With the help of a game owned by Penguin, "PlayerUnknown's Battlegrounds" overtook "Detective Dee: The Empire of Heaven" within two weeks of its release and topped the National Day box office top spot.
No one expected that just one game would have such a big promotion effect.
However, it makes sense, after all, Penguin claims that this game has more than two million people online at the same time.
In fact, game enthusiasts and movie audiences are not completely overlapped. If you don’t have enough time to play games, you won’t have time to watch movies. It’s better to have two.
Moreover, a ticket costs 30 yuan, and an Internet cafe only costs 2 yuan per hour, which is enough to use the Internet for two days.
Maybe they are game enthusiasts who have never seen the movie. They heard that a new mode has been released. In addition, the movie is very popular and has a good reputation. They just go to the cinema to watch the movie and are just curious about what this airdrop mode is about.
However, it is a fact that it has boosted the box office.
The sudden overtake made Huang Zhongjun, who had just celebrated his victory, extremely embarrassed.
What's more, it's because of such a ridiculous reason.
Now Huang Zhongjun can only hope that the popularity brought by the game "Cross Fire" is only temporary. After the popularity wears off, the box office will be cut in half, so that "Detective Dee: The Empire of Heaven" will still have a chance.
As he hoped, the popularity brought by the game was only temporary, and it happened to coincide with the last three days of the National Day holiday. If it were a working day, it would be difficult to see such a big increase.
In the third week, the box office of "PlayerUnknown's Battlegrounds" really plummeted, with only 44 million in seven days and a total box office of 264 million.
However, "Detective Dee: The Empire", which has a mediocre reputation, only received 35 million at the box office, with a total box office of 2.46.
After 20 days of release, the gap widened to nearly 20 million. According to this situation, it is basically impossible to overtake.
The National Day release has finally settled, and the only suspense is whether "PlayerUnknown's Battlegrounds" can break through the 300 million mark.
But it is a pity that the seven-day National Day holiday has exhausted the box office potential, and after all, it is an action movie. According to theater statistics, female audiences only account for less than 30% of the total audience.
Now female viewers can hold up half the sky and are already on par with male viewers.
In the past two years, since "Perfect" starring Zhang Ziyi sold nearly 100 million yuan, there have been a number of romance films of average quality that have become popular, relying on female audiences.
In the end, in the fourth, fifth, and sixth weeks, "PlayerUnknown's Battlegrounds" only received 19 million, 7 million, and 3 million at the box office.
As of November 7, the total box office of "PlayerUnknown's Battlegrounds" has been fixed at 293 million.
Although it is still being released on a small scale, it will only have a box office of tens of millions more at most, and there is no hope of 300 million.
However, with a box office of 293 million, it also won the National Day box office championship.
"Detective Dee: The Tongtian Empire" ranked second with 276 million.
In fact, the box office trend of "Detective Detective" has stabilized since then, with big stars stepping up as directors, and the film itself is okay and relatively strong.
Next up is "Fist of Fury: Chen Zhen" which has a box office of 120 million, and the box office has also exceeded 100 million.
As for "Sword Rain", the box office is set at 52 million.
The bustling National Day festival is over, some are happy and some are sad.
No, Li Qian's family should be happy and the others should be worried.
Pony CEO Li Ming now has the idea of jumping off the building. Since the company's core industry was transferred to the film industry, it can be said that it is a world of ice and fire.
Fortunately, he first signed Ning Hao, a new-generation potential director, and then recruited the international great director Wu Baige. One old man and one young man had two trump cards in hand, but Li Ming was happy for a long time.
However, before the release of "No Man's Land", there was an unfortunate incident in Western Xinjiang. After several trips and all the connections were used, it still couldn't be released.
"Sword Rain" produced by Wu Yusen only received RMB 50 million at the box office during the National Day holiday. However, this film was mainly financed by Zhangjiazhen and Universal Asia, and Xiaoma contributed only a small amount.
The failure of two of his most highly regarded films hit Li Ming, who was just starting out.
However, if you lose money, you lose money. There are not many people who lose money making movies. I chose this industry because of the high rate of return behind the high risks.
The production cost of the National Day movie "PlayerUnknown's Battlegrounds" was only 30 million. The production cost of the movie was 10 million, but it earned nearly 300 million in box office.
The money earned by this movie is equivalent to Pony's net profit last year.
