Relying on the WeChat platform, Juduoduo began to develop like fission through viral distribution. It was spread to ten and hundreds of people, and more and more users were coerced into the Juduoduo platform.
What’s even more frightening is that viral marketing may only be effective for a short period of a month or even a few days. Once it is exposed, no one will believe it.
But Juduoduo is not. Relying on its self-developed "cutting a knife" marketing method: Juduoduo has become a new link between people in fourth- and fifth-tier cities. More and more friends are activated by Juduoduo.
Old classmates and exes that you haven’t contacted for ten thousand years have begun to send you mysterious links...
This made many people's hearts skip a beat the moment they saw the message, and made many people dumbfounded.
In addition, after the fourth- and fifth-tier sinking markets became popular, this kind of viral marketing also began to have a reverse trend of spreading to the first- and second-tier markets.
Suddenly, a giant e-commerce aircraft carrier seems to be really setting sail...
And this price is the visible expansion of Juduoduo's companies, adding more employees, more servers, more bandwidth, and more subsidies.
This also led to... In just over two months, the 63 million that Su Yang had just invested was almost burned out.
The reason why Su Yang rushed there was for this reason.
Of course, he doesn’t want to question Juduoduo’s founder Huang Zheng about why he spends money so quickly, but he plans to continue investing: This is only round B. Every share now will be an asset worth hundreds of millions in the future!
With this idea in mind, Su Yang was sent to Juduoduo's headquarters by Pan Zhaodi.
After getting out of the car, Su Yang was about to enter Juduoduo's headquarters when a WeChat notification suddenly rang in his ears.
Su Yang took out his phone with a glass screen and looked at it. It was sent by the little angel in early summer, "Today's clouds are very beautiful. I wanted to take a picture of them for you, but thinking that you can't see them, I suddenly felt...the clouds are not very beautiful either."
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Seeing Chu Xia's WeChat message, Su Yang couldn't help but smile.
He put his cell phone in his pocket and walked into Juduoduo's headquarters in a good mood.
Compared with the last time I came here, the area of Juduoduo's headquarters has obviously expanded a lot: what was originally only one floor has now been occupied by three floors.
Su Yang came to the front desk and just wanted to say hello to the front desk when he found Huang Zheng standing there chatting and laughing with someone.
The man was in his forties, dressed in a well-fitted high-end suit, black leather shoes, and with his head held upright. At first glance, he looked like an elite person.
Seeing Su Yang, Huang Zheng stopped chatting with the man and greeted Su Yang with a smile, "Mr. Su, you are here."
Su Yang walked over with a smile and asked, "What is this?"
Huang Zheng hadn't introduced him yet. But the man looked Su Yang up and down, then smiled confidently, and reached out his hand proactively, "Hello. Su Yang, are you always Su? I've known you for a long time. I'm Luo from the Tengxun Investment and M&A Department.
Ten thousand."
Upon hearing that person's introduction, Su Yang's eyes narrowed.
Tengxun Investment and M&A Department?
That's not a good idea.
Why are they here?
The M&A and Investment Department of Tengxun is affiliated to the Enterprise Development Group of Tengxun Group, but reports directly to the president of the group. It is the most mysterious department within Tengxun.
There are about 20-30 employees in the department, but they all come from internationally renowned companies or well-known investment institutions such as Google, Microsoft, Bertelsmann, Matrix Partners, and Morgan Stanley, and all have backgrounds in Peking University, Tsinghua University, or prestigious overseas universities.
The investment scale of this department exceeded 10 billion yuan at the beginning of last year. The investment projects cover more than a dozen fields such as program software, mobile application software, games, online travel, finance, maps, and e-commerce. The investment projects include Bilibili, Kuaishou,
Huya, Zhihu, 58.com and other well-known companies and websites.
It seems that they have also noticed Juduoduo and plan to make strategic investments.
With this kind of mental preparation, Su Yang unconsciously regarded the other party as a competitor, then smiled and stretched out his hand to shake it, "Hello. Su Yang of Jiadian Group."
Seeing that the two of them shook hands and got to know each other, Huang Zheng smiled and said to Su Yang, "I just came out to pick up Brother Luo, so I thought you would be here soon, and sure enough you are here."
Su Yang smiled and said, "I heard you were interested in financing, so I hurried over here."
The two of them exchanged pleasantries, and then walked with Luo Wan to Huang Zheng's office.
This was obviously a relatively private investment meeting, and there were no other people except three people. Even the other management of Juduoduo were not present.
When he arrived at the office, Huang Zheng called his secretary, sent her to pour three glasses of water, and then closed the office door.
