On February 14th, the first day of the Lunar New Year, the two movies "Unfortunate Journey" and "Little Soldier" were released, and the Lunar New Year holiday once again reached another peak.
From mid-November to now, for three full months, the popularity of the domestic film market has not subsided at all.
"2012", "Perfect World", and "Avatar" took turns to drive wave after wave of climax, making the film industry explode with the greatest energy in history.
Although "Unfortunate Journey" and "Little Soldier" are not as good as those three movies, together they include "The Guard", which was released ten days earlier, and "Love in the City", which was released a few days ago.
It can be considered a small climax.
"Unfortunate" has Li Qian's word-of-mouth guarantee, coupled with the funny trailer, Xu Zheng and Wang Baoqiang are comedians, and it sold 13.5 million on the first day, which was also the second best first day in 2010.
The data is even better than Donnie Yen's "The Guard".
The first-day box office of 13.5 million is already the highest first-day figure this year after "Afa", and the first-day box office of "Jinyiwei" was only 12 million.
"Little Soldier", which was released on the same day and featured superstar Cheng Long + pop music king Wang Lihong, only received a high box office of 11 million on the first day.
The plot of "Big Soldier and Little General" is just like the title, the story between the big soldier played by Cheng Long and the little general played by Wang Lihong.
Soldier has a big name, but he is a small person. He does not want to fight, he just wants to go home. At home, he has five acres of fertile land, chickens, ducks, cattle and sheep.
After capturing the opponent's general, he had no intention of making any achievements. He just wanted to take a reward home.
However, when he returned to Liang Guo, he released the young general and agreed that Wei Guo would not commit any crime against Liang Guoqiu within ten years.
However, the Liang State had been destroyed by the Qin State, and his dream was shattered. He refused to put down the national flag and surrender in front of the Qin soldiers, and was shot to death by random arrows.
It is also a very mature and smooth commercial movie. In fact, it is similar to "The Road to Misfortune" in that it is a story about two people with great contrasts along the way.
There were jokes and touches along the way.
This is the first time that Cheng Long is so embarrassed in a movie. Although there were scenes of embarrassment and escape in Kung Fu comedies in the past, they were all for comedy effect.
Here, he is really playing a middle-aged man approaching his twilight years.
Moreover, Cheng Long also died in the movie, which seems to be the case in few movies.
Normally, it would be okay if this character died, after all, his death was tragic and touching.
However, this is the first day of the Lunar New Year, and apart from major events such as weddings and the birth of children, it is the most festive day of the year.
When some viewers posted spoilers on various forums, saying that Cheng Long died in the end, it also had an impact on some viewers, saying that they didn't want to cause trouble during the Chinese New Year, so they stopped watching.
"The Golden Guard" received 5 million, which was also the last day of last week. In the entire seven days, which was also the third week, it only received a total of 34 million at the box office.
56 million in the first week, 34 million in the second week, and 90 million in two weeks. Naturally, the mediocre reputation was accompanied by an unsatisfactory trend.
"Love in the City" had a big hit on the 14th, with a box office of 10.1 million on the fourth day of its release, and a total box office of 35 million in four days.
The 14th is the first day of the Lunar New Year and also Valentine's Day in the West. There are quite a lot of couples watching romantic movies.
"Avatar" received 76 million in a single week, which is already its seventh week, and it is still the most popular movie at the moment.
You still have to grab 3D tickets for better time slots. IMAX3D tickets are still hard to come by, and the total box office has exceeded 1 billion.
As for "Confucius" and "The Agent Next Door", they are almost finished and there is not much room for survival.
"The Agent Next Door" has a box office of nearly 70 million, and "Confucius" just exceeded 100 million, but it has not received a good response from the audience. Last week was only the fourth week, and it only received 2.2 million in one week, which is evident.
As for another blockbuster "Su Qier", the total box office in the six days it was released was 18 million. The idea of making money as the first domestic 3D film was completely in vain.
During the Chinese New Year, the media did not take a break either. This year’s super long-lasting Lunar New Year period also gave entertainment news no shortage of topics.
Before "The Agent Next Door" hit the market, a lot of media and viewers said that Cheng Long was old and could no longer do it.
As a result, a few days ago, Bernard went on the bandwagon and said that Cheng Longduo was innocent. "The Agent Next Door" happened to coincide with the release of "Avatar". China Film and Television protected "Confucius" but did not protect "The Agent Next Door". Anyway, it was a miser.
Call on the audience to support Cheng Long.
Not to mention, the wind direction changed immediately.
Public opinion changes faster than a woman's face.
Fortunately, "Little Soldiers" received good reviews from the audience, otherwise the audience who was coaxed into the theater would have cursed.
However, the leading role in the movie market is still the highest-grossing film of the day, "On the Road," which, as another film produced by Li Qian, has long attracted a lot of attention.
"No matter what your status is, what will never change is warmth when people are in trouble. This is not just a comedy, it gives a very good definition of comedy.
