Chapter 536 The second web drama with 10 billion views
"White Night" is really popular!
The number of views exceeded 100 million on the first day, and approached 300 million on the second day. On the third day, 10 episodes were released, and the total number of views exceeded 500 million.
The momentum is far better than last year's online drama champion "Ghost Blowing the Lamp - Jingjue Ancient City", and can even be vaguely comparable to "Mao Liar".
Penguin video is crazy happy.
Since the popularity of "Mao Liar", Shanhe has opened up its web drama territory and produced a series of hit web dramas such as "Ghost Blowing the Lamp - Jingjue Ancient City", "Unkillable", and "The Hidden Corner".
Among them, "Killable" is considered to have the "worst" performance, with only nearly 2 billion views.
But considering the size of the short play, this achievement is already impressive.
The total number of views of last year's "Ghost Blowing the Lantern - Jingjue Ancient City" has now reached 5.5 billion. After the sequel is released in the future, there may be a slight increase, and it will not be difficult to reach 6 billion.
After the rectification of playback data on major website platforms, the TV series is expected to have 6 billion views, which can be considered a big hit.
Converted to a TV platform, it is almost a rating of 3.
As for "The Hidden Corner", which is also a short drama like "Unkillable", it can be said that it is the second phenomenal Shanhe web drama besides "Mao Liar".
The viewing volume of just twelve episodes has now reached more than 3 billion, which is no less difficult than a normal-sized online drama to break through 5 billion viewing volume.
The score is 8.9, which almost makes it a 9-point masterpiece. And the most important thing is that this web drama also created a TV drama named Yu Entai.
And Yu Entai, the TV King, is also the first online drama TV King, which has a milestone significance for the entire field of online dramas.
From this point alone, the "legendaryness" of "The Hidden Corner" is not much worse than "Mao Liar", which is known as the number one online drama in China.
In the past two years, Shanhe online dramas have become popular, and it’s not like no one has discussed the merits of several works.
"Mao Liar" has performed very well and is firmly on the throne. Needless to say, there is no need to say more. As for the web drama ranked second, many people support "The Hidden Corner".
In fact, whether it is in terms of playback volume, popularity or overall influence, "Ghost Blowing the Lantern" is obviously greater than "The Hidden Corner".
But at the same time, it must be objectively admitted that a large part of the influence here comes from the IP of "Ghost Blowing the Lantern".
If both dramas are original dramas, and simply comparing the playback volume and popularity of the works, it’s hard to say who will win.
Therefore, many people, especially those in the industry, generally agree that "The Hidden Corner" is a phenomenal online drama.
Although "Ghost Blowing the Lamp" was also a big hit, it was deliberately ignored and not evaluated.
In fact, this is an unwritten rule in the film and television industry.
Some IP adapted dramas, overseas remakes and other non-original script dramas will have some disadvantages in competition for achievements and awards in some circles.
Not only in the film and television industry, but also in all creative fields such as the music industry, literature, and comic circles, there are similar unspoken rules or even explicit regulations to protect original soil and encourage the birth of new blood.
Without this kind of implicit preferential treatment or even "favoritism", in an environment where capital + IP is rampant, many creators will see no hope of getting ahead and have no enthusiasm for creation, which is fatal to an industry.
This cannot be said to be unfair, it is simply an industry phenomenon or rule.
As mentioned before, if "Ghost Blowing the Lantern" was an original drama, it might not be as successful as "The Hidden Corner".
Now that it has taken advantage of the convenience brought by the influence of IP itself, it naturally has to bear the accompanying costs.
If "Ghost Blowing the Lantern" wants to break this blockade or discrimination, it needs to continue to expand its influence.
When its own strength is sufficient and the industry finds that it cannot suppress it, it will change its attitude and give it the respect it needs.
However, at least so far, "Ghost Blowing the Lantern", which has just launched its first season, is not qualified to make everyone change their opinions.
Even though it has an amazing number of views, it still cannot be compared with those original web dramas of the same level...
However, the status of the two works in the online drama industry has little to do with Penguin Video. They only know that they have made a lot of money with the explosion of the Shanhe online drama.
If you are not in the relevant industry, it is difficult to imagine the profits and related positive effects that a hit drama can bring to the platform.
There is no need for complicated explanations, as long as you understand the advertising fees, traffic profits, membership fees, various miscellaneous incomes that "Ghost Blowing the Lamp - Jingjue Ancient City" brings to Penguin Video... and even the market value and stock price increase as a result.
All these numbers add up to nearly 3 billion.
