Chapter 141 Come to the summer stall to join in the fun!
In mid-June, the film market was still in a bleak state.
Although many movies have adjusted their schedules in order to avoid "Red Cliff" and the Olympic Games in August.
But it’s either April or May. After all, there is Tomb Sweeping Day in April, and May Day is also Labor Day. They are all days off. Even if the weekends are added together, it only lasts three days, which is much better than ordinary days.
Although there is also the Dragon Boat Festival in June, it is the end of the semester and everyone, whether in middle school or university, is busy with exams.
Throughout the first half of the month, the only serious commercial films were the romantic suspense film "The Lost Man" directed by Xu Ke, and the Hollywood blockbuster "Narnia 2"
"Deep Sea" grossed more than 7 million in box office in four days, and its reputation among professionals and audiences was pretty bad.
After Li Qian came back to rest for a day, he made a special trip to watch the film directed by Xu Keda.
Originally looking at the title and the word suspense in the genre column, Li Qian thought that Xu Ke was going to switch to making suspense films.
However, it was said at the beginning that the earth will perish in 50 years, which seems to have a bit of a science fiction background.
As a result, there were evil ghosts again, and it turned into a ghost movie, but the female ghost who spoke in the devil's language was particularly funny, so it seemed to have turned into a comedy movie again.
Later, the heroine began to search for memories, and it had a hint of a literary film. The cover of a book where the hero and heroine fell in love appeared more than thirty times, and it almost became an advertisement to promote the book.
At the end, the male protagonist said, "We want to protect the ocean." It turned out that this was an environmental protection film.
"Hey, I didn't expect Xu Ke to make such a movie. I even doubt whether he made it."
In the studio, Guo Fan was very puzzled when talking about Xu Ke's new movie.
It can be said that those born in the 1980s have basically grown up with those Hong Kong films. In addition to stars like Double Monday, a very representative director like Xu Ke is also one of the directors most familiar to this generation.
However, there is no way to connect this movie with Tsui Hark's previous martial arts films.
"During the Lunar New Year, Xu Ke will also have another movie called "Women Are Not Bad" released. There are two movies in one year. There is no way to take care of both."
Qi Yukun's words seemed to be giving Xu Ke an excuse.
Li Qian said, "The mainland version has been edited out, right? Looking at Interview with Xu Ke, it doesn't mean that the original version is a pure thriller. In order to cater to the mainland market, the second half was changed into a romance film. It still has the inherent romantic color in Xu Ke's movies, but
The narrative technique is imitating "The Road to Hercules" again, and the plot doesn't look smooth at all."
Most of the innovative works of famous directors are two extremes, and can even be shot in a confusing and inconsistent way. After all, they are trying something they are not good at.
To say that the blame was thrown to Optoelectronics for deleting part of the movie, the uncut version released in Xiangjiang only had a box office of over 500,000 in the first week.
"Okay, don't worry about others. The famous directors of the older generation failed one after another, so they gave us the opportunity to take their place. The next summer season will depend on the results of the two of you." Li Qian said with a smile.
"Yes, that's right, the future of Chinese cinema belongs to us!"
Guo Fan is extremely confident when he thinks that his debut film will be released soon.
Although Qi Yukun didn't say such outlandish words, he was still fully looking forward to the release of his first film in a month.
Of these two, Guo Fan is obviously 28, and Qi Yukun is 24, the same age as Li Qian, but Qi Yukun is much calmer than Guo Fan.
The release dates of the two movies "Jaws: The Revenge" and "127 Hours" have been confirmed. "Jaws: The Revenge" will be released on Wednesday, July 30, while "127 Hours" will be released one day later, on the 31st.
There is no way "Red Cliff" will be released on the 10th. With the specifications of this film, it will definitely be able to enjoy the same treatment as Zhang Yimou. Even with the strong support of China Film, the treatment may be a little better than Zhang Yimou.
At this time, there is no way for any movie to compete. In terms of film schedule and ticket price, it is not a standard competition.
In the first week of the release of "Red Cliff", after 5pm in first-tier cities, a normal adult ticket is estimated to be 80 yuan a piece. It is not surprising that a well-located and well-equipped cinema can even sell a ticket for 100 yuan a piece. In first-tier cities
In an average movie theater, a ticket can be sold for at least 60 yuan.
Even during the day, the price will only be 20 yuan lower than after 5pm.
There's no way to beat it. Last year's Chinese-language film box office champion "Assembly Number" came to nothing. The ticket price of "Assembly Number" is not close to this standard. This is the treatment of a big production by a top director.
"City of Gold" originally had movie theaters equipped in first-tier cities, and a ticket was sold for 100 yuan at night. Counting small cities, half price on Tuesdays, student tickets, group purchase tickets, and later the ticket prices gradually dropped, the average
The ticket price also reached 37.7 yuan per ticket.
Among several movies last year, the average ticket price of "The Letter of Entitlement" was only 29 yuan, "Lust, Caution" also just reached 30 yuan, and "Assembly Number" was 33.3 yuan.
The bigger the blockbuster, the higher the ticket price. "Assembly Number" also sold tickets for 80 yuan each in Beijing, Shanghai and Guangzhou. As for the movie's attendance rate and audience reputation, if it cannot maintain its popularity, the ticket price will be higher.
It's going down fast, everything depends on the market.
The average ticket price for "Golden Armor" is 37.7 yuan, which is seven or eight yuan higher than the 30 yuan per film for a normal blockbuster.
"Assembly" had 7.5 million moviegoers. If the ticket price were the same as "The Golden Jacket", the box office would be 33 million more.
