Zuo Le didn't know much about Jingcheng Terrace's actions. Even if he knew about it, he wouldn't take it too seriously.
Now that Dongshan TV is booming, which TV station is not gearing up to make big moves in the second half of the year?
Not to mention the second-tier TV stations, the four established first-tier TV stations in Shanghai, Modu, Shonan, Sujiang, Jiangsu and Zhejiang have also begun to establish projects and prepare new dramas. Even CCTV, I heard, can’t sit still and is preparing to film a main theme in the second half of the year.
A masterpiece of subject matter.
Obviously, the fact that Dongshan Satellite TV is about to break into the front line has caused great disturbances in the TV station circle that has been peaceful and stable for a long time.
The second half of 2020 is likely to be a big battle among the heroes.
Regarding this, Zuo Le and Shanhe were still very calm. They had no choice but to deal with their strength and reputation.
Dominating domestic ratings for three consecutive years, Zuo Le has initially reached the point of being able to dominate the TV drama field.
Although the TV stations are coming fiercely, Zuo Le is confident that his new drama will still be at the forefront of the first tier of ratings in the second half of the year, or even be the number one.
Compared with ratings?
He hasn't lost in the past three years!
…………
On June 12, the ratings of "Crossing Guandong" officially exceeded 3, becoming the second work under Zuo Le's name to break 3, and it has continued to rise steadily since then.
The huge ratings of "Enter Guandong" not only made Zuo Le's halo as a famous director shine brighter, but also brought many benefits to the crew and the main creators.
Li Youbin, whose momentum has weakened in recent years, has become popular again and his popularity index continues to increase.
And many people believe that Li Youbin's outstanding performance in "Crossing Guandong" is no less than his masterpiece of the year.
At this year's Golden Phoenix Awards, Li Youbin is very likely to win the title of Golden Phoenix Emperor after many years with his role as Zhu Kaishan.
Unlike Li Youbin whose popularity has skyrocketed, Teacher Wang Yan was so stunning in the first few episodes because of her role that she was gradually lost to other characters.
But despite this, teacher Wang Yan also became popular with "Crossing Guandong".
It is said that the film crews who came to her for filming in recent days have quadrupled their salary compared to before.
After all, teachers Li Youbin and Wang Yan are from the older generation. Although their popularity has soared, the real traffic is still with Gu Xiaoge and Song Jia, plus Niu Ping.
After the broadcast of "Crossing Guandong", the most popular character was undoubtedly Zhu Kaishan played by Li Youbin, but what many people did not expect was that the second most popular character turned out to be Nawen played by Niu Ping.
Perhaps because the overall plot of "Crossing Guandong" is a bit heavy and depressing, Nawen, who is lively and cheerful but a little heartless, became the "pistachio" in the drama.
Its built-in "Mahjong bug" setting has brought many jokes to Nawen, such as "Mahjong Princess", "Queen of the Great Qing Dynasty", "Fangniugou Gambling Saint", "I won as soon as I made a move."
Half of the property" and so on.
There are also fans who have specially made a large number of emoticons for Niu Ping. With the popularity of "Crossing Guandong", she has become quite popular.
After becoming popular, Niu Ping was still not as good as Yan Ni, but it also allowed her to initially untie her knot.
Everyone has their own predestined relationship. I didn't succeed in cooperating with Zuo Le for some reason, but now I have gone round and round and become popular again thanks to Zuo Le's drama.
The past is gone. Instead of dwelling on it and becoming an obsession, let it go and focus on the future.
It can be said that the popularity of that article really changed Niu Ping's thinking. She even called Zuo Le to express her gratitude for this.
After Zuo Le received the call, he was surprised and also happy for it.
Niu Ping is a good actor, and Zuo Le has always admired her, otherwise he would not have invited her to participate in his TV series twice.
Niu Ping had previously wanted to break up with Yan Ni. Although Zuo Le wanted to persuade her, he didn't know how to speak. After all, he was Yan Ni's boss, and he meant to protect Yan Ni no matter what he said.
Now that Niu Ping has given up on her own, Zuo Le gave her blessings very sincerely and made an appointment with Niu Ping to come to Quancheng when she had time. He made an appointment with his old colleagues to get together.
Li Youbin became famous and Niu Ping became popular, but they were not as popular as Song Jia and Gu Xiaoge, especially the latter.
