"I have seen Li Qian's arrogance a long time ago. He is young and his tone is not small. It is not the first day I have met him. He has always been so arrogant and ignorant."
On December 21, at the premiere ceremony of "If You Are the One 2" at the OCT Theater in Beijing's Happy Valley, Ma Xiaogang also responded to Li Qian's words about ignoring "If You Are the One 2".
Facing dozens of reporters, nearly a hundred industry insiders, actors, and thousands of theater audiences, Ma Xiaogang was not polite at all.
Li Qian was so polite that he even slapped him on the head.
What's more, after half a month of scolding, although it had subsided, Ma Xiaogang was still very irritable and could only get angry at a moment's notice.
I am a director with a box office of 600 million, and you are still ignoring me?
During the day, Ma Xiaogang was so angry, especially among the netizens, many of them agreed with Li Qian's words!
Ma Xiaogang didn't care anymore and scolded the media for a long time, which made the reporters in the audience extremely excited.
Materials, these are all materials, plus the box office battle, this year-end is another news carnival, and the year-end awards are in order, so you can have a good year.
Seeing that Ma Xiaogang had almost had enough of scolding, the reporters quickly asked, "Director Li has booked the Lunar New Year box office title. "I Am Legend" is also the first domestic post-apocalyptic science fiction blockbuster. What advantages does Director Ma think "If You Are the One 2" has?
, why should we compete with "I Am Legend"?"
"Let's not talk about "I Am Legend". The opponent of "If You Are the One 2" is "Let the Bullets Fly". What is a post-apocalyptic science fiction is just a gimmick in my opinion. Just like his previous "Frequency of Life and Death", it was also labeled as science fiction.
The banner actually doesn't matter much at all. There is also "Moon", which is a science fiction film this time. It is set on the moon, but it is just selling dog meat in sheep's clothing. It is a complete drama.
Everywhere that has a bit of science fiction elements, science fiction movies are promoted everywhere, and those two love movies are also promoted in the name of science fiction. This is a typical deception of the audience. I have also seen the trailer of "I Am Legend" this time.
Some people don’t see any hint of science fiction. I advise everyone not to blindly follow the trend and keep your eyes open.”
"Does Director Ma not think highly of "I Am Legend"? How much box office does Director Ma think this movie will get?"
"Three to four hundred million, after all, the movie market is huge now."
"How much box office does Director Ma think "If You Are the One 2" can get? Can it break the record of "Tangshan Earthquake"?"
Ma Xiaogang said quite proudly, "What am I trying to teach myself? Let's be conservative at 1.6 billion. I also believe in the audience's perspective."
The reporter added, "But, as Director Li Qian said, the filming and post-production of "If You Are the One 2" were very rushed. You were busy with "Tangshan Earthquake" and you were doing two things. How can you ensure the quality of the movie?
Woolen cloth?"
"hehe."
Ma Xiaogang was not angry, and looked straight at the camera in the audience, as if he was facing Li Qian, "I have been in the industry for more than ten years and have been filming for more than ten years. In this regard, it is not the turn of young people to teach me how to film.
Some people should not think that they understand everything after making two movies. As for the quality of a movie, box office is the only data that can quantify a movie. You will know after the box office!"
...
The premiere was delayed for a while, and the whole process lasted almost 10 minutes. It was not until Ma Xiaogang got a little annoyed that it was stopped and the movie started to show.
Ma Xiaogang sat in the audience with confidence. After the movie was screened, the audience's response did not disappoint him.
Starting from Ge You and Shu Qi's trial marriage, the first half of the show saw a series of daily interactions between the two. The typical Ma style humor made sporadic laughter heard from time to time.
The second half changes from comedy to philosophy, talking about life and death while talking about love, making the atmosphere serious and serious.
Although the laughter could no longer be heard, Ma Xiaogang laughed. This was the effect he wanted.
"Let the Bullets Fly" is praised by movie fans as a perfect combination of art and business, and the same goes for his "If You Are the One 2".
Love, marriage, life, questioning life, this is art. The comedy attribute of the movie itself is business. Thinking about life after laughing, isn't this the combination of art and business?
The premiere ended successfully, now it’s time to let the box office speak for itself!
...
"If You Are the One 2" will be officially released in China on the 22nd. As a new film and a comedy by Ma Xiaogang, theaters will definitely focus on it.
Even if "Let the Bullets Fly" was a hit, it did not affect "If You Are the One" at all, directly accounting for 50% of the film schedule.
Moreover, after the premiere, praise from various media and film critics was everywhere, and the audience did not hesitate to enter the cinema.
Huayang Media also invested a huge amount in publicity and distribution. After all, the cost was not high. Advertising placement recovered most of the cost, and there was plenty of money.
