Chapter 344 The last carnival of the Chinese audience
Wang Zhongjun picked up the phone and dialed a number that he was not very willing to dial. At this time, he couldn't help it, so although his fingers moved with difficulty, the call was quickly dialed.
On the other side of the phone was Dong Ping from Poly Huayi. They were two enemies who normally wouldn't contact each other, but at this moment they had to contact each other.
Wang Zhongjun smiled as kindly as possible and said: "Old Dong, what have you been busy with recently? I heard that your Crouching Tiger, Hidden Dragon did quite well in the later period. There is a lot to do. Maybe you can watch the Oscar next year.
It’s time for your masterpiece.”
Dong Ping was also very surprised when Wang Zhongjun called. For "Crouching Tiger, Hidden Dragon", this was basically impossible. At that time, Huayi Brothers and Poly Huayi were competing for the copyright of "Crouching Tiger, Hidden Dragon".
It's such a pleasant time to make a fuss.
But everyone is in the circle, not enemies, so we still have the courtesy. Dong Ping said politely: "Lao Wang, it's very rare for you to call me at this time, let alone share your bedroom with me."
A tiger hides a dragon, that's impossible."
Naturally, Wang Zhongjun would not be stupid like this. Even if he wanted to share it, it would be impossible. Poly Huayi would not let go of such a good film.
At this time, Wang Zhongjun said with emotion: "It's not about Crouching Tiger, Hidden Dragon. In fact, it has something to do with this. Ye Ming has made big moves, which will shock the entire entertainment industry."
Dong Ping didn't get the news about this. Ye Ming had established a theater chain by himself. Although it was officially affiliated, any fool could see that it was just waiting for the country's policy to open up. In fact, as a film company, it is very hopeful.
There are more theater chains. If there are more theater chains, it will give film companies more room to choose.
Dong Pinghei welcomed this. After thinking about it, he said: "Ye Ming's theater chain has made a lot of noise, but when it comes to sensationalizing the entertainment industry, it is impossible. He just went a little bit ahead. Taking Time Warner
It's a drag. Otherwise he wouldn't be able to do it." Wang Zhongjun could only say helplessly: "It's not the theater chain itself, it's the movie ticket price. The five-yuan movie ticket price will be tested in the Huihuang Cinema chain."
Suddenly, Dong Ping, who had always been motionless, actually stood up. This was earth-shattering news. This was simply going to blow up the entire film industry.
A flash of sternness flashed in Dong Ping's eyes and he said: "The five-yuan fare, Zhao Guoqing didn't get it in Emei, so he went to the capital to do it, and Ye Ming followed him and started making noises. That's asking for death. This is against the whole industry."
The enemy, he is not afraid that he will be strangled by the industry alliance."
Speaking of this, Wang Zhongjun said with a smile: "I guess Ye Ming is also scolding his mother about this matter. Zhao Guoqing, an old boy, found the leader of the General Administration. The leader of the General Administration seemed to have some different opinions. So he handed over this matter to Xin
What are the results of the Film Alliance experiment? How could those old foxes from the New Film Alliance be fooled so easily? Ye Ming should join forces to plot and let Ye Ming's Brilliant Cinema take the lead and conduct the experiment. This way he will not offend the leaders but also teach a lesson.
Ye Ming. I heard that during the meeting, Ye Ming overturned the table.
For five yuan, according to my calculations, the attendance rate does not exceed 90%, and there is no room for profit. This guy is just waiting to lose money."
In fact, after getting the right to experiment, Ye Ming immediately went to Han Shanping the next day to complain: "Boss, this thing is not so bullying. So many state-owned cinemas do not want to experiment, so let me have a small private cinema."
If a movie theater does an experiment, doesn’t that mean I’m losing money? Those guys from the New Film Alliance are a bit of a jerk. I’m losing money every day by showing movies like this. I can’t even pay the workers’ wages for five yuan.
.”
Han Shanping naturally understood what was going on, and said with a smile: "You, state-owned cinemas have the same difficulties as state-owned cinemas, but you, a private one, are much more casual. You can't make the decision. Let's test it, and the state will
If I support you, the General Administration will also support you. Don’t complain to me. This is what the leaders above have decided. What conditions do you have, but the test must be carried out as scheduled."