He did not sit back at his boss's desk, but led the two of them to sit on the sofa, and then said to Su Yang, "Mr. Su, I have always kept this matter a secret because it is relatively important. Including everyone in the company
I didn’t notify anyone.”
"The reason why I called you here this time is because the matter has a preliminary result, so I plan to let you come together to see what your ideas are."
Su Yang looked at Huang Zheng, wondering about the meaning of Huang Zheng's words.
Even though the relationship between the two was not that close and they had not been in contact too many times, the tacit understanding between the men still allowed Su Yang to understand the meaning of Huang Zheng's words:
Huang Zheng was actually very hesitant about this investment. He wanted to cooperate, but he was not satisfied with the other party's conditions.
After all, Tengxun is one of the two giants in the country. The temptation is too great, and few people can refuse their olive branch. Therefore, he is afraid that once this matter is made public, the company's management will very likely have people who disagree with him.
It would be fine if there were only one or two low-level people, but if there were enough people who were interested or had enough power, then it would be very possible for Juduoduo, a newly developed aircraft carrier, to fall apart.
After all, everyone has different bottom lines and different prices.
Thinking of this, Su Yang nodded, "Understood. Then can you first tell me what the preliminary results of both sides are now?"
Huang Zheng smiled awkwardly, "The preliminary result is that we can cooperate."
Su Yang:...
Does this mean that nothing can be agreed upon?
Is there a big difference?
No wonder I dare not make it public, even the company management dare not inform the progress and conditions.
With such a big difference, things can easily go wrong.
Luo Wan from Tencent's Investment and M&A Department took over, "This can be considered a good start. After all, both of us recognize the value of the other and have determined that both parties have an urgent need to achieve this cooperation."
Su Yang smiled: Rhetoric. They are all clichés.
Such words are just used to deceive people. Anyone who believes them is a fool...
Su Yang complained in his mind and asked, "So what are the conditions between you two?"
Huang Zhengdao, "Tengxun's valuation of the company is about 3.5 billion."
Su Yang silently calculated: it was about four times the previous round of financing. But compared to Juduoduo's development, it was not much.
Huang Zheng continued, "They want to invest about 5%-10% of Juduoduo shares, and these stocks have corresponding rights."
Su Yang nodded silently: "Tengxun, investment must have corresponding rights, after all, they have always been more domineering."
Huang Zheng, "In addition, they also need a veto power. In other words, they can say no to the company's decisions."
Su Yang's pupils shrank slightly.
A veto power.
This thing... is an incredible thing.
Generally speaking, investors or investment institutions have two purposes for investing in enterprises:
1. It’s to make money. Most of them are like this. After all, if you invest so much money and don’t realize it, you’re not a fool.
2. It is strategic layout, complementing the business chain, and forming an industrial closed loop.
For the second investment purpose, generally speaking, only very large groups or some large groups will lay out this way.
What is often done in China is BAT, investing a lot of money and entering various industries, not to make money, but to make arrangements in advance, or... to disgust the opponent and prevent the opponent from succeeding.
At this time, the parent group needs to have a certain degree of control over the company. For example...veto power: whether the company will listen or not will have its own say, but at least it cannot violate the will of the parent company.
Su Yang looked at Luo Wan, "What can Tengxun give?"
Luo Wan said with a smile, "We have invested several hundred million, have no restrictions on sharing links on WeChat and QQ, and are supported by Tengxun's internal low traffic prices."
Su Yang nodded slightly: It's rather domineering, but still...reasonable.
Let’s not talk about money.
Wechat and qq sharing links are very easy to be blocked by Tencent, which makes viral marketing useless. So if there are no restrictions, it will be very tempting indeed.
Finally, there is Tengxun’s low-price traffic, which is even more attractive.
Generally speaking, each branch within a group has independent finance, so even if they belong to the parent company, it costs money to take resources and traffic from each other.
For many companies, money is not a problem. The problem is that even if you have money, you can't buy it.
With the help of QQ and WeChat, Tengxun’s traffic is so terrible that it is coveted by countless domestic companies.
But generally speaking, their traffic only circulates internally. If it is not an internal company of Tengxun or it costs a lot of money, even if you have money, you will not be able to buy this traffic.
Therefore, allowing Juduoduo to buy this traffic will not only allow Juduoduo to dominate the development of giants, but also cost much less than the current price.
Thinking of this, Su Yang looked at Huang Zheng and knew that Huang Zheng must have had too many competing interests and was worried about gains and losses, so he couldn't make up his mind. It was not suitable to ask other management to participate, so he called him.
So the next day, Su Yang began to test the bottom line between the two of them. He understood the thoughts of both parties, and by the way... thought about how to maximize his own interests.
Soon, at the end of the day, no bullshit has been talked about.
This is very normal for things like financing. So the three of them don't have any pressure.
