Chapter 266 Box Office Records on the First Day of Film History
"If You Are the One 2" sold 34 million in a single day, leading the list of the best Lunar New Year releases in history!"
The first-day box office was 34 million, the second highest in domestic film history, and many entertainment media couldn't wait to start talking about it.
In fact, it's not a boast, after all, the only one with a higher first-day box office than this was Ma Xiaogang's "Tangshan Earthquake".
With the box office as a basis, Huayang Media was not modest at all in its promotion.
Under the powerful propaganda offensive, it was still the same as yesterday, with good reviews, and some different voices were drowned in various words of praise.
However, "I Am Legend" has also been officially released. There were more than 3,000 viewers at the premiere last night, more than 3 million in box office at 0:00, and 100,000 viewers walked into the cinema at 0:00.
Although the entertainment news is still dominated by "If You Are the One 2", as Li Qian's new film, it is still a large-scale production and has occupied a place. Many media have also reported on the premiere of the film.
"Li Qian's latest post-apocalyptic science fiction blockbuster "I Am Legend" premiered grandly at the Olympic Sports Center last night. The scene was extremely popular, with thousands of viewers cheering in unison!"
"The self-rescue of a lonely person in the apocalypse and the saving of all mankind is a real human legend. When the hero and the zombies died together at the end of the movie, the audience at the premiere shed tears!"
"Applause resounded throughout the Olympic Sports Center, and the atmosphere at the premiere of "I Am Legend" was the warmest of the year!"
...
It's all the same news, with a few words changed, it's almost the same as yesterday's news about "If You Are the One 2".
However, this is also true.
Many of the more than 100,000 viewers at the premiere and screenings also immediately left their comments online.
""I Am Legend" is so exciting, just two words, shocking, so shocking!"
"This is the real apocalypse. Only three people appeared in two hours, and there was always only one protagonist. Compared with those Hollywood apocalyptic movies, they are weak!"
"Basically it's Liu Ye alone, but it's not boring at all for two hours. His acting skills are so awesome!"
"Li Qian is Li Qian, and the level of feeling is much higher. It perfectly describes the feeling of the end of the world, that feeling of loneliness. If it were the situation, I would either go crazy or commit suicide!"
"The feeling of loneliness is so terrible. The part where Liu Ye was chatting with the dummy gave me goosebumps. And when I watched Liu Ye strangle the dog to death with his own hands, I really felt like crying. His only companion died.
It feels like the sky is falling."
"Really, I really cried when I strangled the dog to death. It was just like killing a relative with my own hands. It must have been so painful and despairing at that time."
"As a grown man, I cried. Although it was embarrassing, I couldn't help it. It would have been better to put the mutated dog in a cage."
"I haven't seen a mutated dog attack its owner. After mutating, it is no longer the original dog. The dog is already dead."
"When I watched it at the premiere, I thought it was a horror movie. I just thought it was scary. The movie was completely empty. I was afraid that zombies would pop out of nowhere. But then nothing happened and I didn't understand some parts. I watched it again.
It was screened at zero o'clock. I was very moved when I watched it for the second time. The daily life between Liu Ye and the dog was very interesting. The plot after the dog died was a bit cliché, but Liu Ye was so pitiful. His wife and children died, and the dog also died. In the end, he
He died too, which is a bit sad."
"Li Qian is unique. He is either overjoyed or sad. In the end of "Frequency of Life and Death", the father lived until twenty years old and fought a criminal to save his son. The scene between father and son was so loving and touching. In "Moon", Clone No. 5 ended up alone.
It was uncomfortable to die in a lunar rover. Zhang Hanyu was shot to death in "Perfect World". At that time, I really wanted to curse my mother."
...
It has just been released, and there are not many insightful reviews, but everyone who has watched the movie has generally given it good reviews.
However, there are also some bad sounds.
"Is it that exaggerated? Everyone is crying. The naval forces are on duty so quickly? Take me with you."
"It's not as good as you said. The front is very boring. It's just Liu Ye running around the city with his dog. There's no big scene at all. It's not a blockbuster!"
"Isn't this a blockbuster? Isn't it shocking to see an empty and lonely big city? Is it possible that amateur aerial photography of landscapes like "If You Are the One 2" is a blockbuster?"
