During the three-day weekend of November 6, 7, and 8, "Cohabitation" held about a hundred screenings in more than 30 second-tier cities across the country. The attendance rate exceeded 95% in all cities. Most cities were basically
Full house.
Three days of screenings have made "Living Together" the most popular movie at the moment, even more popular than several blockbusters to be released in December.
There is no way, even if "Three Guns", "October Siege", and "Perfect World" can beat "Living in a Supermarket" in terms of lineup and reputation, it is still early after all, so they won't be screened.
One is right in front of you, and the other is far away.
However, after experiencing good reviews on the first day, a large number of negative reviews began to appear in the next two days.
The four major portals, Tianya, Goupu, blogs, Weibo, various media and professional film critics criticize the film from all angles. They only point out the shortcomings and ignore the film's strengths, which is close to reducing the film to worthless.
What is a sci-fi gimmick, but without logic, objectification, misogyny, hatred of the rich, and preaching that only by becoming evil can you succeed...
Every professional film critic and entertainment reporter has the ability to evaluate a film and television drama from two extreme aspects. This is their most basic professional level requirement.
Du Yang, who is in charge of online publicity, also found Li Qian.
"Director Li, from the looks of it, our publicity funds may not be enough. Should we increase the budget a little more?"
The promotional expenses were advanced by Perfect World, but the exact amount depends on Li Qian's nod, as he is the film's largest investor.
We cannot say that the publisher can spend as much as it wants. What if the publisher says it will spend 10 to 20 million.
Li Qian is also thinking about the fact that the original publicity and distribution fee was 4 million, of which 1.8 million was for copying, which was about 220 film copies.
Currently, there are 1,300 digital screens among the 4,700 screens in the country, accounting for nearly 30% of the total, so film copies are not that many.
The 2 million in publicity was basically spent on the Internet. After all, for such a romance film without big stars or famous directors, offline promotion is really unnecessary.
Online promotion is relatively cheaper, after all, it saves a lot of links.
The original plan was to add another 1 million later, but now it seems that it is definitely not enough.
Li Qian thought for a while and said, "Let's increase it to 6 million."
"Director Li, you have to balance these negative reviews while also promoting the movie. I'm afraid this isn't enough." Du Yang said hesitantly.
Li Qian said with a smile, "4 million in promotional expenses is enough. The box office of "Perfect", which Mr. Du was in charge of in the summer, was nearly 100 million. I believe in the strength of Mr. Du and Perfect World. Besides, the situation that "Perfect Time" faced at the time was huge.
It’s much more serious than it is now.”
The film starring Zhang Ziyi and Fan Binbin, two of the most talked-about female stars in China, and with such high box office, faced a lot of criticism at the time.
The fight between female celebrities is like a palace fight.
In addition to criticism from the outside world and similar criticism, the two of them are also constantly at odds with each other.
Fan Binbin's character was an impatient one, but when he got the appointment from Baidu, Fan Binbin said he was playing Zhang Ziyi.
Not to be outdone, Zhang Ziyi suddenly said that Fan Binbin should have a baby soon, mocking the rumors about her illegitimate child, and then said who would dare to marry a girl like her.
Lu Yu, who has always been good at making awkward conversations, was so embarrassed that he was speechless at that time.
Du Yang also had a big headache when he thought about the promotion of "Perfect". During that time, she was worried to death.
Often two people attend an event and both want to show up for the finale, but end up staying in the car and refusing to get off, insisting on waiting for the other person to get off first, and even remain in a stalemate until more than ten minutes into the event.
Although Li Qian praises his marketing ability, marketing cannot be done without money, and it is difficult for a clever woman to make a meal without rice.
Du Yang smiled bitterly and said, "Director Li, "2012" will be released on the 13th. Next week, "Mulan", "My Brothers from the Tang Dynasty", "Mars Is All Right", and "Panda Heroes" will also be released.
If the box office is not good in the first week, the subsequent films will be squeezed and it will be difficult to turn around."
Li Qian said, "You don't need to pay attention to the film "Mulan" directed by Xiangjiang. It won't work after the first few days. Those three films are also at the bottom. "2012" will definitely be a big hit, but compared with
There is no conflict between us, and the current market can fully accommodate two blockbusters."
Seeing Li Qian's disapproval of his biggest rival "Mulan", Du Yang really didn't know where he got his confidence.
Li Qian couldn't explain this. "Mulan" had only been held in a few screenings in China. They were not film critics or reporters and had not seen it.
But Li Qian had the impression in his mind that this was a tragic and painful drama.
Originally, the image of Mulan was supposed to be that of a heroic female hero, but as a result, the movie turned out to be disgraced, too bitter, and too vicissitudes of life.
When a woman disguises herself as a man, she does not necessarily have to do so deliberately.
Even if the characters are like this, the overall tone of the movie doesn't have to be like this.
Moreover, Hua Mulan's experience is an inspirational story, and it also conveys a positive spirit.