What kind of movie sells for a high ticket price? A movie ticket costs four to five yuan, or even eight or nine yuan. Multiplied by millions of moviegoers, it is not a small amount.
"Frequency of Life and Death" has always had a strong reputation and attendance rate. In the end, the average ticket price reached 30 yuan per ticket, which is considered a normal ticket price for a blockbuster movie.
As for "Red Cliff", Li Qian doesn't think it's strange that a ticket for "Red Cliff" sells for 100 yuan at night in first-tier cities. Even if you don't go there early, it won't be easy to buy tickets on the first weekend.
When "The Golden Jacket" was released in 2006, there were long queues at various movie theaters in first-tier cities at night, with people rushing to buy movie tickets costing 80 or 100 yuan.
The box office appeal of a great director is evident. Even if the films of other directors are more exciting, they cannot compare.
Moreover, most directors can't even get a good schedule, they don't prepare that many copies, and they lose at the starting line.
Last year's "Frequency of Life and Death" had such a good reputation that even if it were released at the same time as "The Promise", 90% of them would be crushed.
No matter the quality or reputation, when it comes to a movie of this kind of popularity, even if it is a bad movie, there is no possibility of being the first to come first.
Before your word-of-mouth spreads, people have exceeded 100 million in ten days. How can you compare?
Of course, there is already a movie with a box office of over 100 million. If it is released at the same time as "The Promise", the result is hard to say.
Even though the first part of "Jaws: The Revenge" has been seen by 4 million viewers online, it is completely incomparable to "Red Cliff". It is safer to release it every two weeks.
After all, China Film directly or indirectly controls half of the country's movie theaters, plus Bernard's Poly Wanhe Cinema Line, which ranks among the top 15 in the country, and the distribution capabilities of the two companies + Chengtian, there is no way to even schedule movies.
Even if you have a good reputation and people have invested a lot of money, they won't give you many movies.
As for "127 Hours", it won't have any impact on each other if it is released at the same time as "Jaws". After all, the box office potential is there and it won't account for much of the film schedule. If it earns 20 to 30 million at the box office, it will be a big hit.
Moreover, Li Qian has the title of producer for both movies, so it will be a gimmick to release them together.
After all, no matter how late it is, it will be the Olympic Games, which is a grand event for the whole country, and the film market may be affected.
...
In late June, the overwhelming publicity for "Red Cliff" already gave people a preview of the hot summer season.
Even if there is only this movie, it is very lively.
However, Li Qian has already retired to edit "Moon".
As a one-man show with few scenes, editing is difficult, but not easy.
The easy part is the overall structure, just refer to the Hollywood three-act structure.
The first half is similar to that formula. The Hollywood three-act structure usually follows: opening scene, character foreshadowing, establishing theme, inspiring incident, antagonistic development, story beginning, story development, important change, approaching danger, abyssal moment, soul
Decision, climax of the story, finale, end of the scene, such a structure.
And every stage is accurate to the minute.
Generally speaking, it follows this idea, but the formulas are all rigid, so you just need to use them flexibly.
"Moon" generally follows this structure. After all, there is only one actor, two characters, and two big scenes.
The opening scene is a bit like an environmental documentary, constantly flashing through cities, highways, trees, buildings... showing the scene of the earth, and briefly raising the issue of the energy crisis.
This is the opening scene.
Because of this, humans want to mine energy on the moon. The background of the story is explained in a very concise and life-like way.
Then the male protagonist works and lives alone on the moon, feeling lonely and lonely, which is in sharp contrast to the prosperity on earth in the opening scene.
Inserting a close-up of a lonely man looking from the moon to the earth together set the sad, slightly heavy tone of the film.
Life on the moon is the foreshadowing of the characters, but this foreshadowing is a bit long. After all, the environment is special. Without enough foreshadowing, it will not be possible to insert it later.
The structure is simple, but a one-man show may easily make the audience fall asleep. After all, the actor is alone from the beginning to the end, and he is not a beautiful woman without clothes, so it is not that attractive.
However, Li Qian also has enough time to edit the film slowly.
Time passes day by day, and the summer vacation is getting closer and closer.
At the end of June, the action movie "Jing Wu Men" starring Fan Binbin was released and took in 11 million at the box office in 11 days. That's basically it.
On the other hand, the Hollywood movie "Hancock" received an impressive box office of 35 million in 5 days. Now the box office of Hollywood movies is getting higher and higher.
However, with the release of "Red Cliff", these movies have all become cannon fodder.
27 million on the first day, and the box office in the first four days was as high as 108 million!
It almost exceeded 100 million in four days. This figure has exceeded any previous movie, including the current box office champion in mainland film history, "The City of Gold".
"Awesome!"
Seeing this data, Li Qian couldn't help but curse.
108 million in four days, which is 10 million higher than the 96 million in "City of Gold" in four days two years ago.
Although this data does not have a very good reputation, it is promising to exceed 300 million.
It seems that Lao Mouzi's record is about to be broken.
However, the two movies "Jaws: The Revenge" and "127 Hours" will also start promoting.
The former is normal publicity, and this title is the best publicity tool. Audiences who have watched the first film will most likely go to the cinema to watch the second film, and there is a small suspense at the end of the first film.
.
"127 Hours" has begun to be screened on a small scale. In addition to Li Qian's fame, word-of-mouth is also very important for this film.
"Jaws: The Revenge" doesn't need to be screened. It's already famous, and it follows the same routine as the first film. It's not good to let the audience know about it too early.
However, the audience is not large, so there is no need to do too many screenings.
Although his own film is not being released, Li Qian still comes to join in the fun. Who knows that he is the producer of these two films.