second day of April 30th, the movie "Nightclub" achieved a good score of 3.9 million, which attracted everyone's attention.
Although the publicity about Nightclub on the Internet is full of praise, in fact, at this time, no one is particularly concerned about it. However, the box office in the two days after the box office was released was actually 7.5 million. The third day is also May Day, and the movie Nightclub
The box office of "The Movie" increased sharply, rising directly to 5.2 million.
It exceeded 10 million in three days. This caused a shock in the entertainment industry. The box office bucked the trend and rose. It actually became the box office champion on May Day!
This caused the glasses of the other 9 movies of various sizes to be shattered. It also shocked the entire entertainment industry. Everyone was studying why the movie Nightclub was able to earn over 10,000 yuan in three days.
The box office can be described as a hit, and the nightclub has definitely become a dark horse at the box office.
At this time, Ye Ming had already given 300,000 to the top two of the five major tax payers, and then directly distributed the bonus of 200,000 to them. At this time, the five major trolls were even more cautious in their publicity.
It is very dynamic. For every bonus exceeding 7 million, 100,000 yuan will be awarded directly, and then the five companies will share it equally. This is a good business.
Moreover, Ye Ming has fulfilled his promise. At this time, Uncle Wu should have felt that Ye Ming is reliable and keeps his word, so when promoting, it is even more detrimental to interests and more cowardly.
Nightclubs can achieve better results.
At this moment, Ye Ming, Lao Xu and Uncle Da were doing a publicity road show, and they were very happy along the way.
Just a little tired, Zhao Yazhi didn't want to move every time he returned to the hotel to rest. However, Ye Ming had good physical strength and seemed to have endless energy, so he took the initiative to toss Zhao Yazhi.
But, in fact, for Zhao Yazhi, this matter can be regarded as a kind of massage enjoyment. It is a massage inside and out, and he can enjoy the sage's time, and his sleep is more guaranteed.