Chapter 450: The Theme Direction of Shanhe Net Drama and 'Ghost Blowing the Lamp'
The successive successes of "Mao Liar" and "The Hidden Corner" have made Shanhe web dramas a new focus for insiders.
Shanhe itself is also more convinced that the web drama landscape has great potential. Zuo Le, who is filming "The Richest Man in Xihong City" at the Changqing Film and Television Base, made a special trip to the company and held a seminar on the matter.
The focus of the discussion at this meeting is to briefly summarize that web dramas can be produced, and then discuss the specific person in charge and the selection of themes.
Zuo Le is busy with movies this year, and there is also a TV series that he has been putting off, and he cannot spare time in a short time.
Kong Sheng has already replied that he has to work on "Nirvana in Fire" for most of this year, and he wants to make a real drama more and has little interest in online dramas.
Gao Xinjian still has "Family with Children" on hand, and he is determined to be the king of his mythological dramas, but he has no idea for the time being.
Then the only suitable ones are Xue Jun and Wang Qian. Wang Qian has proved in "The Hidden Corner" that she will definitely be indispensable in future Shanhe web dramas. Needless to say.
After years of experience, Xue Jun has filmed comedies, suspense, and dramas, and his abilities are quite good. Filming online dramas is not a difficulty for him.
It just so happens that he has no new projects except "Detective Di Renjie" at the moment, so he can definitely try his hand at the online drama market.
Two specific persons in charge were determined. Regarding the remaining subject selection, Zuo Le and others held meetings and roughly decided on two directions.
The first is the suspense crime/criminal investigation reasoning theme. "The Hidden Corner" has proven that this theme has quite a market.
It can even be said that since the birth of online dramas, suspense crimes/criminal investigation reasoning have always been popular themes.
Wang Qian has filmed "Serious Case Group Six" and "The Hidden Corner" and is an expert in making online dramas with this theme. Xue Jun has filmed "Detective Di Renjie" and is no stranger to this kind of subject.
As long as the script is suitable, the two directors can shoot it directly without any worries about "the subject matter not being suitable".
The second theme direction is suspense adventure.
In other words, the direction that Zuo Le and the others chose was not the subject matter at all, but the adaptation of the novel, and what they valued was none other than the now-famous tomb-robbery IPs "Ghost Blowing the Lamp" and "Tomb Robbery Notes".
As the first batch of commercially operated web articles, these two IPs have evolved into many film and television works.
Not counting those shoddy online movies, the number of serious movies and TV shows must be above double digits, and most of them have a bad reputation.
There are many reasons, some of which are that the production is not up to standard, some of which are problems with the selection of actors, some of which are plot adaptations that are too outrageous or deviate from the original work, and some of which are extremely substandard in the post-production of special effects. Anyway, each has its own shortcomings.
Of course, there are also high-quality products, and the results they have achieved are quite impressive. Most of them are hits, and one is even a phenomenon.
It is no exaggeration to say that with the fame and audience these two IPs have accumulated now, as long as they have a good reputation, one film will be popular and the other will be popular.
Over the years, Shanhe has always been sought after by the audience for its outstanding "original" script capabilities.
But he knows his own business, and Zuo Le knows better than anyone how these scripts are "original", so he has been committed to letting Shanhe have truly original scripts.
At the same time, in order to ensure quality, Zuo Le did not let the screenwriting department completely create his own work, but instead made a second creation and adaptation based on an existing story.
Gao Xinjian's mythological drama "A Fairy's Match" is an attempt. Later, Shanhe will try to create historical scripts.
Now that Shanhe is planning to enter online dramas, Zuo Le remembered that Shanhe could also adapt some real-life IP.
This is also the norm in the current film and television industry. These IPs themselves are extremely popular and naturally bring their own traffic. Film and television companies produce them and can attract many fans to watch without excessive publicity.
Of course, although dreams are good, often due to various reasons, most of these IP film and television endings are terrible, and the quality rate is very low.
But Zuo Le is not afraid of this. Shanhe's specialty is its excellent production level.
