Chapter 457 The next TV series 'The Legend of Zhen Huan'
When "The Richest Man in Xihong City" was being filmed, the post-production of "Dumpling Detective" over there was almost in its final stages.
After all, it is an urban drama, the script structure is simple, there are no big scenes, and post-production is not difficult. In addition, Shanhe's post-production team is experienced and capable, and the speed is much faster than that of ordinary movies.
But even so, now that it’s mid-October, there’s no need to worry about National Day.
Next year's New Year's Day will have plenty of time, but as mentioned before, Zuo Le wants to win the Golden Dragon Award and avenge his shame.
The Golden Dragon Award is held in December, and participating films must be released or broadcast this year. If "Fruit Spy" is placed on New Year's Day next year, there will be no way to participate in the selection this year.
After much consideration, Zuo Le still felt that playing it safe came first.
The performance of "Fruit Spy" is related to the company's film strategy, as well as the expectations of all the cast and crew, and cannot be ignored just because of his temporary mood.
November and December are mostly off-season for movies, except for the last few days of Christmas.
Unlike TV dramas, although the schedule of TV dramas is important, even if you choose the wrong one, it will not hurt your muscles and bones. There are many examples of TV dramas being watched during the off-season, and the broadcasts are huge hits.
But the movie schedule is different.
You have to go to the cinema to watch the movie, and the audience has to pay real money to buy the ticket. Although it only costs a few dozen yuan, the right time, right place, and right people are indispensable.
Therefore, in the early stages of a movie when word-of-mouth has not yet fermented, schedule selection and publicity strategy are, to a certain extent, even more important than the quality of the movie itself.
Especially for small-budget movies, as long as they are well promoted and the schedule is chosen well, even if the reputation of the movie collapses in the later period and the box office is only a few days, it can still make a small profit.
For example, on special holidays such as Christmas, Valentine's Day, and Chinese Valentine's Day, many romance movies will be released.
These love movies have thin stories and low costs. They use two familiar stars as the stage, and then most of the funds are piled on publicity. What about a pink night, the gimmick of finding a girlfriend to watch "××", and desperately trying to provoke the audience's nerves.
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From the very beginning, the film crew’s goal was not to make money at the box office for a long time, but to earn some money for the couple’s holiday activities during those two days.
To put it bluntly, it is a different kind of deceiving the audience.
For such a low-cost "specially made" movie, you need to carefully select the schedule. For a movie that is confident in the quality of the movie and intends to make a good profit at the box office, it is even more important to choose the schedule carefully.
The release cycle of a movie is only that long in total, and it takes at least 2 to 3 days for word-of-mouth fermentation to take effect. One step is slow, and the other is slow.
Even if they are confident in the film's quality and reputation, the film studio hopes to take advantage of the promotion and schedule to maximize the film's profits.
This is why most film studios flock to popular schedules such as summer, Lunar New Year, and National Day.
TV dramas often have dark horses in the off-season, and in the film industry, almost all the dramas that hit the box office are distributed among several popular schedules. There are very few that can become popular in the off-season, and there may not be one in two or three years.
department.
Shanhe has two movies in hand, and the Lunar New Year slot has already been confirmed for "The Richest Man in Xihong City." There is no reason for his own movies to compete in the same schedule, so he has no choice but to move "Dumpling Detective" to the New Year's Day slot.
Although the New Year's Day schedule is not comparable to the Lunar New Year schedule and the summer schedule, the two best movie schedules, it is still pretty good.
After all, it is also a national statutory holiday and it is the Gregorian New Year. Many people will choose to watch a movie for entertainment. I cannot say that it is the peak box office season, but it is not the same as the off-season.
Moreover, what Zuo Le meant was that the New Year's Day release happened to be close to Christmas, so "Fruit Spy" should be released a few days earlier.
Christmas Eve and Christmas Day are also the highlight seasons for movies in recent years. What did the audience do after watching the movie last night? But he felt that he could take advantage of these two foreign holiday movie viewing trends.
New Year's Day plus these two foreign festivals, even if it is not as good as the Lunar New Year and summer, the two best periods, it can still compete with the National Day period, which has a seven-day long holiday.
…………
Christmas is at the end of December, and now it's mid-October, so we can basically officially enter the promotion period.
At the same time, movies that are scheduled to be released on Christmas or New Year's Day are also gradually announced, and Shanhe can learn about the enemy's situation.
Zuo Le is not the only smart person. Fruity Detective is not the only one who is eyeing the "Christmas + New Year's Day" schedule. There are currently six movies that have been announced to be released around Christmas Eve.
Of course, many of these six movies are just for fun, or as mentioned before, they are low-budget "special" movies that are intended to make a quick buck.
So when we pick and choose, there are currently only two films that can be valued by Shanhe - "Lucky Star of the Immortal" and "The Last Moment of the Earth".