In fact, Ye Ming knew very well that this matter could not be changed, and he said very categorically at the moment: "In this case, I will not say anything else. Director Feng Xiaogang said that he supported my two New Year films, but this is not the case at all.
It's impossible to show it. I want the General Administration to support me with some films, such as Cheng Long's "Red Zone", Li Lianjie's "Shaolin Temple", "Titanic", etc. Don't these blockbusters have domestic distribution rights owned by China Film Group? I
I need to use the screening rights during the trial period and show these movies in my cinema according to the arrangement. Otherwise, I don’t have enough capital to attract the audience, and I will still lose money. Otherwise, the General Administration will subsidize me.”
Han Shanping snorted and said: "It's impossible to compensate you. As for movies, a limited number can support you. Ten movies, no more than ten movies, you can choose as long as China Film has the distribution rights."
No problem, but this is the limit of our support, and you have to do the rest by yourself."
In fact, Ye Ming only wanted that little thing. He knew that a five-yuan movie ticket could not last for a long time. Therefore, he thought that it would be a serious opportunity to make his own movie theater famous first. He chose it.
The ten most promising movies, Ye Ming left with satisfaction.
At this time, the entire entertainment industry was in a state of shock. A movie with a ticket price of five yuan was a miracle. At least in the eyes of ordinary viewers, such a low-priced movie was impossible.
In fact, he appeared on the poster of Brilliant Cinema, and the list of movies on the poster is very tempting, including Feng Xiaogang's New Year's film, Cheng Long's kung fu film, and the blockbuster "Titanic" and a series of others
The video is dazzling.
There is an unbearable temptation in the eye-catching position, five yuan, and the ticket price of the movie is only five yuan. At this time, the major media also expressed their opinions one after another. Lao Bai of "Southern Star Sunny Day" is as always
They sneered at Ye Ming's actions, thinking that Ye Ming was just sensationalizing and did not care about the current situation of the film market. It was a historical retrogression. It also pushed Ye Ming to a position of seeking fame and reputation.
But readers don't care about this. Many readers of [Southern Sunday] are determined to go to Huihuang Cinema to watch a movie. Five yuan, what is the difference between this and cabbage price?
[Entertainment Morning Post] Yu Guo has completely opposite views to Lao Bai. He believes that the five yuan ticket price is a return to history. Movie ticket prices are currently inflated. Now five yuan is considered a return.
A relatively reasonable ticket price. I highly praised the approach of Brilliant Cinema. As for the CEOs of Huayi Brothers, Poly Huayi and other film companies, they all remained silent. They couldn't understand why, so,
During the period of caution, he did not express his opinions at all.
These bosses are not reporters like Lao Bai Yuguo. Therefore, at this time, they naturally understand that Ye Ming is just a scapegoat, and the real black hand is promoted by Zhao Guoqing.
In fact, speaking of it, they actually sympathized with Ye Ming, his colleague. Being called out by the leader and calculated by his colleagues was a feeling of sadness. But what Ye Ming actually wanted was such an effect.
In the office, Sister Fang Fang held a document and said: "Boss, are you so confident that we will not lose money? If the attendance rate is not ideal, then our results will be very tragic."
Ye Ming said very confidently: "Don't worry, I have calculated this matter naturally. I won't lose money. Zhao Guoqing has already calculated it. I will definitely not lose money. The key is how much I make. How do I put it? Of course, by the time
At that time, we cried out that we had lost money and would not give a penny to those grandsons. Then I would cry and complain to the leaders to see if we could get subsidies."
Sister Fang Fang frowned and said, "It's impossible. We are privately owned and the state will not subsidize us. Therefore, in such a situation, our efforts are in vain."
Ye Ming glanced at Sister Fang Fang and said: "We want to give the leader an impression, that is, we are losing money to implement the leader's plan. If this is the case, the leader will feel sorry for us in the future and try to fight for something else."
As for policies, it would be much easier.”
Only children who cry will be fed milk, and this is the same in the movie market.
