In October 2018, "Seven Swords" became a hit in China and attracted the attention of Japan's NKN TV station.
NKN TV station sent people to China, contacted Shanhe, and won the Japanese overseas copyright of "Seven Swords" for US$5 million.
After the dubbing was broadcast back in Japan, it immediately became popular throughout the Japanese region, with a ratings of nearly 30%, and won a monthly ratings championship.
Japan's outstanding performance has attracted the attention of other overseas regions. South Korea and Southeast Asia, which are deeply influenced by martial arts culture, have successively sent people to contact and purchase the overseas copyright of "Seven Swords".
Afterwards, they all achieved good results, especially in Siam, which is located in Southeast Asia. The sensation caused by "Seven Swords" was even greater than that in Japan.
The year before last, Gu Xiaoge, one of the leading actors in "Seven Swords", had to go to Siam to shoot a movie. During the filming, she was recognized by a group of Siamese fans, and she was still very popular in a foreign country.
Later, this incident spread to China, and Gu Xiaoge got a lot of rainbow farts, and won a bunch of titles like Asian superstars and East Asian kings.
Whether Gu Xiaoge can be worthy of it is not said, but it also shows that "Seven Swords" does have a certain influence in East Asia.
This time when Shanhe was filming "Seven Swords 2", South Korea's SXS was the first to come to the door and won the South Korean copyright of "Seven Swords 2" for US$18 million.
The price was not bad, and SXS TV station was willing to buy "Bright Sword" for US$1,200 at the same time, which finally impressed Zuo Le.
In contrast, the subsequent overseas copyright competition has become more intense.
Especially for the Japanese overseas copyright of "Seven Swords 2", three parties including two TV stations and a distribution company, including our old friend NKN, came to bid.
In the end, another TOX TV station won with $24.5 million.
The overseas copyrights in Southeast Asia have also gone through a struggle. The distribution company that cooperated with Shanhe last time packaged the overseas copyrights in Southeast Asia except Siam for US$20 million.
The Siamese overseas copyright of "Seven Swords 2" was acquired by Siam National Television for US$12.5 million.
The four companies from South Korea, Japan, Siam, and Southeast Asia brought a total of 75 million U.S. dollars to Shanhe, a little over 500 million Chinese dollars. Without tax deductions, it was higher than the exclusive TV rights sold to Dongshan TV.
At the same time, "Seven Swords 2" has a total overseas copyright of 75 million, which also broke the record for the highest price of a TV series exported from China.
Including the US$36 million sold for the first part, the overseas copyright price of the entire "Seven Swords" series has exceeded the US$100 million mark.
It is no exaggeration to say that when this news came out, the Chinese people were excited, and the "Seven Swords" series was also promoted to the altar.
Of course, although money has been made, many people are still a little uneasy about the overseas results of "Seven Swords 2".
Can it continue the popularity of the first part?
After all, to put it bluntly, whether "Seven Swords" sells for 100 million US dollars or 200 million US dollars, it will not fall into their pockets.
Everyone wants to see "Seven Swords 2" become popular in Asia and bring glory to Chinese film and television. How much the copyright is sold for is just the icing on the cake.
"Seven Swords 2" lived up to everyone's expectations and became an instant hit as soon as it was released in overseas regions.
South Korea has the worst performance and has remained in the top five in the evening rankings for the same time period.
The rest of Southeast Asia is next, and they are also ranked in the first echelon of TV series broadcast in each region at the same time.
In Japan, where we have the deepest connection, "Seven Swords 2" performed very well, sweeping through all major TV series in the same period and firmly occupying the first place in Japan's TV series ratings for the month. It is very promising to win another monthly ratings championship.
However, when it comes to the best results, it is Siam, which directly performed a crushing game. Not to mention all kinds of beatings at the same time, it also broke many records of Siam's introduction of overseas TV series in the past.
In a few days, maybe "Seven Swords 2" will still hope to challenge the record of Siamese local TV dramas.
"Seven Swords 2" was very popular overseas, and later even surpassed the domestic popularity.
