(What did I do yesterday? I started drinking on video at eight o’clock, and it was three o’clock in the morning. I was crazy)
"Uncle Six, I want your TVB TV commercials for all periods in the past week."
"Impossible!" Run Run Shaw refused straight away, "Yaozu, it's not that I don't give you face, it's that the advertising was negotiated a quarter ago. The contract is written in black and white here. I'll place their advertising.
If the frame is yours, how can I explain it to them?"
"It's just a week, let's talk about it and we'll give them a little longer as compensation." Wang Yaozu said with a smile.
"This is not a matter of compensation, this is credibility." Run Run Shaw shook his head repeatedly, with determination written on his face, "When we do business, the most important thing is credibility, and we cannot lose this."
He stretched out his hand like a pair of scissors and said, "Seven days, 20 million! It's just advertising for seven days. The TV station will definitely not be able to receive that much money."
"Uh..." Run Run Shaw sat up straight and looked at Wang Yaozu with bright eyes, "Yaozu, you have to know that these are all partners we have cooperated with for many years. Many businesses have cooperated for seven or eight years, and the longest one is ten.
They have been my old friends for many years, how could I say this to them, with my old face..."
"So..." Wang Yaozu smiled.
“Get, add, money!!”
…
Beijing, Radio and Television Building.
Wang Yaozu looked at the advertising quotations for various time periods, including ten seconds, fifteen seconds, and thirty-five seconds. The quotations were different every day in different time periods, but at most they did not exceed 20,000 yuan.
This was 1992. On the one hand, the RMB was valuable, and major private companies did not have the awareness to spend large-scale advertising.
Historically, a set of prime-time advertising spots became popular in 1994. In this year, "Confucius Banquet" took the first place with 30.79 million yuan, 85,000 yuan in a single day. Subsequently, the profit increased greatly.
"In 1995, Qin Chi joined the bidding and won the title of "Bidding King" with 66.66 million yuan.
With Wang Yaozu's level, he must have been received by the station director. After looking around, Wang Yaozu pointed to the advertisement behind the "News Network" and in front of the weather forecast and said: "I want this one worth 6 million!"
"Of course there is no problem, but this year's has already been arranged, so we can only start from next year."
"My advertisement will be broadcast simultaneously in all countries in Southeast Asia, so I want it now." Wang Yaozu looked at the station director and said.
The station manager smiled proudly and shook his head without saying anything. This is the central government's set. How can it be compared to those money-minded TV stations in other capitalist countries?
"Ten million!"
"Next year, we welcome Mr. Wang to place advertisements."
"Fifteen million!"
"Mr. Wang, I know you are a patriotic capitalist, but this is China Central Radio and Television." The station director frowned.
"Twenty million!"
"Mr. Wang, please come back." The director was unmoved at all.
"Okay, awesome!" Wang Yaozu gave a thumbs up with admiration on his face, "National level is national level. I admire it. Since the director said so, I won't talk about money. Let's talk about something else."
"How to say."
"I know that our TV station has plans to rebuild Studio No. 1. Is that possible?"
"Yes, Mr. Wang, do you have any advice?" The director thought of something and his breathing was slightly heavy.
"In my own name, I donated a No. 1 studio to the TV station to ensure that all the equipment is the most advanced in the world!" Wang Yaozu said forcefully.
"This..." The station director hesitated for a moment. This is a different concept from the previous advertising fee.
Advertising fees are considered revenue. It does not mean that they all fall directly into the hands of the TV station. There are many other explanations. However, the construction of the studio requires allocation. This is money taken from above and requires approval.
What's more, if the country builds a studio hall, many advanced equipment will not be available at all. Not to mention how much foreign exchange is needed. Now the domestic foreign exchange is extremely tight. There are only so many departments in total. How many departments more powerful than the radio station are waiting for support. I want to learn from them.
It is too difficult to get a piece of the pie.
What's more, even if you have money, considering the international situation, you can't get truly the most advanced equipment here.
The station director may not care about the advertising revenue of 10 to 20 million, but from another perspective, many problems are extremely difficult for him.
As soon as he saw the director like this, Wang Yaozu knew that the matter was done. There is no problem that cannot be solved with money. It just depends on whether you can spend money and whether you have spent enough!
Of course, this is indeed a lot of money.
For example, the No. 1 Studio Hall built in 1997 has an area of 1,600 square meters and a height of 30 meters. On the one hand, it is difficult to build, and more importantly, it has various imported equipment. If calculated in US dollars, the cost can reach 20 million US dollars.
.
How much were the total foreign exchange reserves in 1992...