Comedy is not only funny but also emotional, it can also make people feel profound. In this embarrassing journey, we can see the essence of human nature, kindness and not forgetting our roots. This is a good movie. It not only gives us
It brings happiness, and at the same time, it also affects our thoughts. On the first day of the new year, Li Qian has brought another good movie to the audience."
"Two people, a road full of humor, countless sadness, but also secretly tenderness and touching. "On the Road" is a warm comedy that allows us to understand that there is true love in the world through laughter, and uses humor to
A way to interpret the light and darkness of human nature, and also allow the audience to benefit from it."
"The box office of 13.5 million on the first day and the roar of joy in the cinema have proved the audience's love for the movie "The Journey". It is enough to see such a beautiful and warm story on this beautiful day of the New Year.
."
"A small-budget big production, "Journey to the Road" cost tens of millions of dollars and took in 13.5 million at the box office on the first day, proving that as long as the movie is well-made, the audience will buy it no matter what the environment is!"
"As another film produced by Li Qian, I had great confidence. What's more, Xu Zheng is not an absolute amateur. He is also the executive director of "Perfect World". Facts have proved that Li Qian is trustworthy.
"People on the Road" made me spend a pleasant evening with warmth and jokes. Emotion + laughter are also common expressions in Li Qian's previous movies. It seems that Xu Zheng has learned a lot from Li Qian.
, I also hope that Li Qian can bring out more outstanding new directors, so that we can have more good-looking movies to look forward to."
...
Compared with the general audience's comments, which are all funny, the evaluations of these media and professionals focus on human nature, warmth, social status, etc.
However, without exception, they were all well received.
During the Chinese New Year, basically all the media people were in a good mood. Even if they couldn't go home, they still had a reunion and a warm heart. Even if there were some flaws in the movie, they didn't criticize it too harshly.
The audience was happy to see it, but the competitors felt uncomfortable. The huge sales of "Awkward" added to their worries during the Chinese New Year.
"Little Soldiers", which Bernard participated in the investment, was also a big hit, with 11 million on the first day. During the seven-day Spring Festival holiday, it was stable to exceed 100 million. Yu Dong also had a good year.
However, the only dissatisfaction was that I was overwhelmed by Li Qian's film again.
"Happy Events in the Flower Fields 2010" sold 18 million in its first weekend, and Wang Changtian also swept away the gloom in the second half of last year.
Last year's "Family Happy Events 2009" sold 30 million, and this year it looks like it will be aiming for 50 million.
This kind of low-budget comedy doesn't cost much despite the fact that it has a lot of stars.
With more stars, each person's role will be less, and the pay will naturally be lower. Moreover, the production of this kind of comedy cannot be said to be sophisticated, and the cost is just close to 10 million.
With a cost of 10 million yuan and a box office of 50 million yuan, it is certain to make money.
However, when I saw that "The Journey", which had a production cost of 8 million, received 13.5 million on the first day, which is 100% likely to exceed 100 million, my film was nothing at all.
Looking at the financial report of Guangxian Pictures last year, Wang Changtian couldn't help but sigh. He had a share in all this.
But sighing can only be a sigh in vain.
Another major company, Huayang Media, was also surprised by the box office performance of "Love in the City" during the Spring Festival, but this surprise was a surprise.
35 million in four days, and the highest in a single day is over 10 million. For a small-budget comedy and romance film, it is a huge hit.
Huang Zhongjun, who didn't have much expectations at first, couldn't help but look forward to it. At this rate, he might be able to exceed 100 million.
Several movies released around the Chinese New Year, except for "Su Qier" which was deceptive under the guise of 3D, were all hits, and on the surface they were all very happy.
But people are not satisfied. After a big hit, they want to sell higher box office.
Especially in the two days that followed, on the second day of the second day, the third day of the third day, and the third day of the third day, "Awkward" continued to sell 30 million box office in two days, and the total box office in the three days of release reached 43.5 million, which was already four times the production cost.
The box office did not soar due to the good reputation. This is not a latecomer movie. Li Qian's fame, high-ranking films, and high attention meant that the sales started on the first day.
43.5 million in three days. If this continues, it may be close to 100 million in seven days. Then Li Qian’s joke of a 200 million goal at the press conference may come true.
With a production cost of 8 million, if a new director from different industries really wants to sell for 200 million, how will others survive?
What's more, one movie produced by Li Qian sells 200 million yuan, and he produces at least two movies a year. If he adds his own movies, wouldn't he alone contribute more than 1 billion box office a year?
Moreover, three or four movies basically occupied all the good time slots.
It’s scary to think about it!
When I think of this, all the companies can't sit still. This is not just a matter of 200 million box office. Li Qian is trying to create a monopoly. What will they do?
Not only is it now possible for his own films to have more room for survival, but he also has to suppress Li Qian's arrogance, otherwise what will others do in the future?