"Legend of Wu Fu", as the blockbuster new drama of Mango TV and Sky Blue TV in the middle of the year, has attracted much attention in Taiwan.
In addition, the director of the station attended the press conference, which made them mistakenly believe that this drama may have some inside stories that they did not know. So they paid more attention to it.
Therefore, due to various reasons, this drama naturally received the most generous publicity resources from Mango TV and Sky Blue TV.
The two satellite TV stations not only invited the team of "Legend of Wu Fu" (mainly Han Yi and other stars) to advertise on their own channels' top variety shows, but also released large-scale trailers and promotional videos for the TV series on their own channels.
That's all. In order to achieve good results for this drama, the two satellite TV stations also hired professional marketing planning companies. They also mobilized many stars who collaborated with their stations to repost it on Weibo to build momentum.
Dozens of first- and second-tier stars and the number of followers reached 400-500 million, instantly making the whole show famous in front of people all over the country.
Especially with such large-scale reposting and publicity. Many, many people immediately knew that a drama was going to be broadcast in a month, and this drama was a big production with an investment of 200 million, and Han Yi was starring in it after half a year of silence.
, and everyone was looking forward to it. Some netizens who were attracted by the trailer also began to leave messages on Mango TV’s Weibo, asking for more clips to be released.
Mango TV, as the first broadcast platform, saw this and released two pilot films in line with public opinion to satisfy everyone's cravings.
After the pilot film was released, Mango TV didn't know what kind of relationship it had established, so it found some national-level official media to praise its trailers.
As early as the past two years, "official media likes" has become one of the ways to promote TV series and movies. This method of promotion has many advantages. First, it can protect the TV series to be broadcast as much as possible to avoid being criticized by a certain major media.
The scissors clicked. Second, you can use the endorsement of the state media to boast about the quality of the TV series.
After all, the official media has praised it. If nothing else, it is at least worth watching.
After the official media praised it, Mango TV was not idle either. They hired many professional entertainment media to conduct in-depth interviews with Han Yi and other protagonists. They also began to lay out TV series posters in major cities across the country for multi-faceted publicity.
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This kind of overwhelming publicity had an almost immediate effect, greatly increasing the number of searches and followers for "Legend of Wu Fu".
This also led Zhao Licheng to successfully sign network licensing agreements with Youku, Tengxun, and Leshi, and the price was sky-high: 60 million per platform.
After the three major network platforms signed the agreement, they were equivalent to getting on a warship, so they also started to help promote it together.
Offline, the government has two major TV stations to handle it, and they are taking advantage of their Internet companies: they have begun to hire trolls to create topics on major film and television drama websites, online media, forums, etc., so that movie fans can discuss it more deeply.
Arouse their curiosity.
When promoting, the topic directions of these online platforms are also different.
Some are hyping "movie quality". Some are hyping the highly restored scenes, costumes, colors, and props. Some are hyping the drama as "prepared with great concentration and polished for many years." Others are hyping "traffic + drama".
Film and television drama production methods.
The advantage of this is that "Legend of Wu Fu" is really popular, and it became popular before it was broadcast.
There are discussions about "Legend of Wu Fu" everywhere,
【Have you heard? There is a blockbuster movie coming soon.】
[I heard it's called "Legend of Wu Fu". I watched the trailer, it's so beautiful. I must watch it then.]
[I plan to watch it too. Han Yi is really beautiful like a fairy in it. I can’t help but fall in love with it as a woman.]
[I heard that the palace fighting in it is very interesting. I heard that there is also a dark side.]
【It's interesting anyway.】
The Internet is full of such expectant discussions.
This also makes many people in the film and television industry a little jealous.
Everyone knows that "Legend of Wu Fu" continues like this. As long as the quality is good, it will almost 100% be a hit. With this theme, it is almost certain that Han Yi will become a first-line star.
Everyone is watching the follow-up development of this drama, watching Han Yi's promotion path. They are also waiting for the broadcast of "Legend of Wu Fu".
After all, publicity is all false. Only if the quality of the series can keep up can the publicity effect be exploded.