It is even said that Ye Ming contacted three of his fans in advance, namely Wawa, Miaomiao and three girls who are the big landowners of the village. He knew that these three people were rich and their families were not short of money. There were more people who could mobilize, so
, he invited them to start a relationship and go to Beijing, Shanghai and other cities to watch five-yuan movies. As long as there is a brilliant theater, you can watch five-yuan movies. Contact these three die-hard fans, and Ye Ming will make a box office for himself.
As a back-up, if the box office is not good enough, at least there will still be audiences mobilized by three wealthy people to support the film in the first few days, right?
Who would have known that the next day, the big landowner in the village sent Ye Ming a crying face on the Internet and said, "I took my friends to see a five-yuan movie. As a result, I went an hour early and couldn't buy a movie ticket. A full-day movie ticket."
All sold out.]
Wawa immediately lamented on the Internet [Could it be that the people's passion for watching movies was suddenly aroused, and the cinema was full of people.]
This is a carnival in the film market. This is the coming of a golden age. For Chinese audiences, this is the first and last golden age in the film market.
This is your only chance to watch a blockbuster movie for five yuan. Even the viewers who participate in it will not understand that they will never have such a cost-effective experience in the future.
After the first day's data came out, Sister Fang Fang came to Ye Ming excitedly and said: "Boss, boss, I'm so happy. Today, as of now, our box office statistics are 180 million, plus the peripheral income of the movie is 90,000."
, the number of moviegoers has reached more than 30,000. In the capital alone, our income today is 220,000, and the market will be even more popular in the evening. In this case, how can we still make money?"
Ye Ming said very firmly: "We are not making money. Don't say that we are making money at this time. Say that we are losing money. Workers' wages are so high, and water and electricity bills are expensive. We are not making money. This time we
It’s about losing money and making money.”
The next day, the statistical results came out. Ye Ming's Brilliant Cinema received a total of more than 200,000 viewers. Of course, this is a national statistics, which is already a quite remarkable achievement.
The box office was 1.3 million yuan, which is just one day, and including the peripherals, the revenue of Huihuang Cinema was more than 2.7 million yuan.
Movie peripherals are actually part of the cost of drinks, popcorn, etc. When you watch a movie, you can't just spend the same money as the movie tickets. You always have to eat melon seeds, popcorn and other snacks, as well as drinks and so on. Almost,
Everyone has the results on the first day. Although they are not as accurate as Ye Ming's, they are all in this industry. Therefore, in such a situation, everyone actually understands that Ye Ming did not lose money.
, and made money.
As for the question of how much you earn, it's hard to say. This is experimental in nature. The country doesn't want your film development fund, and China Film doesn't want a share of the box office. This is what the leaders have promised. If they don't agree to this, then Ye
Ming will definitely not do it, and he will not agree to this. Even if the gods come, it is impossible to make money. The only way is to lose money. No one will do such things.
At this time, some people couldn't stand it anymore. How much revenue did Ye Ming's Brilliant Cinema earn in a day? Although we didn't have a specific figure, after excluding the expenses, the result we got was that the net profit was at least 1.5 million, because
No one shared his box office at all. This was originally an experimental attempt by the leader. Who would have thought that a five-yuan box office could be so popular?
The first day, the second day, and the third day were just as popular, and the crowd was full. At this time, someone finally couldn't hold on any longer. Chairman Liu of the New Film Alliance notified Ye Ming to go to the meeting, and Ye Ming asked Fang Fang directly.
My sister replied that she was too busy and had no time.
At this time, Chairman Liu and some of the remaining managers were not happy. Finally, everyone discussed it and everyone went to Huihuang Film and Television. No one went to their cinema anymore. Only a fool would go to the theater if he had a five-yuan movie ticket.
It's twenty-five yuan.
Guangming Cinema used to have a box office of around 100,000 to 80,000 yuan a day, but now it's pretty good if you can get 10,000 yuan.
Therefore, everyone's unanimous decision is that it is impossible to watch Ye Ming continue to be so rampant. The five-yuan movie tickets must be terminated. Chairman Liu is responsible for communicating with the leaders of the General Administration. Anyway, Ye Ming is doing this.
It disrupts the market order. If this continues, there will be no way for movie theaters to operate, and there will be no way for film companies to operate.