Chapter 584 Overlord? No, Shanhe wants to be the leader of the entertainment industry
Previously, Shanhe became a favorite in the film industry with the help of two films, "The Shameful Iron Fist" and "The Sewing Machine Band".
Therefore, Shanhe selected four film and television companies and launched four film projects.
After the four films were officially announced, the one that was most promising was "The Flower of the Heart", which has two major box office stars, Huang Bo and Shen Teng.
The second one is "Wushuang", which includes Fat Brother, Liu Tianwang and other big names in Hong Kong.
Although the subject matter of "Scorching Sun" is limited, it also has top-notch Gu Xiaoge as the male lead, and Duan Long and Song Jia are also first-line actors.
Only "Operation Red Sea" is the least favored of the four films.
Although the male protagonist Wu Jing returned to the mainland from Xiangjiang and opened up the mainland market, his fame and income have increased significantly, and he is currently considered a top second-tier artist.
But then again, in a world where stars gather, a second-tier top player really can’t be ranked.
It is even an exaggeration to say that, except for a few Shanhe artists who specialize in supporting roles, Wu Jing has the lowest overall popularity in Shanhe.
Of course, this is only for artists. When Wu Jing joined Shanhe, a large part of his energy was put behind the scenes, and he eventually became the youngest Golden Dragon, Golden Phoenix and Double Grand Slam Best Action Director, and he is among the top in the industry.
It is precisely because of this that Wu Jing has been wanting to transition behind the scenes in recent years and is not very enthusiastic about being an actor. This has also caused his reputation to rank at the bottom of the country.
But those who really know the inside story of Shanhe know that Wu Jing has a very high status in Shanhe, and now he is also the head of the special effects team of the film and television production department, a serious middle-level cadre of Shanhe.
From this aspect, Wu Jing has stronger mountain and river attributes than ordinary mountain and river artists.
However, no matter how trusted he is, reputation is still Wu Jing's weakness.
Zhang Ze, who plays the second male lead, has continued to produce great films in the past two years, but he is still not as good as Duan Long, Guo Jinfei and other first-line celebrities who can carry the title alone.
So much so that the biggest star in the crew of "Operation Red Sea" is Yin Li, who is called the heroine but is actually a third-person actress.
The creative lineup is not great, and what's even worse is that "Operation Red Sea" is a modern military-themed movie.
In the domestic film market, this movie is an unpopular one. It has few good reputations and only 0 box office hits.
Therefore, no one thinks that "Operation Red Sea" will be a hit. Many people even speculate that Zuo Le made this movie because he had a relationship with the Red Star Group, which has a military background.
Before "Operation Red Sea" was released in the summer season, nearly 90% of the film-related major and micro self-media outlets were dismissive of it.
Those with a mild attitude believe that Sunward can still barely make back its money, while those with an extreme view directly conclude that "Operation Red Sea" will become the Waterloo of Sunward.
Completely opposite to the negative conclusion about "Operation Red Sea", is the new Shanhe movie "Cold War" also released in the summer.
There is a movie "Wushuang" with a box office of over 3 billion as an example, and it also has stars such as Liang Hui, Liu Tianwang, Guo Tianwang, Gu Xiaoge and other actors.
"Chill" is highly anticipated to be a hit, and it is also the number one hit this summer.
Countless people want to see if "Cold War" can stage a new round of Hong Kong film myths.
In such a dizzying public opinion environment, two movies were released successively in the summer season.
In order to seize the best time slot in the summer season, the two movies were released only ten days apart, which started an internal fight between Shanhe Films.
The reason why this "fratricide" within Shanhe was staged was largely due to Shaojia's insistence on going his own way and Shanhe's internal involvement.
From the various comparisons between Kong, Gao, Xue and Wang and male and female artists, we can also see that there has always been competition within Shanhe.
Several major directors and artists are doing this publicly, but behind the scenes, there is a competitive relationship between major departments and even major projects.
Not to mention the company department, it is a normal workplace model. As for the major project teams, it can be said that the Shanhe drama basically revolves around a few directors, and under the general control of the company, there is almost no problem.
But the Shanhe Film Project is different.
Movies that are solely produced by oneself are fine and still depend on the company's arrangements, but movie projects jointly produced with other companies are much more complicated.
After all, it is a combination of two companies. In order to ensure its own interests, Shanhe will often give the person in charge of the project slightly higher autonomy.
And this means that the person in charge represents the interests of Shanhe on the crew, so he is more deeply involved in the project itself.
And because the movie is a joint production, Sunward Corporation cannot have full control over the movie, so the person in charge slowly began to form interests around the "movie project".