The drama "Shanhe" is so popular that the scripts obtained from Golden Finger can account for half of the credit, and the remaining half is due to the professional, conscientious and responsible production standards and attitudes of the various crews of "Shanhe".
Even mountain and river dramas such as "Seven Swords" and "Lotus Lantern" have extremely high requirements on the crew such as sets, special effects, etc., the latter takes a greater proportion of the credit.
So Zuo Le is very confident that other companies will fail when they play with IP, but if Shanhe comes to shoot, even if the results are not great, they will not be too bad.
As mentioned before, the two IPs of "Tomb Raiders Notes" and "Ghost Blowing the Lamp" have high maturity in business operations, a wide audience, and sufficient subject matter adaptations.
In addition to the many previous examples of success or failure, many advantages and disadvantages have also been summarized, so that people behind can save the best and avoid making mistakes.
Zuo Le has always been cautious in doing things. This is the first time that Shanhe has set out to operate external IP, so he naturally chose to test the waters with such a high success rate.
At the meeting, after many high-level discussions, Zuo Le finally made the decision himself, choosing the latter among the two IPs "Tomb Raiders Notes" and "Ghost Blowing the Lantern".
For no other reason, Zuo Le personally prefers watching "Ghost Blowing the Lamp". The world is huge and the boss is the biggest.
So simple and boring...
………
After the meeting, although these two projects have not yet been officially announced, preparations have begun.
For web dramas with themes of suspense crime/criminal investigation and reasoning, Zuo Le Golden Finger has ready-made scripts.
Pick one out at random, find time to write an outline and send it to the screenwriting department to add details. Once Wang Qian finishes filming "Serious Cases Group 6 5", the project can be set up for filming.
As for "Ghost Blowing the Lamp", Shanhe has sent people to contact the copyright holder. Once the copyright is obtained, the screenwriting department will immediately start adapting the script.
Since Sunward did not explicitly prohibit the leakage of this matter, I don’t know where the news leaked out. Sunward will launch several online dramas next year, one of which is "Ghost Blowing the Lamp". The incident was quickly posted on the Internet, and immediately caused an uproar.
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As a well-known IP, "Ghost Blowing the Lantern" itself has attracted much attention. Even if it is remade by an ordinary company, it may become a hot search, let alone a star company like Shanhe.
When the news came out, he ranked first in scarf sales that day.
Countless fans of "Ghost Blowing the Lantern" [Lantern Riddles] went to Shanhe and Zuo Le and the original author to ask questions, and their excitement was palpable.
Frankly speaking, the "Ghost Blowing Lantern" film and television productions, which have been mixed in quality over the years, have done great harm to these "lantern riddles".
Now when they hear about new film and television works, their first reaction is resistance and distrust. There is nothing they can do about it. Anyone who sees their beloved stories and characters being ruined over and over again will have a similar mentality.
But Shanhe is different. The outstanding performances of countless outstanding Shanhe dramas in recent years have firmly tied the words Shanhe and quality together.
To other film and television companies, [Lantern Riddle] is resistant and distrustful, but to Shanhe, [Lantern Riddle] is welcoming and excited, fearing that the news is false and their joy will be in vain.
Shanhe did not respond to the external turmoil. The original author was very happy, but he did not have the copyright and was not very well-informed.
It was not until mid-September that the film and television copyright of "Ghost Blowing the Lantern" was revealed to the public. Shanhe had obtained the filming license for the film and television copyright of "Ghost Blowing the Lantern".
Shanhe also issued an announcement that their company is indeed preparing to film "Ghost Blowing the Lantern" and is currently preparing and adapting the script. It is expected to start filming next year, and the broadcast time is temporarily to be determined.
When the dust settled, the original author personally handed out scarves to celebrate, and countless [lantern riddles] rushed to tell each other, cheering and cheering.
This made [Daomi], a fan of "Tomb Robbers" who had always been uncomfortable with "Lantern Riddles", feel sour and full of envy and jealousy. He murmured in his heart that Shanhe would have chosen "Tomb Robbers"...