"Lucky Star" is also a comedy movie with a pretty good cast.
The male protagonist is Yue Longgang, a popular crosstalk actor in Defeng Society, and the female protagonist is a popular actress. Although she is not very active now, she is still considered to be on the front line. Several supporting characters are also relatively active new comedy stars.
The trailer of this movie has not been released yet, but according to the news, it is probably the trick of a silly boy using luck to defeat the boss and win the beauty.
The style of the movie should be a family comedy, which should be a more lovable theme during the two holidays of Christmas and New Year's Day.
In addition to the male and female leading actors and supporting actors, they are all actors with good popularity among the audience. It is conservatively estimated that the box office will not be too low.
Of course, although Yue Longgang said that cross talk is very popular, he still needs some success if he wants to take over the box office.
If the script were not particularly good, the box office of the new movie would not be low, but at the same time, the ceiling would not be very high.
It's a coincidence that Zuo Le's last movie "Charlotte" was on the same schedule as Guo's "The Legend of Jigong", and the next year he ran into Lao Guo's favorite disciple Yue Longgang.
Zuo Le didn't even know if he was not compatible with De Feng Society. It stands to reason that he was not familiar with those mainstream cross talk actors either...
Another film, "The Last Moments of Earth," to be honest, is something that "Dumpling Detective" should be wary of.
The director of this film has not many works, and has almost never been in theaters, but it has very good reputation and was nominated for the Golden Dragon Award for Best Director. Many people call it a "genius director" and it has many loyal fans.
Don't look at the fact that the movies Zuo Le has filmed have a cumulative box office of 3 billion. In the eyes of some people, he is not even worthy of carrying shoes for this genius director.
What they are playing is art, but Zuo Le is a businessman full of patina. The movie is full of vulgarity and utilitarianism.
How should I put it, Zuo Le did not intend to compare with the other party.
To put it bluntly, their status and influence in the industry are not at the same level at all.
No matter how talented the other party is, he is just a rookie director, and because he is good at literary films, he is not very favored by capital.
And Zuo Le is now not only a top director in the industry, but he also owns Shanhe, a first-tier film and television company, and can be regarded as one of the top bosses in the entertainment industry.
One is a chess piece, and the other is a chess player. Zuo Le can crush him to death with just a little bit of dot formation...
I won't talk about the status of the two directors, just the movies.
This talented director is quite famous in the outside world. He has been shooting theatrical films before. This is his first theatrical film, and many audiences have high expectations.
As for the main creator of the movie, his weight is also quite good.
Although the male protagonist is not well-known, he is also an experienced actor, and his professional acting skills need not be mentioned. He is also well-known in the industry for being popular. As soon as the trailer came out, some artist friends helped him out.
As for the heroine, she is a relatively controversial actress. In order to pursue art, she appeared naked in a large-scale production, which shocked the country. Her fame has remained high ever since, and she has been hailed as a goddess of literature and art by countless people.
In recent years, although the goddess of literature and art has not produced many works and has achieved very few achievements, her deeds are so famous that she has not fallen behind.
This time the goddess of literature and art collaborated with the director, a genius of literature and art, and the gimmick alone attracted many viewers.
In addition, "The Last Hours of Earth" hired a good publicity team, and they created a "spend the last moments of this year with the most important people, and celebrate the New Year with a kiss" blah blah blah.
Not to mention, even though it’s a bit pretentious, there are many artistic young people and girls who like it. There are still two months until the release, and this event is frequently mentioned on many platforms such as scarves.
However, only the film producers themselves know how many of these are sincere viewers and how many are trolls hired by the publicity team.
Unlike "Lucky Star" which doesn't have much information, "The Last Hour of Earth" has released a trailer and there is a lot of information about the movie.
Although the specific plot of the movie has not been revealed, it should be closely related to the relationship between the male and female protagonists, and it also seems to be somewhat suspenseful and sci-fi.
Although the outside world says that this movie is a hit on New Year's Day, insiders at Shanhe are also wary.
But after Zuo Le watched the other party's flashy trailer and the director's interview with the male and female protagonists, when he mentioned the plot, he meant violence, destruction, and struggle, and when it came to the characters, he meant redemption, hope, and humanity.
It is a new breakthrough in the movie mode at every turn.
Come or Not is an alternative attempt by domestic films.
"..."
It’s not that Zuo Le is being disrespectful, but based on his experience, those who speak like this are often the ones who are able to achieve their goals in the end.
………
These two movies alone may not have a particularly big impact on the box office of "Dumpling Detective".
But it is still early after all, and many movies have not officially confirmed their schedules. As far as Zuo Le knows, there are two or three popular masterpieces that are hesitating whether to be released on the Lunar New Year schedule or on the New Year's Day schedule.
Here are the strong rivals of "Dumpling Detective" and even "The Richest Man in Xihong City"...
