It is nothing more than the movie itself, as well as publicity, distribution,
Publicity affects the exposure and heat of the movie. How many viewers know and understand this movie.
Issuing, from the 1980s and 1990s, the film market was still in the planned economy, which was a vital part of the film.
Even now, this is still the case.
Production, distribution, propaganda, in general, it is nothing more than these three aspects.
The publicity is not separated, and the issuing company actually has generally done publicity.
Like Huayang, Bernard, focus on the people's sea strategy to adopt a large number of offline publicity and marketing activities to promote movies. Before the release, the public relations cinema lines are used to increase the pads, and a large number of self -portrait commissioners from all over the country.
The box office information of each province can negotiate with the theater as soon as possible whether it is a box office defeat or a big selling.
The same two movies, A upper seat rate of 50%, B55%, but A's distribution company often contacted feelings with the cinema, eat, massage, give gifts or something, and each time it is very timely.
Without B, the theater line is likely to not cut off A's row, after all, there is only a gap of 5%.
When the upper seat rate is not much different, it is very effective, but if the seat rate has a difference of ten points or even more, then it is not that simple. Do not pay enough benefits.
How deep is "relationship".
Of course, the other is a new picture. It is released for a long time and monopolized. There are no competitors around the surrounding area. Zhang Weiping relies on this simple and rude play, which is not unfavorable.
No movie dares to compete with Zhang Yimou. Even if there are Liang Chaowei and Jin Chengwu starring, Bernard, the "Injury City" jointly released by Bernard is also a white. People will not give you a chance to compete.
The unprecedented 800 pieces of film copy, put it in the cost, directly monopolized the market.
Zhang Yimou's reputation is far more than Liang Chaowei+Jin Chengwu, and the large -scale movie tickets are also expensive. Even when "Ambush on Ten Sides" was released, Zhang Weiping's cinema threatened to block the new picture, but when he came
"Golden A".
Even in the past two years, the number of domestic screens has increased by nearly 40%compared to "Golden Armor". No movie has reached the scale of 800 pieces of film copies. "Red Cliff" is a bit worse.
This is why Zhang Weiping is annoying. I do n’t talk about rules at all. When you come, I will suppress your living space. I do n’t care how much investment.
In the final analysis, the issuance is still on the paddy lines. This is the first problem to be solved.
However, the competition is getting bigger and bigger. This year's three movies have exceeded 200 million, and there are three more than 100 million. It may not work as barbaric as Zhang Weiping.
Regarding the distribution, Li Qian has considered a lot of ways, but it is too troublesome, especially the departure of the resident, and he has to send hundreds of distributors all over the country. Where these people come from, and even regional management, it is also a difficult problem.
Therefore, Li Qian has come to a simpler one. In the past month, it has continuously followed Jiangning Happy Blue Ocean Culture Group, West Sichuan Film Company, Henan Cultural Film and Television Group, Hubei Province Film Company, and the four major film groups under the four provinces of Optoelectronics
When I met a face, discussed the establishment of a new distribution company.
Happy Blue Ocean has a happy Blue Ocean Cinema, Oriental Cinema Line, Sichuan Film Company controls the Pacific Cinema Line, Emei Cinema.
Henan Cultural Film and Television Group's wholly -owned holding of the largest market share in the southern Henan Province, the largest Oscar line, Tianhe, and Yinxing's two major cinema lines under the northern Hubei Provincial Film Company also just ranked in the top 20 in the country.
The four major film companies have their own control of about 50%of the box office market in this province. The Guangpei Pacific Cinema of Western Sichuan Film Company accounts for 60%of the entire province in western Sichuan.
Although the Pacific Cinema Line with the highest market share, the box office last year was only ranked 11th in the country, with a market share of only 2.1%. The total number of seven cinemas under the four major companies accounted for only 8.9%of the national box office last year.
This number is also ranked sixth in the country. The star beauty, Wanda, union, the southern Shinkansen, and the new film line, the market share is much higher than the box office of these seven courtyards.
The paddles depend on the cinema and theaters, then pull them directly to the part, and give the issuance income to the newly issued company.
And these companies' markets are not all high, and they will not be strong. The initiative is still in the hands of Li Qian. After all, the movie was made by him.
In general, the cooperation is relatively simple. In summary, Li Qian has exchanged for their support in the picley and propaganda with most of the issuance income. There are four television stations behind them.
However, to be precise, Li Qian did not make any benefits. New issuance companies can also receive the distribution of other movies in the future. As a shareholder, there is also Li Qian's income.
Li Qian did not lose, and some of them were even more lost, and a small income picked up.
The new company is called Hua Guo Film Joint Launch Co., Ltd., referred to as Huaxing United, and several of the four major companies took.