"Now the navy is smart. When you come up, you can give others a reputation as a leader and become invincible!"
"It's just so-so. It doesn't deserve the title "I Am Legend." I don't know if the serum is useful."
"How do you know the serum is useless? You have to act it out, it's pretentious! Besides, a person's courage to survive in that situation is already a legend, not to mention that he saved mankind."
"I took leave early in the morning to watch it. I was so disappointed. It was just an average zombie movie. There weren't many fighting scenes. It was nothing exciting. It was all drama with no climax or highlights. I felt like sleeping while watching it. To be moved, I have to watch it.
I watched "If You Are the One 2" twice and shed tears twice."
...
"Is this popcorn in your eyes?"
Li Qian was speechless when he saw these people dissing "I Am Legend" and coming to support "If You Are the One 2".
Is this Huayang Media necessary? It's only less than two o'clock at noon. Most cinemas don't open until after nine o'clock, and they only showed two rounds after they were full.
He arranged so many navy troops to deal with him early in the morning. Either he has money but lacks localization, or he has a guilty conscience.
Just as he was thinking about it, his cell phone rang. It was Du Yang, asking if he wanted to make preparations.
"Don't worry about him."
Li Qian still didn't care. Not to mention such negative comments, even one-sided unfavorable comments had no impact.
With the three movies in the past three years and the foundation laid by the few movies he produced, even if there was a lot of criticism, the box office on the first day was more than 30 million yuan with closed eyes.
How popular is Brother Cheng Kai with the audience? Didn't "The Orphan of Zhao" still take in 24 million on the first day?
To put it bluntly, there are at least millions of domestic viewers who believe in Li Qian unconditionally. Even if there are more negative comments, these people will go to the cinema.
Therefore, there is no need to worry about the situation on the first day. By tomorrow, the positive comments from millions of viewers will be enough to crush this few negative comments.
It's impossible to turn white into black.
This is not like seven or eight years ago, when the Internet was underdeveloped and a few print media and websites could control public opinion.
It seems to be in 2003, when Zhao Wei had four starring movies released. At that time, she had partnered with two superstars, Andy Lau and Tony Leung Chaowei, and also starred in "Shaolin Football". Although it was not released in the mainland, the power of pirates
It's still very powerful, and too many people have watched the movie.
There is no doubt that she is the most popular actress in China. Among the four new films in 2003, the least famous of her co-stars is Ekin Cheng.
At that time, some media even used the slogan "Zhao Weinian", which became a hit.
However, after the release of "Heroes of Heaven and Earth", "Jade Goddess of Mercy", "Green Tea", and "Prepared Girlfriend", several media outlets led by "Beijing Youth Daily" jointly concocted public opinion that the movies failed miserably at the box office and suffered huge losses.
Other media followed up and immediately became convinced.
It doesn't matter who is messing with her. Anyway, since 2004, Zhao Wei has been wearing the hat of box office poison. Whenever the movie is released, the media will always mention it.
She also asked the director why he hired a box-office poisoner and asked the actor if it would be stressful to partner with her.
It's true that it failed at the box office, "Heroes of Heaven and Earth" lost blood.
However, three of these four movies ranked among the top ten domestic box office movies that year, ranking second, seventh, and tenth respectively.
At that time, the channels for the masses to receive information were limited, and there were only a few websites on the Internet, making it easy to control public opinion.
When the information you receive is of the same tone, you will naturally believe it.
Three people make a tiger.
But that’s not possible now. No one can control public opinion except the government. No matter how much money and resources are spent, it can only last for a while.
...
It’s the end of 2010, all the Lunar New Year movies have been released, and the movie market has reached the busiest time of the year.
"I Am Legend" has just been released, and "If You Are the One 2", which sold 34 million on its first day, has naturally maintained its highest popularity.
Various forums, websites, and Weibo still maintain overwhelmingly positive reviews.
It has been almost two full days, and Huayang Media's publicity work is simply airtight.
"Continue to maintain it, at least until the end of the New Year's Day holiday."
Huang Zhongjun, who had been paying attention to the situation, gave instructions to Zhu Mo, director of publicity and marketing.
