Weibo has now become one of the must-visit websites for many netizens. In just over half a year, its influence has caught up with some high-traffic websites.
Although Li Qian did not deliberately run a Weibo account and sometimes did not post on Weibo for a month, as one of the first celebrities to use Weibo, he also gained many fans as "Perfect World" became a hit again
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Of course, compared to Yao Chen and Li Kaifu, Weibo traffic is still far behind.
Han Han, who was called "contemporary Lu Xun" by Ming Pao, was recently asked why he didn't open Weibo. He said that in the past, he might have read 20 newspapers a day to get information, but later it was enough to go to four or five forums.
Now with Weibo, as long as you follow enough people and register an account, you can learn information that used to take twenty minutes to read a newspaper.
As the most extensive information channel at present, both celebrities and celebrities have begun to realize the importance of this platform and continue to market, show themselves, and gain more attention.
In fact, zombie fans have begun to appear.
Moreover, Weibo has made many netizens addicted. They can’t help but check how many retweets they have received and how many new fans they have added.
I posted a post on Weibo, and how many people were praising me and how many people were scolding me. The one who scolded me had a V. Where did he come from?
The person who complimented me looks like a pretty girl. Where is she from? Oh, she’s pretty good-looking. Come on, I’ll follow her, and she’ll definitely take the initiative to send me a private message. I’ll go back and forth and make an appointment.
A tragedy happened. It looked quite miserable, but I couldn’t write any articles, so I retweeted a few sentences of condemnation, only to find out the next day that the tragedy just now turned out to be fake news, and, well, it looked just like the real thing.
As long as there is an Internet connection, I always want to click on Weibo to take a look.
As a celebrity with many fans, Li Qian was immediately discovered by his fans as soon as he posted his Weibo post.
"Why did Li Qian post on Weibo again, and it was still an advertisement?"
"Hey, I thought I was going to announce a new movie. What is this Grava?"
"I know Cegrava. Does Grava have a website with this name?"
""Perfect World" has a box office of 400 million. Li Qian must have made a lot of money. This website asked Li Qian to advertise, and he probably lost a lot of money."
"Is your account stolen? I haven't posted on Weibo for a long time, and now I'm posting this all of a sudden?"
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Not many people noticed it at first, and they were a little surprised that Li Qian suddenly recommended a website. They suspected it was an advertisement for others.
However, seeing that IMAX and 3D tickets for "Avatar" can be purchased online, some fans who couldn't get tickets clicked on the website with the attitude of giving it a try.
At first glance, you can actually buy it, and you can even buy IMAX, which is currently the most difficult to buy.
"Avatar" is the hottest topic at the moment, and soon the Grava website spread through Li Qian's Weibo, attracting countless fans.
"Let me go, you can really buy tickets here. I grabbed a ticket for the Magic City and the Film City. The price of IMAX3D here has increased to more than 300 in the hands of scalpers."
"I finally bought the IMAX theater at Huaxing. I haven't been able to get it for three days!"
"Li Qian's benefits are great. He gave us movie tickets."
"You're stupid. Why don't you buy a few more tickets? If you resell the 150-yuan tickets for the evening show, you'll earn twice as much. Buy a hundred more tickets."
"You think I don't want to? It says that one account can buy up to three tickets at a time."
"Here I go, I just wanted to deposit a few thousand dollars into my card that has online banking, and I'm going to collect more tickets."
"It's just a matter of registering a few more accounts. It's just a little troublesome."
"What bullshit rules are there? I can't even bring my whole family to watch them."
"Damn it, I was just here reading Weibo, and I just wanted to buy tickets, but our IMAX and 3D tickets for tomorrow have already been sold out!"
"Oh no, I haven't bought it yet."
"We don't have any anymore. The one the day after tomorrow won't go on sale until early this morning."
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Although Grava only has 3D and IMAX tickets in more than ten cities across the country, which accounts for about 20%, there are currently no 2D tickets for "Avatar" in areas other than the Magic City. However, it has also caused a small area of concern on Weibo.
sensation.
