The origin of the Golden Rooster Award comes from Premier Zhou's calligraphy "Dancing upon hearing the Rooster", and because 1981 happened to be the Year of the Rooster, it was named this.
Although it was originally positioned as a professional award, the Golden Rooster Award in the 1980s became the most valuable award in the country in a short period of time.
In those years, the Western films directed by the fifth generation of directors won many awards at the Golden Rooster Awards, and also won dozens of international awards. This was not just a small group of people's self-pleasure.
That was also the most glorious era for the Golden Rooster Awards, which even rivaled the Golden Horse Awards for a time.
As a result, in the 1990s, due to some social changes, the initial selection policy of the Golden Rooster Awards was affected. At that time, the winners were mostly films with main themes.
It is said that movies with the main theme are somewhat inappropriate. To put it more bluntly, it is a red movie.
The content was too serious, not entertaining or entertaining, and the Golden Rooster Awards began to be questioned.
In 1993, the non-red film "Qiu Ju's Lawsuit" won the award, which was probably the last sign of stubbornness among domestic filmmakers.
The 9550 Project released in 1994 completely shattered the stubbornness of Chinese filmmakers.
The so-called 9550 Project refers to the 95th Five-Year Plan period. Within the next five years, major studios will produce fifty high-quality films.
Don’t worry about the high-quality movies mentioned above. The following people will definitely make red movies.
What will happen after the movie is made? Will there be any awards?
Of course I have to give it.
In fact, the document issued above said that in order to prosper Chinese-language films and promote the development of national films, it is not necessary to make all red films.
Moreover, the country has always emphasized the importance of highlighting the main theme and adhering to a diversified direction of film development.
However, who makes red movies easy to make? And when the studio doesn’t know what to make, there is absolutely nothing wrong with making red movies.
Slowly, all the major studios started making red movies. Classic movies like "Little Flower" and "The Wrangler" that occasionally appeared in the past no longer exist.
And since awards are specifically given to movies with red themes, it is another question who should be awarded and who should not be awarded. This has led to more and more double yolk eggs appearing, and even several double yolk eggs are laid a year, and they are scolded.
Already.
It’s just a double-yolked egg, there are excuses, and there is even an anecdote that the Best Picture was vacant. It’s just child’s play.
However, with the start of the awards ceremony, this year it is not so trivial and more normal.
The awards for Best Supporting Actor and Actress were awarded first. Wang Xueqi won the Best Supporting Actor award for his outstanding performance in "Mei Lanfang".
When the lottery guests Yuan Quan and Feng Delun read out their names, Li Qian obviously found that Deng Chao was a little disappointed.
Deng Chao was nominated for Best Actor and Best Supporting Actor for "Assembly" and "127 Hours" at the same time. It is rare for an actor to be nominated for these two awards together.
Now that he has not won the Best Supporting Actor, the actor who originally had little hope of winning the Best Actor title will never even think about it.
Li Qian smiled and said, "Just think of it as coming back to rest for two days."
Deng Chao quickly calmed down and shook his head, "I know, it was just the year before last..."
"It was so controversial the year before last, and it's even less likely to happen again this year." Li Qian shook his head.
At the Golden Rooster Awards held in Suzhou the year before last, the Best Actress laid a double-yolked egg. Yan Bingyan, who had the best acting skills, and Liu Jialing, who had the most background, both won the Best Actress crown.
No one will question Yan Bingyan's performance in "The Teeth of Love". She is as deserving of the title of Best Actress as Fu Dalong was the Best Actor for "Lick the Dog".
But as for Liu Jialing, the actress who performed best in "Curiosity Killed the Cat" was Song Jia.
However, because of his status as a Suzhou native and film festival ambassador, he and Yan Bingyan won the Best Actress award.
The similar performance is acceptable, but the gap between her and Yan Bingyan's performance is obvious. Naturally, it is inevitable for people to speculate that she has been pre-decided for a long time.
Deng Chao, who is also a local, a film festival ambassador, and performed very well in "127 Hours", had some illusions about winning the Best Actress award because of his good performance.
But it's just a hint of fantasy. After all, it was nominated for Best Supporting Actor.
If it were really given to the best actor, it would be impossible to nominate the supporting actor, as other awards would not be enough.
Now it seems that being nominated for Best Actor and Best Supporting Actor is more of a consolation.
However, Wang Xueqi won the award, and Deng Chao was convinced and quickly adjusted.
There is nothing unexpected about the subsequent awards, they are not shared by Li Qian and others.
Even for the best debut film, neither Qi Yukun nor Guo Fan was nominated, let alone winning the award.
It would be strange for a non-academic and non-main theme film to win an award.
There are several nominations for the best debut novel. One is "Walking to School", which tells the story of two siblings on the edge of the Nu River who have to risk their lives every day to zip across the river to go to school.
There are also films about taking root in difficult rural areas and building a township into a new socialist countryside.
These films that spread positive energy should be encouraged, but they cannot all be films like this. The Golden Rooster Awards have become deformed.
It makes sense that "Jaws: The Revenge" didn't get nominated for Best First Feature, but "127 Hours" didn't get nominated, which even Li Qian found strange.