The day gradually passed, and in the afternoon, "If You Are the One 2", thanks to Huayang's powerful publicity campaign, was no less popular on the Internet than "Let the Bullets Fly."
Reviews of the movie are all unanimously positive.
"If You Are the One 2 is not just about romance, the thinking about human nature throughout the film is also the beauty of connotation that is currently missing in domestic films.
Topics such as life and death, beauty and ugliness, love and marriage will make you cry with laughter after being seriously discussed. If you have a lover, you must take your significant other to the cinema. It is the best domestic movie this year, bar none!"
"The first half of the movie is a first-class comedy, and the second half is a first-class literary film. Ma Xiaogang has made the best movie of his career. I think he can now, like Jiang Wen, say loudly, stand and give the money
Earn it!"
"It's hard to imagine that Ma Xiaogang, who has always been criticized for being tacky, could actually make such a profound movie. What is love? What is marriage? What does life and death mean? I have already shed tears after watching the movie."
...
The rave reviews were as expected by Ma Xiaogang, and unlike a simple comedy movie, it also received high praise on the themes of love, life and death.
As early as the year before last, Ma Xiaogang no longer just satisfied the title of comedy master. He wanted to be a real film master, try more genres, and let outsiders know that he, Ma Xiaogang, is not only good at making comedies and doing art.
Looking at the outside world's evaluation of the movie with satisfaction, Ma Xiaogang really wanted to see Li Qian's expression at this time.
Li Qian's current expression is really similar to what Ma Xiaogang thought, with a confused look on his face.
??????
"What's happening here?"
At the Olympic Sports Center, Li Qian, who was waiting for the premiere to start, checked the news and was a little confused when he saw the overwhelming reviews of "If You Are the One 2" on the Internet.
Liu Ye, Yuan Quan and others next to them looked at Li Qian's appearance and thought that Li Qian was worried because "If You Are the One 2" had such good reviews.
Just when Liu Ye was about to speak, Li Qian smiled again.
"I go."
Looking at the reviews of the feature film that have been flooded on the Internet, Li Qian was amazed, "Huayang Media has spent a lot of money. At this rate, it is estimated that it will cost 40 to 50 million to promote this time."
"Director Li, are you saying that this was all bought with money?" Liu Ye asked a little confused.
"What else?"
Li Qian said with a smile, "After all these years, don't you know Ma Xiaogang's reputation among the media and professional film critics? "Tangshan Earthquake" was immediately criticized by the media and a group of CEOs because a small number of voices questioned him about the difficulty of making money for the country.
Public figures caught him and scolded him vigorously, causing a mixture of reputation and reputation.
Now that it has just been released, the first half of the movie is indeed a comedy, and the second half is about discussing life, love, and understanding life and death, but it does not reach such a high level at all."
The entire movie does not have a well-formed story at all. The "literary" part in the second half is a collection of various situations, including aerial shots and close-ups. At best, they are metaphors. For those who don't know, they might think it is a landscape film shot for a scenic spot.
.
The thoughtless scene scheduling and slightly lazy editing have some shadows of an art film.
However, the editing is scattered, the plot connection is not smooth, and there is a serious sense of disconnection between the front and back. There is no connection between the scenes and the scenes, and the paragraphs are completely disconnected. The second half directly became Sun Honglei's special performance.
It's not like Ma Xiaogang has never talked about funerals and faced death, but it's basically a mockery. He has never been so serious. The whole film only needs a speech from an old man, and everything else is product placement.
It doesn't matter.
The movie was even more outrageous at the end. Sun Honglei was sitting alone, surrounded by people, and he began to tell the camera about his thoughts on life, and then addressed his friends to his daughter.
Li Qiandu suspected that Ma Xiaogang didn't put much thought into this movie at all. It was more like Wang Shu's film, especially Sun Honglei's sentiments at the end, which sounded like Wang Shuo's sentiments. Didn't he have a daughter?
It's a shame that such a film, which seems to have quite a lot of depth, but seems to say nothing and is a mess, can get such an evaluation.
Moreover, this is only the first day, and the prime time in the evening has not yet arrived. The quantity and quality of the positive reviews are completely inconsistent.
It must have cost a lot of money to have so many media and film critics who had been criticizing Ma Xiaogang turn around and praise him.
But it's not surprising, "Let the Bullets Fly" seems to be aimed at the record of "Tangshan Earthquake". With such a big hit movie, how could the other party not feel pressure.
The same text as the previous article was not interesting to read, so Li Qian put down his phone.
"A first-class comedy, a first-class literary film, the best movie this year. I wonder if Ma Xiaogang will blush when he sees these."
Shaking his head, it was almost time, and Li Qian led the actors to prepare for the entrance.