This is the name of a state -owned enterprise, and Li Qian does not matter. Anyway, the new company does not want to manage it. He will not take any position in it, and he will occupy a certain shares.
The shares are also allocated according to their own importance. West Sichuan Film Company, Happiness Blue Ocean Culture Group accounts for 20%, Henan Cultural Group, and northern Hubei Film Company each account for 15%, and Li Qian is 30%.
Understanding, Western Sichuan Film Company has the most markets. Behind the happy blue ocean is domestic first -line TV stations, and Jiangning, located on the eastern coast, is more important to the market than other provinces.
Li Qian occupied 30%of it is also very reasonable. The newly -issued company, the most important film project is what he provided.
I did n’t fight too much. I ’m enough to get what I should take. It does n’t matter if I have more or less.
Very happily signed the contract. The registered capital was 20 million.
The company's preparation and operation will be handed over to them, and he will not mix this company, after all, it is not professional.
It is a loose union that allows them to propagate and distribute resources.
As for whether it will become a close alliance in the future, it depends on time.
However, at least there is no problem at this stage, and the market share of nearly 9%is quite a lot. The number one cinema star in the domestic market share is also close to 13%.
In fact, the release is mainly watching the movie itself. The theater is not stupid. Big director, big star, big production such as the box office that can sell at the box office, will definitely give high -ranking films, and Sanwu products, no matter which company is released, at the beginning, at the beginning, at the beginning It is impossible to have many row.
Li Qian's two large -selling movies is the best distribution weapon. As long as it is his film, any home theater will turn on a green light.
The only problem is to promote, especially the publicity on the Internet line.
But it's not in a hurry. Come on the same. From the hotel, Li Qian returned directly to the studio.
The door of the conference room was opened, and everyone was in Qi, including Qi Yukun and Guo Fan who were studying at the film school.
"Boss."
"It's all here."
Li Qian smiled and sat down on his position. "There is something to tell you today. In the future, we will no longer cooperate with Guangxian. I found a film company in the four provinces of West Sichuan, South Hubei, Hubei, and Jiangning.
A joint venture set up a distribution company, and the movie will be given to this new company to issue it in the future. ""
???
Listening to Li Qian's announcement of the news, everyone was obviously stunned.
Guo Fan couldn't help but say "Boss, have you want to open the company yourself?"
"It's not exactly, it's too much trouble to open a company, I don't want to find a lot of things for myself."
Li Qian shook his head and talked a little bit, "It was pulled a few companies with a cinema line, and a new distribution company was established.
"Is there something wrong with our cooperation with Guangxian?"
As the general manager of the studio, although there is not much business to do it, Gao Yang still asked a key question.
"There is no problem, or do your own good, and then buy a marketing company that specializes in film and television propaganda, and give all the issuance and publicity to others.
Control. ""
This idea ...
Everyone is speechless. This is not nothing to do, but everything has to be controlled.
"But what to do with it, Wang Changtian may not be willing to let you run like this." Qi Yukun proposed his worry.
Li Qian waved his hand, "What do I think about him? The envious film business was supported by me. Wang Changtian also had to thank me. Besides, we were just cooperating. I made a film. It was so simple.
I don't owe him, who I give it to my freedom is my freedom. "
Several people thought about it, the truth was right.
But Wang Changtian would definitely not be willing, let Li Qian run away.
As for this cash cash tree, he does not belong to him, who cares about it.
Although they still have some doubts in their hearts, Li Qian's decision will not change easily, and there is no persuasion.
And this matter has nothing to do with this matter. With Li Qian's two sold movies, no matter what he wants to do, he will not lose it because of this.
Movies that can sell seats are the most important things in the film industry. There are more people who have relationships. It is rare that the directors who can make good movies.
After explaining the situation, Li Qian said again, "I changed the issuer, and there was no impact on your work. Lao Qi, Lao Guo, you should learn, wait in June, I will support you, Su
Lun, you can only prepare for "Macross Comrades", try to turn on in April, have enough time to catch up with the New Year's Eve. "
"Good boss." Su Lun nodded immediately, and changed his mouth, just like Guo Fan, and shouted the boss, making it the same as the underworld.
"That's all busy. By the way, Lulu, you count the funds and accounts of our studio, and then do you have any contact information of Wu Jing?"
"Macross Cohabitation" is preparing. Although "People on the Road" will not find a suitable director for a while, it must also be as soon as possible. It is best to be released next year's Spring Festival, and you have to start preparing a new movie.
Hua Ying will also go in with 6 million in, Qi Yukun, Guo Fan will graduate from the training class in June. In the second half of the year, they estimate that they have to prepare their own movies. The money on this hand must be clear.
Of course, if all the investment is impossible, Li Qian does not say that you have to eat alone, but also have to replace some publicity resources.
