Chapter 528 Four new movies, mountains and rivers wholesale
Throughout the period before and after the Spring Festival, Shanhe's works were released one after another, making their presence felt in the film and television industry.
First up is the film project.
When Sunward collaborated with other companies on two films, they finally made a choice after a series of compromises and discussions over which one would have the best schedule.
The first movie to be released is "Sewing Machine Band", a collaboration between Shanhe and Cactus Pictures.
The movie was released on Christmas Eve, December 24 last year, and ran consecutively on Christmas and New Year's Day.
The film performed well. Although the leading actors Guo Jinfei, Qi Bin and others have average box office appeal in the film industry, the brand of Shanhe Productions and director Zhou Yan can still hold up.
After a series of publicity, the pre-sale box office is close to 200 million, ranking second in the same period, and the results are outstanding.
After the movie was officially released, the smooth plot and rock and roll sentiment moved many viewers. Major rock stars, singers, and music industry figures spontaneously joined in, and the movie's reputation quickly spread.
In just a few days, the total box office exceeded 500 million, and Douhua's rating was as high as 8.1, and there has been no fluctuation since then.
As mentioned before, the movie scoring system is far more harsh than that of TV series. A movie with a score of 8 or above on Douhua can already be regarded as a significant selling point of the movie.
"Sewing Machine Band" took the opportunity to increase its publicity efforts and eventually made a box office of 1.797 billion.
For a comedy movie with a niche music theme, this result is quite outstanding.
The cost of "Sewing Machine Band" itself is only 140 million, and less than half of it is for publicity and inviting guests.
According to the rules of the film market, the producer shares 35-38% of the total box office, minus the investment.
In the project "Sewing Machine Band", Shanhe and Cactus received a total of nearly 600 million. Both parties scored 64 points, and Cactus received almost 250 million.
Moreover, this is only the box office profit. The later movies are sold to video websites, plus other income and expenses. The total can be close to 300 million.
300 million!
Although the size of the cactus is not small, it is not to the point where 300 million is regarded as normal.
Moreover, there are some Cactus artists in the movie. If the movie becomes a hit, it will be good for the artist's career. At the same time, as one of the producers, Cactus will also gain a certain reputation.
Gain both fame and fortune.
Not to mention, in the movie "Sewing Machine Band", Cactus and Shanhe collaborated very happily.
The general direction has been set, and we rarely get hung up on small things. One side is in charge of production and filming, and the other side is in charge of promotion and distribution. Each performs its own responsibilities, making money and feeling comfortable at the same time.
It’s not that Cactus has never cooperated with other companies or units, but a great partner like Shanhe is definitely second to none.
Before the movie was finished, the chairman of Cactus Pictures flew to Quancheng and chatted with Zuo Le, saying that he wanted the two companies to deepen their cooperation.
Zuo Le did not refuse. He met Cactus because he wanted to open up a new business in the film industry, otherwise he would give up the profits in vain because of his illness.
Now "Sewing Machine Band" has given Cactus a taste of the sweetness, and it intends to deepen cooperation, which is exactly what Zuo Le wants.
If the two parties deepen their cooperation and tie each other into the Shanhe team step by step, they can work together to protect themselves and increase Shanhe's status and influence in the film industry.
As I said before, now that the country is vigorously developing the entertainment industry, whether Shanhe can be heard in the industry is far more valuable than making hundreds of millions more from a certain movie.
………
Although it was confirmed that he and Cactus would continue to cooperate in depth, Shanhe did not take action immediately, but waited until "Shameful Iron Fist" was released.
This is what Zuo Le means, he has confidence in these two movies.
Therefore, he will wait until both movies are successful, which will prove the strength of the movies produced by Sunward and give Sunward's partners more confidence to obtain greater rights after the cooperation.
"Shameful Iron Fist" won the schedule battle and was finally broadcast during the Lunar New Year period.
With Zhu Yu from "Sewing Machine Band" in front, and in the best Lunar New Year slot, the competitors at the same time were not particularly strong, so it can be said that they had the right time, place and people.
Therefore, Tianxia Media Group has great expectations for this movie. In an interview, the company president even claimed that it would break the 3 billion mark like last year's "The Richest Man in Xihong City".
Not to mention, although the CEO's bold words aroused resentment among some people, many people also supported him.
Speaking of which, "The Shameful Iron Fist", "The Richest Man in Xihong City", and "Charlotte Troubles" are in the same style, and they are in the same schedule, and also have Shen Teng and other Shanhe artists starring.