Now that I think about it, I am still too young.
It wasn't until 9:30 that the main event began. Zhou Xun and Jiang Wenli won the Best Actress.
However, the film that Zhou Xun won the award for was not "Painted Skin" but Li Mi's Conjecture.
For the first double-yolked egg, some people at the scene couldn't help but started whispering among themselves.
In fact, there is nothing wrong with it. This is a double-yolked egg that meets your opponent's chess.
The only person who is unhappy is probably Zhao Wei, who was nominated for Best Actress for "Painted Skin". Sitting in the audience at the moment, watching Zhou Xun give his acceptance speech, I feel very uncomfortable.
Originally, she was quite happy that she was the only one nominated for best actress in "Painted Skin". After all, at the Academy Awards in April, only Zhou Xun was nominated. Now she could not be shaken as the leading actress.
However, the best actress was taken away by Zhou Xun. Coupled with the National Day release of "The Wind" which was just a hit, there is no doubt that Zhou Xun is still one step ahead of her in all aspects.
Even if "Mulan" is released in November, Zhou Xun will also have "Confucius" with Fa Ge in January.
Moreover, after "The Wind", Li Binbin has also caught up. Cheng Kai's new film "The Orphan of Zhao" has also confirmed Fan Binbin to star, as well as Chen Kexin's "October Siege" and "Future Police" starring Liu Dehua.
It was such a coincidence that all of a sudden, all the big actresses appeared on the big screen, and the lead that "Painted Skin" brought to Zhao Wei was suddenly overtaken.
...
After laying double-yolk eggs, host Zhang Guoli also joked that chickens that lay double-yolk eggs are particularly precious in rural areas.
Then came the Best Actor, and Li Qian, as a Hongzhou native, took the stage to present the award.
Lu Entai and Deng Chao both presented a small award before.
The actor didn't lay a double-yolked egg this time. Mr. Wu Gang won the award for "Iron Man" and Zhang Hanyu failed to achieve a grand slam.
Immediately afterwards, Brother Cheng Kai won the Best Director Award, which was a huge upset.
"Assembly" won the Best Picture Award.
Two great directors shared the last two awards.
It seemed to be evenly distributed, but it was obvious that Ma Xiaogang was ignored.
Ma Xiaogang, who was originally determined to win, immediately turned ugly, so much so that when he accepted the Best Picture Award, he had a dark face the whole time.
Everyone present, including Li Qian, was confused by the operation of the Golden Rooster Awards.
The Best Director basically felt that Ma Xiaogang was stable, otherwise he wouldn't come to accept the award, which would be a real slap in the face.
Moreover, judging from the characteristics of the Golden Rooster Award, it is most suitable for Ma Xiaogang to win the award.
The only explanation is that Ma Xiaogang was fooled by the Golden Rooster Award.
It is strange that the most popular director in the country is being tricked.
But compared to the early years when they preferred to leave the award vacant and not award it to the most popular movie "The Recalcitrant" written by Wang Wei at that time, it is nothing.
Moreover, "Mei Lanfang" is a key project of the Ministry of Culture, and its quality and reputation are not bad. As a biographical film, the box office has exceeded 100 million, so it barely makes sense to win the best director.
"Assembly" won the best picture, so it's hard for the outside world to say that the Golden Rooster Awards excludes Ma Xiaogang. Doesn't this just give him a grand prize?
The only problem is that there is no award for Best Director, but this time there is a reason. Last year, the Best Actress and Best Director awards were given double yolk eggs, and they were scolded. This year, there will be no double yolk awards, so we can’t have any objections.
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Fortunately, Ma Xiaogang was given the best picture, otherwise he would have gone berserk on the spot.
Now that I have won a grand prize, there is no reason to have an attack.
The biennial Golden Rooster Awards ended in such a ridiculous way.
As a bystander, Li Qian was speechless. This organizing committee really regarded the Golden Rooster Award as a tool for them to manipulate at will.
It sucks, and I don’t complain when I get scolded.
What Li Qian didn't know was that Hongzhou originally discussed with the organizing committee and wanted to give him the best director and let "Assembly" and "Mei Lanfang" win the best picture together. After all, "Moon" is so deep
Much better than "Assembly" and "Mei Lanfang", and Li Qian is from Hongzhou.
After all, the older generation of academic filmmakers have no favorable impressions of Ma Xiaogang.
However, the last time the actress was awarded to local actress Liu Jialing, she was met with a lot of doubts and gave up the idea.
This is also why "Moon" didn't get a single award. Except for the non-main theme, the Golden Rooster Award was just to show fairness and selflessness.
Moreover, except for the heroine, there are no more double-yolk eggs, returning to the unwritten rule of at most one double-yolk egg at the beginning.
He opened his arms to Ma Xiaogang again, nominated him for Best Director for the first time, and even gave him the biggest award, Best Picture.
It looks impeccable, but it's full of flaws.
The highest-level award in the Mainland is like this. It seems to be the organizing committee's own piece of cake, and one point is given to others every year when the time comes.
This is a cake shared by all filmmakers and should not be private to a certain group of people!