It's so hard to get IMAX tickets for "Avatar". For 3D shows that start in the evening, you have to get them in advance. But now you can buy them directly online, which is much more convenient. You don't have to go all the way to the cinema.
Moreover, tickets for the next day are sold online at regular intervals. In theory, it is fair to everyone. It depends on whose Internet speed and mobile phone speed are faster.
That night, many Weibo netizens retweeted Li Qian's post on Weibo, and it spread to almost half of the Internet.
Of course, the movie fans were happy to see it, but the scalpers were very unhappy. After a big business opportunity finally appeared, the website took away some tickets.
But Grava sold the tickets at the original price without adding a dime, otherwise he could have blackmailed Li Qian.
However, the industry was baffled by Li Qian's actions, especially when it was found out that Li Qian was a shareholder of this website. This could be easily investigated by the Industrial and Commercial Bureau.
"Brother, look at Li Qian starting to invest."
Huayang Media and Huang Zhonglei found it a bit funny. At first, they all speculated that Li Qian would start his own company from time to time. Unexpectedly, it actually worked. He jointly opened a Huaying Joint Distribution Company with several optoelectronics, and unexpectedly started an investment business again.
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But the development company can understand it, but what the hell is investing in this ticket-selling website.
"Let's observe first. Li Qian is not a simple person, probably for other reasons."
Huang Zhongjun also couldn't understand that this website was like a dealer, wholesale movie tickets from cinemas, and then selling them to the audience one by one.
But the dealers all make a profit, but this website doesn't.
Buying goods at the original price and selling goods at the original price, how can anyone do this kind of business in the world?
Although it may be to attract users, if the tickets are more expensive than those in movie theaters in the future, who will still buy tickets there? They have to go to the movie theater anyway, so they can’t just go to the movie theater to buy tickets.
No matter how you look at it, it is a business that is bound to lose money, but Li Qian doesn't look like a fool, so the two brothers are puzzled.
Yu Dong, Wang Changtian, and Zhang Weiping couldn't understand it, even if it was because of Li Qian that he went to study this ticket selling website.
It is somewhat similar to Taomao, but Taomao does not sell things by itself. It collects money from sellers. It is a platform and has ways to make profits.
This ticket-selling website connects cinemas and audiences. First of all, it is impossible to collect money from the cinema. No matter what, the audience will eventually go to the cinema. It is better to sell tickets yourself than to pay the website.
There is no way to collect money from the audience. The same principle applies. After all, you have to go to the cinema and you can buy it yourself.
Then the remaining advertising fee will be advertising on the website?
I can't figure it out, but it's okay to make wrong investments. Which investment institution doesn't invest in dozens of projects to succeed in one.
Many filmmakers in the film industry do not have the foresight to realize that online ticket purchasing will become the online terminal of the film industry in the future, and may even be more important than offline. It is a new industry that will change the entire film industry.
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Three days have passed, and Grava's traffic has skyrocketed. Basically, movie tickets are sold out as soon as they go on sale every day.
However, even if IMAX movie tickets are still difficult to grab, at least there is an extra chance. It’s just that I’m not fast enough.
When "Avatar" hit theaters, Li Qian once again caused heated discussions.
However, Li Qian did not promote himself, otherwise it can be said shamelessly that Li Qian made the Chinese audience watch the movie.
However, it is certain that he has generated a wave of good impressions. There are a lot of praises on Weibo, and there are also news reports that he is an antique from Grava. The audience knows that this website is invested by Li Qian.
In the afternoon, Li Qian also went to the cinema for the first time to watch the IMAX 3D version of "Avatar".
In the film museum, I saw a large group of spectators waiting, almost filling the entire venue. I could also see Grava's ticket distribution staff being surrounded by a group of spectators.
Li Qian told Liu Yong about the situation, and some scalpers even contacted them, wanting to buy a batch of movie tickets at a high price.
Li Qian can already imagine that this crowded scene will appear on computers and mobile phones in the future, with countless traffic flowing towards the ticket purchasing platform. This is a new industry that is disruptive to the industry.