To put it bluntly, it means forming a small group.
They still obey Shanhe's orders, but without harming Shanhe's collective interests, they also want to seek benefits for their own small group.
Everyone has selfish motives, and even mountains and rivers cannot stop them. They can only choose to turn a blind eye, try to remain neutral, keep a bowl of water balanced, and at the same time control the intensity of competition.
"Operation Red Sea" is the first of the two movies to be scheduled and will premiere on July 20.
The crew of "Cold War" also focused on the month from late July to mid-August, so after internal discussions among the crew, Shaojia came forward to coordinate with Shanhe Company, hoping that Shanhe would reschedule "Operation Red Sea".
Shanhe did not get involved, but relayed the requirements of the "Cold War" crew to the "Operation Red Sea" crew.
There was no interference and the creators of "Operation Red Sea" were allowed to make their own decisions.
As a result, the producers, directors, and starring actors of "Operation Red Sea" jointly held a meeting, sought the opinions of the Red Star Group, and made a decision.
No shifting!
When the crew of "Chill" saw it, they originally wanted to discuss it with you in a good manner because they were from the same school, but they didn't expect that they didn't know how to flatter you. In this case, they directly confronted you face to face.
So, these two mountain and river movies were rolled up...
To be honest, Shanhe was also troubled by this, and even came forward to mediate many times. However, when two partners, Shaojia and Red Star, joined in, this was not just an internal matter within Shanhe.
All parties had their own interests and demands and refused to give in. Shanhe thought about it and did not intervene forcefully.
Just roll it up.
Maybe a certain amount of competition can have a positive effect and actively promote the box office of the two movies.
And this time the "involution" turmoil has also alerted Shanhe.
Although large-scale joint film production has opened up channels for Shanhe Films, Shanhe's control over the film crew has obviously declined.
Sun & River also held a high-level meeting to discuss whether the jointly produced movie model should be maintained, or whether it should be transformed into a completely independent Shan & River production like Sun & River dramas.
Before, Shanhe had not established a stable foothold in the film industry and needed to make allies. Now, Shanhe has established a firm foothold in the film industry, has the confidence to stand on its own feet, and can live alone.
After discussion, Zuo Le decided to continue the joint production model, but could gradually increase the number of independently produced films, and make the final choice based on development in the future.
………
In July, the summer season begins.
The crew of "Cold War" still wanted to save Shanhe's face and did not dare to go too far. They directly released it on the same day as "Operation Red Sea", but left a 10-day gap.
It was this "one thought of benevolence" that allowed the crew of "Chill" to escape disaster.
On July 20, "Operation Red Sea" premiered.
The box office on the first day was not very good. Including the pre-sale box office, it was only a little over 100 million. It picked up slightly on the second day, but the total box office was still less than 200 million.
It was not until the third day that the reputation of "Operation Red Sea" was fermented.
With a Douhua score of 8.8, it surpassed "Scorching Sun" two months ago and became the number one rated movie this year.
The extremely high reputation has caused the box office of "Operation Red Sea" to skyrocket.
On the third day, it took in 150 million box office, and on the fourth day, the single-day box office exceeded 200 million, becoming the single-day box office champion.
One week later, the total box office of "Operation Red Sea" reached 1.4 billion, winning the weekly box office championship. By the end of the month, the box office approached 180,000, and once again won the summer box office championship in July.
"Operation Red Sea" has become a dark horse in the summer season, and has staged a counterattack all the way to the film industry.
If gods stand in the way, they will kill gods; if they stand in the way of Buddha, they will kill Buddha.
It even made all the self-media outlets swollen when they had badmouthed this movie.
As for why "Operation Red Sea" was able to perform a dark horse counterattack at the box office, the official media Zhongzhong.com gave the answer.
"Hollywood quality, "Operation Red Sea", China's own military blockbuster"
Yes, the most important thing for "Operation Red Sea" to receive so much praise and box office is that the film was so popular.
The pictures are realistic, the plot is fast-paced, and there is no sloppiness. The play lasts more than 100 minutes, but the real literary drama does not exceed 20 minutes.
Explosions, street fighting, car chases, air combat, rescue, gun battles...the interlocking modern war showdowns made the audience's blood boil without making them pee.
In fact, there are not many excellent Chinese films, but to be honest, there are not many excellent blockbusters.
"Operation Red Sea" is undoubtedly a very high-quality local Chinese blockbuster, which can be described in one word.
Exploded!!!
In addition to its excellent quality, another key point for "Operation Red Sea" to become a hit is that the film promotes the main theme.
In recent years, as China's national strength has grown stronger, domestic people have begun to gain national self-confidence.
