"Huang Bo was crowned Emperor at the College Student Film Festival, Li Qian beat Ma Xiaogang, and Cheng Kai won the Best Director Award!"
"The 16th Beijing College Student Film Festival Awards Ceremony was held last night at the Olympic Sports Center. After more than two hours of competition, films such as "Moon", "If You Are the One", "Mei Lanfang", "Painted Skin" and "Ip Man" were selected.
The curtain finally came to an end, and "Moon" won two awards including Best Actor and Best Director, becoming the biggest winner of the film festival!"
"Deservedly the best director, Li Qian is already one of the best directors in China!"
"It has been revealed that Li Qian's new film has been launched and will be announced soon."
...
Although "Jinling! Jinling!" is currently in theaters and has become the main topic in entertainment news, the situation of the College Student Film Festival has also been widely reported by the media.
Li Qian won the best director and the news of his new film also attracted the attention of the audience.
"Li Qian is awesome, he will win the best director!"
"Although the College Student Film Festival is not as good as the Golden Rooster, Hundred Flowers, or the Golden Horse Awards, I remember that Li Qian is only 25 years old. He is really amazing!"
"What about the new film? The news mentioned Li Qian's new film in a title. What's the specifics?"
“I don’t know the title of the new film, nor its genre, so I’m embarrassed to publish news about it. It’s full of nonsense, and my son, who is still in the third grade of elementary school, can write it!”
"I guess I haven't even been to elementary school. It's a bunch of nonsense."
"I'm drunk too, and I don't have any information. It's embarrassing to send it out. I can do it if it's me."
"There are more and more garbage domestically produced movies. There are only a few reliable directors, and all of them are as difficult to give birth to as squeezing out toothpaste. Do I need the money for movie tickets?"
...
There are indeed a lot of bad movies in China, but ultimately there are not enough movies to watch because there are too few liars.
Especially since there are few commercial films, the audience doesn’t have many choices at all.
There are still very few directors like Li Qian who can consistently produce high-quality movies, and "Moon" is so shocking that movie fans are increasingly looking forward to Li Qian's next movie.
But this time it’s not that Li Qian wants to show off his reputation. With his current reputation, he doesn’t need to do that. He can just follow the steps step by step. There is no shortage of popularity and news.
Xinlang exchanged publicity resources for Li Qian to announce the new movie on Weibo, which was beneficial to Li Qian, so it would be later.
The May Day holiday passed quickly, and this May Day festival was far less lively than last year. There was not even a domestic blockbuster, and only the Hollywood movies "Wolverine" and "Star Trek" supported the scene.
The box office performance of the two imported blockbusters was mediocre and they could not bring the market at all. "Jinling! Jinling!" still has no rivals.
It grossed 50 million in the first week and exceeded 50 million in the second week. Amid a lot of criticism, the box office soon exceeded 100 million.
Not to mention, the overwhelming scolding sometimes makes other viewers wonder what the filming was like that led to so many scoldings.
As soon as I was curious, I couldn't help but walk into the cinema.
When it came out again, as soon as this group of viewers went online, most of them also joined in the scolding, and the cycle continued.
In mid-May, the film market was still tepid, but a piece of news announced by Xinlang caught the attention of netizens.
"The internal beta test of Xinlang Weibo has ended and will be officially launched on June 1st. At that time, the famous director Li Qian will announce the news of his new film on Weibo."
Xinlang's homepage, with its bright row of bold fonts, immediately attracted the attention of netizens.
Weibo?
What the hell?
Xinlang Weibo was still in closed beta before. Although Xinlang also did a lot of publicity, it is still a new thing after all, and many people still don’t know about it.
Moreover, it is related to Li Qian's new film, and many netizens clicked into it out of curiosity.
This time Xinlang did not make headlines, the content of the news was basically the same as the headlines.
Xinlang Weibo will be officially launched on June 1st. A large number of stars will be posted on Weibo, including Li Qian. At the same time, Li Qian will also announce information about his new movie on Weibo that day.
Soon, more and more netizens saw the news.
"What's going on? Li Qian is going to announce his new film on this Weibo?"
"What is Weibo? I've never played it."
"I wonder, is this another joke? There has been no news about a new movie for so long, and now it is said to be announced on June 1st. Other movie releases are not so grand, right?"
"Li Qian must have received the money from his salary to help with advertising."
"It's so heart-breaking, so heart-breaking!"
"Why the hell do we have to wait for June 1st? I don't celebrate Children's Day."
"You're just teasing me. Do you need to hide it all the time? If you can, wait until it's released before announcing it!"
"I'm drunk too. How much money did Xin Lang give Li Qian."
