"Don't blame the general environment for the low box office of movies. Li Qian said that the quality of movies is the key."
"In yesterday's new episode of Lu Yu's Appointment, Li Qian did not agree with Optoelectronics' move to force "Avatar" to be downloaded from 2D theaters. He said that improving the quality of the film and satisfying the audience is the right way."
"Li Qian's program alluded to the suggestion that some domestic films are not enterprising and engage in crooked ways."
After the new episode of Lu Yu’s Appointment was aired, Li Qian’s comments on the show also made the news.
Originally, "Avatar" was drawn off most 2D screens, which has already caused heated discussions. Everyone has said anything, and some public figures inside and outside the industry have also spoken out, with both opposition and support.
But what is talked about the most is the fact that "Avatar" was drawn on a 2D screen. It is rare for Li Qian to criticize other domestic films in such a subtle way.
As soon as these words came out, several movies that were about to be released in February looked a little ugly.
Anyone with a discerning eye knows that the previous news about poor sales were for movies to be released in February. In order to win the sympathy of the audience, let them go to the cinema to support domestic movies.
For this reason, they also pulled Li Qian out and tried to use "Perfect World", a movie with a high reputation, to make a big hit because it failed to break the box office record for Chinese movies due to the blockage of "Avatar".
However, it was so embarrassing to be directly pointed out by Li Qian.
...
"This Li Qian, who does he think he is? He's here to give advice!"
Bernard Group, Yu Dong slammed the table, his big round face full of displeasure.
"What kind of crooked idea is that he doesn't want to promote his own movie before it's released?"
Only a fool can't see it. Li Qian just said that they don't make movies well and only think of crooked things.
Bernard has not had a good year this year, and the Lunar New Year film "Mulan" was a disastrous box office failure, and the box office was not as high as the cost.
"October Siege" was a success both at the box office and in word-of-mouth, but the box office did not meet his expectations, and the cost was high. Bernard took the lead and made no money at all.
The upcoming "Little Soldiers" also has an investment from Bernard, and it is another large-scale production with an investment of nearly 100 million. If it loses money again, Yu Dong will really vomit blood.
If Li Qian hadn't named him, Yu Dong would have wanted to fight with him.
"Mulan" was killed by "Living Together", and "October Siege" was defeated by "Perfect World" again. This time "Little Soldier" was released on the same day as "The Journey" produced by Li Qian.
.
In just six months, they met three times, and they were all large-scale productions with the lowest cost of 80 million. If they were all killed by the same person, it would really be murderous.
Yu Dong was really angry. Even Zhang Hao could see that Yu Dong had a round face and a happy face. He was usually smiling and kind, but now his round face was extremely ugly.
He remembered that when Zhang Weiping named him and scolded him, Yu Dong's face didn't even look so ugly. It seemed that he was really angry.
Zhang Hao quickly comforted him, "Yu Dong, now is not the time to get angry with him. The promotion of "Little Soldier" is the focus. The failure of "The Agent Next Door" may affect the film schedule. There is no shortage of movies in February.
, the theater chain is becoming more and more powerful."
When it came to the upcoming Spring Festival, Yu Dong calmed down a little.
"The Agent Next Door" is Cheng Long's best action comedy. As one of the few actors in China with a guaranteed box office, Cheng Long's previous movies had box office close to 100 million, but this time the box office was dismal.
Although it is mainly due to the influence of "Avatar", theaters are powerful, and as long as you can't sell box office, you're sorry.
Moreover, "Little Soldiers" was invested by Cheng Long, Ying Huang, Bernard, and a company that sells laundry chains. There is no investment from a company with its own theater chain.
There were also many other films in the same period, mainly including "The Road to Misfortune" produced by Li Qian.
As long as none of the movies produced by Li Qian fails, theaters will vote with their feet and know who should be given more films.
What's more, the other party's China Film Co., Ltd. is jointly distributed by four theater chains that are among the top 15 in the country.
Yu Dong has already regarded "The Lost Journey" as his biggest rival, even surpassing "The Golden Guard" starring Donnie Yen and Zhao Wei.
However, Yu Dong is still very confident.
The combination of Cheng Long and Wang Lihong, a movie superstar and a little singing king with countless fans, is it possible that they can't compete with Xu Zheng and Wang Baoqiang.
However, when I thought about it, Jay Chou, the little king of the music industry with a bigger name and more fans than Wang Leehong, had a dismal ending in "The Tomb", and I regretted casting Wang Leehong as the lead. Who knew it would change so quickly?