It makes no sense. One of the first two movies was 2.6 billion and the other was 3.2 billion. This movie will be a box office hit.
Based on this calculation, 3 billion for "Shameful Iron Fist" is really not a small probability event...
It is precisely because of this that the movie became popular before it was released and became the most popular movie during the Lunar New Year holiday. The pre-sale box office was nearly 400 million, and the performance was amazing.
However, after the movie was released, problems arose.
Frankly speaking, the quality of "Shameful Iron Fist" is not bad, and it can even be said to be an excellent comedy movie.
However, this does not mean that it can compete with "The Richest Man in West Red City" and "Charlotte Trouble".
Speaking of which, it was in a similar situation to last year's "Dragon 3". The film's prior promotion was a little too much, which led to the audience's expectations being too high and creating a psychological gap after entering the cinema.
As a result, the audience's reputation has become polarized. Some people think Coke is good-looking, while others think it is not as good as imagined.
As a result, "Shameful Iron Fist" only had a Douhua score of 7.2 at the beginning. Later, its reputation rebounded and increased, but it only remained at around 7.5.
The president's lofty words of 3 billion did not come true after all. In the end, "Shameful Iron Fist" closed the box office with 2.489 billion, narrowly winning this year's Lunar New Year box office championship.
But even so, the results of "Shameful Iron Fist" are also very good.
It's just that the tone was too high in the early stage, which seemed a bit slap in the face. In fact, Shanhe and Tianxia made a lot of money with this movie.
Of course, the CEO whose lies caused the movie to suffer losses was also punished afterwards. If nothing unexpected happened, he would either leave or step down and sit on the bench.
In addition, the popularity of the movie "Shameful Iron Fist" has also made a comedy supernova famous.
That is the heroine Ma Lili.
She quickly became famous with "The Shameful Iron Fist". Coupled with her previous accumulation in the sketch industry, she is now very popular and has become a hot film actor in the industry. She can easily be cast in various comedies.
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There is no way, there are too few young comedy actresses in the industry, and only Jia Ling was the one to shoulder the responsibility before.
However, due to the limited image of Jia Ling, many roles cannot be played. This time, with Ma Lili, everyone is not rushing to use it.
Therefore, Zuo Le also witnessed Qi Bincha Lemon in "The Big Bang Theory".
The situations of Qi Bin and Ma Lili are very similar. They both started out as sketch actors and worked in the comedy industry. Now they have become famous through movies. However, their situations after that were completely different.
Ma Lili has been reluctant to accept various film appointments and variety show invitations, and she has the potential to become a new generation of comedy goddess.
Although Qi Bin also made a small splash with "Sewing Machine Band", he has only just started to make a breakthrough in the film and television industry, and his popularity is far less than that of Ma Lili.
The reason is very simple, things are rare and valuable, and there are few good female comedians. Ma Lili cannot say that she is alone, but her priority level is very high, so she can select resources to the greatest extent possible.
The situation is different for male comedians. The competition is quite fierce. Although Qi Bin is somewhat famous, he is still not ranked high.
Not to mention anything else, in terms of reputation in the field of comedy among Shanhe artists, Shen Teng, Sha Yi, Yu Entai, Jiang Chao, and even Zuo Le, if you pick any one, their priority is higher than him.
In such a comparison, no wonder Qi Bin is so bitter towards Ma Lili and everyone...
………
At the same time, the two movies "Sewing Machine Band" and "Shameful Iron Fist" have a total box office of nearly 4.3 billion. The first step of Shanhe Film's expansion can be said to be very successful.
The two partners, Cactus and Tianxia, were also very satisfied and convinced of Shanhe. Not only did they request to continue to deepen their cooperation, they even took the initiative to give up part of their interests, fearing that Shanhe would run away.
In addition to these two companies, other companies in the film industry saw the benefits of cooperating with Shanhe, and they also ran over, waving money and begging for Shanhe's thigh.
However, Zuo Le believes that allies are not expensive at all. They need to find partners with good reputations, strong strength, helpful to Shanhe itself, and at the same time willing to abide by Shanhe's conditions.
What is left is those rotten fish and shrimps that are all about money. They are useless and have a lot of trouble. Shanhe will fight with them when they are full.
Zuo Le picked hard and finally chose two new partners, one was the Shaojia Film and Television Company in Hong Kong, and the other was the Red Star Group with a military background.
Finding allies and expanding influence in the film industry is a major strategy for the development of Shanhe Films.