In the evening, Huang Zheng hosted a dinner for the two of them.
After drinking and eating, Huang Zheng and Su Yang first saw Luo Wan off at the door of the hotel, and then they stood on the street chatting.
Huang Zheng looked energetic and confident that day, even at the dinner table. But after Luo Wan left, he rarely showed signs of fatigue in front of Su Yang.
With some drunkenness, he said to Su Yang, "Mr. Su, you said...I...I..."
He said "I..." several times, but didn't say it out loud. It was all held in his throat, and finally turned into a sigh, "Hey."
Su Yang patted his shoulder and said, "I understand."
Su Yang said, "I've actually never dealt with such a large company, so I can't give you much experience. But... I happen to have a person under me who has this kind of experience. I'll call him over tomorrow.
, discuss it with you."
"As for now, you go back and rest first."
Huang Zheng nodded, "Okay!"
After saying these words, the two of them left.
Su Yang and Pan Zhaodi drove to the hotel together. Su Yang and Pan Zhaodi each booked a room and then went upstairs.
Back in his room, Su Yang called Zhao Licheng and talked about the matter.
Su Yang remembered that when Xiaodi first investigated Zhao Licheng's information, he said that Xinli Education had received investment from Tencent and was one of Tencent's companies.
Therefore, Zhao Licheng should know a lot about the situation of the Tengxun Department and the Tengxun Investment and M&A Department.
After explaining the matter, Zhao Licheng was silent for a while and said, "Mr. Su, the veto power cannot be given away. Too many companies have had trouble because of the veto power."
"And... from what you mentioned about Tengxun's requirements, Tengxun attaches great importance to Juduoduo, but it also wants to have some control over it."
"This is not a good sign."
“After all, when the company grows bigger, it’s not just once or twice that the founder team is kicked out by Tengxun.”
Su Yang said, "What should I do? Directly refuse?"
Zhao Licheng still objected, "No way. Mr. Su, I feel that Tengxun is a rare opportunity. You'd better let Xiao Ha hear about it first to determine Tengxun's impact on the company's future before making a decision."
"After all, there are likely to be two development paths with or without Tengxun's support."
Su Yang felt that Zhao Licheng was right, so he called Xiao Ha and let him smell the impact of Tengxun's investment in Juduoduo.
As a result, the reality was very cruel. Tengxun actually played a decisive role in the future development of Juduoduo.
With the support of Tencent, Juduoduo will become a giant with a market value of more than 300 billion. However, without the support of Tencent, Juduoduo's market value has shrunk by two-thirds, leaving only about 100 billion.
It's completely different.
Su Yang was a little irritable for a moment.
He felt that this matter was blocked from both ends: if you accept Tengxun, you will probably be kicked out in the future. If you don't accept Tengxun, you won't even have a future.
What the hell are you playing with!
But Zhao Licheng, who knew the news, smiled and said, "Mr. Su, it's okay. I had already predicted this when I said it. After all, Juduoduo's business model fits well with WeChat."
"So I guess Tengxun must have a great influence on Juduoduo."
"However, you don't have to be too anxious. There are actually ways to deal with this kind of thing."
When Su Yang heard this, he asked curiously, "What's the solution?"
Zhao Licheng said, "It's not convenient on the phone. I'll go see you tomorrow morning and talk about it then. I also need to check the relevant information."
Although Su Yang felt as if his heart was being scratched by a cat because of his curiosity, he reluctantly accepted it: it was just for one night anyway, and he would know in the morning, so he was not in a hurry for this night.
With this thought, Su Yang hung up the phone, lay on the bed, and prepared to sleep.
But maybe because of Zhao Licheng's riddle and the aura of two nights of sleep in three days, Su Yang tossed and turned in bed unable to fall asleep, suffering from insomnia...
What to do if you have insomnia?
Counting sheep...
So Su Yang lay on the bed, closed his eyes, and started counting sheep one by one.
One sheep, two sheep, three sheep...
He didn't know how many sheep he counted. Just when Su Yang felt that the lamb was about to jump out and say "it has been counted", Su Yang gave up. He felt that he would never be able to sleep tonight.
He sat up and decided to find something to do.
What are you looking for?
You can't just go out and find someone to fight, right?
So what?
Looking for Chu Xia to chat?
Su Yang couldn't bear the thought of the little cutie in early summer holding back sleepiness and talking to him with dark circles under his eyes in the middle of the night.
He thought about it and thought... Why not check if there is anything unfinished in the system?
With this in mind, Su Yang opened the system and wanted to see if he had any unfinished tasks, unfinished formula items, etc.
As a result, after opening the system, Su Yang discovered: Huh? He really has a high-level random task that he has not completed?