.
...
Competition in the film market in February is still high. In addition to Bernard, Huayang and Guangxian are also participating.
The love movie "Love in the City" starring Xie Tingfeng, Zhang Xueyou and Wu Yanzu was invested by Huayang.
Guangxian also has the comedy film "Happy Events in the Flower Fields 2010" starring Louis Koo, and last year they invested in "Happy Events in the Family 2009" which did well at the box office.
The three major companies all encountered each other in February.
But at this time, Li Qian was scolded. Why don't you make money well? Let's set the pace and inspire the audience's patriotic enthusiasm. Everyone will benefit. Why are you pretending to be thirteen? If you don't know, you think it's the film bureau.
Where is the director?
However, there is nothing I can do if I feel unhappy, because there is nothing wrong with what Li Qian said.
The most troublesome thing is this. There is no way to refute what others say. There is nothing you can do except make unreasonable comments.
Being silent does not mean that he is not doing anything. He should continue to suffer misfortune, and even publicized some media outlets to criticize Li Qian for not standing in his own position.
There are also big Vs on Weibo. Nowadays, it is so convenient for celebrities to speak out. Whenever something happens, there are always some big Vs who like to stand up and write passionate words and point fingers.
Not to mention having money to take it.
"A sophisticated egoist, Li Qian doesn't care about the life or death of others as long as he has enough to eat."
A big V who is very active, has many fans, and participates in all topics, scolded Li Qian as a selfish person.
Generally speaking, when "Avatar" was released, "A Perfect World" was almost finished, so it didn't have much impact. That's why I said this. There was no overall perspective or industry group awareness.
Li Qian also has a lot of fans, hundreds of thousands of them, and his popularity with the audience is very good, which immediately caused quite a controversy on Weibo.
"I think Li Qian is right. There are too many bad movies in China. These film companies only know how to hype and don't care about making good movies."
"Looking at these news in the past two days, it seems that if you don't watch domestic movies, domestic movies will die, but you have to make people watch it."
"Yes, if movies like "A Perfect World," "The Wind," and "October Siege" were released now, I would definitely go back and watch them. I've already watched "Avatar," so it won't affect my viewing of other movies."
"Li Qian said too much. It doesn't matter if his own movie is released first. If "A Perfect World" were released now, there would definitely be calls to protect domestic movies."
"Who said that? Li Qian's investment in "The Journey" will be released soon. It stars Xu Guangtou and Bao Qiang. It is also a comedy. I will definitely watch it."
"The small-budget comedy film will not lose much money. If it is a blockbuster film, the investment company may go bankrupt if it loses too much. Optoelectronics is also trying to protect domestic companies. Otherwise, if they all close down, who will make the movie."
"If a company that makes bad movies goes bankrupt, just go bankrupt. The most disgusting thing is that when "The Agent Next Door" was released, "Avatar" was not stopped, and when "Confucius" invested by China Film Group was released, it was stopped on the same day. To put it bluntly, it was just for my own money.
.”
"Uncle Long is the most unlucky this time. I think "The Agent Next Door" is pretty good, but it will be the most affected. I plan to play "Little Soldier" a second time to support Uncle Long!"
"Uncle Long is still filming fight scenes at such an old age, we must support him!"
"Support Uncle Long!"
...
Looking at the bustling Weibo, Li Qian found it quite interesting.
Obviously he didn't know who he was looking for to criticize himself, but in the end, Bernard brought the rhythm to "Little Soldiers" and played the bitter card to Cheng Long.
But it’s almost the same. If “The Agent Next Door” were on a normal schedule, it would definitely have exceeded 100 million.
In the past few years, Cheng Long's movies have never been below 90 million, not to mention the market is expanding every year. This is an action comedy, at least a passable action comedy.
The current box office is 60 to 70 million at most, which is undoubtedly the biggest victim of the release of "Avatar".
As for "Confucius", there was no loss. Most of the vacated films in "Avatar" were taken over by this film. On the contrary, due to the failure of "The Agent Next Door", it lost an opponent out of thin air.
When it comes to protecting domestic films, the main thing is to protect "Confucius".
Not only did the total investment and publicity costs exceed 200 million, but the Ministry of Culture was also very concerned about this movie, saying it would promote Confucius fever and Confucianism fever spread across the five continents.
But there is nothing wrong with protecting just protecting.
In fact, what Li Qian finds difficult to accept is that they want to use the audience's patriotic enthusiasm to hype and consume.