But in this movie, Hua Mulan's life experience is very miserable. First, she was impulsively defeated during the battle, killing thousands of her brothers, and was depressed due to guilt.
Then, during the expedition to Rouran, he was framed by his superiors and trapped in the Grand Canyon. He was short of food and medicine and almost lost his life.
After finally killing Rouran Shanyu and returning home in fine clothes, he had to watch his lover get married to Princess Rouran.
A positive and inspiring story turned into a tragic romance film.
Even if it is very difficult for a woman to go to war, if you want the audience to like it, you can't shoot it like this.
90% of the most classic tragedies are inspirational.
Forrest Gump in "Forrest Gump" is quite bitter, but it is indeed an inspirational film.
In "The Shawshank Redemption", Andy was unlucky, picking up soap in prison, not to mention getting beaten, but it is also an inspirational film.
There's no way to explain it, and Li Qian simply doesn't want to explain it that much.
He folded his arms in front of his chest and crossed his legs.
Li Qian leaned back slightly, leaned on the back of the chair, and chuckled.
"My name, Li Qian, is worth at least 5 million in publicity fees. As long as the movies I produce never fail, this slander will not affect the audience's trust in me at all."
...
Li Qian is right. Several new films were released during the same period, but "Cohabitation in Time and Space" received a lot of negative reviews, indicating that some of its opponents had a guilty conscience.
Those who feel guilty are the main investors and distributors of "Mulan", Starlight International, Bernard, and China Film.
Originally, neither Yu Dong nor the other two companies felt that a romance film, even a romance film disguised as science fiction, would not pay attention to the impact it would have on "Mulan".
The only domestic romance film that is a big hit is "If You Are the One" and "Perfect" which was released during the summer vacation.
The former has Ma Xiaogang, and the latter is doing marketing with Perfect Women and New Era Women.
The heroine of "Cohabitation in Time and Space" is obviously not enough to become a benchmark for women in the new era.
However, I never expected that the reputation of the more than 30 screenings on the first day would be so good.
It is a benchmark for romance films, and despite the praise from film critics and media, it even has a very good reputation among audiences.
Moreover, according to the information collected, this can be regarded as half a comedy, and half of the plot is as funny as the dark horse "Nightclub" released in April.
They may not care about romance films, but if it comes to comedies, coupled with Li Qian's fame, they have to pay attention to them.
Although he was unprepared, under the financial offensive, he immediately created a large number of negative comments.
Three days have passed since the screening, and Yu Dong is very satisfied with the current online reviews of "Cohabitation in Time and Space".
The negative reviews are even higher than the positive reviews, and the disparity will continue to increase before it is released.
Because there are too few viewers who have watched the movie, and more than half of those who wrote negative reviews have not actually watched the movie at all.
It is much easier to discredit a movie than to praise it.
...
Zhao Wei, who is far away to promote the movie, as the absolute protagonist of "Mulan", has also been paying attention to "Cohabitation in Time and Space" from beginning to end.
After the first round of screenings and the positive reviews for "Cohabitation in Time and Space" came out, she immediately became nervous.
The competition among domestic actresses is far more fierce than that among male actors.
Actors are constantly emerging. From the beginning of 2000 to now, there have been five versions of Guang Si Da Sheng.
As for actresses, this is only the second time they have been evaluated this year in so many years. Except for Liu Yufei, the other three are completely incomparable.
There are also fewer resources for actresses, and there are hardly a few movies with outstanding heroines throughout the year. In most movies, the heroines are not much different from the supporting characters.
After "Painted Skin", Zhao Wei ignited the hope of surpassing Zhang Ziyi. After all, the box office of starring movies exceeded 200 million. Apart from Zhang Ziyi, she and Zhou Xun were the only ones.
I don’t count Xu Jinglei’s inconspicuous heroine in "The Name of the People".
However, I didn't expect that "The Wind" would also sell 200 million yuan, and after her and Zhou Xun, Li Binbin also caught up.
And "Mulan" is a drama with a female protagonist, and Zhao Wei is the absolute protagonist.
Over the years, the only movies in which the heroine is more outstanding than the hero are "Painted Skin", "The Wind", and "Mulan". The importance is self-evident.
During the summer vacation, Zhang Ziyi and Fan Binbin were in a stalemate in the car for a long time over the order of appearance at an event, with neither one willing to get off first.
The competition among actresses is much fiercer than that among male actors. This role is only limited, and there are also actresses from Hong Kong and Baodao competing for it.
The heroine of Andy Lau's new movie is Xu Qianyuan from Baodao, and the heroine of Jay Chou's new movie is also Lin Chiling from Baodao.
After being deceived by Wu Yusen in "Red Cliff", Zhao Wei understood that some directors from Hong Kong and Baodao were not as prejudiced against mainland actors.
If "Mulan" can still sell 200 million, then among actresses of the same level, she will be able to distance herself and become the first choice of many directors.
If it doesn't meet expectations, it's hard to say.