With such an obvious role model here, this small loss cannot affect Li Ming.
Not long after, Xiaoma's general manager Zhong Lifang and Ning Hao came to Li Ming's office together, and Ning Hao also brought his new movie.
"Mr. Li." Ning Hao handed the new script to Li Ming.
However, Li Ming did not open it directly, but asked with a smile, "How much will the new film cost and when will we start preparations? I can make people prepare to pay the money to the crew's account."
He didn't even read the script, and immediately gave money as soon as he asked. Li Ming's style of doing things was also the reason why Ning Hao chose to join.
Compared with other film companies, Li Ming seems more sincere and more direct.
"This drama is set during the Anti-Japanese War. The scenery and props will cost a lot of money, estimated at 50 million."
Ning Hao reported a number that was not low and did not make any false claims. "No Man's Land" could not be released and caused Xiao Ma to lose 20 million in a short period of time. He was also a little embarrassed.
“50 million is no problem!”
Li Ming agreed without thinking. The ban of "No Man's Land" did not affect his regard for Ning Hao at all. If Ning Hao was not worthy of an investment of 50 million, there were not many directors in the industry who were worthy of it.
Ning Hao opened his mouth and wanted to talk about his movie, but Li Ming didn't ask. He really couldn't cheer up recently, so he just let it go.
Even the script of this film was a bit careless when discussed with several screenwriters.
It changed the style of the crazy series and turned it into a single-line narrative, and added a lot of bloody plots, including neon soldiers who lay down as soon as they were shot, heroes who were always unbeatable, villains who resurrected after being shot, and lovers.
He was suddenly killed after exchanging heart-to-heart conversations.
A tacky movie, this is Ning Hao's definition of the new film.
I was also angry because I was not allowed to film this or that, so I just made a bloody and tacky movie.
After receiving 50 million in funds, Ning Hao didn't cheer up and left directly. He still looked listless when he left.
After Ning Hao left, Zhong Lifang was not as heroic as Li Ming. She had some doubts about this new project.
"Director Li, this kind of anti-Japanese action comedy has a production cost of 50 million and risks..."
"Don't talk about this."
Li Ming shook his head and stopped Zhong Lifang's subsequent worries, "Don't worry about the subject matter. Before "Assembly", did you think about the success of war movies? Before "The Wind", did you think about the success of spy movies? Or did anyone think of it before "Jesus Unknown"?
Can a modern action movie sell nearly 300 million?"
A series of rhetorical questions left Zhong Lifang speechless, but many people thought that "PlayerUnknown's Battlegrounds" would be a big hit, after all, Li Qian is such a golden brand.
However, no one really thought that it could sell nearly 300 million yuan.
Li Ming believed in Ning Hao, so he naturally believed in the movies he made.
Asked about another matter, "Have Zhang Jiazhen restarted negotiations with Asia Films?"
As early as two years ago, Wu Yusen planned to adapt "Peace Wheel 1949" into a movie for the big screen, but negotiations with the copyright owner, Asia Films, collapsed.
Asia Films also handed over the rights to the TV series to another director, and received tens of millions of tutoring funds from relevant institutions in Baodao based on the TV series script.
However, Wu Yusen had been preparing for the film for two years and was unwilling to give up. His partner Zhang Jiazhen resumed negotiations with the copyright owner.
"Zhang Jiazhen and Wu Yusen are still in the United States, and they may not be able to do so soon, but I guess it will be no problem to get the copyright. There is no more suitable director than Wu Yusen. There is no benefit to the other party holding the copyright. It is just a matter of price.
That’s all.” Zhong Lifang said.
"It's best if we can get it. We have to start preparing funds." Li Ming nodded.
Li Ming also attaches great importance to this film adaptation.
This story is quite famous in Baodao. Cai Kangyong called the Taiping Wheel "our Titanic" in the show.
This ship is also known as the Titanic of the East.
Titanic of the East, these words are enough!
...
Compared with Li Ming, who was ambitious and finalized two major projects in a row, Huang Zhongjun, who came in second place during the National Day holiday, actually killed off one project.
"Huatao, the company will discuss this project again and take a look in two days."
It was clear that the company had already discussed it, but still received such a perfunctory answer. Teng Huatao took the script and left Huang Zhongjun's office helplessly.
However, as a well-known TV drama director in China, Teng Huatao was just disappointed and not too sad about not getting the investment.