Chinese people are very sensitive. Once some things create momentum, it is easy for people to become excited.
Before the Olympic Games the year before last, we boycotted France's Carrefour, LV, Perfume, and Citroën.
In 2005, Zhongguancun was blocked and many stores removed neon electronic products from their shelves.
A group of people were incited and immediately marched at every turn.
What's ridiculous is that the marchers held banners boycotting neon products and had Canon cameras hanging around their necks.
After the parade, I went to pick up my car and found that my Honda had been smashed. I squatted beside the car and cried.
Someone thought of this situation decades ago. Lu Xun said: It would be very dangerous for the people if they have no wisdom and courage and rely solely on a so-called "qi". Now, we should start to work on a more solid
's work.
When domestically produced cars are well-made and have advantages in quality and price, who would buy a car from a foreign brand?
If domestic movies are good, the audience will naturally come to watch them. There is no need to forcefully remove imported movies.
Besides, "Avatar" was made by a truck driver for ten years. Let alone domestic films, there is no comparable Hollywood blockbuster. If it can't be compared, it can't be compared. It's not a bad thing to realize the gap.
Patriotism is often mentioned as an issue, and it really tastes sweet. I might as well make an anti-war film next time and publicize it everywhere. If you don’t watch patriotism, you are not Chinese.
If this continues, sooner or later the audience will become disgusted with movies related to patriotism.
Just like a couple, if my girlfriend asks me twenty questions a day whether she loves me or not, it may seem sweet at first, but after a few months, even the gods will get annoyed.
...
With the addition of "Avatar", the Lunar New Year season has been extended to February, and its popularity has not diminished at all compared to December.
Leading the charge is the costume blockbuster "Jinyiwei" jointly produced by more than ten companies including Moying Group, New Film Alliance, and Xiying Group.
Donnie Yen became famous after "Ip Man". Even though the heroine Zhao Wei had just experienced the disastrous failure of "Mulan", it did not have much impact.
12 million on the first day, which has the potential to be a big hit.
Of course, Li Renggang's works, like "Three Kingdoms: Seeing the Dragon Disarming", feature flying saucer hats and cauldron helmets, which will inevitably be criticized again.
Immediately afterwards, "Su Qier" starring Zhao Wenzhuo and Zhou Xun was released, and this film was in 3D.
"3D Drunken Master appears on screen for the first time"
Under this banner, it has been launched in major theaters in China. It was previously advertised that it was snapped up by major blockbusters at the Berlin Film Festival at sky-high prices.
However, reality gave them a blow.
There was almost no 3D effect, and the deceived audience immediately responded to this film with actual actions.
What followed was a lot of scolding, and the 3D screen was occupied by "Avatar", the 2D screen "Avatar" accounted for nearly 20%, and most of the rest was taken away by "Jinyiwei", and there was no "Su Qier" at all.
"What's up.
Four million on the first day, 22 million on the first six days, went to grandma’s house.
"Happy Event 2010" made 3 million on its first day, which is pretty good for a small-budget comedy.
As for word-of-mouth... funny Hong Kong movies, that's about it.
The all-star romance movie "Love in the City" performed well, taking in 7 million at the box office on its first day.
On the 12th, the 29th day of the Lunar New Year, "On the Road", which will be released in two days, also held its premiere ceremony in Beijing.
New Year's Eve is the day of reunion, so it is brought forward one day.
At this time, many people from all over the country were already on the train, rushing home.
Especially big cities like Beijing, Shanghai, Guangzhou and Shenzhen will be much cleaner during the Chinese New Year, while those small cities and counties will usher in a lively time of the year.
Regardless, the words "Producer" by Li Qian have also attracted enough attention to the movie since the promotion began more than half a month ago, and the popularity of the premiere was even higher than when "Cohabitation in Time and Space" was released.
After all, Xu Zheng and Wang Baoqiang are quite popular in their own right. Not only are they known to everyone, they are also actors that most audiences know and are familiar with.
At the premiere, Li Qian, who had not shown up for almost a month, also faced siege from reporters.
"Director Li, you said before that the poor box office cannot be blamed on the general environment. It must be because you have full confidence in "The Lost Road". So how high do you think the box office of this movie can be? Is there any hope of breaking 100 million?"
For a small-budget movie, asking for 100 million is because Li Qian is the producer. Otherwise, reporters would be embarrassed to ask this question.
However, Li Qian smiled and said, "One hundred million is too conservative. We might as well be bolder and set a higher goal. How about two hundred million?"