The Hollywood blockbuster "2012" has already been released in the same period. If "Living Together" produced by Li Qian also becomes a hit, the competition will be fierce.
The domestic market cannot accommodate three blockbuster movies at the same time, and it has not yet reached the most popular period of the Lunar New Year season in December.
Looking at the online reviews of "Cohabitation in Time and Space", Zhao Wei felt a little relieved, but still made a few calls.
As the most popular actress in China, Zhao Wei of course has her own marketing team, not to mention that "Painted Skin 2" will be prepared in a year or two, and there will definitely be a competition for the heroine with Zhou Xun.
As for pouring dirty water on others, it is too common in the entertainment industry, especially among actresses.
...
"Cohabitation in Time and Space" is about to be released, and Starlight International, Bernard, and Zhao Wei have also stepped up targeted negative marketing.
Although Du Yang is also one of the most professional people in domestic film and television marketing, their publicity investment is not at the same level.
"Mulan" had nearly 30 million in promotional expenses out of the 80 million cost, while "Cohabitation in Time and Space" only cost a few million.
There are also very few people who have watched the movie, and they are far inferior to those who can curse without having to watch the movie.
Amidst the hustle and bustle, we soon arrived at No. 11.
After last night's premiere, at around 9 a.m. on Singles' Day on the 11th, "Cohabitation in Time and Space" was officially launched in domestic theaters.
However, even though there are many negative comments on the Internet, Li Qian, who has supervised three films that have achieved both box office and word-of-mouth success, is still the biggest brand.
It is impossible for directors and actors with real box office appeal to be influenced by some trolls.
If you don't watch a certain actor or director's movies because of their bad reviews, then it can only be said that they are just famous and have no real appeal.
The four major actresses actually don't have much appeal, otherwise there wouldn't be movies with millions of box office hits.
The real box office appeal is that no matter how bad the movie is and no matter how many people criticize it, there are still a large number of viewers who believe in it unconditionally and are willing to buy tickets and go to the cinema.
Of course, if you are overdrawn a few times, your appeal will be gone.
Starting from daytime, the flow of people in movie theaters across the country has increased significantly.
After five o'clock in the afternoon, as students began to take vacation and office workers got off work, there was a rush.
It was past six o'clock at CBD Wanda Cinema, and Lu Chao was sitting in the lobby waiting with the movie tickets he had just picked up.
The ticket was drawn early this morning after shopping on Taomao.com. I didn't plan to come, but it would be a waste if I won the lottery and didn't look at it, so I reluctantly came.
However, when I thought about the single girl sitting next to me, I couldn't help but feel a little strange.
What if it is a young and beautiful girl.
There were so many movie theaters across the capital, and so many people were drawing tickets in the early morning, but they were lucky enough to get movie tickets for adjacent seats.
What a great fate!
When I thought of this, I couldn't help but glance around with my peripheral vision.
At this glance, I found that there were other people looking around, both men and women.
Some looked calm as usual, others were a little nervous, and there was excitement that couldn't be hidden in their eyes.
One man in particular kept looking at the most beautiful girls in the hall who came alone.
Obscene!
Despicable!
I was criticizing in my heart, but...
So lovely.
Could it be that they are the ones sitting next to me?
I used to often watch movies, and there were always beautiful women sitting next to me.
But this time the meaning is different. The other party also drew the lottery with the same purpose.
I was thinking wildly in my mind, and soon the time came, so I checked in and entered the venue one by one.
Lu Chao subconsciously walked behind and walked into the screening room, watching the people in front of him take their seats one by one.
Find yourself in the fifth row and look around.
1, 2, 3, 4, counting the seats silently in my mind.
He is in seat No. 6, and seats 5 and 7 are already occupied.
I wipe it!
Why are both men!
I counted more carefully and found that it was the fifth row. I counted correctly.
Lu Chao turned around and wanted to leave, but after coming, he still sat down in his seat with a look of displeasure.
The fat man in seat No. 5, who was drinking Coke, looked up at Lu Chao and smiled at him when Lu Chao came, which made Lu Chao feel chills in his heart.
Ma Qingyang belongs to your uncle!
...
Tonight, many viewers are destined to walk out of the cinema with disappointed faces.
Taomao gave away tens of thousands of movie tickets, and most of these tens of thousands of men and women with different ideas came to take advantage of the excitement and returned disappointed.
The long-awaited Prince Charming, the long-legged Oppa is a fat nerd and a greasy uncle.
Boys who imagine a wonderful encounter, in their minds are all the ladies, lolita, and charming young women, but they are faced with mediocre girls, even aunts, who are different in height, short, fat and thin.
It’s okay if you don’t have any ideas. The problem is that many people come with unhealthy ideas.
Although the lights were turned off after the movie was shown, I still felt very uncomfortable.
I thought I would get a beautiful love, but instead I would have an unforgettable night!
It's already hard for singles on Singles' Day, but now it's like this.