Gu Xiaoge is already a top-notch artist with an astonishing amount of traffic. When he has such good works, when two of them are added together, the energy that bursts out is eye-catching.
Nowadays, Gu is simply walking around on hot searches by himself. He can change his clothes, catch a plane, or wear a scarf to hit the hot searches. The popularity is explosive.
A production crew offered Gu Xiaoge a sky-high salary of 120 million yuan and invited him to play the leading male role in the movie. He was too embarrassed to contact his agent even though he was offered tens of millions of endorsements.
Gu Xiaoge's experience directly taught Zuo Le and Shanhe what the idol economy is, and also made them understand why current entertainment companies have no intention of making movies and TV shows, but instead create idols in various ways.
The money coming in is so fierce!
A top streamer brings more benefits to the company than a top film crew. The crew is likely to suffer losses when filming. As long as the traffic artist operates well, there is hope that the glory will continue for four to five years.
What's more important is that this kind of traffic is not expensive. Get a group of new people, cast a wide net, and catch more fish. Once you have one, you will make a profit. Compared with the cost of producing a high-quality film and television drama, the cost of creating an idol is negligible.
.
Businessmen pursue profit. When comparing the two, they naturally choose the operation model that brings in more money quickly.
As for whether bad money will drive out good money and destroy the balance of the film and television industry, it is not something they consider. After making enough money, changing careers is...
Really, if it weren't for Sunward's good profitability and the strong self-control of the boss Zuo Le, Sunward might not be able to withstand the temptation of the idol economy.
In fact, Shanhe is actually very suitable for this model. With the current company configuration, it is easy to produce two relatively good idol romance dramas.
It is easy to find these handsome guys and pretty girls who have some basic skills. After filming, it is easy to bring out two little red meat florets, not to mention stabilizing a large flow of traffic, and then continue to film dramas and raise gu, and it will be done in less than two years.
Take out a few popular traffic idols.
However, if Shanhe does this, the public impression that "Shanhe artists = powerful people" that it has worked so hard to create will be completely wiped out.
The image of Shanhe Company has been damaged, and the atmosphere and environment of internal artists will no longer be as harmonious as they are now.
Zuo Le has no dream of becoming the richest man. He is not short of money and there is no need to burn his years of hard work for some quick money.
And Zuo Le also firmly believes that Shanhe can still make more money than those messy entertainment companies by relying on its own strength and working steadily.
Not only did Zuo Le not engage in idol management, he also had a long talk with Gu Xiaoge.
He hopes that the other party will not be blinded by the illusion of prosperity in front of him, and when accepting the film, he will consider his own reputation and acting career, try not to be influenced by money, and prioritize the quality of the script instead of the salary.
Zuo Le even said that Shanhe Company will never harm the artist's future for the sake of profit. The choice depends on the artist himself.
Gu Xiaoge did not disappoint Zuo Le. After talking with Zuo Le, he resolutely pushed forward the film contract worth 120 million, and instead chose a literary film with a slightly lower asking price than the market price.
Zuo Le was very pleased with Gu Xiaoge's choice.
Of these two film contracts, although the price of the former is high, the crew invested a total of 300 million, and spent 120 million on the leading actor Gu Xiaoge. Plus the salaries of other actors, it is easy to imagine how much money was left in the production.
An obvious money trap.
Although the bid for the latter was slightly lower, the quality of the script was excellent, it was directed by a famous director, the actors he collaborated with were all acting talents, and the team was very reliable.
Although it is a literary film and the box office is not good enough, it is said that the producers are planning to use this film to compete for the top three European awards. If it wins the award, it will add a lot of luster to Gu Xiaoge's resume.
In addition, Gu Xiaoge's popularity is so high right now, it's the time when the fire is cooking, and the next crew he joins in, whether it's a movie or a TV series, will be watched by countless people.
Once the performance is not good, today's hot traffic will bring huge backlash to Gu Xiaoge.
On the contrary, it would be better to make a purely literary film, where the pressure on box office performance would not be so great, and Gu Xiaoge himself could calm down and avoid the limelight.
As the current "top artist" of Shanhe, Zuo Le attaches great importance to Gu Xiaoge and is afraid that if he goes astray, the loss to Shanhe will be too great...