The investment of 20 million yuan is not too much, but not too much.
I opened the address book on my phone and swiped through several familiar names one by one.
Wang Jinghua, Du Yang...
In addition to the relationship with his father, his own connections are mainly in Huayang. Wang Jinghua and Du Yang are considered to be the two best executives in Huayang. One has a pivotal position in Chengtian, and the other is responsible for
Perfect Film and Television General Manager.
...
Huang Zhongjun didn't know yet that Teng Huatao was planning to find a "traitor" who had left the company to attract investment.
An investment of 20 million is a bit risky.
Of course, the most important thing is that he is in a very bad mood now.
"Detective Dee" lost to "PlayerUnknown's Battlegrounds" during the National Day release and came in second place. The comparison of the two lineups slapped him hard in the face.
What's more, at the party that day, "New Shaolin Temple" was finally postponed to the first day of the new year, which made it clear that it was going to be opposite Li Qian.
As a result, I lost the first time.
You can imagine how proud Li Qian must be now, and why others are laughing at him secretly.
There are a lot of bad things happening. This year, Zhou Xun, Li Binbin, and Huang Xiaoming were going to open their own studios, which was already annoying enough.
Moreover, Xu Ke quietly started cooperating with Bernard on the next martial arts film "Flying Swords of Dragon Gate" and quickly negotiated the joining of Jet Li.
"Flying Swords of Dragon Gate" is obviously a remake of the classic "Dragon Gate Inn" of that year, and Jet Li + Xu Ke are a perfect match for martial arts films.
Even if there are no other big-name stars, on the surface it is much better than "Detective Dee"!
Bad things happened one after another, and Teng Huatao came to him again and again. Huang Zhongjun lost patience and dealt with it casually.
"Grass!"
When the unsatisfactory things happened one after another, Huang Zhongjun couldn't help but curse.
But there's nothing he can do. He can't stop whoever Xuke collaborates with, and Huang Xiaoming and the others have no choice if they want to open a studio. If they want to avenge the National Day release, they have to wait until the end of December.
...
Contrary to what Huang Zhongjun thought, Yu Dong, Wang Changtian and the others did not laugh at him.
Although I wanted to laugh, I couldn't laugh at all.
They could accept the huge sales of "Detective Dee: The Tongtian Empire", but Wu Jing, a second-tier actor at best, directed and starred in a 30 million action movie that sold nearly 300 million, which was really unacceptable to them.
From tens of millions to more than 100 million, then more than 200 million, and now close to 300 million, each movie produced by Li Qian has a higher box office than the last.
One movie costs 300 million, the three movies produced by the producer cost 900 million, and the sales cost 500 million, which is almost 1.5 billion.
Yu Dong thought for a while and pulled out a report showing the total box office of Bernard's movies last year.
Not to mention 1.5 billion, not even half of that.
"How could such a person appear..."
Yu Dong sighed, unable to find an adjective for a while.
But there is no way. Although Li Qian seems to be alone, he has actually completed all channels of production, promotion, distribution, and even theaters.
Although none of the five theater chains owned by Four Provinces Optoelectronics is in the top ten, they are quite impressive together.
Although Perfect Video is not a big company, it is originally a game company and is good at publicity and marketing on the Internet.
It can be said that in addition to offline publicity, the industrial chain surrounding Li Qian is even more complete than Bernard.
However, a recent financial news allowed him to seize a glimmer of opportunity.
Song Ge, the second largest shareholder of Perfect World, resigned from his position as a director and only served as the chairman of Perfect Film and Television. Perfect World invested in and increased its holdings in Perfect Film and Television.
It's a very subtle signal. There must be some problem between the largest shareholder Chi Yufeng and the second largest shareholder Song Ge of Perfect Film and Television, which specializes in promoting Li Qian's films.
Maybe, it's an opportunity?
Yu Dong rubbed his chin and thought, even if he was just promoting Li Qian's movie, it would still be a big deal.
There are many people who think the same as Yu Dong, such as Wang Changtian, and Zhang Zhao who has resigned from Guangxian, joined Lay's and founded Lay's Pictures.
...
As the only "happy" party in the entire National Day holiday, Li Qian was indeed very happy, but he also faced new problems.
"Mr. Song, are you saying that you will leave Perfect Pictures and join Wanda Pictures in early December?"