Even if part of the 3 billion is fictitious, the market value, stock price, etc. will fall or evaporate due to other reasons.
But even so, the real money earned by Penguin Video is at least no less than 1.5 billion.
Of course, this 1.5 billion has to be deducted from the expenses of buying dramas for Shanhe and other expenses such as publicity and marketing manpower, but even so, the remaining profit is enough for Penguin Video to die.
Not to mention, "Jingjue Ancient City" is only the first part of the Ghost Blowing Lantern series, and there will be six main parts and two extra parts to follow.
As long as half of them reach or even come close to the results of "Jingjue Ancient City", it will be enough for Penguin Video to run a tens-billion-level project and make your mouth water.
Previously, Penguin Video thought that the future development focus of Shanhe web dramas would be on "Ghost Blowing the Lamp", and other web drama projects would be on the level of "Unkillable".
Unexpectedly, "White Night" gave them such a big surprise, and its momentum was even better than "Ghost Blowing the Lamp - Jingjue Ancient City".
Based on the current results, it is estimated that "White Night" has created more commercial benefits for Penguin Video than "Ghost Blowing the Lantern: The Ancient City".
Next door, Kuyou and Qi Guo were crying again...
………
In fact, speaking of it, it’s not surprising that Penguin Video was not optimistic about “White Night” in advance.
Even within Shanhe, there are actually some people who do not put "White Night Chasing" and "Ghost Blows Out the Lamp" on the same level.
A very important reason is that the director of "White Night" is Wang Qian.
In recent years, most of the performance of Shanhe dramas has a very important connection with the director.
Therefore, many people have developed the habit of looking at the director first, and then the starring lineup or other selling points when estimating the performance of Shanhe dramas.
And Wang Qian, the director of "White Night", is the most low-key among all the directors in Shanhe.
Or to put it more simply, she is the least famous Shanhe director...
Strictly speaking, the results of the works directed by Wang Qian are not bad.
The final three episodes of "Crime Six" all had ratings above 2, and the fifth installment even set a record for the series' highest ratings and highest word-of-mouth ratings.
"The Hidden Corner" is even more of a phenomenon-level web drama, and it even brought out a TV star.
He is also the third director of Shanhe, after Zuo Le and Kong Sheng, to win the title of Emperor and Queen. Neither Lao Xue nor Lao Gao could do this.
Based on these achievements, Wang Qian is qualified to be called a famous director, but the reason why she is not famous now is that even Shanhe internal staff does not pay enough attention to her.
On the one hand, other Shanhe directors are too perverted. If you pick any one at random, they are all industry models with many achievements. Compared with them, Wang Qian is a bit "insignificant".
On the other hand, in the eyes of many people, Wang Qian’s two most outstanding works have some merit.
The founder of the "Serious Cases Group Six" series is Kong Sheng. Even though Wang Qian's performance in the five-part series is better, many people think she is a mistake.
Just like "Family with Children", Gao Xinjian has made seven movies and tied his name tightly to this drama, but sometimes he still can't escape the shadow of the creator Zuo Le.
People will say that without Zuo Le/Kong Sheng, there would be no "Senior Crimes" or "Family with Children".
Gao Xinjian and Wang Qian, who took over, just continued filming according to the planned route, and their achievements were actually nothing. Even if someone else was the director, it would still be the same, and it might be better than what they filmed.
This statement is biased. Although the creator deserves a lot of credit, and the person who took over the filming of the sequel can be regarded as being overshadowed by it, it does not mean that the latter is resting on his laurels.
It is difficult to start a business, but it is also not easy to maintain success.
It is not an easy task to bear the pressure of the previous work while maintaining the quality of the sequel and developing it to a certain extent.
Over-emphasis on the credit of the pioneer also ignores and obliterates the hard work and efforts put in by the followers...
Although Zuo Le and Kong Sheng emphasized this matter more than once in interviews and various public occasions, praising and acknowledging the contributions of Gao and Wang.
However, the external prejudice is too strong, and sometimes we still look at it through tinted glasses.
Fortunately for Lao Gao, Zuo Le made one movie, "Family with Children". He made seven of them, winning by quantity and eliminating many disharmonious sounds.
However, Wang Qian has filmed three of the five "Serious Cases" series, so she does not have a big advantage in terms of quantity. Although she has the best performance in the series, she also has the worst reputation in the series.
hand.
In addition, Wang Qian was brought out by Kong Sheng. Kong Sheng treated her with the kindness of knowing her and teaching her.
With such kindness, Wang Qian cannot compete with her mentor just for a little honor.