Naturally, these partners are not found casually.
Tianxia Media Group is a well-established company in the entertainment industry. It once became the leader at its peak. Although it has declined somewhat since then, the foundation is still there.
Shanhe relies heavily on his connections and deep resources in the film industry.
Cactus Pictures, a domestic first-tier film and television company, has excellent overseas distribution channels and is the leader in overseas distribution in China's film and television industry.
What Shanhe values most about Cactus Pictures is their overseas channels.
Shaojia Film and Television is the most famous entertainment company in Hong Kong, with great hands and eyes in Hong Kong and Taiwan.
In today's environment where Hong Kong still has a high influence in the entertainment industry, having such an ally has more advantages than disadvantages.
Moreover, Zuo Le has a lot of films with a rich flavor in Hong Kong. If he wants to shoot them, he will also need Shaojia's help and cooperation to get the best of both worlds.
As for the Red Star Group, let alone the military background, it is enough for Zuo Le to ignore the rest.
Sunward has been in contact with four partners one after another, and has also begun to plan the next step, coming up with four projects to continue to expand the territory of Sunward Films.
………
Because of that idiot CEO, the cooperation between Shanhe and Tianxia on the "Shameful Iron Fist" project was not perfect.
On the other side of the world, they want to mend their relationship with Shanhe as soon as possible, and Shanhe also has the will to do so.
So, after discussing each other's demands, the two parties still planned to collaborate on a comedy movie "Heart Blossoms".
Yan Mo, the director of "Shameful Iron Fist", will still be directed. One of the starring roles is tentatively named Shen Teng, and the others are to be determined.
Shen Teng was also one of the leading actors in the previous "Shameful Iron Fist", with a box office of nearly 2.5 billion, making him closer and closer to the "Mr. Ten Billion Box Office".
This time in "Heart Blossom Road Release", even if Shen Teng cannot achieve his wish in one fell swoop, the distance will be greatly shortened.
Cactus Pictures and Shanhe have a happy cooperation, and Zuo Le also hopes to maintain this friendly and united atmosphere of cooperation.
Therefore, Zuo Le secretly took care of Cactus and invited Zhou Yan, the director of Cactus, to visit Shanhe's screenwriting department and show him Shanhe's movie script inventory.
Except for the scripts that Zuo Le himself considered important to shoot and a few unsuitable scripts, Zhou Yan picked the rest. Whichever script he picked, Shanhe and Cactus would be the ones to film.
The "richness" of Shanhe blinded Zhou Yan's eyes, and he looked at the nearly double-digit high-quality movie scripts in front of him.
The first reaction was to find a group of robbers and rob the Shanhe Screenwriting Department. The second reaction was to switch jobs and come to Shanhe. The third reaction was to go back and report to the Chairman of Cactus. Shanhe had to hold on tight.
Zhou Yan shamelessly rubbed Zuo Le for a long time, hoping to get a few more books, but Zuo Le was not used to him, so he could only pick one.
In the end, after much hesitation, Zhou Yan chose a real-life crime movie called "Scorching Sun".
To be honest, this choice was a bit beyond Zuo Le's expectations.
Zhou Yan himself is not a comedy director. He previously filmed "Sewing Machine Band" because of his rock and roll feelings. Therefore, he did not choose comedy movie scripts, which was expected by Zuo Le.
But Zuo Le didn't expect that Zhou Yan would actually choose "Scorching Sun". Although this movie is good, it is not the best among this batch of movie scripts.
Apart from other things, "Donkey Gets Water", which Zuo Le gritted his teeth and put in, in his opinion, has the potential to win the Golden Dragon Award for "Best Director" and "Best Film" once it is finished.
If Zuo Le hadn't had better inventory, he wouldn't have been willing to release this movie.
Zhou Yan, a famous director of his generation, must have enough vision to avoid the mistake of picking up sesame seeds and throwing away watermelons. Zuo Le thought about it for a while.
It is probably because Zhou Yan is a kind-hearted person and was too embarrassed to choose the best script, so he chose a slightly inferior script that was satisfactory.
Tianxia and Cactus are old partners. Zuo Le has given them certain care and respects their wishes.
As for the two new partners, Shaojia and Hongxing, Zuo Le was not so thoughtful and appropriate, and directly gave them the two scripts he had selected.
But even so, it does not mean that the two movies are of average quality.
On the contrary, due to the special nature of the two new partners, the two scripts of Zuoyue were carefully selected and are even better than the projects of Cactus and Tianxia in terms of film quality.