"Li Qian, what about your integrity? It's heartbreaking to bribe you with such a small amount of money!"
"You're so depraved. I didn't expect Li Qian to be such a person. He would sell out his new movie for a little bit of advertising money."
...
As soon as Xinlang's news, which was equivalent to a preview, came out, it was immediately noticed by other media and audiences.
Soon, other media reprinted it, and viewers complained one after another.
Li Qian's films have been kept secret for publicity purposes, especially "Moon". The audience had no idea what the story was before it was released half a month ago.
The same is true for "Jaws", but it's a big network, so it's different.
In other words, "Frequency of Life and Death" held large-scale screenings in order to quickly gain fame, so there is no such thing as confidentiality.
If it's a secret, keep it a secret. It will eventually be announced, but this is being announced half a month in advance. Isn't that just a joke?
When a movie or TV drama is released, it's fine to give it a half-month notice before it starts airing. But for a new movie, it's too shameless to give it a half-month notice.
There were constant complaints online, which actually made some people in the industry laugh.
Ma Xiaogang, who was filming a new film in Tangshan, saw such news early in the morning and couldn't help but be so happy that he ate two more bites of breakfast.
I thought that my film "If You Are the One" was shameless enough because it had so many sponsors, but I didn't expect that Li Qian was even more shameless than him.
An announcement of a new film would have to be previewed for half a month. Ma Xiaogang had never thought of such a thing. It would be strange if he didn't get criticized.
Go ahead and scold me, the harsher the scolding, the better.
The media's attitudes towards him and Li Qian are completely different. It's hard to see that Li Qian is being criticized, so it's strange that he's not happy.
...
As a person involved, Li Qian also saw these news.
"Xinlang tricked me!"
Seeing the complaints from netizens, Li Qian was also speechless. This Xinlang had a problem in his brain.
The announcement of a new film was originally a preview for the movie, and now it is announced that this news will be released at a time when the trailer will be released. Is it crazy!
Tong Liya was also a little worried and said, "Li Qian, you see many people say that you took Xinlang's money to help them advertise."
As a public figure, reputation, especially positive fame, is still very important.
Advertising is not a problem, but no one can give advance notice like this.
"It's really like playing a monkey game. I don't know if Xinlang's plan is just an idiot and has no brains at all."
Li Qian sighed, took out his cell phone and dialed Cao Zhenghui.
"Mr. Cao, you have ruined my reputation."
As soon as he opened his mouth, a big hat was put on him first.
"I'm really sorry for Director Li, we didn't expect that netizens would react this way."
During the phone call, Cao Zhenghui, who has officially taken office as the operations director of Xinlang Weibo, apologized repeatedly.
I originally thought that giving an advance notice would attract the attention of netizens and serve as early publicity, but I didn't expect that many netizens would complain.
For a public figure, it is obvious to all how important reputation is.
Li Qian was still sighing on the phone, "Mr. Cao, many netizens now say that you are playing tricks on me, and they also say that I accepted your dirty money, but you have wronged me."
Confiscated money hint!
"Don't worry, Director Li, we will do our best to clear up the misunderstandings among netizens. For the Lunar New Year holiday, all the promotional resources we have agreed upon will be increased by half. I'm really sorry."
"Actually, it doesn't matter. The main thing is that I don't like to be criticized by the audience. What's more, I haven't confiscated the money. Mr. Cao, do you think it's unfair or not?"
No more hints without taking the money!
"Yes, we didn't consider this matter well, and I hope Director Li will forgive me."
...
After a while of wrangling, the promotional resources originally promised by Xin Lang had doubled. Only then did Li Qian hang up the phone with satisfaction, his face no longer the same as before.
Tong Liya next to her finally understood. She asked curiously, "Don't you care about the complaints from netizens?"
Li Qian smiled and said, "I care. Why don't I care? But there's no malice in it. It's just a joke. There's nothing strange about it."
Besides, taking the blame would be a waste of money.
"Then you still pretended to be worried on the phone and let your salary go to double the publicity resources."
"Of course, if you ruin my reputation, shouldn't I pay for reputational damage?" Li Qian said matter-of-factly.
Tong Liya couldn't help but feel a little amused, "Your acting skills just now can compete for the Best Actor Award. It's just right for you to play the role of a fraudster."
"What a fool, a decent person like me will be seen through at a glance."
Li Qian shook his head, "Let's go to the studio and start filming."
The two of them packed up and went out, just as Lei Jiayin from the next room had just come out and was about to go to the set.
Upon meeting, Lei Datou showed an awkward yet polite smile, "Boss, Yaya, morning."