Therefore, I adopt a default attitude towards these remarks, and sometimes I accept interviews to express my gratitude to Kong Sheng.
Over time, Wang Qian's importance in "Serious Case Group Six" has been ignored or even downgraded by many people, and then they have misjudged his directorial ability.
As a result, "The Hidden Corner" later became a big hit, and many people attributed its success to the male lead Yu Entai and the well-written script itself.
As for Wang Qian, one of the biggest heroes, she became a "pig" who was lucky enough to be taken off by the wind.
Since then, many people's impression of Wang Qian is that of a director who is lucky and has more achievements than ability.
When the drama "White Night" was being prepared, the male protagonists Pan Ming and Zhang Ze were very similar to Guo Jinfei and Lei Jiayin in "Unkillable".
A popular star + a second-tier upstream artist.
Even Pan Ming is not as good as Guo Jinfei.
After all, the former had just become famous with "Ghost Blowing the Lamp", while the latter was nominated for the TV drama with "Mao Liang", half-stepping on the threshold of the front line.
Of course, "Unkillable" used a large number of newcomers and ordinary actors, while "White Night" also hired some famous actors in addition to Pan and Zhang, so the overall cast is higher.
Precisely because of the similar cast and crew configuration as "Unkillable", many people subconsciously believe that "White Night" is not much different from "Unkillable", and is at most an extended version.
However, after "White Night Chase" was released, everyone discovered it.
This is not the extended version of "Unkillable", it is clearly a low-profile version of "Mao Liar".
And Wang Qian herself finally confirmed her directorial ability.
The first time you perform well is because you have a good foundation in the past.
Good performance the second time was due to good luck.
The performance was fine the third time, but it won’t make sense if I use those far-fetched reasons again.
There is only one reason, that is, this person is very strong!
On the day the fourteenth episode of "White Night" was aired, the total number of views exceeded 2 billion, and the Douhua score reached 9.0.
That night, Kong Sheng, who was both a teacher and a friend of Wang Qian, personally wrote an article on the bib, praising Wang Qian's growth and persistence over the years. As a good friend and teacher, he was very pleased and proud of Wang Qian's achievements.
After this scarf was distributed, many Shanhe artists such as Shui Miaomiao, Yin Li, and Shen Teng retweeted it.
The next day, Shanhe director Gao Xinjian liked and retweeted it. An hour later, Xue Jun liked and retweeted it. At about 6 p.m., Zuo Le also retweeted Kong Sheng's scarf and commented.
[From now on, the title of the four directors of Shanhe becomes a thing of the past, and there are five directors at Shanhe]
Zuo Le's scarf undoubtedly fully recognized Wang Qian's status in Shanhe, putting Wang Qian on the same level as him, Kong, Gao and Xue.
Wang Qian was also officially promoted from a junior, peripheral and tool person among Sunward directors, and became a member of the core team of Sunward, with the nickname Wang Laowu.
And just when Wang Laowu was becoming famous, "White Night", which she relied on to become a god, also continued to be popular with an unstoppable trend.
………
When "Ghost Blowing the Lantern - Jingjue Ancient City" was aired, it achieved a record of 4 billion views. Among online dramas in recent years, it is second only to "Mao Liar" and two blockbuster masterpieces.
When "White Night" was halfway through its broadcast, the total number of views was approaching 3 billion.
Different from the average ratings of TV platforms, this calculation is the best viewing growth period.
Although the finale has the highest ratings, the subsequent increase in average ratings is generally a decline.
The movie box office is also similar. It was strong in the early stage, but then collapsed in the later stage. The collapse was so severe that even the total box office in the last week was not as good as one day in the early stage.
After the data restructuring of the video website, an episode played for more than 20 minutes is counted as one playback volume, which means that the more episodes the online drama has, the faster the playback volume will grow.
Currently, the fifteen episodes of "White Night" have garnered 3 billion views, and by the time it reaches its thirtieth episode, the number of views has more than doubled.
When the finale of "Ghost Blowing the Lantern - Jingjue Ancient City" aired, the number of views was 4 billion, which subsequently increased to 5.5 billion, basically reaching the saturation point.
If the sequel is successful, it is expected to reach 6 billion. This achievement will almost make it into the top 30 of Penguin Video's total views. If it is a pure online drama ranking, it is even expected to break into the top 10.
And "White Night" is now very hopeful to reach 6 billion views before the end of the broadcast, so what is its saturation period?
8 billion?
9 billion?
Or will it be the second online drama to hit 10 billion views after the data restructuring of the video website?