It is not because the money that is reluctant to let Guangxian earn does not matter because it is reluctant to let Guangxian's money. It is mainly because the difference between the benefits of both parties is too large. It is inevitable that the contradiction between long -term cooperation is inevitable.
The two brothers also fight for a little home production.
Li Qian does not want to face that situation passively, it is better to end cooperation early.
And the deeper, the longer the cooperation, the less troubled by Wang Changtian, of course, he regards Li Qian as an envious person.
Gao Yang hadn't answered yet, Guo Fan quickly asked curiously, "Boss, why are you looking for Wu Jing? Is it the next movie to make action movies?"
"It's not my new film. I had a plan to shoot before. Later, I kept it. I planned to find Wu Jing to guide it." Li Qiandao.
"Wu Jing, he will guide?"
"Why, I still look down on people after making a movie?"
"No."
"It's just that he is an action actor."
"What happened to the action actor, this is the action movie."
"Action film?"
Guo Fan was surprised, and the tone was raised involuntarily, full of question marks.
Li Qian was startled, "What's wrong?"
"Boss, do you plan to make action movies before?" Guo Fan asked uncertainly.
"I had this idea before, I now plan to find Wu Jing's self -directed and performed," Wolf tooth ", he shot very well."
Guo Fan did not expect that Li Qian wanted to shoot a movie at first, but this was not a fight with him at all.
"" Wolf tooth "is quite average."
"I haven't learned the director. The first movie can make the level of" Wolf tooth ". The plot is compact. Several playing play is very exciting.
Li Qian said, "Who looks down," 127 hours "is mainly the plot itself is very exciting. I did n’t want to say before you were killed before.
The two encounters of the girl, the interaction with the protagonist except for swimsuit photos, there is no bright spot. The period of dreaming in the desperate situation later, I will inspire the psychedelic for a while, a little horrible and a while to return to the inspirational.
I haven't handled it well. If the plot itself has attracted the audience, I will watch it boring. "
... It was counted.
I am also the first movie!
"Those two girls just symbolize the passengers in life.
"I didn't let you add a relationship, the movie tells the story of the actor, but it is for the audience. The section of the underground river, the two swimsuit girls, at least you take two more eye -catching shots."
"The protagonist is not like that."
"Is the protagonist like that, but the audience is watching the movie. The protagonist does not need to react. It is not moving. This is objectively stipulated by the script, but the beauty of swimsuit is also objectively existing. Even if it symbolizes the in life
One after another, why not take a good look.
A pair of straight and beautiful long legs, big fierce, how to shoot, the side is still positive, or overlooking the lens, such a exciting picture, the protagonist is not moved, and the back is in despair.
With the impulse, is it a good comparison, and can better contrast the protagonist's situation and its own state? "
"Don't look down on people, the action actors are not developed limbs and simple brains." Wolf tooth "is definitely a qualified action film. It happens that my idea is also an action movie, and Wu Jing is very suitable for the actor. If he can shoot, he can shoot.
Just look for him to shoot. You can also have a film based on self -directed and self -acting. At least it will not be worse. "
Guo Fan didn't say a word. I thought it was true, but he was hit, but he was even more interested in the action film that Li Qian wanted to shoot. He quickly said, "Boss, show me your story."
Li Qian has not been in the world in the past four movies, and he did not think of the action film at all. Why did he not expect? Li Qian even thought about making action movies.
Qi Yukun, Su Lun is also curious. Whether it is "127 Child" or "Macross", it is a very good story. I don't know what the action film in Li Qian's mouth will have something new.
Li Qian said, "Haven't you said it?"
"No."
Everyone shook his head Qi Qi.
It seems that I told Li Liya this story, and I made a little adaptation.
"Sky, that piece of paper is not brought, the orally is too tired."
Shaking his head, Li Qian went out of the conference room, just in the machine room next door, Xu Zheng, who watched Yang Qing's "Nightclub", also just came out.
Xu Zheng has participated in this film since the preparation. I don't know how many investors have been recommended for Yang Qing. They are busy than Yang Qing as the director of Yang Qing.
"Zheng Brother." Li Qian held him.
"Hello Li Dao." Xu Zheng quickly turned back.
"Some time ago I received a script and the studio I came with you. The actor in it is very suitable for your brother. If you have time now, do you want to see it?"
Li Qian smiled, and it happened that Xu Zheng was there, and he simply gave the actor down first. As for the director's candidate, just find it slowly. The Spring Festival next year will be released, and the time in the middle.
"ah?"
Xu Zheng, who was standing with a head, was slightly stunned.
I just take a look at the later period of "The Nightclub". After all, the movie was involved in the whole process. I didn't expect to see the role of a movie actor at a glance.
When is the movie actor like Chinese cabbage? You can see everywhere, and send it to your door.