Of course, Wang Yaozu would not have spent so much money to buy a lot of equipment. The problem of simple construction can be solved in China, so...
And this is not a loss for him. I personally donated a studio hall to the TV station. As long as it is still in use, I will always be remembered. At least CCTV will remember him well in the future and promote him more.
The great achievements it has made, the benefits it brings are definitely beyond what this little money can compare with.
What's more, when VCDs go on sale, it won't be a problem to have a large sum of RMB in your hands.
This thing cannot be exchanged for foreign exchange at the moment.
…
When I woke up one night, it felt like the entire Hong Kong Island had changed.
No, to be more precise, the entire Southeast Asian world has changed.
When going out, from double-decker to single-decker, from tram to ordinary, the exterior painting of all buses has been changed to the same advertisement.
A bright silver rectangular box, a disc that is opened like a playing card, and a big advertising slogan, ‘Yaotian VCD, the player of the adapted era’!
In addition to buses, Wang Yaozu rented almost every place in the city where advertisements could be posted, on staircase walls, taxi roofs, billboards on both sides of the street, and VCD advertisements spread all over Hong Kong overnight.
The covers of all newspapers and magazines on Hong Kong Island in the past week have been printed with color VCD advertisements.
Nearly half of the advertising time of the two major TV stations was bought by Wang Yaozu in one fell swoop.
In the sky, two Black Hawk helicopters circled back and forth around Hong Kong Island, with huge banners hanging below. As long as you looked up, you could see VCD advertisements.
"Instead of continuous advertising, it is better to bombard it intensively!" Wang Yaozu said, standing in the fully open office on the top floor of the Wangfu Building, smoking a cigar and looking at the advertisements spread all over the city.
"Instead of investing continuously in advertising for a year, I would rather spend all the money within seven days. I want everyone in Hong Kong Island to know what VCD is on the first day. I want everyone in Hong Kong Island to discuss the topic these days.
They are all VCDs. As long as everyone knows it, subsequent advertisements will be meaningless."
"Everyone on Hong Kong Island must have seen advertisements about Yaotian VCD when traveling today. It can be said that they are overwhelming, but most people still don't know what VCD is. Today we have invited Professor Liu from the University of Hong Kong to tell you
Explain what a VCD is and how it is different from a traditional video recorder." The TV station also launched related programs to capitalize on the popularity.
"Maybe everyone doesn't know about VCD, but everyone must have heard of CD. Yes, this VCD is the same CD disc, but it doesn't just play songs but videos." In front of the camera, Wang Yaozu took 20
Professor Liu, who had 10,000 Hong Kong dollars, began to talk about the benefits of VCD.
Correspondingly, Professor Li from another university was responsible for criticizing VCDs and citing the practicality of video recorders.
The two parties fought for three consecutive programs. Of course, the final result must be Professor Liu's victory and Professor Li's defeat. The video tapes summarized are indeed very practical, but its technology has reached its peak and there is no progress in the future, and VCD will inevitably replace him.
It will become the carrier of all film and television songs in the future. Without the content, the video recorder will otherwise be replaced.
However, the defeated Professor Li did not suffer any loss. He received 300,000 Hong Kong dollars...
At the same time, in Japan, Thailand, Taiwan, and Malay countries, Wang Yaozu spent a lot of money. Within 7 days, 1 billion Hong Kong dollars were spent on advertising. The same overwhelming situation, hot air balloons in the sky, and fireworks on the ground.
Flyers, what about the Four Little Dragons and Four Little Tigers? Everyone in the countries doesn’t know what VCD is.
As if overnight, the video recorder completely stinked. If you don't buy a VCD, you won't be able to watch any movies in the future. Most of the entire Southeast Asian film and television market is monopolized in Hong Kong Island, and Wang Yaozu controls 70% of the Hong Kong Island film and television market. From now on, there will be no
Any video will be available on videotape.
In Japan, with the promotion of Sony, the output of video tapes will drop off a cliff in the future. Without content, it is impossible for video recorders not to be eliminated.
Of course, Sony is not at a loss either. They produce optical discs, VCDs are a one-time deal, and the future of optical discs will be endless, not to mention that they also purchase laser heads from them.
It can only be said that Sony has also made a lot of money this time!
This is where the power of standards comes in. You control the source and wait and count the money. Of course, Sony must also help Wang Yaozu promote the MPEG format standard.
MP3, MP4, and various video and audio files that need to be compressed all use this type of chips and patents in the decoding process. In the future, Wang Yaozu, who masters this series of standards, can also make a lot of money.