Pre-sale box office: refers to the cumulative box office of movie tickets sold in advance by the distributor and theaters before the movie is released.
This term was still very new a few years ago. Unless there was a top hit movie, ordinary film studios rarely engaged in this style.
It’s not that I don’t want to do it, it’s mainly that I don’t have the confidence and strength to operate it effectively.
Later, with the popularization of the Internet intelligence era and the continuous development of the film industry, online ticket booking has become commonplace. Along with this, movie pre-sale has also become a necessary process for many movies.
The quality of a movie's pre-sale box office will definitely reveal the performance direction of the movie, and both the outside world and the crew pay more attention to it.
Good pre-sale box office results will give the crew a lot of confidence, and they will continue to increase their publicity efforts.
At the same time, the audience has a herd mentality, and good box office results will increase the audience's expectations and evaluation of the film.
The audience will instinctively feel that since this movie has such a high box office, it should be a good movie, and then go to the cinema to contribute to the box office.
This is why when many movies are released, the media will frantically report on the box office news.
On the one hand, the media really needs it, and on the other hand, the film studio deliberately adds fuel to the flames and builds momentum for the movie.
………
It was Zuo Le's and even Shan He's first time making a movie, and he didn't have much similar experience.
Fortunately, Zuo Le was well prepared and had recruited relevant talents in advance. President Yan Kui had also been exposed to film work when he worked for other companies before.
The most important thing is that Shanhe found a senior distribution company - Changyun Film and Television Distribution Company.
This Changyun company has been established for a long time, at the end of the last century. After years of development, its scale is not top-notch in the industry, but it is still first-rate.
Especially in Dongshan Province, it can almost be regarded as the leader in the film and television distribution industry.
Since its establishment, Changyun Company has released thousands of movies, large and small, including some blockbuster hits. The movie distribution operation process is mature and sophisticated, which saves Zuo Le and others a lot of worry.
However, no matter how powerful the fortune is, Zuo Le and the others cannot take it lightly if they see the real chapter.
On the evening of August 8th, Shanhe Pictures
Zuo Le, President Yan Kui and several senior executives from Shanhe, as well as Wu Jingyu, the head of Changyun Company, gathered in the conference room, waiting for feedback after the pre-sale window for the "Wulin Gaiden" movie opened at 8 p.m.
Wu Jingyu is not tall, has a delicate mustache on his upper lip, loves to smile, and has a particularly enthusiastic attitude toward Zuo Le.
This person is not an ordinary person. He is the second-in-command of Changyun Company. Shanhe had never thought that Changyun would attach so much importance to the movie "Wulin Gaiden". He thought that he would be at the senior level at most.
However, after Wu Jingyu arrived and showed courtesy to Zuo Le, everyone understood what was going on.
The movie "Wulin Gaiden" certainly does not deserve the personal responsibility of the second-in-command of Changyun.
But Zuo Le himself and the company behind him, Shanhe Pictures, are definitely more than enough, and even the boss of Changyun himself coming here is nothing new.
Doing business is not a one-time deal.
It was clear that Sunward was going to enter the film industry, so Changyun sent a second-in-command to help build relationships. In the future, Sunward would make new movies, and Changyun would be more likely to win projects than other companies.
The strength of Shanhe is displayed here, and there are almost no rivals in the field of TV dramas. Now in the field of movies, they do not need to be as strong as before, as long as they can maintain half of it, it will be enough for them to have good luck.
However, Changyun also understood that if Shanhe really went that far, it would probably take a year or two to get the distribution rights into his hands.
But it doesn't matter, one more bite is one more bite.
Even if Shanhe establishes a distribution channel, I'm afraid it won't be very strong for a while. We can all cooperate and win-win.
To put it bluntly, Changyun Company is just a bet. It is not even a bet, it is just a matter of choosing what to do.
It's nothing more than saying something nice to Shanhe, revealing some inside information, and selling a couple of favors. There's no substantial damage to the interests, so why not do it.
If Shanhe and Zuo Le can establish a foothold in the film field and achieve extraordinary results, they are expected to become Shanhe's allies in the film industry.
