Is it possible that you are not the person who takes the golden mean?"
"no."
Xue Yang muttered: "I...I agree with treating sportswear as a big brand.
Nowadays, people's living standards are getting higher and higher, and there are many young people who love sports.
Nowadays, a meal out costs tens of thousands, and going to a restaurant costs at least two to three hundred.
A few hundred dollars for a set of sportswear is not that expensive, right?
Only with good quality and good design can the brand be promoted widely.”
Cheng Huanran asked curiously: "If that's the case, then what are you worried about?
Aren’t you three partners?
Two to one, doesn’t the other one lose?”
"It's not decided yet."
Xue Yang smiled bitterly: "We have been arguing for the past few days. Everyone is arguing and arguing. There is no conclusion yet, and we are stuck in the middle."
Cheng Huanchong closed the lunch box and wiped the corners of his mouth.
"Second brother, you still have to think carefully! Don't think that just because you have a large group of athlete friends to help you promote it, you will definitely be able to become a high-end brand.
Let's be honest, sportswear that costs several hundred yuan is still too expensive.
There are few professional athletes, so what you sell is sportswear for the general public, not just for athletes."
Xue Yang raised his eyebrows and asked, "Don't you sometimes buy clothes worth more than a few hundred yuan?
Good sportswear is very durable——” “But sportswear may not be worn every day!”
Cheng Huanran interrupted his younger brother, "Just like me, except for occasionally having time to exercise for a short time on weekends, sometimes I am too lazy to change into sportswear because I am too lazy to wash it.
Sportswear is very durable, so frugal people can only buy one set every few years.
If everyone is like this, it will be difficult to increase sales of sportswear."
Xue Yang hesitated and felt aggrieved: "Is it really necessary to become a street vendor?
In fact, there are a lot of free shipping at 69 and free shipping at 99 on the Internet. They are everywhere.
We worked so hard to register the company, is it possible that the high-end fashion designer we hired is really good at it?"
Thinking of this, Xue Yang couldn't help but laugh bitterly, and looked to his mother for help.
"Mom, what do you think?
Don't be silent! I'm waiting for your help! I was so excited before that I didn't expect that starting a business would be so difficult! I have to learn everything and do everything - I'm so exhausted!"
Xue Ling smiled slightly and asked: "It's just the beginning, do we have to give up?"
"of course not!"
Xue Yang patted his chest: "If you want to do it, then do it well. I will never give up unless everything is exhausted.
How can a man give in when he sees difficulties? Never!"
Xue Ling nodded happily and said, "Let me give you some suggestions.
First of all, you all have different ideas, which does not mean that they are all undesirable.
Nowadays, the Internet really needs to rely on traffic, otherwise it will not sell.
But buyers on the Internet are not all fools. If you buy a set and don’t feel good when you put it on, you will definitely not patronize it next time.
When we do business, the most important thing is reputation and reputation. We must not destroy our own brand.
In addition, don’t just stick to this or that, you can try the price range of more than 100 or 200 first.
Use the remaining money for early promotion and advertising expenses to build traffic first.
Public relations also requires a very large cost, second only to the quality of your products.”
"At this price...will the quality be average?"
Xue Yang couldn't help but worry: "We have asked, good fabrics are more expensive, I am afraid that at this price, we have no profit margin."
Xue Ling said: "Don't pursue any profit margins in the early stage, first build up the volume.
In the first half year or even one year, try to reduce costs as much as possible and strive to achieve small profits but quick turnover based on volume.
It doesn't matter if the profit is small, don't rush to make money first, build up your volume and reputation first.
As long as you open up the market and gain fame and traffic, you don’t have to worry about not making money in the future.”
Xue Yang nodded slowly and asked: "Mom, is there anything you can do to reduce costs?"
"Of course."
Xue Ling replied: "You should have good dealings with the clothing company and try to negotiate a lower price.
Clothing companies have experience in purchasing fabrics, and you can rely on them to buy fabrics that you like.
If you have the ability to buy cheap clothing materials yourself, then that’s a different matter.”
Xue Yang curled his lips and muttered: "I haven't been able to find a suitable clothing company for the time being, so I won't be able to do it well.
If you can take over a factory with good quality, the price will naturally not be low."
"I can help you introduce it."
Xue Ling thought for a while and whispered: "The price is a little lower than what is on the market, and the quality is guaranteed."
"real?
!”
Xue Yang asked in surprise: "Mom, do you know someone who runs a clothing store?"
Xue Ling asked funnyly: "Have you forgotten?
What is your grandfather's background?
Your mother and I started my business by running a clothing factory, and later switched to other industries.
The carton company address of the current branch used to be the branch of a clothing factory.
By the way, Duoduo's father and I used to run a sweater factory together for several years.
Many of the sweaters you wore when you were children were knitted in factories."
"yes!"
Xue Yang laughed loudly: "How could I forget! This is mom and grandpa's old business!"
Cheng Huanran laughed and scolded: "You are so stupid!"
“Too much swimming!”
Cheng Huanchong made a last-ditch attack: “There’s water in my head.”
Xue Yang was busy looking for experience from his mother, so he "swept" them both away.
“Mom, you know the colleague, right?
Not the former competitors!"
Xue Ling chuckled: "We were peers in the past, how could we not be competitors.
However, opponents may not always be opponents. When their interests are consistent, they are partners.
This factory is located in the old district in the south of the city. The director used to be my grandfather’s friend, but later he retired and the factory was left to his son to take care of.
His son is younger than me, probably in his forties now.
More than ten years ago, when the factory was renovating machinery and replacing it with new ones, it ran into financial difficulties, so the father and son asked your grandfather for help.
Your grandparents happened to take you on a trip, so I received them.
After your grandfather answered the phone, he immediately agreed.
I took out one million and lent it to them.
Prices at that time were not as high as they are now, and one million was definitely a big sum.
The father and son were so grateful that they would come to Xinyuan to visit grandpa from time to time. They even came during the Chinese New Year this year, but you didn’t recognize him."
"Old acquaintance!"
Xue Yang was very excited: "Mom, please introduce me quickly!"
Xue Ling nodded: "No problem.
I can help you make a recommendation, but you have to do it yourself as to how to hand it over."
"Enough is enough."
Xue Yang hugged her gratefully and said coquettishly: "Mom, you are the best~"
“Okay, okay, let’s go back and lower the cost, and then focus on high-quality and affordable prices for the people.
As for advertising, you can ask Duoduo.
In the past two years, the group's various types of advertising, including online advertising, have been very successful, and the cost is not high.
You can seek advice from him, the storage effect will be good and the cost will be kept to a minimum."
"Okay, okay!"
Xue Yang smiled happily: "Thank you, Mom! Mom, you are the best!"
At this moment, a voice that was neither salty nor bland came from the other side of the hospital bed: "The hanging bottle is empty, please ask the nurse to replace it quickly."