However, not everyone saw a problem from this large-scale publicity: the expectations for "Legend of Wu Fu" were a bit too high.
Audiences are smart and rational. They will not think that a drama is a good drama just because it is well publicized.
There is so much hype surrounding "Legend of Wu Fu" right now. If the quality is mediocre, it is likely to cause huge backlash.
Even if the quality is good, it may not satisfy the audience.
So many, many thoughtful people are watching the changes, and there are also many thoughtful people who have some other ideas in their hearts.
While everyone had different thoughts but before they had time to take action, Su Yang, who had been paying attention to "Legend of Wu Fu", took action.
Wednesday.
Just when "Legend of Wu Fu" had been promoted for a week and became popular before it was aired.
Suddenly, some posts suddenly appeared on the previously promoted film and television forums and websites.
Those posts were all made anonymously or by small accounts, saying that Jiadian Film and Television Company and Sister Mi's company were suspected of tax evasion during their transactions.
Han Yi's liquidated damages did not go to the public account of Jiadian Film and Television Company, but Han Yi made a private call to Sister Mi.
They suspected that there were some violations of laws and regulations and some behind-the-scenes operations.
Immediately afterwards, rumors began to spread on various social platforms that the relationship between Su Yang and Han Yi was unusual, and that Han Yi was furious and invested hundreds of millions in this TV series. Moreover, Han Yi's salary for this TV series and Han Yi's normal net worth were not high.
Consistent, suspected of money laundering.
When talking about this matter, those people vividly explained how much the crew spent and how much Han Yi spent. They wanted to prove that although 200 million was invested in this drama, it did not spend that much money.
It's all been appropriated, and this drama is a big bummer.
After that, there were suddenly more stories on Weibo about Su Yang's family history, saying that the taxation of the company started by Su Yang had always been opaque and had many problems.
Now "Legend of Wu Fu", Han Yi, Su Yang, and the Jiadian Group themselves are the most popular. They have their own hot-searched physiques.
As soon as these shocking news broke out, they immediately attracted the attention of many, many people.
The melon-eating crowd came one by one, scrolled through the posts, ate the melon, and sighed loudly.
[Is it true or not? Han Yi’s liquidated damages amount was transferred to a private account? This may indeed be suspected of tax evasion. 】
[Why are you suspected of tax evasion? I don’t understand, please explain.]
[Because normally, this kind of cooperation requires invoicing, and stamps, value-added tax, etc. are required for invoicing. And when the company's money is profitable, it also has to pay income tax. When it is transferred to Sister Mi's personal account, it also has to pay personal income tax.
The total tax is about 18%. But Han Yi directly called Sister Mi, and all these taxes were saved. Sister Mi saved so much money, it is likely that she negotiated with Jiadian Group and will give it to Jiadian Group
Point Group lowers some prices.]
【I see.】
[Compared with tax evasion, I feel that money laundering in "Legend of Wu Fu" is more troublesome, right? At first, I was aiming for big investment and big production. If it is really a money laundering work, it must be terrible.]
[Yes. Not only is it bad, but they also spent money to buy Mango TV. Is it a takeover? 】
[Those two satellite TV stations are state-owned assets. Is this a big problem? 】
Compared with Han Yihe's "Legend of Wu Fu", Su Yangfa's family history is less attention-grabbing, but still because of the "leading" of these two topics, many people will talk about it by the way.
The result of this is that these topics immediately began to occupy the rankings of major websites and began to spread more and more widely.
And some people who had been watching "Legend of Wu Fu" and jealous of Han Yi all started to gloat at the misfortune. Some celebrities even secretly liked a few of the specious Weibo posts to guide public opinion and make the hot topics even more explosive.
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In addition to liking and applauding, most people in the entertainment industry are actually secretly guessing who did this.
After all, this kind of thing is obviously done by someone with good intentions.
When "Legend of Wu Fu" was about to be launched, they made such a fuss because they obviously didn't want "Legend of Wu Fu" to become popular, and they obviously didn't want Han Yi to take off.
At the beginning, everyone’s target was Sister Mi.
After all, as Han Yi changes jobs, she is the most unfavorable person for the popularity of "Legend of Wu Fu".