However, if the soldiers come, they will stop it, and if the water comes, the earth will cover it.
Our own movies are not vegetarian. At worst, they will be a real fight, and it’s not like they have never experienced a box office battle.
On October 21st, "Dumpling Detective" officially announced the release date - December 24th, officially entering the "Christmas + New Year's Day" battlefield.
As Shanhe's third film and Zuo Le's new work, "Dumpling Detective" is still receiving considerable attention from the outside world.
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The release date has been announced, and the movie's popularity has soared. It soon surpassed "Lucky Star" and "The Last Day on Earth" and became the most popular movie of the same period.
However, unlike the outside world who was attracted by "Dumpling Detective", the internal focus of Shanhe was on "Nirvana in Fire".
The post-production of "Nirvana in Fire" is now almost complete. Director Kong Sheng hopes to air it in mid-November, but this has aroused many people's objections.
"Nirvana in Fire" has a large number of episodes, and the filming and post-production tasks are very heavy. Previously, many people in Shanhe thought that this drama might have to be moved to next year.
Unexpectedly, Kong Sheng's universe broke out, and the crew not only completed filming ahead of schedule, but also shortened the post-production period a lot.
According to the current progress, the final product will be released before November, and the entire drama will be about 30 to 40 days ahead of schedule.
It is conceivable that after "Nirvana in Fire" was released ahead of schedule, Director Kong probably worked overtime to catch up with the schedule. No wonder many people in the "Nirvana in Fire" crew were complaining.
The reason why Kong Sheng is so anxious to catch up is obvious: he is to be shortlisted for the Golden Phoenix Award at the end of the year.
Similarly, Shanhe had objections to the early broadcast of "Langya Bang" because of the Golden Phoenix Award at the end of the year.
"Nirvana in Fire" has 54 episodes. It would take twenty-seven days to broadcast two episodes per day, which is nearly a month.
In other words, "Nirvana in Fire" will be broadcast in mid-November, and the finale will not be until the end of early December, and this year's Golden Phoenix Awards will be on December 22.
According to convention, the shortlist should be released one week to half a month in advance before the awards ceremony. At this time, "Nirvana in Fire" may not have finished broadcasting.
And according to the Golden Phoenix Awards jury selection process, the judges have already completed the selection before the shortlist is released.
"Nirvana in Fire" may not have even finished half of the broadcast at that time, so how can we be sure that the jury will select it as a finalist?
Even if "Nirvana in Fire" is of excellent quality, favored by the judges, and successfully shortlisted, in such a short period of time, the impact of word-of-mouth influence has not been fermented, and what are the chances of defeating the opponent and winning the award?
"Nirvana in Fire" is a key project of Shanhe, and it is also a fictional test of a historical drama. It is of superior quality and has high hopes from many people at Shanhe.
If it is broadcast normally next year, relying on the quality and the reputation of Shanhe drama, not to mention becoming a hit, it should not be a big problem to break 2, and then slowly increase its influence.
At the end of the year, the Golden Phoenix Awards failed to win the Best Actor and Best Director, and one of the top ten most popular TV series barely made it. Why do we have to be so eager to catch up this year?
Even Zuo Le doesn't agree with the broadcast of "Nirvana in Fire" this year. Others don't know, but he knows the potential of this show. If it works well, it will be a phenomenon.
If a drama like this is broadcast normally, it has a high chance of winning awards, but if it rushes as mentioned above, it will be difficult to even be shortlisted.
Kong Sheng is not a ungrateful person, although he very much hopes that "Langya Bang" will win the Golden Phoenix Award this year and compete with Zuo Le again.
But when he calmed down, he realized that his insistence on going his own way was likely to harm others and himself. "Nirvana in Fire" was the hard work of the entire crew and even the entire company, and the honor he deserved would be lost because of his stubbornness.
Moreover, "Mao Liar" is so popular this year.
Frankly speaking, Kong Sheng really didn't have much confidence that he could succeed in "revenge". He felt discouraged and felt that the world would be brighter if he took a step back.
In November, Shanhe entered a window period again, and no new works were released, but this does not mean that everyone at Shanhe is idle.
"Dumpling Detective" is gearing up for Christmas Eve.
"Nirvana in Fire" has been confirmed to be broadcast in January next year.
"Serious Case Group 6 5" has been completed and is in post-production.
The filming of "Family with Children 7" is coming to an end.
"Detective Di Renjie 3" has been finished, and Xue Jun has started to prepare for "Ghost Blowing the Lamp".
On November 15th, "The Richest Man in Xihong City" was completed. The male protagonist Shen Teng went straight to the capital to attend the Spring Festival Gala rehearsal, while Zuo Le went home for a vacation, and at the same time finalized the script of his next TV series - "The Legend of Zhen Huan"