Nowadays, apart from Douban, basically all forums are controlled by their public relations. The managers and moderators of some websites such as Tianya can delete posts by paying money, and they can strictly control negative comments.
The key point of online marketing, Weibo is just to give money.
Coupled with a large number of trolls, the evaluation of "If You Are the One 2" has been maintained at a very high level in the past two days.
As for Douban, it is relatively difficult, and compared to other websites, the investment and results are not directly proportional to Weibo.
But it's enough.
The publicity was impeccable, and just in case, some energy was allocated to negative marketing of "I Am Legend".
The quality of the movie is okay, the publicity and distribution are adequate, Ma Xiaogang's box office appeal is unmatched, and the time, place and people are all right.
No matter how exciting "I Am Legend" is, the outcome is still uncertain.
...
While Ma Xiaogang was running promotions, he was also paying attention to the news.
Unlike Li Qian, Ma Xiaogang is directly in charge of filming and has little control over publicity and distribution.
He is convinced of the movie's extremely high public and professional reputation in the past two days.
Now Ma Xiaogang has grown so big that he can withstand any amount of flattery, so much so that he himself believes it.
Moreover, the response from the airport roadshow and audience meeting was very good.
"If You Are the One 2" is indeed a film above the passing mark. Ma Xiaogang's good comedy jokes and Wang Shuo's once again teamed up to basically guarantee the quality of the film.
Moreover, Wang Shuo's script does have a lot of connotations worth pondering.
As for "I Am Legend", there are a lot of negative comments among the praises, and Ma Xiaogang naturally takes it seriously.
People usually only believe what they want to see. Their own films have received good reviews, and Li Qian's films have received mixed reviews. These are all what Ma Xiaogang wants to see, so they don't think deeply about whether it is because of publicity.
He is just a movie maker.
The situation is very good. I originally wanted to wait until the box office of "I Am Legend" is released on the first day before making a mockery of it, but now I am confident to move forward.
"I don't want to comment on "I Am Legend" anymore. I haven't watched this movie at all. I am too busy today. Not all movies can make me care. There is no need. For someone's rampage, I just
I want to say, stop talking nonsense, there is no point in talking nonsense, it cannot change the reality, it is what it should be. We will see the truth early tomorrow morning. I still suggest not to be too complacent. Low-key and modesty are the traditional virtues of our nation.
....."
Facing reporters, Ma Xiaogang's talk was nothing like what he said himself, so he should talk less nonsense.
The reporters in the audience murmured endlessly, wondering who was talking nonsense.
The reporters miss Li Qian a little bit. Unlike others, Li Qian is always concise and to the point and says very little every time he is interviewed.
But as long as I want to say something, I will use the correct information and rarely go into long speeches and talk a lot of nonsense.
However, as long as there are useful words, it is enough. It doesn't matter if you listen to nonsense.
It was already evening, and the reporters could no longer relay Ma Xiaogang's words to Li Qian. They could only sort it out, polish it, and show it to Li Qian another day.
The reporters were happy to serve as a sounding board between the two directors.
Ma Xiaogang, who had talked a lot, felt comfortable and went home at night until after twelve o'clock in the morning.
I received the box office information on time, and "If You Are the One 2" received a box office of 42 million on Thursday the next day.
It exceeded 40 million in a single day, and it was higher than the 41 million the second day of "Let the Bullets Fly."
Ma Xiaogang nodded with satisfaction and continued to look up and down with a smile on his face.
"Let the bullets fly"...
I’ll watch it later, and watch “I Am Legend” first.
Although he said that he ignored "I Am Legend" and "Let the Bullets Fly" is his only serious opponent, in his heart Ma Xiaogang still regarded "I Am Legend" and Li Qian as his biggest opponent.
"I Am Legend" box office on first day, 4...
Um?
When he saw the first number, Ma Xiaogang's eyes widened and he involuntarily moved his face closer to the phone screen.
Although he is old, Ma Xiaogang's eyes are not bad and he can clearly see the numbers on the small mobile phone screen.
However, after seeing it clearly, my face was full of disbelief.
43.3 million!
"I Am Legend" sold 43.3 million on its first day!
It directly broke through the 40 million mark on the first day, setting a new first-day box office record in mainland film history.