Shanhe Films was defeated in the film market, and Changyun Company did not suffer any loss, since they did not distribute it for free to Shanhe Films.
It’s not like Zuo Le and the others didn’t know what Changyun Company had planned, but for Shanhe, the advantages outweighed the disadvantages.
Changyun wants to make good friends with Shanhe, a potential stock that may break out. Shanhe also needs the help of an experienced person like Changyun to familiarize himself with the rules of the film industry as soon as possible and gain a firm foothold.
Both parties are mutually beneficial and understand each other tacitly.
Zuo Le even took a box of collector's edition cigars given to him to entertain Wu Jingyu.
According to his understanding, Vice President Wu of Changyun's biggest hobby is smoking cigars, and he is also the president of the Dongshan branch of some cigar club.
Sure enough, when Wu Jingyu saw the cigar Zuo Le took out, his eyes immediately lit up, and he regarded Zuo Le as a fellow-traveler, and his favorable impression greatly increased.
Zuo Le was not stingy either. He gave one to everyone present and puffed away in the conference room.
Until 8 o'clock, assistant Hu Ya came in with several people carrying computers: "Chairman, Mr. Yan, the pre-sale has started."
As the film producers, Zuo Le and others can see the backend data of the pre-sale box office, but due to the data update, there may be a slight delay, but it only takes a few minutes.
Zuo Le threw the cigar in his hand on the ashtray and waited for it to slowly extinguish itself. He took a computer and quietly waited for the data to be refreshed.
Around 8:05, the first pre-sale box office data was obtained.
1.0578 million.
Zuo Le didn't say anything. A few minutes of data didn't mean anything. It would take at least an hour to figure it out.
However, others were still very excited. The box office was 1 million in 5 minutes. It would take an hour and it must not be more than 10 million.
And then, just as everyone expected, the pre-sale box office of "Wulin Gaiden" exceeded 10 million in one hour.
However, before they could be happy for too long, the growth rate of the box office slowed down greatly. It was obvious that in the first hour, fans squatted to grab tickets, and after that, the figures were normal.
But even so, the pre-sale box office results of "Wulin Gaiden" are quite good.
As of 12 o'clock in the morning on the 8th, the pre-sale box office of the movie "Wulin Gaiden" was more than 21.53 million yuan.
It's a good start.
The next day, August 9, the news that "Wulin Gaiden" started pre-sales was stepped up by Shanhe and He Changyun, and the box office saw a significant increase.
After 24 hours a day and night, the box office revenue was more than 48.67 million yuan.
On the 10th and 11th, plus the morning of the 12th, there are still two and a half days of pre-sale time.
The pre-sale box office of "Wulin Gaiden" has exceeded 100 million, which is very easy, and it is not impossible to exceed 200 million.
On August 10, the pre-sale box office of "Wulin Gaiden" dropped slightly to more than 42.11 million yuan.
On August 11, the box office was stable at around 40 million, and the movie "Wulin Gaiden" once again earned more than 41.71 million yuan.
At 2:00 pm on August 12, the movie "Wulin Gaiden" officially begins to be released, and the pre-sale box office ends here.
Including the box office on the morning of the 12th, the pre-sale box office of "Wulin Gaiden" totaled more than 179.38 million yuan.
This summer, the pre-sale box office of "Wulin Gaiden" can rank third, second only to a Hollywood blockbuster and a fantasy IP production.
Afterwards, these pre-sale box office will be counted in the first-day box office of "Wulin Gaiden" to facilitate the calculation of the movie's box office.
However, sometimes this algorithm is also rejected by some institutions. They will separate the first-day box office and pre-sale box office and use it to arrange some box office data and records, depending on the situation.
The pre-sale box office of nearly 180 million has undoubtedly given Shanhe a lot of confidence.
On the afternoon of August 12, Zuo Le and all the leading actors of "Wulin Gaiden" held a premiere at the largest cinema in Quancheng.
At the same time, in theaters across the country, the movie "Wulin Gaiden" began to be released, and many long-awaited "Yuba" entered the theater one after another.