Even a film festival has such serious bureaucracy.
If we want to award awards only to films with main themes, then why was it that "Ink Attack" was nominated for Best Director last time?
Not to mention Ma Xiaogang's "The Night Banquet", "A World Without Thieves" was at least eligible for Best Picture and Best Director nominations, but it didn't receive any nominations.
There is simply nothing to say, it would be better to nominate Ma Xiaogang every year, give him some hope, and then not give him an award, just hang him up like this, and let him rush to participate like a licking dog.
The seniors who founded the Golden Rooster Awards back then were the real artists, and they spent their whole lives fighting for China's film industry.
But now, a group of biased judges prefer niche films and unknown actors. The brighter the star, the more popular the director, the more biased they are.
If it was an award that flaunts art, why would such a mediocre period blockbuster as "Ink Attack" be nominated for Best Director, and why would Cheng Long be awarded the Best Actor Award?
...
After the film festival, the ownership of various awards at the Golden Rooster Awards, as well as whether Ma Xiaogang did not win the best director, but was won by Cheng Kaige, Zhang Hanyu missed the best actor, and "Moon" failed to win, all aroused widespread attention from the media and audiences.
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But Li Qian didn't care about this anymore. He nominated four nominations for Best Director, Best Picture, Best Actor, and Best Screenplay. The first three were missed. The Best Screenplay was given to a film about the resumption of the college entrance examination in 1977.
Ma Xiaogang didn't fire any more shots this time. Of course he was not completely disappointed with the Golden Rooster Award. He was filled with anger and wanted to let it all out.
But when he criticized the Golden Rooster Awards before, it was because he had not even received a single nomination. No matter how much he scolded them, it would be hard to criticize them too much. Most people would be on his side.
But now that he has won the Best Picture and been nominated for the Best Director, if he starts to criticize because he won one less award, then he will be the one who gets the criticism.
He knew clearly when to scold and when not to scold.
However, there is no doubt that the credibility of the Golden Rooster Awards has dropped again, whether it is in the eyes of the audience, the media, or in the film industry.
...
Li Qian continued to be busy with the post-production of "Perfect World". It took another ten days and the editing was completed on the 28th.
For the soundtrack, some scenes that require dubbing require the actors to come back and dub.
"Cohabitation in Time and Space" also officially started promoting on the 20th, 20 days before the movie is released.
Producer Li Qian is of course the one doing the main promotion, and Li Qian also cooperated by posting on Weibo, which is very convenient. The audience can know what you are saying without going through the media.
However, due to a tight schedule, I didn’t have much time to go to the screenings. There were only about 30 movies held every day over the three days from the 6th to the 8th, totaling only 100 movies.
For the promotion of the movie, offline promotion was mainly done by the four major film companies and the four provincial TV stations behind it, while the online promotion was left to Song Ge and Du Yang.
They also contacted Taomao.com because this year Taomao.com launched a Double Eleven Shopping Festival event for Singles’ Day, which is November 11th.
Singles' Day and romance movie are two contradictory words that can be put together. Du Yang is worthy of being the publicity and marketing director of Huayang.
However, when she came to discuss the publicity plan with Li Qian, Li Qian also came up with an idea.
Taomao directly ordered a batch of two-to-two seats from nearly 200 movie theaters in more than 30 second-tier cities across the country. In the early morning of the 11th, as long as the order exceeds a certain amount, you can win a lottery ticket for the movie.
Moreover, these tickets are divided into two groups, one group is drawn by men and the other group is drawn by women.
In other words, as long as you can win the lottery, you can watch a romantic movie with another single person of the opposite sex that day.
“I’m such a marketing genius!”
Li Qian couldn't help but admire himself when he thought that he might have indirectly matched some single men and women.
Tong Liya, who was flipping through the news, said, "But someone accused Taomao of being a pimp."
"It's not like you're scolding me. No one knows this was my idea."
Li Qian disagreed, "Besides, why is this a pimp? He's just watching a movie in the next seat."
"Then what if someone is not single and wants to draw a lottery?"
"You can smoke if you want. There is no stipulation on what the winner should do. It just gives single men and women a chance to get to know each other. If there are people who are attracted to each other and they become a couple, it will be a good thing."
"But what if a guy insists on picking the girl's seat?"
"I'm not sick. That fool would do such a thing. It's not good to watch a movie with a girl. You have to watch it with a grown man."
Tong Liya was right when she thought about it. How could there be such a boring person?
"Li Qian, you said it would be so romantic if some viewers actually became a couple."
A strange man and woman in a certain city who had never met before got connected and got together because of the movie she starred in. In the future, when the couple grows old, they will recall the scene that day and the movie she starred in.
It feels particularly great to be a witness between groups of couples.
When she thought of this, Tong Liya couldn't wait to see what would happen after the movie was released, her eyes were full of anticipation and excitement.
"That's what I think. This is a great thing for contemporary Yue Lao." Li Qian said with a smile.
If it goes so well, "Cohabitation in Time and Space" will leave its name in film history.
However, not every single couple is of the right age. What if a boy in his early twenties went with an aunt in her thirties, how embarrassing it would be.