Many international students or netizens who understand foreign languages have jumped over the wall and translated the reviews of "Seven Swords 2" from audiences in various regions of Asia, which has greatly satisfied the "Chinese" mentality of domestic netizens.
Everyone was secretly happy, saying that the small barbarian country had never seen the world, and an "ordinary" martial arts drama actually treated it as a treasure.
But my body is very honest. As soon as I finished my disdain, I turned around and praised the "Seven Swords" series to the sky on major online platforms.
The "Seven Swords" series can also be ranked alongside the most classic TV adaptations by famous artists such as Jin Gu.
In the past, some people were still dissatisfied when they said "Seven Swords" was one of the pinnacles of martial arts dramas, but now few people dare to complain anymore.
Even those with more extreme ideas plan to help the "Seven Swords" series become the number one martial arts drama.
Just like the status of "Wulin Gaiden" in sitcoms, it is arrogant and dominant.
However, the influence of Jin Gu's classic adaptations cannot be overshadowed. Although "Seven Swords" is great, it is not yet at the level where it can dominate other dramas.
However, even so, the "Seven Swords" series is enough to be famous in film history, and it has a prominent position among the countless famous mountain and river dramas.
Perhaps, its ratings are far inferior to "Bright Sword" and "Wulin Gaiden".
But when it comes to overseas influence, with so many TV dramas tied together, "Seven Swords" is not as influential as "Seven Swords". Based on this alone, it can become one of the faces of "Shanhe" dramas...
………
The popularity of "Seven Swords 2" overseas has also successfully fed back to China.
The glory that was missed in the first part was finally fulfilled in the second part.
When the 24th episode of "Seven Swords 2" was broadcast, the ratings successfully exceeded 3, and the Douhua score also reached 8.9.
In the 28th episode, it surpassed the 3.23 of "Da Ranfang" and reached 3.27.
At the 34th episode, "Seven Swords 2" had a ratings of 3.5 and a Douhua score of 9.0, second only to "Da Ranfang" which had a score of 9.1 with a score of 0.1.
However, this 0.1 point gap could not be overcome in the end.
For the 40th episode of "Seven Swords 2", the ratings have reached 3.83, and the Douhua score is still 9.0.
This result simply shocked everyone.
Even Zuo Le didn't expect that Lao Gao's "Seven Swords 2" could beat Kong Sheng's "Da Ranfang". He had always been optimistic about the latter.
After thinking about it later, it was understandable that Lao Gao won. The "Seven Swords" series already had a strong foundation of popularity, the subject matter was more likable than "The Great Dying House", and the broadcast cycle was long, giving it all the advantages.
Coupled with the popularity of "Seven Swords 2" overseas this time, it has brought extremely high popularity to "Seven Swords 2" and increased the ratings a lot.
Occupying the right time and place, it is normal for "Seven Swords 2" to win.
Of course, winning "Seven Swords 2" does not mean that Kong Sheng lost to Gao Xinjian. "Da Ranfang" is an original drama after all, but it can add a lot of points.
In many people's minds, the success of "Seven Swords 2" must be partly attributed to Zuo Le. Lao Gao's victory this time was a bit tricky.
If he and Kong Sheng were allowed to switch filming, there is a high chance that Kong Sheng would not shoot "Seven Swords 2" worse than he did, but Gao Xin was tough enough to shoot "The Great Dyeing Shop" well.
Moreover, "Seven Swords 2" won only because of its ratings and influence.
In terms of artistry alone, "Da Ranfang" is known as a serious drama that is not inferior to "Enter Guandong" and is highly recognized by professionals in the industry.
Although Lao Gao's performance was outstanding this time, Kong Sheng became one of the top TV drama directors, but he still lacked a little bit of success and was not accepted by the circle of top famous directors.
In the battle for the second director of Shanhe, in the first round, Lao Gao narrowly won, but Kong Sheng did not suffer any loss, and even prepared for a big reception.
Maybe in the second game, it’s time to really see the winner.
Zuo Laosi continued to watch the show, Xue Laosi continued to paddle...