But once this incident was found to be true, Sister Mi could not escape the blame, so everyone denied it.
Since no one could be found after various inquiries, everyone could only wonder if it was done by competitors of Han Yi and Jiadian Film and Television. For example, those first-line stars, several large entertainment companies, brokerage companies, etc.
At this time, the first-line celebrities, large entertainment companies, brokerage companies, and even Wang Jiang all looked confused.
Because when they saw that "Legend of Wu Fu" was about to become popular and Han Yi was about to take off, they really wanted to mess with them. But they didn't have time yet.
After all, the promotion of "Legend of Wu Fu" was too fast. They didn't plan it in advance. They didn't have any ready-made dirty information, so they had to look for it.
This was revealed before it was found.
So they all looked confused: Who was it that was so quick and knew so much information?
They analyzed it for a long time and felt that they did not have the ability to do such a thing with the resources and connections within the circle.
In addition, those revelations also involved Su Yang, they couldn't help but wonder if he was an enemy of the Jiadian Group?
After all, Jiadian Group is rising rapidly throughout the country. Although it has not yet reached the level of a large first-tier company, no one doubts that it will definitely become one of the giants. It may even surpass Tengxun and crush Ali.
Then it is possible that a powerful force that doesn't like Su Yang might take action.
At this time, Su Yang's enemy, Wang Jiang, was also confused.
He did have this dirty information in his hand. It was all collected by the middle-aged man he sent out and passed it to him. Although the middle-aged man was caught by Su Yang, the information was still in his hands.
However, he never thought of sending this information out because he knew it was useless.
He needs black information to have a legitimate excuse to arrest Su Yang reasonably and legally, to control Su Yang and win this battle, instead of spreading it.
So when he saw these hot searches and black material, Wang Jiang was completely confused.
He called his men, inquired, and after confirming that they had not sent these things out privately, he sat on his chair and became silent.
If it wasn't spread by myself, then who was it?
Wang Jiang is a smart man. As soon as this question echoed in his mind, he came to the conclusion that only he and Su Yang knew this information. If not, it must have been Su Yang who did it.
But why did Su Yang do this?
Why is he spreading all this negative news when his TV series is about to become a hit, when his stars are about to take off, and when his group is at its peak?
Wang Jiang thought quietly for a long time, unable to understand
He felt that he might be old and did not understand the thoughts of young people at all.
The current Houlang is really weird. The things he does are so unimaginable and unimaginable that people can’t even imagine them and can’t understand them.
After complaining in his heart, Wang Jiang could only wait and see what happens. He felt that no matter what Su Yang thought, at least he would not suffer.
In the online world, negative news always spreads more widely than positive news.
It's easy to understand. If you hear that a movie is good, you won't recommend it to people around you unless you verify it yourself and it's really good.
But if a well-known celebrity cheats on his wife, or if a company kneels down and calls him daddy as soon as it is threatened by Yingjiang, then countless groups will definitely talk about it, discuss it, and spread the word.
Therefore, those people who originally did not pay much attention to hot searches, celebrities, and TV series began to know about it due to the influence of people around them due to this negative incident.
Therefore, many users and viewers who were not originally reached have heard about a star named Han Yi, a drama called "Legend of Wu Fu", and a company called Jiadian Pictures. It seems that something went wrong.
As the negative news spread, Jiadian Pictures was also in chaos.
As a company expanding in the special effects industry, it would be great if Jiadian Pictures can invest in and assist in the filming of TV series. Faced with such a publicity emergency, there is simply no way to deal with it.
So they reported it to the group immediately and found the small package bosses Li Zijun and Zhao Licheng.
But they didn't know if it was an illusion, but when they called to report, they felt that Zhao Licheng and Li Zijun seemed to be very calm, as if they had already known about the matter.
There were a lot of doubts in their hearts, but they didn't know where to start, so they could only hang up the phone angrily, and comforted themselves that they had reported it to the group anyway, and the two executives didn't care, so let the group handle it.
But just as they had this idea, immediately after, calls came from Mango TV, Skylan TV, Youku, Lexi, and Tengxun, and the matter started to ferment.