A movie like "Operation Red Sea" that praises the main theme of the country just touches the hearts of the audience, and will naturally win everyone's recognition.
…
On July 31, the total box office of "Operation Red Sea" officially exceeded 2 billion, in less than 12 days.
Regarding this result, the crew of "Chilling", which had just two days of release and had a box office of 350 million, was both shocked and happy.
If it had premiered on the same day as "Operation Red Sea", it would have been difficult to guarantee that "Chilling" would not be affected when "Operation Red Sea" was going crazy at the box office.
Now that there is a 10-day buffer period, the box office growth of "Operation Red Sea" has slowed down, and "Cold War" has avoided its craziest period, which has relatively reduced the impact of "Operation Red Sea" on our own box office, and even promoted it to a certain extent.
After all, both movies are jointly produced by Shanhe and come from the same film studio, so they can be bundled for publicity.
This is what "Chilling" thought and did. Although the crew of "Operation Red Sea" felt that the other party was a bit shameless, they did not refuse.
Both sides bundled publicity, "Cold War" gained benefits, and "Operation Red Sea" also had more benefits than disadvantages.
In fact, if the two companies had not been competing with each other before and had taken such win-win measures early, they would not have become so tense.
It's a pity that "Cold War" didn't like "Operation Red Sea" at that time, and "Operation Red Sea" didn't want to be hot and cold, so everyone did their own thing, and fierce internal fighting almost broke out.
Now aware of the strength of "Operation Red Sea", "Cold War" has changed its attitude, and "Operation Red Sea" has followed suit.
Previously, "Wushuang" scored 28.1 box office. As a sequel to the "Shanhe Hong Kong Film" series, "Chilling" has high hopes.
One of the CEOs of Shaojia, who is also the co-producer of "Chill", faced an interview with the media and said that he hoped to reach 3 billion.
Sunward's vice president made it clear that he had also expressed his good expectations for the box office of "Chilling" in Weibo. Although he did not call out 3 billion, he still hoped to surpass "Wushuang".
However, after "Cold War" was released, although it received a good reputation, its Douhua score was as high as 8.5 points, tied with "Wushuang".
But in terms of box office, it is far less impressive than "Wushuang".
One week after its release, the box office was only 800 million. Except for the first day and the second day, the remaining five days were firmly dominated by "Operation Red Sea".
The reason for this is mainly that the background of "Cold War" is too Hong Kong-based and contains a lot of obscure Hong Kong politics. This undoubtedly raises the threshold for movie viewing and is very unfriendly to many ordinary mainland audiences.
The biggest attraction of the whole movie is that several major movie stars and Gu Xiaoge compete with each other, contributing to a feast of acting skills.
It is precisely because of the wonderful performances of these actors and the smooth and lively rhythm of the plot that audiences are attracted to watch "Chilling" one after another, avoiding the embarrassment of the previous "Scorching Sun" which was only well-received but not a hit.
However, although it performed better than "Heart of the Sun", "Chilling" still lost to "Operation Red Sea" which he had previously despised.
On August 20, "Operation Red Sea" was officially launched.
With a Douhua score of 8.8, it is currently the highest-rated movie this year. With a total box office of 4.45 billion, it ranks second in China's box office list. "Operation Red Sea" has achieved the pinnacle of domestic military themes in one fell swoop.
Not long after, "Chilling" also ended its release, with a final total box office of 2.001 billion, narrowly escaping into the 2 billion club.
Frankly speaking, although the results of "Cold War" did not meet expectations, they are still very good.
It's a pity that it was set too high before, and coupled with the sordid relationship with "Operation Red Sea", it seemed a bit hard to hold one's head high.
In contrast, "Operation Red Sea" does not have this concern.
Wu Jing, Zhang Ze and other leading actors became famous with this movie, and their fame skyrocketed, and Shanhe followed suit and his mouth was full of oil.
The box office of 4.45 billion brought nearly 1.7 billion in dividends to Sunward and Red Star. Coupled with various copyright operations, excluding taxes and costs, each company can also get a share of about 620 to 680 million.
Apart from "Charlotte" and "The Richest Man in West Red City", this is the most profitable movie project that Shanhe has made.
The most important thing is that this is the first blockbuster film of Shanhe Film, which completely removes the label of Shanhe Film that only makes small-budget comedy movies and crime movies.
This year, a movie "Operation Red Sea" and a TV series "Empire of Qin" proved Shanhe's strength and confidence in shooting large-scale productions, and also eliminated Shanhe's last shortcoming.
The strong production team and company strength began to make Shanhe slowly transition from the hegemon in the entertainment industry to the leader in the entertainment industry...
