Chapter 446 The new richest man in Dongshan Province
To be honest, even Zuo Le himself did not expect that "Mao Liang" would have such brilliant results.
His original intention was that the plot design of "Mao Liar" is complex and intertwined, which is amazing, and it is very likely to hit the top reputation scores.
As for the influence of the drama itself, he is confident of his own reputation and that of Shanhe drama. Coupled with the quality of "Mao Liar", the probability of it becoming a hit is very high.
But because the original version had relatively mediocre results, it was almost unpopular, and the theme of "Mao Liar" is not particularly popular, and the storyline is also a bit of a threshold.
Due to various reasons, Zuo Leben thought that "Mao Liang" would have a high reputation and be slightly behind in terms of playback volume.
Before "Mao Liang" was released, Zuo Le compared it with "Latent" and was even prepared to be lower than "Latent".
Of course, Zuo Le also expected "Mao Liang" to perform exceptionally well, but he predicted that "Mao Liang" would be on the same level as "The Mansion", but he did not expect that it would eventually be comparable to national-level TV series such as "Bright Sword".
Zuo Le thought about it and felt that there were two main reasons for his miscalculation this time.
One is that he did not expect that Penguin Video would invest such a large amount of publicity into "Mao Liar".
It is no exaggeration to say that Penguin Video and the Penguin Group behind it played a major role in the bombing of publicity on the entire Internet for more than half a month.
The second is that Zuo Le underestimated the vastness of the online video platform.
The general trend of the Internet has become a tradition, and TV platforms are gradually falling out of favor. Zuo Le understands this trend.
But he and Shanhe have always been closely connected with the TV platform. Of all the platforms that are connected to the Shanhe drama, the TV platform is better than the online platform.
It's not that Zuo Le doesn't know how to follow the trend, but that Shanhe drama is really good at it.
In recent years, whether it is an online platform, a TV platform, or a well-known TV series/web series, almost half of them are Shanhe dramas.
Dominance in the field of TV dramas is no joke, Shanhe Drama is a true dual-platform hit.
Even because Shanhe dramas are broadcast on TV platforms first, in the past two years, the TV platform market cannot be said to be able to suppress video websites, but it can vaguely compete with them.
And it is precisely because of this that Zuo Le and Shanhe internally do not feel how advanced the network platform is.
Anyway, after the Shanhe drama first aired on the TV platform, it will still be popular if it is aired online and it can collect two royalties, so why not do it.
"Mao Liar" is Shanhe's first pure online drama that is completely broadcast on the online platform, and with it, Zuo Le and Shanhe saw the vastness and superiority of the online platform.
It is true that there are various other factors that contribute to the success of "Mao Liar", or the show itself is more suitable for online platforms.
But I have to say that they used to think about the platform issue too simply.
If "Mao Liar" was really broadcast on a TV drama platform, it might not have the influence it has now.
Zuo Le feels that regardless of the past, from now on, Shanhe Drama still needs to confirm the platform it adapts to so as to obtain better arrangements.
From now on, Shanhe will still be a TV/Internet dual platform, walking on two legs, but it will no longer determine which leg to step on first.
At the same time, Shanhe also saw the vast market for pure online dramas from "Mao Liar". Zuo Le believed that the company should produce pure online dramas to further explore Shanhe's potential in this aspect.
"Mao Liar" has become the first hit and has already established the reputation of Shanhe online drama.
It didn't even just start, it immediately became the number one online drama in China, and now "The Hidden Corner" in August is taking over as the second shot.
If this cannon is fired again, Shanhe will not only be the father of video websites such as Penguin Video, but even their ancestors will be willing to...
………
The fire of "Mao Liang" is of great significance to the country.
Not only did Zuo Le and other high-level executives prepare to open up the territory of online dramas, but most importantly, the 1.9 billion that Penguin Video bought for the dramas was safely accounted for.
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At the same time, Penguin Video spent 1.9 billion to buy Shanhe Drama and still made a steady profit, which also increased the weight of Shanhe Drama to a certain extent.
Not to mention that "The Hidden Corner" has already been signed, "Nirvana in Fire" and "The Fairy Match" are currently in production and are waiting to be broadcast in the second half of the year. The buyer has already taken the initiative to raise the price without any hint from the Shanhe negotiation department.
The name "Shanhe Drama" is now not only associated with "high-quality products", but also gradually associated with "sky-high prices".
Moreover, in addition to its domestic flowering, Shanhe has also maintained the traditional art of exporting high-quality dramas overseas, and several old partners from South Korea, Japan, Southeast Asia, etc. have come to the door again.
In the past, the dramas received by these overseas platforms were all costume dramas. In other words, the ones that Sunward sold best overseas were costume dramas.
The popular "Seven Swords" series in East Asia, the "Lotus Lantern" series with good results, and the slightly famous "Detective Detective Dee" are all costume dramas, but the specific themes have different audiences, and the results have been high or low.
As for the other dramas, Shanhe continued to cheat and sell half-sold, half-giveaway dramas, which basically had no impact and were buried among other local dramas.
However, "Mao Liang" is different this time. The plot is relatively more modern. The main plot does not contain too many elements of China's national conditions. Even foreigners can understand most of the plot.
More importantly, no matter what country you are from, no one will resist this kind of TV series with exquisite plot settings.
Just like in China, many people like overseas IQ-burning dramas, and similar domestic TV dramas can naturally be exported overseas.
After all, the theme of "Mao Liar" is relatively less Chinese than the previous martial arts, mythology and other Chinese elements. It is more famous overseas, and the copyright price is slightly lower.
But it's not much lower. After all, it's a national-level TV series. If the sales are low, even Shanhe will not be able to afford Penguin Video's 1.9 billion.
So in the end, Southeast Asia, South Korea, Japan, and Sunward collected a total of 68 million U.S. dollars, which was only 7 million U.S. dollars behind "Seven Swords 2", which broke the domestic drama export record.
Including other miscellaneous income, the drama "Mao Liar" alone brought more than 2.5 billion in revenue to Shanhe.
In early August, the well-known financial media announced the real-time ranking of the domestic richest people at the end of July 2023.
Zuo Le's name appeared on it for the first time, and with a net worth of 28.1 billion, he became the new richest man in Dongshan, ranking 96th in the country.
The richest man in the province!
Frankly speaking, this name is not low, but it is not enough to compare with the top rich people like Two Horses and One King, but it cannot be compared with Zuo Le's own fame.
On that day, the topic [ #东山富富,zuole#] reached the top of the trending search list for scarves, and the popularity even made Mr. Penguin Ma once again become the richest man in Asia and instantly turned him into a scumbag.
It’s no wonder that everyone is surprised. There is no shortage of big bosses in the entertainment industry. There are even two horses and one king, and they are closely related to the entertainment industry to a certain extent.
But these big bosses all operate capital behind the scenes, unlike Zuo Le who not only acts as a director, but also makes guest appearances in person from time to time.
The richest man is not new, there are dozens of richest people in a province, but when a director/actor becomes the richest man, it is quite eye-catching.
